1. www.ciValue.com | info@ciValue.com
INSIGHTS TO ACTION AT THE SPEED OF CUSTOMERS
Powerful Retail Customer Analytics & Personalization at your Fingertips
ciValue’s customer-centric big-data solutions help retailers increase retention and grow revenue
by leveraging predictive analytics to surface in-depth customer insights—that are immediately
actionable. Powerful segmentation and personalization capabilities convert these insights into
hyper-relevant offers and win-win collaboration with suppliers.
THE RESULTS
The proof is in the uplift:
THE BUSINESS CHALLENGE
In today’s fast-moving, highly competitive retail business, a customer-centric strategy becomes
paramount, with customer analytics and personalized marketing as key competitive elements.
Existing personalized marketing programs that rely on high-cost analysts and data scientists to
repeatedly crunch mountains of customer data are slow, result in low engagement, and deliver
questionable ROI. Moreover, even your best customers exhibit varying levels of churn and
loyalty across departments, categories, and brands, which retailers need to recognize in their
personalization strategy.
THE SOLUTION
ciValue’s cloud-based customer analytics and personalization solutions help you accelerate your
customer-centric marketing efforts and innovate at lightning speed.
Personalization at Scale
Automate and scale the time-consuming process of identifying the best set of
offers out of thousands of possibilities for each of millions of customers – all while
ensuring marketing objectives are met.
Profitable Supplier Collaboration
Monetize your data by blending retailer insights with the brand’s knowledge of the
category and consumer to create win-win marketing programs.
Segmentation down to Segment of One
Analyze and segment based on the customer’s Retail DNA – the unique makeup of
individual purchase behaviors, preferences, attitudes and needs of each customer,
across all levels: store, department, category and brand.
Automated Data Science
Unlock value within weeks with a self-service cloud solution. Leverage predictive
analytics to produce in-depth customer and category insights, identify revenue
opportunities and detect business threats early.
Hilla Milo,
Director of Personal Marketing,
Super-Pharm
“We know that personalization
works, and now with ciValue,
we have the tools to take our
personalization to the next level”
• Robust customer data model at the core.
• Fine-tuned predictive algorithms.
• Continuous innovation in the cloud.
• Retailer & supplier portals.
• Robust data integration tools and API.
• Always on, highly scalable infrastructure.
• Data security in secure isolated instance.
• User management & access control.
LOWER CHURN
PROPENSITY
REDEMPTION
VS. CONTROL
INCREASE IN
WEEKLY VISITS
REVENUE
GROWTH