We are a company specialized in developing special digital advertising units and we placed it in our media partners

1. Miami,
Florida
–
Caracas
Venezuela
–
Bogota,
Colombia
-­‐
San;ago,
Chile

2. What
is
La;nOn?
• We
are
a
company
specialized
in
developing
special
digital
adver;sing
units
and
we
placed
it
in
our
media
partners

3. Our
Focus
Video
All
Format
• We
are
one
of
the
largest
provider
of
Hispanic
Online
video
in
the
US
Hispanic
(Spanish
language)
Program
ma'c
• We
can
connect
our
SSP
Video,
Display
and
Mobile
to
any
DSP.
High
Impact
• We
develop
Special
Video
ad
Units
Na've
Ads
• Online
Content,
Video
Content,
Real
Time
Stadis;c
Exclusive
Media
• Online
and
Print
exclusive
media
representa;on

4. We
have
mul;ple
Video
Ad
op;ons
and
high-­‐impact
ads
on
Premium
Hispanic
websites
• Video
ads
Op;ons
– Video
Player
(Small,
Medium
and
Big
Player
)
– High
Impact
Video
(Push
Down,
Slider,
Inters;;al,
Video
In
Content)
• Other
Ads
Op;ons
– Page
Under
– Display
and
Mobile
– Overlay
• Premium
Hispanic
Websites
– Premium
websites
– Thema;c
websites
(Channels)
• Case
Study
– Inbanner
– PageUnder
– Video
Slider
• Contacts
– Staff
– Offices

5. Video
ads
Op;ons
• All
Video
ad
units
in
one
place
– Video
Player
• Small
Player
(300x250)
• Medium
Player
(400x300)
• Big
Player
(600x300)
– Na;ve
Ads
Video
• Na;ve
Ads
Video
• Video
InContent
– High
Impact
Video
• Video
Push
Down
• Video
Slider
• Video
Inters;;al
“Agencies
are
turning
to
online
video
because
they
believe
in
its
effec;veness.
The
survey
found
that
72
percent
believe
that
online
video
adver;sing
is
as
or
more
effec;ve
than
TV
spots.
Only
18
percent
see
online
video
ads
as
less
effec;ve.”
Brightroll
Survey
February
2015

6. Video
Player
300x250
• Size:
300x250
• Se8ngs:
-­‐ATF:
Yes
-­‐Autoplay:
Yes
-­‐Sound:
On
-­‐Content:
Yes
-­‐Example:
www.no;hispanic.com

7. Video
Medium
and
Big
Player
Size:
More
than
400x300
(400x300,
470
x
360,
580x400,
600x300)
Se8ngs:
-­‐Autoplay:
Yes
-­‐Sound:
On
-­‐Content:
Yes
-­‐Example:
www.lanacion.us/videono'cias

8. Video
Slider
It
is
a
video
that
slides
out
from
the
boaom
right
corner
of
the
Website
page,
closes
automa;cally
aber
running
for
30
seconds,
or
can
be
closed
by
the
user
manually.
Sound
ON
• GeoTarget:
USA,
LATAM
• Frequency:
One
user
per
day.
• Example:
– www.avia;onnetwork.us

9. Video
Push
Down
• It
is
a
video
that
run
on
the
top
of
your
website
and
push
down
the
website,
closes
automa;cally
aeer
running
for
30
seconds.
Sound:
ON.
Also
can
be
closed
by
the
user.
• Geotarget:
USA
• Example:
www.deportesusa.com

10. Page
Under
• It
is
a
page
that
opens
in
a
new
browser,
behind,
or
open
link
in
new
tap
of
the
browser
behind
the
actual
tap.
• GeoTarget:
USA
and
LATAM
• Example:
– www.lanacion.us
1)
Enter
the
webPage
2)
when
the
browser
is
closed
3)
Your
landing
page

11. Overlay
• It
is
a
floa;ng
unit
that
is
ac;vated
when
you
click
or
view
the
page
• Geotarget:
USA,
LATAM,
Spain
• Example:
www.la;norecetas.com

12. Video
In
Content
• It
is
a
video
that
appears
in
the
center
of
an
ar;cle
content
for
30
seconds
• Geotarget:
USA,
LATAM,
Spain
• Example:
www.eluniversalusa.com

13. Na;ve
Ads
– Content
– Video
Content
– Premium
Publisher
– Real
Time
Metric

14. Case
Study
• Client:
Ciel
by
Coca
Cola
• Format:
Video
Inbanner
• Media:
El
Mundo
(España)
• Result
:
Conversion
rate
90.03%

15. Case
Study
• Client:
Alibaba.com
• Format:
Page
Under
• Media:
La;nON
Network
LATAM
• Result
:
More
than
1.000.000
Pages
in
one
week

16. Case
Study
• Client:
Ford
Focus
• Format:
Video
Slider
• Media:
El
País
de
Colombia
(Cali)
• Result
:
87%
Video
Comple;on
Rate
(LATAM)

17. Case
Study
• Client:
Powerade
(#HAYPOWER)
• Format:
Video
Inbanner
• Media:
AS.COM,
MARCA.COM,
SPORT.ES
• Result
:
More
than
4.000.000
Videos
in
Mexico
(Dec-­‐2015)

18. Media
Partners
and
other
100
more

19. Our
Partners
Media
Buying
Desk
Dispplay
Billing
SSP
Display
SSP
Video
CMS
Ad
Servers
Tag
Manager
CRM

20. Contacts
–
Media
and
Sales
Vicente
Jubes
–
CEO
vincent@la'nongroup.com
Linda
Ramirez
–
Media
Director
(Founder)
ramirez@la'nongroup.com
Stefany
Espejo
–
Mul'media
Coordinator
sespejo@la'nongroup.com
Richard
Rivas–Marke'ng
and
PR
Coordinator
rrivas@la'nongroup.com
Yusmary
Rivero
-­‐
Administra've
Coordinator
yrivero@la'nongroup.com
Ariany
Barraes
–
Media
Manager
abarraes@la'nongroup.com
AnaGabriela
Rojas
–
Sales
Manager
arojas@la'nongroup.com
Yulianni
Torres–
Sales
Coordinator
ytorres@la'nongroup.com
Mirtha
Jimenez–
Sr.
Sales
Manager
mjimenez@la'nongroup.com

21. Contacts
-­‐
Opera;ons
and
Traffic
Risbel
Mendoza
–
COO
risbel@la'nongrop.com
Jose
Mejias
-­‐
Ads
Opera'ons
Manager
jmejias@la'nongroup.com
Ernesto
Guevara
-­‐
Online
Trafficker
Special
Ad
Units
ernesto@la'nongroup.com
Jorge
Sánchez
-­‐
Online
Trafficker
Video
jsanchez@la'nongroup.com
Lehibert
Díaz
-­‐
Online
Trafficker
–
Display
&
Mobile
ldiaz@la'nongroup.com
Gregory
Diaz
–
Web
Developer
gdiaz@la'nongroup.com
Reyes
Briceño
-­‐
Web
Developer
rbriceno@la'nongroup.com
Anffer
Cas'llo–
Web
Developer
Manager
acas'llo@la'nongroup.com