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Innovators
Reasons Why We Are
One of The Top
US Hispanic Digital
© LatinON Group–Jun 2018
WHO
WE ARE
•  We are leader providers of high impact video for the Hispanic audience in USA and
LATAM.
•  We are owners of the technology.
•  We are the most direct and affective relationship with the media to reach their spaces.
•  We are a 100% video specialists. All the video options in one place.
WE ARE
the owner of the technology
(NO BROKERS, NO RESELLERS)
We develop 100% of our
entire ads units in-house
Our company has a team of professional
developers, expert in special units and offers
technical support 24 hours a day all week.
Our experienced professionals come from
recognized companies around the world.
This is one of the reasons why we pay the
maximum revenue to the publisher
WE HAVE
direct relation with more than 200 publishers
(we don’t buy inventory in AdNetworks, we hardcode
the websites and/or use a direct tag)
WE HAVE
Exclusive relationship with the publisher
PUBLISHER
Our own Apps
WE HAVE
Our own media
WE ARE
100% VIDEO SPECIALIZED
04
05
06
01
02
03
Video Slider
Video In Content
Video Pre-Roll
Video Page Under
Video InBanner
Video Big Player
TECHNOLOGY LANDSCAPE
Open source & proprietary technology
Ad Server
Cloud Hosting
Video Player
Reporting platform
Cloud
Hosting
C
Tag
AS
PB
VP
RP
Container Tag
Header Bidding
Technology transition
More efficient cost
Video Player
We have evolved to be the owner of our technology:
•  Costs less than 5% of any supplier we go down from 24K to 1K
•  We control all the parameters in each user and / or player
•  There are no long-term contracts
•  Do not limit users
•  There is no fear that the supplier will go bankrupt or sell the company
•  Unlimited scalable
Technology transition
More efficient cost
Ad Server
We have evolved to be the owner of our technology:
•  We are not Google dependent
•  We can be a Ad server provider
•  Costs less than 5% of any supplier we go down from 24K to 1K
•  There are no long-term contracts
•  Do not limit users
•  Unlimited / Scalable
Technology transition
More efficient cost
Reporting System
We have evolved to be the owner of our technology:
•  100 flexible
•  Backend en Java
•  Front: PHP
•  Database: MySQL
•  There are no long-term contracts
•  Do not limit users
•  There is no fear that the supplier will go bankrupt or sell the company
•  Unlimited scalable
Gross Sales SSP & Direct Sales
From SSP Reports
Year	 Gross	receipts	or	sales	
2014	 	$18,472		
2015	 	$748,038		
2016	 	$711,173		
2017	 	$965,767		
2018	 	$1,667,687		
2019	 	$1,424,336		
2020	 	$1,012,809		
$-
$200,000
$400,000
$600,000
$800,000
$1,000,000
$1,200,000
$1,400,000
$1,600,000
$1,800,000
2014 2015 2016 2017 2018 2019 2020
Total Gross Sales
U.S. Corporation Income Tax
Form 1120 Department of the Treasury
Year	
Gross	receipts	
or	sales	
Gross	profit	
2015	 	$732,649		 	$137,221		
2016	 	$675,196		 	$262,870		
2017	 	$1,024,818		 	$304,166		
2018	 	$1,254,524		 	$290,370		
2019	 	$1,164,098		 	$201,040		
2020	 	$1,002,109		 	$150,000		
$-
$200,000
$400,000
$600,000
$800,000
$1,000,000
$1,200,000
$1,400,000
2015 2016 2017 2018 2019 2020
U.S. Corporation Income Tax
Gross receipts or sales Gross profit
Ads Requests in Pandemic
The Sky is the limit
Reporting System
Device Categories	 Ad requests	
Desktop	 1,662,517,334 	
High-end mobile
devices	 606,340,472 	
Connected TV	 1,801,617 	
Tablets	 24,378,511 	
Other devices	 84,845 	
TOTAL	 2,295,122,779 	
Desktop
73%
High-end
mobile
devices
26%
Connected
TV
0%
Tablets
1% Other
devices
0%
Ad requests
Assets
Technological developments:
This is the difference between LatinON and the competition. It makes us more economical and
scalable. We can withstand two pandemics or serve the entire market without compromising
the operation
•  Ad Server: Based on an Open Source system, Revive
•  Video Player: Based on an Open Source system, Video.JS
•  Reporting System: Programmed with JAVA in SQL Database
Brand Development:
Assets
Video Content and e-learning Brands
Evergreen Sites
Test sites
Assets
Connected clients (always open):
Associated publishers:
An average of 200 active media with all standards
•  ads.txt
•  sellers.json
•  P Chain (Payment ID Chain) / Schain
NODE TEST
Sellers.Json and SupplyChain Integration
You can’t work with companies like TTT without this
ADS.TXT
SELLERS
.JSON
P.CHAIN
D.CHAIN
SELLERS.Json
Sellers.json network comparison
0
50
100
150
200
250
300
350
H CODE ENTRAVISION LATINON NGL ADS MOVIL Digo Hispanic
Media
Hispanic
Exchange
VIDEO SLIDER
Is all about Performance
•  VCR:
85.06% (benchmark 70%)
•  Viewability:
76.9% (benchmark 70%)
•  Failed Impressions:
98.5% Human Traffic
(97% benchmark)
Reported by IAS Integral Ad Science
VIDEO IN CONTENT
Video unit embedded in the middle
of editorial articles for optimal user
experience. The video plays when
visible on user’s screen, pauses
when user can’t see it onscreen;
resumes when in view again.
In our version 2.0 the video follow
the user in the page for a optimal
VCR and Viewability
VIDEO PRE-ROLL
Is all about control the
environment
With our Pre-roll we control
the content before and after
the ad.
VIDEO PAGE UNDER
This format is a page that appears behind the website. It only appears when the user closes the browser
window. This format is popular because of its visual impact. Unlike the pop-up format, which will open in a
new page over your site, the site-under format will be shown when the user has finished surfing on the
website, as it is located behind your page.
GeoTarget: USA and LATAM
1) Enter the WebPage 2) When the browser is
closed
3) Your lading page
AWARDS
2016
Top Digital Innovator (Finalist)
PREMIER Google Partner
2017 2018 2019 2020
Creación de
Lo Mejor Digital
Top Latin Online
Video Campaign
Explosión Creativa – Mejor Agencia Digital
LMD – Venezuela
Certified - Trustworthy Accountability Group
Lo Mejor Digital
Argentina
LATINON OFFICES
Miami, Florida
(305)-300.0404
@latinongroup.com
Contact us:
@latinongroup
@Latinongroup
Follow us on:
@Latinongroup

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LATINON - Media kit

  • 1. Innovators Reasons Why We Are One of The Top US Hispanic Digital © LatinON Group–Jun 2018
  • 2. WHO WE ARE •  We are leader providers of high impact video for the Hispanic audience in USA and LATAM. •  We are owners of the technology. •  We are the most direct and affective relationship with the media to reach their spaces. •  We are a 100% video specialists. All the video options in one place.
  • 3. WE ARE the owner of the technology (NO BROKERS, NO RESELLERS) We develop 100% of our entire ads units in-house Our company has a team of professional developers, expert in special units and offers technical support 24 hours a day all week. Our experienced professionals come from recognized companies around the world. This is one of the reasons why we pay the maximum revenue to the publisher
  • 4. WE HAVE direct relation with more than 200 publishers (we don’t buy inventory in AdNetworks, we hardcode the websites and/or use a direct tag)
  • 5. WE HAVE Exclusive relationship with the publisher
  • 8. WE ARE 100% VIDEO SPECIALIZED 04 05 06 01 02 03 Video Slider Video In Content Video Pre-Roll Video Page Under Video InBanner Video Big Player
  • 9. TECHNOLOGY LANDSCAPE Open source & proprietary technology Ad Server Cloud Hosting Video Player Reporting platform Cloud Hosting C Tag AS PB VP RP Container Tag Header Bidding
  • 10. Technology transition More efficient cost Video Player We have evolved to be the owner of our technology: •  Costs less than 5% of any supplier we go down from 24K to 1K •  We control all the parameters in each user and / or player •  There are no long-term contracts •  Do not limit users •  There is no fear that the supplier will go bankrupt or sell the company •  Unlimited scalable
  • 11. Technology transition More efficient cost Ad Server We have evolved to be the owner of our technology: •  We are not Google dependent •  We can be a Ad server provider •  Costs less than 5% of any supplier we go down from 24K to 1K •  There are no long-term contracts •  Do not limit users •  Unlimited / Scalable
  • 12. Technology transition More efficient cost Reporting System We have evolved to be the owner of our technology: •  100 flexible •  Backend en Java •  Front: PHP •  Database: MySQL •  There are no long-term contracts •  Do not limit users •  There is no fear that the supplier will go bankrupt or sell the company •  Unlimited scalable
  • 13. Gross Sales SSP & Direct Sales From SSP Reports Year Gross receipts or sales 2014 $18,472 2015 $748,038 2016 $711,173 2017 $965,767 2018 $1,667,687 2019 $1,424,336 2020 $1,012,809 $- $200,000 $400,000 $600,000 $800,000 $1,000,000 $1,200,000 $1,400,000 $1,600,000 $1,800,000 2014 2015 2016 2017 2018 2019 2020 Total Gross Sales
  • 14. U.S. Corporation Income Tax Form 1120 Department of the Treasury Year Gross receipts or sales Gross profit 2015 $732,649 $137,221 2016 $675,196 $262,870 2017 $1,024,818 $304,166 2018 $1,254,524 $290,370 2019 $1,164,098 $201,040 2020 $1,002,109 $150,000 $- $200,000 $400,000 $600,000 $800,000 $1,000,000 $1,200,000 $1,400,000 2015 2016 2017 2018 2019 2020 U.S. Corporation Income Tax Gross receipts or sales Gross profit
  • 15. Ads Requests in Pandemic The Sky is the limit Reporting System Device Categories Ad requests Desktop 1,662,517,334 High-end mobile devices 606,340,472 Connected TV 1,801,617 Tablets 24,378,511 Other devices 84,845 TOTAL 2,295,122,779 Desktop 73% High-end mobile devices 26% Connected TV 0% Tablets 1% Other devices 0% Ad requests
  • 16. Assets Technological developments: This is the difference between LatinON and the competition. It makes us more economical and scalable. We can withstand two pandemics or serve the entire market without compromising the operation •  Ad Server: Based on an Open Source system, Revive •  Video Player: Based on an Open Source system, Video.JS •  Reporting System: Programmed with JAVA in SQL Database Brand Development:
  • 17. Assets Video Content and e-learning Brands Evergreen Sites Test sites
  • 18. Assets Connected clients (always open): Associated publishers: An average of 200 active media with all standards •  ads.txt •  sellers.json •  P Chain (Payment ID Chain) / Schain
  • 19. NODE TEST Sellers.Json and SupplyChain Integration You can’t work with companies like TTT without this ADS.TXT SELLERS .JSON P.CHAIN D.CHAIN
  • 20. SELLERS.Json Sellers.json network comparison 0 50 100 150 200 250 300 350 H CODE ENTRAVISION LATINON NGL ADS MOVIL Digo Hispanic Media Hispanic Exchange
  • 21. VIDEO SLIDER Is all about Performance •  VCR: 85.06% (benchmark 70%) •  Viewability: 76.9% (benchmark 70%) •  Failed Impressions: 98.5% Human Traffic (97% benchmark) Reported by IAS Integral Ad Science
  • 22. VIDEO IN CONTENT Video unit embedded in the middle of editorial articles for optimal user experience. The video plays when visible on user’s screen, pauses when user can’t see it onscreen; resumes when in view again. In our version 2.0 the video follow the user in the page for a optimal VCR and Viewability
  • 23. VIDEO PRE-ROLL Is all about control the environment With our Pre-roll we control the content before and after the ad.
  • 24. VIDEO PAGE UNDER This format is a page that appears behind the website. It only appears when the user closes the browser window. This format is popular because of its visual impact. Unlike the pop-up format, which will open in a new page over your site, the site-under format will be shown when the user has finished surfing on the website, as it is located behind your page. GeoTarget: USA and LATAM 1) Enter the WebPage 2) When the browser is closed 3) Your lading page
  • 25. AWARDS 2016 Top Digital Innovator (Finalist) PREMIER Google Partner 2017 2018 2019 2020 Creación de Lo Mejor Digital Top Latin Online Video Campaign Explosión Creativa – Mejor Agencia Digital LMD – Venezuela Certified - Trustworthy Accountability Group Lo Mejor Digital Argentina