WE ARE ONE OF THE BIGGEST SUPPLIERS OF VIDEO SOLUTIONS FOR THE US HISPANIC MARKET AND THE BEST OPTION FOR ONLINE ADVERTISING MONETIZATION OF PREMIUM SITES

1. Innovators
Reasons Why We Are
One of The Top
US Hispanic Digital
© LatinON Group–Jun 2018

2. WHO
WE ARE
• We are leader providers of high impact video for the Hispanic audience in USA and
LATAM.
• We are owners of the technology.
• We are the most direct and affective relationship with the media to reach their spaces.
• We are a 100% video specialists. All the video options in one place.

3. WE ARE
the owner of the technology
(NO BROKERS, NO RESELLERS)
We develop 100% of our
entire ads units in-house
Our company has a team of professional
developers, expert in special units and offers
technical support 24 hours a day all week.
Our experienced professionals come from
recognized companies around the world.
This is one of the reasons why we pay the
maximum revenue to the publisher

4. WE HAVE
direct relation with more than 200 publishers
(we don’t buy inventory in AdNetworks, we hardcode
the websites and/or use a direct tag)

5. WE HAVE
Exclusive relationship with the publisher

6. PUBLISHER
Our own Apps

7. WE HAVE
Our own media

8. WE ARE
100% VIDEO SPECIALIZED
04
05
06
01
02
03
Video Slider
Video In Content
Video Pre-Roll
Video Page Under
Video InBanner
Video Big Player

9. TECHNOLOGY LANDSCAPE
Open source & proprietary technology
Ad Server
Cloud Hosting
Video Player
Reporting platform
Cloud
Hosting
C
Tag
AS
PB
VP
RP
Container Tag
Header Bidding

10. Technology transition
More efficient cost
Video Player
We have evolved to be the owner of our technology:
• Costs less than 5% of any supplier we go down from 24K to 1K
• We control all the parameters in each user and / or player
• There are no long-term contracts
• Do not limit users
• There is no fear that the supplier will go bankrupt or sell the company
• Unlimited scalable

11. Technology transition
More efficient cost
Ad Server
We have evolved to be the owner of our technology:
• We are not Google dependent
• We can be a Ad server provider
• Costs less than 5% of any supplier we go down from 24K to 1K
• There are no long-term contracts
• Do not limit users
• Unlimited / Scalable

12. Technology transition
More efficient cost
Reporting System
We have evolved to be the owner of our technology:
• 100 flexible
• Backend en Java
• Front: PHP
• Database: MySQL
• There are no long-term contracts
• Do not limit users
• There is no fear that the supplier will go bankrupt or sell the company
• Unlimited scalable

13. Gross Sales SSP & Direct Sales
From SSP Reports
Year Gross receipts or sales
2014 $18,472
2015 $748,038
2016 $711,173
2017 $965,767
2018 $1,667,687
2019 $1,424,336
2020 $1,012,809
$-
$200,000
$400,000
$600,000
$800,000
$1,000,000
$1,200,000
$1,400,000
$1,600,000
$1,800,000
2014 2015 2016 2017 2018 2019 2020
Total Gross Sales

14. U.S. Corporation Income Tax
Form 1120 Department of the Treasury
Year
Gross receipts
or sales
Gross profit
2015 $732,649 $137,221
2016 $675,196 $262,870
2017 $1,024,818 $304,166
2018 $1,254,524 $290,370
2019 $1,164,098 $201,040
2020 $1,002,109 $150,000
$-
$200,000
$400,000
$600,000
$800,000
$1,000,000
$1,200,000
$1,400,000
2015 2016 2017 2018 2019 2020
U.S. Corporation Income Tax
Gross receipts or sales Gross profit

15. Ads Requests in Pandemic
The Sky is the limit
Reporting System
Device Categories Ad requests
Desktop 1,662,517,334
High-end mobile
devices 606,340,472
Connected TV 1,801,617
Tablets 24,378,511
Other devices 84,845
TOTAL 2,295,122,779
Desktop
73%
High-end
mobile
devices
26%
Connected
TV
0%
Tablets
1% Other
devices
0%
Ad requests

16. Assets
Technological developments:
This is the difference between LatinON and the competition. It makes us more economical and
scalable. We can withstand two pandemics or serve the entire market without compromising
the operation
• Ad Server: Based on an Open Source system, Revive
• Video Player: Based on an Open Source system, Video.JS
• Reporting System: Programmed with JAVA in SQL Database
Brand Development:

17. Assets
Video Content and e-learning Brands
Evergreen Sites
Test sites

18. Assets
Connected clients (always open):
Associated publishers:
An average of 200 active media with all standards
• ads.txt
• sellers.json
• P Chain (Payment ID Chain) / Schain

19. NODE TEST
Sellers.Json and SupplyChain Integration
You can’t work with companies like TTT without this
ADS.TXT
SELLERS
.JSON
P.CHAIN
D.CHAIN

20. SELLERS.Json
Sellers.json network comparison
0
50
100
150
200
250
300
350
H CODE ENTRAVISION LATINON NGL ADS MOVIL Digo Hispanic
Media
Hispanic
Exchange

21. VIDEO SLIDER
Is all about Performance
• VCR:
85.06% (benchmark 70%)
• Viewability:
76.9% (benchmark 70%)
• Failed Impressions:
98.5% Human Traffic
(97% benchmark)
Reported by IAS Integral Ad Science

22. VIDEO IN CONTENT
Video unit embedded in the middle
of editorial articles for optimal user
experience. The video plays when
visible on user’s screen, pauses
when user can’t see it onscreen;
resumes when in view again.
In our version 2.0 the video follow
the user in the page for a optimal
VCR and Viewability

23. VIDEO PRE-ROLL
Is all about control the
environment
With our Pre-roll we control
the content before and after
the ad.

24. VIDEO PAGE UNDER
This format is a page that appears behind the website. It only appears when the user closes the browser
window. This format is popular because of its visual impact. Unlike the pop-up format, which will open in a
new page over your site, the site-under format will be shown when the user has finished surfing on the
website, as it is located behind your page.
GeoTarget: USA and LATAM
1) Enter the WebPage 2) When the browser is
closed
3) Your lading page

25. AWARDS
2016
Top Digital Innovator (Finalist)
PREMIER Google Partner
2017 2018 2019 2020
Creación de
Lo Mejor Digital
Top Latin Online
Video Campaign
Explosión Creativa – Mejor Agencia Digital
LMD – Venezuela
Certified - Trustworthy Accountability Group
Lo Mejor Digital
Argentina

26. LATINON OFFICES

27. Miami, Florida
(305)-300.0404
@latinongroup.com
Contact us:
@latinongroup
@Latinongroup
Follow us on:
@Latinongroup