Vinexus Consulting Helps Transform Agricultural Products Into Tourist Experiences
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Power Point Presentation in Barcelona Winter School CETT: “Mediterranean Culinary Arts: Building Bussiness Competitiveness”. Vinexus is a Consultancy specialising in Promotion, Communication, Commercialization of enogastronomical and touristic products. Vinexus Consulting work on helping to transform agricultural food resources into marketable tourist products.
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Vinexus Consulting Helps Transform Agricultural Products Into Tourist Experiences
- 1. Vinexus is a Consultancy specialising in Promotion Communication Commercialization Of enogastronomical and touristic products.
- 2. Vinexus Consulting We work on helping to transform agricultural food resources into marketable tourist products .
- 4. The agricultural food small industry : High atomized and fragmented small industries, much more depending on individuals than on trade entrepreneurship. .
- 19. The power of unions Teamwork
- 22. Sensibilizando a los actores Formando a los actores Creando producto
- 23. Tourist Product Creation Products that generate experiences
- 27. Tuna fish Tour in l’Ametlla de Mar
- 38. Specialised WORKSHOPS organization Working in marketing
- 40. Ch@nges in XXIc
- 42. Wellcome to the 2.0. World The TRANSMEDIA Communication
- 43. The search for the actors Setting selection criteria Building online marketing tools Enhancing the project
- 44. “ Sustainability as corporate culture“ Environmental Management and Social Responsibility: a challenge as well an opportunity for both tourism industry and enogastronomy.
- 48. The dialog goes on ... Discussing Talking Sharing http://carlesmera.blogspot.com
- 49. ¿Any question?
- 50. © Silvia Angelet- Vinexus www.vinexus.es http://carlesmera.blogspot.com [email_address] - 933 025 061
Editor's Notes
- Horeca is a business term which refers to a sector of the food service industry, to establishments which prepare and serve food and beverages. The term is a syllabic abbreviation of the words Ho tel / Re staurant / Ca fé . [1]
- We remember and value things and experiences which touch us, move us, exite us.
- Practical, presential, dynamic, participatory and flexible seminars. Adapted adapted to and programmed under the sector current needs.
- Classical actors: Travel Agencies- outbound or incoming (wholesalers or retail ) – tour operators, Most travel agents are ‘outbound’; that is, they send their customers out of the country on holidays abroad. An ‘inbound’ or ‘incoming’ agent, on the other hand, welcomes customers from abroad, providing them with services in the country where they’re based. Traditionally, incoming agents have worked in the background, providing services to ‘outbound’ agents on a purely wholesale basis.
- SME: small and medium enterprises (PYMES) Information and communications technology
- Transmedia: using all 2.0 communication channels
- http://www.youtube.com/watch?v=QSUpDSsYaUQ
- Social corporate responsability: Recycling, waters saving, no amenities in hotels.... Rural area, food from natural area, no chemicals or environmental impact . Carbon footprint. Km 0 promotion
- Corporate Social Responsability