welcome to my digital portfolio, a website that will follow me throughout my degree program at Full Sail, and helps me establish my personal brand online.

1. Valeria Gomez Castañeda
Entrainment Business
Personal Branding
Ryan Mickley
Building Your Website's Foundation
July 12th, 2020

2. Link to my digital portfolio site:
http://fsbizsite.com/vgomezcastaneda/
Color Palette:
The color scheme chosen was green in neutral forms. Overall, green has a mixture of blue
which is calming and yellow which transmits positive energy (Cameron, 2010). It is also
stable, which makes it reliable and trustworthy. Color 5 represents a call to action due to
the yellow’s energetic nature. Moreover, color 2 represents formality while also being
modern and sophisticated. Finally, color 1 allows the other colors to have a brighter voice
while subtly representing goodness (Cameron, 2010).

3. Font Families:
The font family chosen is Playfair Display and Montserrat as they display elegance,
sophistication, and lightness. The fonts are clean and create feelings of trust. Also, the fonts do
not feel clumped together, thus they provide a feeling of organization, formality, and
professionalism (“What Different Types of Fonts Mean”, n.d).

4. References:
Chapman, C. (2010). Color Theory for Designers, Part 1: The Meaning of Color — Smashing
Magazine. Retrieved 11 July 2020, from
https://www.smashingmagazine.com/2010/01/color-theory-for-designers-part-1-the-
meaning-of-color/
Chapman, C. (2010). Color Theory For Designers, Part 2: Understanding Concepts And Color
Terminology — Smashing Magazine. Retrieved 11 July 2020, from
https://www.smashingmagazine.com/2010/02/color-theory-for-designers-part-2-
understanding-concepts-and-terminology/
What Different Types Of Fonts Mean And How To Use Them. Retrieved 11 July 2020, from
https://digitalsynopsis.com/design/font-psychology-emotions/