Printt — the fastest-growing student advertising platform

1. The fastest-growing student advertising platform

2. KEY FACTS AND NATIONAL COVERAGE
80% UK university students have access
to one of our printers across the UK
‣ 1.8M STUDENTS IN THE UK
Incorporating exclusive advertising access
to student accommodations and university
campuses
‣ 500+ LOCATIONS

3. WHAT IS PRINTT?
▸ Printt app enables students to print whatever
they want, for free, in return for small banner ads
being printed on the bottom of every page and
interactive in-app video content whilst they wait
for their print job to finish.
OUR AUDIENCE
95% of UK university students are 18-24s
Love: Food | Entertainment | Shopping | Discounts
£30bn Combined disposable income
Source:Experian

4. CAMPAIGNS: BRANDED PAGES
▸ Brands know that if you are printing something
out you are going to be looking at what you are
printing, therefore giving them the confidence
that their ads are actually being seen. This is
something that other big platforms cannot
demonstrate.
Message Rotation - Multiple messages can be
delivered throughout campaign duration
28hr Dwell Time - Pages have dwell times of over
28hr per week
Can’t Be Ad-Blocked - As people print something
they actually want, they will see the ads printed on
the bottom of their pages
Dimensions
475 x 2380 px 300 dpi

5. CAMPAIGNS: IN-APP ADS
▸ In-app video content whilst they wait
for their print job to finish
▸ Digital ads that entice eyes and ears
are shown while printing with CTR-
based ads avg CTRs @ 5%+
Uncluttered
Uncluttered
environment during
printing
5min dwell time
Average printout
takes 3-5 mins
to print
Dimensions
600 x 600 px

6. IN-APP BRANDING & MONTHLY PRIZE DRAWS
Each month, we run a prize draw for our users
▸ Students love getting something for free, so they love brands that help them out.
Printt makes this happen. Every action within Printt earns users an entry into our
monthly draw. This is another great and fun way for you to build brand awareness
with our students.

7. DATA AND TARGETING
▸ Users sign up via Facebook and we use data
capture algorithms to place your ads in front of
the most relevant users.
TARGETING
Interests & Clicks
Gender
Location
Age group

8. FROM CONCEPTION TO PRINTED DELIVERY IN 3 MINUTES
Receive Ad’s Creative
Upload to the Printt® Platform
3 mins to Delivery
We can get your message into students hands within 3 minutes
Impressions

9. "We worked with Printt to extend the reach for the recent ‘Stay
Yourself’ responsible drinking campaign for Diageo, which was
targeting students. The results were better than digital and more
accountable. It’s probably one of the most interesting new media
channels for brands to reach the student population, a simple
idea that blends the benefits of old and new techniques."
Chris Arnold, Creative Director, Orchestra Advertising (former
Creative Director & board director of Saatchi & Saatchi)
AND YOU DON’T NEED TO TAKE OUR WORD FOR IT
Here’s what Diageo thought about us helping with reach

10. DELIVEROO CASE STUDY
Impressions: 122,736 in 3 weeks
Deliveroo used us to help spread the word about their service
“Best Performing medium we have used to reach students”
Ian Pain, Bam Agency
4.2% CTR

11. DIAGEO CASE STUDY
Impressions: 59,307 in 2 weeks
Diageo asked us to help launch their 'Stay Yourself' Campaign
“The results were better than digital and more accountable”
Chris Arnold, Creative Orchestra
8.6% CTR

12. HYUNDAI CASE STUDY
Impressions: 40,356 in 2 weeks
Hyundai wanted us to help with generating buzz for a pop-up event in London
“Really impressed with the way this helped to fulfil our campaign ”
Sang Park
2.3% CTR
off-peak

13. TOMS CSR CASE STUDY
We believe it's important to help out where we can, so we give away some inventory to
good causes every month.

14. SOME OTHER COMPANIES WE HAVE WORKED WITH