Get to know the importance of TikTok Ads for your business. Read to learn more on how you can take advantage of the platform for your marketing strategy. Originally published at https://www.proweaver.com/tiktok-ads

1. How to Create
TikTok Ads for
Your Business?

2. Introduction
In the first quarter of 2019, TikTok came first as the most
downloaded app both in the Apple App Store and Google Play
which is now accessible in many countries. With the fact that
above 80% of its users access the app daily, businesses
should already start using the app for business purposes.
TikTok does not just challenge people to do the epic dance
moves or sing along with the latest catchy lines of a song. It is
also a great way to reach your audience fast and effectively. If
you already have the app, you will see that more and more
users are using it for more than just the purpose of popularity
or bandwagon. Useful content is merged with trending filters
and editing styles to create an effect that is enticing to
teenagers and adults alike.

3. Account Creation
After creating your account, go to the Campaign
tab and start creating your ad campaign. There
are three levels: campaigns, ad groups, and ads.

4. Ad Campaign
At the top, you will find the campaign. This is where you define
your campaign’s objective and target budget. There are a few
more things you need to define, such as ad groups, target
audiences, and schedule. You can create a video content ad for
your target audience in your ad group.
Take note that your country limits the availability of ad campaign
objectives. Once you have selected one, pick a name for your
campaign and specify your lifetime or daily budget. What is the
difference between the two? The lifetime budget makes your ad
reach more people quickly while the daily budget moves
steadily towards your target market.

5. Ad Group
If it is your first time making an ad in TikTok, you will find it
easy to navigate. For example, you will find creating a new ad
group quick to set up by simply choosing your ad group’s ad
placements. A bonus you can enjoy here is that TikTok can
help you choose placements automatically so you can get
better results. Your ad group can help you make your ad
appear on partner apps, such as TopBuzz, Babe, and the
News Republic.
You should not forget to configure your audience targeting.
You can do this by specifying your target audience based on
general demographics, interests, and devices.

6. Audience Targeting
You can use the custom audiences offered by TikTok in a few
ways. The contact data, website traffic, app activity, and ad
engagement are a few things you may consider in customizing
your ad audience. With a minimum website traffic data audience
of 1000 users, your ad can go a long way.
Installing TikTok Pixel can help you launch an ad campaign if
you decide to retarget your TikTok Ads. It helps you gather traffic
data and correspond it to TikTok users. Make sure to install
TikTok Pixel before you retarget your ads. You can also use this
to measure the effectiveness of your campaigns, optimize your
ad delivery, and remove audiences who have already converted.
Installing this can help you save money spent on trying to get
clicks.

7. Bidding and Optimization
Take note that the higher you bid, the more the chances your
ad is visible to your target audience compared to your
competitor’s. In this case, you might need to allocate a higher
bid for the sake of optimizing your ads. Be certain about the
optimization you want. Do you want to optimize for
conversion, for clicks, or for impression? Conversion allows
you to reach people who will most likely convert to your
product or service. This is tracked through app downloads or
form submissions. Optimizing for conversion requires you to
set up via TikTok Pixel.
You can use the Smart Optimization of TikTok. If you decide
on Click or Impression as your ad goal, do not bother using
Smart Optimization. This way, your bidding will not be
constantly adjusted and optimized for increased conversions.

8. Creating Your Ad
Ads come as videos or images. If you opt for images, TikTok
regroups the images you have selected to appear as a video.
You can also choose from the image and video specifications
offered to suit you and target your audience better. If you are
ready with the images already, take time to check on the
following recommended specs for your videos:
Aspect Ratio: 9:16/1:1/16:9
Resolution: Greater than 720px x 1280px, 640px by 640px,
1280px by 720px
Length: 15-19 seconds
Brand Name Length: 2-20 characters (English)
App Name Length: 4-40 characters
Do not forget to preview your ad to check how it looks on mobile
devices. Previewing will save you time and effort and bring you
the best results.

9. Pacing Option
The pacing of your budget determines how your
budget is spent. You can choose from the Standard
Delivery option or the Accelerate option. The
Standard Delivery option will space your budget
across the length of your campaign while the
Accelerate option will spend your budget fast during
the scheduled time.

10. Creative Tools
To make the ad stand out, use the creative tools
available in TikTok Advertising. The right content
should be suited well to your target audience. You
can pick from a variety of creative tools, such as
video creation kit, landing page to video, smart
video soundtrack, and TikTok Ad Studio.

11. Reminders
• Your ads should use high-resolution images. They will take
over the screens of TikTok users and an impressive ad looks
more authentic.
• Your ad only needs one call to action. Adding too many calls
to action looks aggressive to your audience. If not
aggressive, it will be confusing. For example, making your
audience access a coupon or go to your app’s download
screen can be very confusing.
• Lastly, keep things short and simple. TikTok allows you to
use only 80 English characters. You have to be creative
enough to get your message across.