VIVA Final Conference Sibiu (Romania); 21-22 Nov. 2013

1. VIVA EASTPART
Valorisation and
ImproVing of
mAnagement of Minor
Historic Centres in the
EASTern PARTnership
region

2. CONTEXT

3. Culture Action Europe, Luca BERGAMO - 2013 CAE Conference
GLOBAL
TRADE
SHARES

4. FORECAST
GDP
INCREASE
FMI 2013

5. UNEMPLOYMEN
T RATES

6. Culture Action Europe, Luca BERGAMO - 2013 CAE Conference
A NEW MODEL OF HUMAN SOCIETY BASED ON
SUSTAINABILITY

7. Culture Action Europe, Luca BERGAMO - 2013 CAE Conference
ECONOMIC GROWTH, SOCIAL
INCLUSION AND ENVIRONMENT
PARADIGM OF DEVELOPMENT
FOURTH PILLAR:

8. Tangible, Intangible and Natural Heritage
is one of the few elements with potential for
economic development
but still firmly tied to
places and local populations.
Tangible,
Intangible and
Natural Heritage

9. This potential must be
carefully planned and developed
to avoid the loss of identity and functions
to make room for the sole tourist activity.

10. LOCALISATION
OVERALL
OBJECTIVE
Bringing
Territorial Added Value
by
an Integrated Approach
to Cultural Heritage

11. WHAT MEANS
CULTURAL HERITAGE
RURAL AREAS?

12. VILLAGE MINOR HISTORIC CENTRE
Individual UNITS
of settlements that have given birth to
ORIGINAL LANDSCAPE
typical of
a civilisation deeply rooted in the territory

13. CAHUL COUNTY, MOLDOVA

14. • GOOGLE IMAGES LANDSCAPE DILIJAN, CAHUL,
VALEA HARTIBACIULUI
DILIJAN AREA, ARMENIA

15. VALEA HARTIBACIULUI, ROMANIA

16. TERRITORIAL CULTURAL SYSTEM
Socio-cultural units
within
a territorial network
linked by
CULTURE
history, traditions, and/or natural elements
•
.

17. Territorial Cultural Systems
Deal with
- Culture and Territory
- Local Identity vs Global
Heritage
- Conservation vs
Transformation
- Normative vs Operational
Planning

18. Valea Hartibaciului Territorial Cultural System

19. WHAT HAVE WE DONE?

20. Participative Planning Process
LOCAL COMMUNITIES
have led the planning process
based on active participation and
a clear METHODOLOGY
where
diagnostics, specific proposals and results
in the short, medium and long term
are implemented
METHODOLOGY

21. CULTURAL
TERRITORIAL SYSTEM
It addresses both the physical landscape and the
social landscape (socio-economic) of a given
territory, both tangible and intangible assets and
their relationships.
It is a structural process organised by projects.
It identifies in a sort of hierarchy: integrated
components, intervention priorities, demostrative
projects, etc.

22. CULTURAL
TERRITORIAL SYSTEM
It could be incrementally built by parts that may
each have meaning and functional self-efficacy, while
being inserted into a unitary overall methodological
framework.
It could be implemented in time
It does not need to be immediately a “final and
complete Plan“. The various parts can be articulated
and complete with subsequent additions and
amendments.

23. CULTURAL
TERRITORIAL SYSTEM
It is flexible. It is not a plan "hard" and "normative",
but above all works "multiscale scenario“
However, if useful or necessary,
some specific areas or projects
or parts of projects may be subject
to normative planning or design rules.
It is a strategic planning process
(shared, participatory, concerted,
communicative).

24. CULTURAL
TERRITORIAL SYSTEM
It is also flexible in time as it is also conceived as a
process.
It has to be verified through monitoring on the state
of implementation of the projects and on the effects
produced by the interventions, with any necessary
corrections during implementation.
It must be managed ("accompanied" by public
authorities, operators and associations).

25. HOW?
OUTPUTS
OUTCOMES

26. Validation Process > Outputs •
RESEARCH  METHODOLOGY
Comparative analysis on cultural systems
and tools experiences
Integrated and cooperation research
approach
•
METHODOLOGY  ACTION PLANS
Sustainable development policies and
conservation, preservation and valorisation
of the cultural and natural heritage on
rural areas in the Eastern Partnership.
•
•
•
•
•
•
ACTION PLANS  PILOT PROJECTS
VIVA Local Pact a pact of mutual trust.
Local systems to produce a continuous and
spontaneous “productive answer” (PP)
•
•
•
•
15 best practices in cultural and
environmental heritage revitalisation in
European small historic centres.
Legal and Operational Framework
Analysis.
Creation of an International Network for
cooperation, professional and cultural
exchanges .
Raising awareness through 8 actions at
the national and local level
Identifying interested stakeholders
(Champion Teams)
Establishing the dialogue between
researchers, authorities, economic actors
and local community
Three rounds of local workshops in the 3
pilot areas.
4 Thematic Seminars -> Methodology
Toolkit for Local Actors
Administration.
3 Area’s Action Plans.
3 Local Pacts.
3 Pilot Project Implemented.
(Local

27. Validation Process > Outcomes
•
RESEARCH  METHODOLOGY
Comparative analysis on cultural systems and
tools experiences
Integrated and cooperation research approach
•
•
•
METHODOLOGY  ACTION PLANS
Sustainable development policies and
conservation, preservation and valorisation of the
cultural and natural heritage on rural areas in
the Eastern Partnership.
•
•
•
•
ACTION PLANS  PILOT PROJECTS
VIVA Local Pact a pact of mutual trust.
Local systems to produce a continuous and
spontaneous “productive answer” (PP)
•
•
International Exchange of Experience
and Knowledge base for researchers,
civil society and administration.
Creation of an International Network for
cooperation, professional and cultural
exchanges .
Digital Identity (Social Innovation)
awareness.
Regional Methodology that brings
territorial added value by an integrated
approach to cultural heritage.
Commonly developed management
tools for culture heritage development.
Clear Participative Structures and Rules
Local Cultural Territorial Systems
Common
understanding
and
commitment on the priorities and
actions to be carried out at local level
(Local Pacts).
Participated cultural planning processes
culture at local level
Trust on integrated + consensus PP.

28. Digital Identity Set Tools
Cognitive/Knowledge layer
Social/Relational layer
Physical/Territorial layer

29. Digital Identity Set Tools
Christchurch Plan (NZ)
Digital Identity means
introducing new
technological reality in the
methodology. Cross the
project like a transversal
way [bottom up]

30. HOW?
Process of
Territorial Cultural Plans

31. 1.- Area Based Approach -> Territorial Cultural Systems
VALEA HARTIBACIU
(ROMANIA)
TAVUSH REGION
DILIJAN AREA
(ARMENIA)
CAHUL RAIONE
(REPUBLIC OF
MOLDOVA)

32. 1.- "Atlas of cultural and natural heritage"
as a gathering place, open and implementable, news and
information on the shareholders of properties of a given
territory. Contribution from the bottom of associations and
scholars in the formation of a base of a first draft
Initial Knowledge base

33. I PAESAGGI DELLA PUGLIA
2.- Charter of the landscape

34. I PAESAGGI DELLA PUGLIA
2.- Charter of the landscape

35. 3.- SCENARIOS of physical and social landscape;

36. 4.- Guidelines for the preservation, enhancement
and transformation projects;
The historical and archaeological values. Design
specifications

37. 4.- Guidelines for the preservation, enhancement
and transformation projects;

38. 5. Operational Programmes : Action Plans
Identification of Priorities (50)
Workshop 1
Best Practices Analysis
Analysis of Area’s Strategies and
Plans
Selection by sector/field
Priorities Selected (9)
Projects’ Ideas; Results;
Participants; Resources
Pilot Projects (5)
Indentification of Action Plan
Measures
• Area Based;
• Transversal Impact;
• Sistemic Approach;
Identification and
Selection of Pilot Projects
PACTUL LOCAL
Action Plan

39. 5. Operational Programmes : Action Plans

40. 5. Operational Programmes : Action Plans

41. 6. Pilot Projects (Demostrative projects)

42. 6. Pilot Projects (Demostrative projects)
Pilot Project
“Golden Hills” cultural site

43. 7. Management of Design/Implementation Process
CHAMPION TEAMS + LOCAL PACTS

44. UNEMPLOYMEN
T RATES