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VINT Symposium 2012: Recorded Future | Dirk de Roos (IBM)


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Big Data Stories

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VINT Symposium 2012: Recorded Future | Dirk de Roos (IBM)

  1. 1. Big Data StoriesDirk deRoosIBM World Wide Technical Sales, IBM Big Data @Dirk_deRoos © 2012 IBM Corporation
  2. 2. Harnessing the Largest Predictive Focus Group in the World Purpose • Understand public sentiment towards an event: movie trailers • Deeply understand the potential customer profile: gender, occupation, intent to watch • Alter marketing launch plans based on insight Background • 1.1 Billion Tweets analyzed • 5.7 Million blogs/forum posts • 3.5 million messages • Also: Facebook, Google+, Tumblr, Flickr2 © 2012 IBM Corporation
  3. 3. Media & Entertainment Social Media Analytics3 © 2012 IBM Corporation
  4. 4. Asian telco reduces billing costs and improves customer satisfaction Real-time mediation and analysis of 6B CDRs per day Data processing time reduced from 12 hrs to 1 sec Hardware cost reduced to 1/8th Proactively address issues (e.g. dropped calls) impacting customer satisfaction4 © 2012 IBM Corporation
  5. 5. Pacific Northwest Smart GridDemonstration ProjectCapabilities: Stream Computing – real-time control system Deep Analytics Appliance – analyze massive data setsDemonstrates scalability from 100to 500K homes while retaining 10years’ historical dataAccommodates ad hoc analysis of pricefluctuation, energy consumption profiles,risk, fraud detection, grid health, etc. 5 © 2012 IBM Corporation
  6. 6. Watson’s advanced analytic capabilities can sort through the equivalent of6 200 MILLION pages of data to uncover an answer in 3 SECONDS.Corporation © 2012 IBM
  7. 7. The Jeopardy! Challenge – Question Answering Solution Broad/Open $200 $1000 Domain If youre standing, its The first person the direction you should mentioned by name in ‘The Man in the Iron look to check out the Complex wainscoting. Mask’ is this hero of a previous book by the Language same author. High Precision $2000 $600 Of the 4 countries in the The colorful nickname Accurate world that the U.S. does for the country whose not have diplomatic Confidence elite footballers let their relations with, the one egos prevent them that’s farthest north from winning High Speed7 © 2012 IBM Corporation
  8. 8. Brief History of IBM Watson IBM Jeopardy! Watson Watson Watson Research Grand for for Financial Industry Project Challenge Healthcare Services Solutions (2006 – ) (Feb 2011) (Aug 2011 –) (Mar 2012 – ) (2012 – ) Cross-industry Expansion Applications Commercialization Demonstration From inspiration and invention, through innovation and R&D industrialization, ending with industry transformation.8 © 2012 IBM Corporation
  9. 9. IBM Watson brings together a set of transformationaltechnologies to drive optimized outcomes 2 Generates and evaluates hypothesis for1 Understands better outcomes natural 99% language and 60% 10% human speech 3 Adapts and Learns from …built on a massively parallel user selections probabilistic evidence-based and responses architecture optimized for POWER79 © 2012 IBM Corporation
  10. 10. Healthcare industry is beset with some of the most complexinformation challenges we collectively face Medical information is doubling every 5 years, much of which is unstructured 81% of physicians report spending 5 hours or less per month reading medical journals “Medicine has become too complex (and only) about 20% of the knowledge clinicians use today is evidence-base.” Steven Shapiro, Chief Medical & Scientific Officer, UPMC10 Source: International Journal of Circumpolar Health, © 2012 IBM Corporation, Institute for Medicine"
  11. 11. IBM and Seton Health put Ready for Watson to work • Proactively target care management that reduces re-admission of congestive heart failure patients • Improve patient quality of life, reduce cost and mortality rates • Analyze unstructured data (e.g., physician notes) and provide an integrated view of clinical and operational information • Analysis revealed: – 18 top indicators determined – 2 key re-admission factors11 © 2012 IBM Corporation
  12. 12. 12 © 2012 IBM Corporation