Snapdeal operates an e-commerce marketplace model and generates revenue through various sources. It started as a daily deals and coupons site before pivoting to its current model. Revenue comes from direct sales on its website and apps, affiliate networks, social media sales, and advertising from companies. Snapdeal has acquired other companies like Grabbon and Esportsbuy to expand its product catalog and owns various other marketplace sites. The business model involves marketplace commissions, seller fees, advertising, and payment processing through its subsidiary FreeCharge.

1. REVENUE MODEL
OF SNAPDEAL
VIKAS S
S3 MBA

2. About Snapdeal
• SnapDeal is owned by Jasper Infotech Private
Limited. It operates via a Market-Place business model
of E-Commerce, adopted by various big players like
Amazon, FlipKart etc.
• SnapDeal started out as a Daily deals and Coupons
Website. Possibly the biggest example of a Business
Model Pivot that we could think of in the Indian Start Up
Eco System

3. Business happen in SnapDeal
• Website Sale
• Web-App on Mobile / Tablets
• Mobile App (Android or iOS or windows and others)
• Direct via Tele Sales (Customer calling and Placing order
– Happens rarely now)
• Via Affiliate networks (Bloggers, Coupon Websites,
Review Websites etc)
• Social Buy
• Corporate Sales (Rewards and Recongnition Programs)
and Gifting Platforms [ FlipKart does not do this]

4. Following people have paid money to SnapDeal for
sharing theAd-Space:
• Samsung
• ClearTax
• Tata Housing
• Housing.com
• Windows
• Mahindra Commercial vehicles
• ClearTrip
• BankBazaar
• Uber

5. Companies Owned by SnapDeal
• June 2011, Snapdeal bought over Group buying
site, Grabbon.com.
• April 2012, Snapdeal bought
over esportsbuy.com, an online sports goods
retailer.
• May 2013, Snapdeal bought Shopo.in, a
marketplace for Indian handicraft products.
• April 2014, Snapdeal bought fashion products
discovery site, Doozton.com.
• December 2014, Snapdeal acquired gifting
recommendation site, Wishpicker.com.

6. SnapDeal Business Model is mix of the
following revenue lines:
• Grabbon : Group Buying site, now redirects to SnapDeal
• Esportsbuy : Sports Accessories Retailing E-Commerce
Website, acquired, shut it and added all the categories to its
catalogue.
• Shopo : WANNABE ETSY is what I feel, any one can sell
anything without any registration hassles and any thing
else. Shopo Says no sale fee no listing fee. God knows what
use is this to SnapDeal apart from one more channel for selling
goods.
• DoozTon : No Business, but the tech for displaying the fashion
merchandise used to display products on snapdeal.com
• Smartprix : Affiliate Website Model and Traffic Transfer via
Reviews, Comparison etc.

7. Conclusion to SnapDeal
Business Model
So to Summarize that snapdeal makes revenue from
he following lines of business:
• Marketplace Sale of Goods and Services (Own
Portal of SnapDeal, Exclusively, EsportsBuy etc).
• Convenience Fee of Seller Listing.
• Featured Sellers on the Landing Page
• Advertising.
• Payment Gateway Business of FreeCharge.