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Etail process- Start ecommerce store and
eMarketplaces
Hi, I’m Adrian Oh
* 1997 Jit Sin BM Boy
* 2002 UTM Comp Sci
* CNET Malaysia 1st
Intern
(also last)
* Join OYLM sell air co...
Hosted, SEO Friendly eCommerce Platform empower you to
Build your own branded store + Sell Multichannel
webShaper – The Best of both worlds
Empower you to build own branded store, get sales from marketplaces, and sell offline ...
1)Online store vs Marketplace?
2)Type of Online Store Platform
3)How to start
4)Online Marketplaces
Table of Contents
Marketing Know-how
Product Knowledge
High
High
None /
Low
Your own branded store
Open store in marketplaces
Find your nich...
1. Open Source
2. Hosted Solution
3. CMS + Ecommerce Plugin
Type of Online Store Platform
• Pretashop
• Opencart
• Magento
• Oscommerce, Zencart…
Open Source
Made in Malaysia
•webShaper
•EasyStore…
International
•Shopify
•BigCommerce
•Weebly…
Hosted Solution
Wordpress
•woocommerce
Drupal
•Drupal commerce
Joomla
•Virtuemart
CMS + Plugin
Design
Mobile Friendly?
SEO Friendly
Features
Payment Gateway
Integration
Support
Questions to ask:
• Promote Your own brand.
• Access & OWN the customers details.
• Take control of Promo.
• It’s an asset! Can Sell Off You...
How to Start?
1. Pick your niche – Your focus
2. Pick a name – Your brand name
3. Product-Market FIT
4. How to reach out t...
1. Pick your niche
Either you are BIG, or you are small (focus) !!!
(don’t stuck in between!)
What does it mean by niche?
Niche – Let’s say you are selling Clothing,
but you sells only Vnecks for MEN.
Or if you are selling just coffee beans
But you have 1,000 different type of
coffee beans selections on your eStore…
Alhumairacontemporary.com
Eggnchipsclothing.co.uk
AvalonSarees.com
PingganMangkuk.com
2. Pick your domain name
• It’s your BRAND
• It’s your Unique Identity
• Tips
– Shorter is better.
– Easy to spell.
– Avoi...
SEO tips in picking domains
Targeting International?
– Pick a .com / .net / .biz
Targeting specific country?
– .com.my / ....
3. Figure out who are the customers?
Customer = Buyers
PRODUCT MARKET FIT
4. How to reach out to them?
Find out where you customers “Hang Out”
- Blog ?
- Forums ? Discussion Group?
- Marketplace ?...
Promote your eStore
Find out where you customers “Hang Out”
- Blog ► Sponsored Reviews / Content Marketing
- Forums ► Part...
5. Start Setting up your 1st
eStore
webShaper miniStore
- Low cost, yet complete eStore
- Amazingly affordable
- Beautiful...
Sign up both 1 Local Payment Gateway +
PayPal
1-Click Shipping Setup
Setup PosLaju rate in just 1-click
6. Focus on Building Customer Base
Zappos.com Top 10 Lessons
“Lesson #1 – The e-commerce Business is built on
Repeat Custo...
7. Tips to hit Online Success
* Don’t compete on price.
* Provide Excellent Customer Service.
(Then word of mouth get you ...
More Tips…What’s your values?
A list of possible values
Always Low Price Fast Delivery
Hard-to-get Everyday reliability
Wi...
• Just do it, learn and think while you
are doing it.
• For low cost setup, start with
marketplace for traffic and trial r...
• Products must have USP
Product: 1 key to success ecommerce
juicy
Special
shape
Free wet tissue
No preservative
Nitrogen
...
Sell Via Online Marketplaces
An overview of Lelong, Lazada, 11street, Logon,
Shoppu
Lelong
• Malaysia #1 Homegrown Marketplace
– 8 million monthly visitors
– 2 million registered members
• Lelong Education ...
Lelong Plans
• 2 webStore plans
• Lelong webStore
– Lelong webStore (RM398/year, 500skus)
• Lelong webStore Plus
– (RM498/...
Lelong webStore – Laterics.lelong.my
Lazada
• Malaysia Leading eTail and
Marketplace (hybrid)
• By Rocket Internet Group, now is
Alibaba
• Very popular for ele...
Lazada Plan
• Lazada Seller Centre: Free to join
• Payment Fee – 2% Flat
• Commission – 0.5 to 12%
Note:
• Cancellation fe...
• Currently No1 marketplace at Korea
• 11Street.my - JV between Celcom and SK
Planet
• Promoting to 14 million subscriber ...
• Plan
– No store fee, no listing fee, no limit on listing
– Individual Seller, Business Seller
• 5 to 10% Transaction Fee...
11street Seller Center
• By Sin Chew Media corp – Largest
Chinese media company in Malysia
• 57 million monthly page views across
online media si...
AEON CO. (M) BHD
•In Malaysia for over 30 years
•Over 1.2m card members
•Over 30 retail outlets in West
Malaysia
#On-Site Exposures
Averaging above
500,000 page views
per month
Home Page Banner
Store Highlights
#Social Media Platforms
Engaging with more than
250,000 followers
on daily basis
#Membership Program
Additional access to over
1 Million AEON Card
member database
Specific Campaign
Weekly EDM
Regular EDM...
# Transaction Commissions
• Mobile & Tablets
• Computer &
Laptops
• Cameras
• Consumer
Electronics
• Home Appliances
• Hom...
# PICK UP FEES
West Malaysia East Malaysia
First Cut RM 6.9 RM 6.9 (until 1
KG)
Additional KG Customer Cost Customer Cost
Q&A
Fb.com/adrianoh
adrian@webshaper.com
Join us and Stay updated!
Twitter.com/webShaper
sales@webShaper.com
Facebook.com/webShaper
Pinterest.com/webShaper
Plus.go...
SITEC Ec Class - e-Tail Process by Coach Adrian Oh
SITEC Ec Class - e-Tail Process by Coach Adrian Oh
SITEC Ec Class - e-Tail Process by Coach Adrian Oh
SITEC Ec Class - e-Tail Process by Coach Adrian Oh
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SITEC Ec Class - e-Tail Process by Coach Adrian Oh

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SITEC Ecommerce Class
Title: e-Tail Process

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SITEC Ec Class - e-Tail Process by Coach Adrian Oh

  1. 1. Etail process- Start ecommerce store and eMarketplaces
  2. 2. Hi, I’m Adrian Oh * 1997 Jit Sin BM Boy * 2002 UTM Comp Sci * CNET Malaysia 1st Intern (also last) * Join OYLM sell air cond online (crazy) * Co-founder of webShaper, eCommercemilo * Founder of MECA I see myself as a builder, I like building things & passion about Retail, eCommerce & Internet. Hi, I’m Adrian Oh
  3. 3. Hosted, SEO Friendly eCommerce Platform empower you to Build your own branded store + Sell Multichannel
  4. 4. webShaper – The Best of both worlds Empower you to build own branded store, get sales from marketplaces, and sell offline too
  5. 5. 1)Online store vs Marketplace? 2)Type of Online Store Platform 3)How to start 4)Online Marketplaces Table of Contents
  6. 6. Marketing Know-how Product Knowledge High High None / Low Your own branded store Open store in marketplaces Find your niche Open store in marketplaces Find marketing experts Should you start? What business model to start with? None / Low
  7. 7. 1. Open Source 2. Hosted Solution 3. CMS + Ecommerce Plugin Type of Online Store Platform
  8. 8. • Pretashop • Opencart • Magento • Oscommerce, Zencart… Open Source
  9. 9. Made in Malaysia •webShaper •EasyStore… International •Shopify •BigCommerce •Weebly… Hosted Solution
  10. 10. Wordpress •woocommerce Drupal •Drupal commerce Joomla •Virtuemart CMS + Plugin
  11. 11. Design Mobile Friendly? SEO Friendly Features Payment Gateway Integration Support Questions to ask:
  12. 12. • Promote Your own brand. • Access & OWN the customers details. • Take control of Promo. • It’s an asset! Can Sell Off Your as $$$. Why build your own branded store?
  13. 13. How to Start? 1. Pick your niche – Your focus 2. Pick a name – Your brand name 3. Product-Market FIT 4. How to reach out to them? 5. Start Setting up now! 6. Focus on building customer base 7. Tips for e-commerce success (by Zappos.com)
  14. 14. 1. Pick your niche Either you are BIG, or you are small (focus) !!! (don’t stuck in between!)
  15. 15. What does it mean by niche? Niche – Let’s say you are selling Clothing, but you sells only Vnecks for MEN.
  16. 16. Or if you are selling just coffee beans But you have 1,000 different type of coffee beans selections on your eStore…
  17. 17. Alhumairacontemporary.com
  18. 18. Eggnchipsclothing.co.uk
  19. 19. AvalonSarees.com
  20. 20. PingganMangkuk.com
  21. 21. 2. Pick your domain name • It’s your BRAND • It’s your Unique Identity • Tips – Shorter is better. – Easy to spell. – Avoid Hypens (if possible) – Is it relevant? Is it unique (or fun)? – Avoid Trademark issues – misspelling of trademark name or existing business
  22. 22. SEO tips in picking domains Targeting International? – Pick a .com / .net / .biz Targeting specific country? – .com.my / .my (MY), .co.uk (UK), .com.sg (SG), .com.au (AUS) – Will be favored for localized search – Typically this requires a local registered business
  23. 23. 3. Figure out who are the customers? Customer = Buyers PRODUCT MARKET FIT
  24. 24. 4. How to reach out to them? Find out where you customers “Hang Out” - Blog ? - Forums ? Discussion Group? - Marketplace ? - Website they visit (and read?) ? - Facebook Page / Group They join? - Search Engines they use (ok, mainly Google)? Keywords they type searching for your products? - Offline places they gather and go (event)?
  25. 25. Promote your eStore Find out where you customers “Hang Out” - Blog ► Sponsored Reviews / Content Marketing - Forums ► Participate, Newsletter Marketing - Marketplace ► 11Street, Lazada, Lelong etc - Classifieds ► Mudah - Website they visit ► Reviews, Sponsored contents or Banner Ads - Facebook ► Fb Ad - Search Engines ► Google Adwords - Offline Promo ► Flyers, Roadshow, Flea Market
  26. 26. 5. Start Setting up your 1st eStore webShaper miniStore - Low cost, yet complete eStore - Amazingly affordable - Beautiful Designs - Easy-to-use - Up to 100 products - Supports PayPal / M2U Pay - Order Management, Shipping Module - Discount Code
  27. 27. Sign up both 1 Local Payment Gateway + PayPal
  28. 28. 1-Click Shipping Setup Setup PosLaju rate in just 1-click
  29. 29. 6. Focus on Building Customer Base Zappos.com Top 10 Lessons “Lesson #1 – The e-commerce Business is built on Repeat Customers “ * Key Success = “Customer Repeat Purchase”. a Grow your customer base b Provide Excellent Customer Service c Then your profits will follow. 6. Build your customer base
  30. 30. 7. Tips to hit Online Success * Don’t compete on price. * Provide Excellent Customer Service. (Then word of mouth get you more business) * Customer Service is an investment. * Start Small, Stay Focused. * Don’t worry about competitors. * Don’t forget to have fun!
  31. 31. More Tips…What’s your values? A list of possible values Always Low Price Fast Delivery Hard-to-get Everyday reliability Widest Selection No-fuss return Exclusivity Best Customer Service Expertise Customization Design Free Shipping Fast Shipping Safety Genuine Products etc
  32. 32. • Just do it, learn and think while you are doing it. • For low cost setup, start with marketplace for traffic and trial run. • Then, consider building your own branded webstore. • You should own your domain - that's your brand. • Once you find the right model - grow it, and must aim for size (volume). How to start? By pchome CEO
  33. 33. • Products must have USP Product: 1 key to success ecommerce juicy Special shape Free wet tissue No preservative Nitrogen packaging
  34. 34. Sell Via Online Marketplaces An overview of Lelong, Lazada, 11street, Logon, Shoppu
  35. 35. Lelong • Malaysia #1 Homegrown Marketplace – 8 million monthly visitors – 2 million registered members • Lelong Education Class – http://www.lelong.com.my/Auc/Store/edc.asp • Consumers love it for Lot of bargains and Cheap finds • Accept Individual and company • Product Category & Merchant Centric (hybrid)
  36. 36. Lelong Plans • 2 webStore plans • Lelong webStore – Lelong webStore (RM398/year, 500skus) • Lelong webStore Plus – (RM498/year, 1500 skus, list of marketing tools & API) – Supports API (eg Sync products etc with webShaper) – You get a subdomain: http://yourUSERID.lelong.my • Both bundled with NetPay – Internet Bank Transfer at 2.5%, Credit Card at 3.5% – Buyer Protection Program (BPP) http://www.lelong.com.my/bpp/ – https://www.netpay.my/web/Download/NetpayAppForm.pdf • Commission – 0.5% to 8% http://www.lelong.com.my/Webstore/TransactionFee/
  37. 37. Lelong webStore – Laterics.lelong.my
  38. 38. Lazada • Malaysia Leading eTail and Marketplace (hybrid) • By Rocket Internet Group, now is Alibaba • Very popular for electronics • Pioneering COD in Malaysia and the regions • Accept only company (SSM registered) • Product Category Centric
  39. 39. Lazada Plan • Lazada Seller Centre: Free to join • Payment Fee – 2% Flat • Commission – 0.5 to 12% Note: • Cancellation fee of RM50 per product • 14 Days return policy
  40. 40. • Currently No1 marketplace at Korea • 11Street.my - JV between Celcom and SK Planet • Promoting to 14 million subscriber base of Celcom • Multimillion marketing budget • Unique: Seller zone, Photo Studios etc • Settlement Period (3 to 14 days)
  41. 41. • Plan – No store fee, no listing fee, no limit on listing – Individual Seller, Business Seller • 5 to 10% Transaction Fee • 2% Payment Fee introduced by 25the February. • 20% for eVoucher • Settlement Period (3 to 14 days)
  42. 42. 11street Seller Center
  43. 43. • By Sin Chew Media corp – Largest Chinese media company in Malysia • 57 million monthly page views across online media sites • Leverage on existing publication and brands to promote logon • Sign up at http://logon.my/merchant
  44. 44. AEON CO. (M) BHD •In Malaysia for over 30 years •Over 1.2m card members •Over 30 retail outlets in West Malaysia
  45. 45. #On-Site Exposures Averaging above 500,000 page views per month Home Page Banner Store Highlights
  46. 46. #Social Media Platforms Engaging with more than 250,000 followers on daily basis
  47. 47. #Membership Program Additional access to over 1 Million AEON Card member database Specific Campaign Weekly EDM Regular EDM Blast to all Shoppu Members
  48. 48. # Transaction Commissions • Mobile & Tablets • Computer & Laptops • Cameras • Consumer Electronics • Home Appliances • Home & Living • Health & Beauty • Toys, Kids & Baby • Sports, Outdoors & Automotive • Media, Game & Music • Office & Work Equipment • Groceries Fashion & Accessories Travels, Luggage & Bags Electronic Life Style Fashion 1% ~ 10% 10% ~ 20% 15% ~ 20%
  49. 49. # PICK UP FEES West Malaysia East Malaysia First Cut RM 6.9 RM 6.9 (until 1 KG) Additional KG Customer Cost Customer Cost
  50. 50. Q&A
  51. 51. Fb.com/adrianoh adrian@webshaper.com
  52. 52. Join us and Stay updated! Twitter.com/webShaper sales@webShaper.com Facebook.com/webShaper Pinterest.com/webShaper Plus.google.com/+webShaperMY Youtube.com/webShaper

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