Slides from our recent Shopify Meetup in Perth where our special guests & industry experts presented on ecommerce trends, insights & tips for accelerating growth. Guest Speakers: JOSHUA BITOSSI Shopify Plus Launch Engineer LISA MONRO Shopify Merchant, Happy Tummies AKUL DEWAN Partnerships Manager, TradeGecko BEN DE JONGE Shopify Expert, The Cut SCOTT SANDERS Shopify Expert, The Cut BONNIE DAVIES Shopify Merchant, Famous Sharon

1. SHOPIFYMEETUPPERTH

2. Welcome

3. Shopify ‘til you
dropify

4. Thank you Shopify
TradeGecko
Bonfire
Optus Business Centre Perth
Claisebrook Design Community
Limbo Images

5. Hello in 60 seconds

6. A word
from our
sponsors

7. Flexibility &
Accessibility

8. Speakers JOSHUA BITOSSI Shopify Plus Launch Engineer
LISA MONRO Shopify Merchant, Happy Tummies
AKUL DEWAN Partnerships Manager, TradeGecko
BEN DE JONGE Shopify Expert, The Cut
SCOTT SANDERS Shopify Expert, The Cut
BONNIE DAVIES Shopify Merchant, Famous Sharon

9. Shopify Plus Launch Engineer
Joshua Bitossi

10. The First Perth Shopify Meetup!
● Network
● Ask questions
● What can you focus on in 2018?

11. 500,000 1 million
Where We Are
Businesses Powered by
Shopify
Active Users
$46 BillionSold through Shopify
(1 billion on BFCM Alone)
4thAustralia is the 4th
Biggest Market for
Shopify

12. Creating an Effortless
Experience

13. The Effortless Experience:
● Customer knows where to go
● Can answer their own questions
● Minimal channel switching

14. Customer service
drives disloyalty.

15. 1.00xMore loyal
3.93xMore Disloyal
Impact of Customer Service
Source: CEB, 2013

16. The Perception
Below
Customer
Expectations
Meets
Customer
Expectations
Exceeds
Customer
Expectations
Less Loyal
More Loyal

17. The Perception
Below
Customer
Expectations
Meets
Customer
Expectations
Exceeds
Customer
Expectations
Less Loyal
More Loyal
The Reality

18. • Aren’t predictable
• Can’t be created
• Consume more resources
Opportunities for Remarkable service:

19. • Don’t get rid of customer service
• Start with an exceptional, effortless experience
• Let people find their own answers
• Make it so people don’t need customer service
• Make it painless when they do

22. • Return label in the box
• Form to fill out for feedback
• Environmentally sustainable
• Refund process outlined
• All my questions answered in the
same channel
Image Source: http://www.emmawelford.com

23. • No channel switching
• No customer service interactions
• Smooth sailing

24. • Less resources spent by Allbirds
• I’m likely to recommend
• Allowed them to grow rapidly
Why does this matter

25. • Reduce customer effort
• Reduce the number of questions
people have
• Let people answer their own
questions
• Understand the best channel
• Avoid channel switching
• Be personal and empathetic
• Define processes

27. Thanks!

28. Lisa Munro
Shopify Merchant, Happy Tummies

35. Shopify! So easy to use - even for non-techy people like me!
Great site speed & no hosting issues.
Phone app is great.
Can replicate my theme & work on changes easily.
So many apps to choose from.
I can try an idea using an app & if it doesn’t work,
I haven’t made a huge investment.

36. Some of
the Excellent
Apps We Use
Power Tools - Filter Menu
Now in Stock
Stamped.io - review app
Postcode Shipping Extension - great for weighted shipping
Shogun Drag & Drop page builder
Trialling Add To Cart Button Sales Booster & Address
Validator by Roboturk

37. Ecommerce
Learnings
So Far
Know your numbers & track weekly.
Planning marketing is crucial to consistent sales.
You need an offer to convert that first sale - mine is free
shipping on 1st order.
Know some industry standards to aim for eg. bounce rates,
conversion rates.
Education & networking with other ecommerce business
owners.
Look at your website regularly with fresh eyes - it’s never
perfect!

38. My Shopify
Tips
Research the theme you use & pick one from a reputable
designer.
Use Shopify chat.
Use app developers to help you get it perfect!
Listen to Shopify podcasts.
Shopify is so easy to use - learn how to use it so you can
quickly make small changes as required.

40. Akul Dewan
Partnerships, TradeGecko

41. Enable every commerce entrepreneur to
build the business of their dreams
Akul Dewan
Partnerships

42. The problem we solve

43. The problem we solve
Carl Thompson, co-founder and former CMO of
TradeGecko, founded Crowded Elevator fashion
label in 2009.
• Connections in fashion and retail industry
• Strong retail traction
• Stockists and wholesale deals

44. The problem we solve
Carl Thompson, co-founder and former CMO of
TradeGecko, founded Crowded Elevator fashion
label in 2009.
• Connections in fashion and retail industry
• Strong retail traction
• Stockists and wholesale deals
Two years later... he went bankrupt.

45. The problem we solve
What Carl loved
● Designing t-shirts
● Building a brand
● Building customer and wholesale
relationships
What Carl ended up doing
● Master of 100s of spreadsheets
● Operations manager
● Debt collector

46. The tool that helps brands grow

47. TradeGecko is cloud based inventory
and order management software.
● Manage all your business
operations in one place.
TradeGecko

48. We enable growing merchants
Sell in batches with
support for expiry dates
Keep track of customer
assigned prices and tax
Integrate all your sales
channels and sell
wholesale online

49. How TradeGecko complements Shopify
Keep track of stock
across different
locations, including
Shopify POS.
Create purchase orders,
stock takes, track costs
and view complete
finances.
Integrate and manage
multiple stores in
different currencies and
languages.

50. We now help businesses around the world
15,000
Users
90
Countries

51. 3 eCommerce trends
to help drive your growth in 2018

52. TREND #1
Online and offline convergence
(aka retail is not dead)

53. Online and offline convergence - what it looks like

54. Helps boost your ranks
on Google searches
It’s not the same as
traditional retail
Online and offline convergence - the benefits
Great for products that
need a “try and buy”

55. Online and offline convergence - how you can do this
Pop up store
Click and collect
Stockists

56. Online and offline convergence - Shopcodes

57. Online and offline convergence - stockists

58. Our customers
Smoochiezz - Multichannel retailers
● Singapore based cosmetics eCommerce retailer and wholesaler
● Sell via Shopify
● Also selling offline to department stores and pharmacies
● TradeGecko helps them integrate their online and offline sales,
plus manage their price lists

59. ECOMMERCE TREND #2
The Disruption of B2B eCommerce

60. B2B eCommerce
B2C eCommerce
7.7T2017
2.4T
2017
B2B is
320%
Larger
The future of eCommerce - B2B vs B2C

61. B2B eCommerce
Start selling wholesale online
with your own B2B eCommerce
Platform
Let your wholesalers easily
reorder and pay online
Use stockists as a wholesale
deal and to spread awareness
about your brand
Identify trade shows that your
wholesale customers attend

62. One of our customers
Rohr Remedy
● Natural skincare wholesaler and retailer based in Cairns
● Sell online, wholesale online, at trade shows and to stockists
● TradeGecko's mobile app and multi-location features are
helpful at trade shows or on the go
● Multiple price lists & currencies help them deal with various
wholesale customers

63. ECOMMERCE TREND #3
Amazon makes leaps and bounds

64. Step 1
Amazon enters Australia
Step 2
Amazon launches FBA
Step 3
Amazon launches Prime

65. 2 ways to sell online
eCommerce vs Amazon

66. Amazon Australia
Start experimenting on Amazon
Start on the Seller Marketplace and list
a handful of SKUs
You don’t have to list the products that
you sell on Shopify
Get an inventory system to make sure
you never oversell
Review your returns policy, schedule
Amazon health checks, register your
brand and purchase UPCs,

67. What does all of this mean?

68. eCommerce sales
on Shopify
1. Keep doing what works

69. Retail presence /
stockists
Sell on mobile at
trade shows
eCommerce sales
on Shopify
Amazon Australia
2. Test new sales channels

70. Sell on mobile at
trade shows
Create
and send
invoices
Create Shipping
documents and
ship items
Purchase the
correct amount of
stock
eCommerce sales
on Shopify
Amazon Australia
Integrate with
Xero
+
3. Let technology do the heavy lifting
Retail presence /
stockists

71. Thank you

72. Ben De Jonge
The Cut

73. Flat
Tummy
Co.
Selling weight loss tea to young women.
Mostly in the USA.
100% digital marketing, 80% Instagram.
2011 Shopify startup
2016 Sold for circa $12 million
Woah!

80. Customise
Quickly
Shopify allows this fast moving &
growing business to add custom
features quickly & efficiently.
Thank you Shopify Apps!

81. Subscriptions APP USED - RECHARGE
Allow users to create subscription
orders to your products.
From there, orders are made
automatically per week / month etc.
Users can easily manage their
subscriptions from within your site.

82. Product
Reviews
APP USED - YOTPO
Follow-up your customers to encourage
post-purchase product reviews.
Reviews can be displayed on your collection
& product pages.
You can easily moderate the reviews that are
displayed on your Shopify site.

83. Referrals APP USED - REFERRAL CANDY
Encourage customers to refer their friends to
your business.
Set up referral campaigns & rewards, like
discounts, promo codes etc.
Show your customers the referral form after
checkout, or anywhere on your site.

84. Tracking APP USED - AFTERSHIP
Let your customers track their order from
within your website.
Send your customers order status updates
via email or sms.
The tracking page can be branded with your
own logo.

85. Take Aways Small, simple & niche product offering.
A clear target market.
On-brand & consistent content &
messaging.
Constantly evolve & customise with apps.
Use your community to promote your
business & products.

86. Scott Sanders
The Cut

87. Business to Business
(B2B)

88. B2B Buyers
Prefer to research and buy products and services online.
B2B Sellers
Continue to use a purchase process based on interaction
with their sales people.

89. More than Double B2C
By the end of 2017, 52% of B2B buyers were
expected to have made at least half of their
business purchases online.

90. +257.4 % Larger
B2B - $7.66 Trillion
B2C - $2.14 Trillion

91. More than just a storefront
Personalization
Mobile
Track & Report
Integration ( API )
Wholesale & Retail
Customer Accounts
Tiered Pricing
Automation

92. More than
Physical Products

93. Spare Parts
Service Callouts
Scheduled
Maintenance
Installations
Quotes

94. Rentals & Event Support
Consultations
Memberships
Services
Subscriptions
Donations

95. Customisation

96. Why Customise?
When themes do not meet your requirements
To deliver a unique user interface design
To provide an individual User Journey / Experience
When the standard feature set and/or third party apps do not meet your
requirements
Customisation gives businesses the opportunity to showcase brand / products in
the best possible light and provide a unique user experience.

97. Food Delivery
Postcode Detection
Unique Subscription Model
Menu Builder

98. Postcode Detection
Unique Subscription Model
Menu Builder
Product
Recommender

99. NEW FEATURE
Shop Codes

101. Shop Codes
QR Codes
You’ve seen them everywhere
Scan with native camera app
iOS 11 update
Unique & trackable
Direct to product or checkout

102. Products

103. Retail

104. Offline
Advertising

105. THANK YOU

106. Bonnie Davies
aka Famous Sharon
Celebrity Shopify Merchant

107. Excited!

108. Hello Sydney!

109. Being famous

110. Selfie

111. Tea towel

112. Too famous

113. Totes

114. Be the fame

115. Everyone is
watching

116. Q&A Panel
Questions please

117. Panel SAJITH JAYAWEERA Shopify Designer, The Cut
LISA MONRO Shopify Merchant, Happy Tummies
BONNIE DAVIES Shopify Merchant, Famous Sharon
KATE FANDRY Shopify Merchant, The Small Batch Gift Co.

118. Door prizes

119. Please stay to Talk
& Share & Connect

120. Thank you
& good night