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1 Copyright © 2014 Leonardo Worldwide Corporation
Top 5 Hotel Superstar
Storytellers of 2014
These unique hotel storytelle...
2
citizenM
Their success at so
clearly differentiating
themselves as a “new
kind of hotel” makes
them a clear winner in
ou...
3
citizenM
By showcasing their one-
of-a-kind amenities and
features, they elegantly
decorate their webpages
with rich and...
4
Holiday Inn
Chicago Mart
Plaza River North
When you visit their
website, you won’t see an
exterior shot – instead,
you’r...
5
Holiday Inn
Chicago Mart
Plaza River North
They also know how to
grab travelers’ attention:
check out how their
“feature...
6
The King and
Prince Beach
& Golf Resort
The King and Prince
Beach & Golf Resort of
Georgia uses the
power of visuals to
...
7
The King and
Prince Beach
& Golf Resort
Including real people in
their photos helps travel
shoppers envision the
type of...
8
San Juan Water
and Beach Club
Hotel
By having active and fun
Facebook and Twitter
pages, they truly engage
and create
co...
9
San Juan Water
and Beach Club
Hotel
They also add a splash
of personality to their
Facebook Apps – rooms
is called “Pill...
10
True Blue
Bay Resort
They use the power of
social media and visual
storytelling to achieve a
wide reach that attracts
t...
11
They’re extremely active
on social media channels
such as Facebook (with
over 50,000 page likes),
Twitter and Instagram...
12
Congratulations to our top
Superstar Storytellers!
Take your hotel’s digital
marketing to the next level and
you could ...
13
Copyright © 2014 Leonardo Worldwide Corporation
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Top 5 Hotel Superstar Storytellers of 2014

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These unique hotel storytellers go above and beyond with their digital hotel marketing strategy.

Published in: Marketing
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Top 5 Hotel Superstar Storytellers of 2014

  1. 1. 1 Copyright © 2014 Leonardo Worldwide Corporation Top 5 Hotel Superstar Storytellers of 2014 These unique hotel storytellers go above and beyond with their digital hotel marketing strategy. Congratulations to our top 5 Superstar Storytellers!
  2. 2. 2 citizenM Their success at so clearly differentiating themselves as a “new kind of hotel” makes them a clear winner in our books. Tip: Don’t be afraid to show why you’re unique.
  3. 3. 3 citizenM By showcasing their one- of-a-kind amenities and features, they elegantly decorate their webpages with rich and powerful visuals that evoke a rare sense of comfort and simplicity. Tip: Make your website reflect your hotel story and image.
  4. 4. 4 Holiday Inn Chicago Mart Plaza River North When you visit their website, you won’t see an exterior shot – instead, you’re greeted with stunning visuals of their rooms, event venues, pool and more. Tip: Show off large rich visuals on your homepage of the content travelers care about! Learn more about Holiday Inn Chicago Mart Plaza River North
  5. 5. 5 Holiday Inn Chicago Mart Plaza River North They also know how to grab travelers’ attention: check out how their “featured special” is prominently displayed on every page of their hotel website, along with their booking engine and links to their many social media accounts. Tip: Feature and highlight your hotel’s specials on multiple channels. Learn more about Holiday Inn Chicago Mart Plaza River North
  6. 6. 6 The King and Prince Beach & Golf Resort The King and Prince Beach & Golf Resort of Georgia uses the power of visuals to enhance their story in a unique and memorable way. Tip: Use text and visuals to tell your hotel story. Learn more about The King and Prince Beach & Golf Resort
  7. 7. 7 The King and Prince Beach & Golf Resort Including real people in their photos helps travel shoppers envision the type of experience they can expect, allowing them to place themselves in the picture and story. Tip: Feature your guests in your online photos and take advantage of UGC (User-Generated Content). Learn more about The King and Prince Beach & Golf Resort
  8. 8. 8 San Juan Water and Beach Club Hotel By having active and fun Facebook and Twitter pages, they truly engage and create conversations with travel shoppers. Tip: Use social media to capture travel shoppers and showcase your lively hotel story. Learn more about San Juan Water and Beach Club Hotel
  9. 9. 9 San Juan Water and Beach Club Hotel They also add a splash of personality to their Facebook Apps – rooms is called “Pillow-Talk,” and their wedding app is called “Say ‘I Do.’” Tip: Be creative and show off your hotel’s personality in your own unique way! Learn more about San Juan Water and Beach Club Hotel
  10. 10. 10 True Blue Bay Resort They use the power of social media and visual storytelling to achieve a wide reach that attracts travel shoppers from all over the world. Tip: Use high quality photographs on several social media channels. Learn more about True Blue Bay Resort
  11. 11. 11 They’re extremely active on social media channels such as Facebook (with over 50,000 page likes), Twitter and Instagram and post engaging guest content, local events, and resort adventures. Tip: Use social media to keep travelers in the loop of what's happening at your hotel! Learn more about True Blue Bay Resort True Blue Bay Resort
  12. 12. 12 Congratulations to our top Superstar Storytellers! Take your hotel’s digital marketing to the next level and you could be our next Superstar Storyteller! For more tips and insights, visit blog.leonardo.com
  13. 13. 13 Copyright © 2014 Leonardo Worldwide Corporation

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