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Hotel Data and Analytics News - September 2016


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SnapShot's monthly recap of the most relevant, important, and interesting news in hotel data and analytics.

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Hotel Data and Analytics News - September 2016

  1. 1. This month’s must reads in Hotel Data & Analytics News @snapshot_demand Kurfürstendamm 212, 10719 Berlin
  2. 2. With fall right around the corner, we’ve starting to see some cool news in the hotel tech space. In time with that, we put out our latest chart and it’s a cool one! Check out the How To Use Hotel Data Chart that shows how you can compare different sets of hotel data and use it today to benefit your business. In other news, we read some great articles on the history of direct booking, how to build a data-driven strategy, re-thinking the hotel package, Microsoft making some big tech moves, and our own CEO sharing a valuable powerpoint from his presentation at CHAT in Shanghai earlier this month. And of course, there’s much more. Enjoy! Regards, Clay, Martin, and the SnapShot team Editorial A monthly recap of hotel data and analytics news
  3. 3. Find out more about what we do: visit us at
  4. 4. We sat down with the experts and put together a detailed chart exploring the connections between data sets you can find at your hotel. What happens when you compare your various types of metrics? Our Infographic can help you find out! Read on our blog
  5. 5. Let's take a moment to walk down memory lane! Check out how metasearch engines have evolved since the mid 1990s, in the educational infographic by Triptease. Read on Tnooz Direct Hotel Booking Battle: A Historic Infographic
  6. 6. Lots of "likes" and "shares" look good in a marketing campaign report. But do they lead to meaningful actions by the audience? Use social media metrics to get more detailed and quantifiable insight. Read on Skift Why Do Travelers Share on Social Media?
  7. 7. Big data has become a buzzword so prevalent that it’s practically meaningless. At this point the argument could be made that every company is a “big data” company. Read on to get an idea of what I mean. Read on Entrepeneur 6 Illusions Execs Have About Big Data
  8. 8. We take a look at the pros and cons of cloud computing for hotels. There's no doubt it's a revolutionary technology but is it right for all hoteliers? Read our latest blog post to find out. Read on our blog
  9. 9. Sometimes, the implementation of big data analytics fails. But that's because it usually doesn’t coincide with the business' daily processes, nor with the decisions taken to align actions with the company's goals. Learn more Three Keys To Building A Data-Driven Strategy
  10. 10. Travelers want more amenities for cheaper prices, hence the promotion of packages. But on what can hotels capitalize? Read on Skift How Hotels Can Drive Revenue by Rethinking the Hotel Package
  11. 11. Did we forget to include your company on our Hotel Tech Index? We're currently working on a version 2.0 and adding more providers and softwares! Click below to take a look and submit your company's info at the bottom to be included before it's too late! See the index
  12. 12. THE NEW ITB BERLIN - HALL 8.1 / 127 HOTEL ANALYTICS BOOK A DEMO Hello. My name is Toni. I’ve been a Director of Sales and Marketing in hotels for more years than I can remember. I recently came across SnapShot and loved the Analytics tool. So much so that I’m now giving demos and helping hotels learn about it. If you want to find out more about analytics, book a demo today and I’ll show you how SnapShot Analytics can help you better manage your hotel.
  13. 13. Some 40% of visits to US travel sites now come from mobile devices. Additionally, mobile accounts for 60% of destination information searches. And, two-thirds of all watch-time for top travel videos on YouTube happens on smartphones. As travel planners get closer to booking, smartphones continue to play a role. More on Tnooz Travel Needs to Design Mobile-First Journeys
  14. 14. Europe's tech scene is booming. In cities like London, Paris, Berlin, even smaller cities like Brno, Talinn, and others, the tech and startup communities are booming. Check out this interesting Venture Beat article with the facts! Read on Venturebeat 10 Things You Didn’t Know About Europe’s Tech Scene
  15. 15. Our CEO, Stefan Tweraser, recently made a trip to Shanghai to attend one of China's largest tourism conferences, The China Hotels & Tourism Conference, also known as CHAT. Check out Stefan's presentation from CHAT on how to make the most out of enterprise data. View on our blog
  16. 16. THE NEW ITB BERLIN - HALL 8.1 / 127 HOTEL ANALYTICS Learn more
  17. 17. Check out this cool infographic on Hotel Tech trends! An informative snapshot created by Ard na Sidhe Country House. And if you want our own take on recent hotel tech trends, you can always check out this blog post. Read on 4hoteliers Hotel Technology Trends: Infographic
  18. 18. At this point, AI and cloud computing is growing so quickly, Microsoft is building new chips that can keep up with the rapid pace– and building their whole system on top of them. Read on Wired Microsoft Has a Whole New Kind of Computer Chip---and It'll Change Everything
  19. 19. When we think of digital marketing for hotels, often the first thoughts go to Facebook, and probably Instagram and/or Twitter. But YouTube is more than just a viable option, it can be a powerful marketing tool... If used smartly. Read on HNN Content-Rich YouTube Lets Hotels Tell Their Stories
  20. 20. In case you missed it, here’s our recap of the top stories in hotel data and analytics from last month. Some great reads in here including articles on hotel tech integrations, how hotels are evolving, an oral history of travel, and our hotel tech insiders, (plus much more). Until next time. Read on our blog Hotel Data & Analytics News - August 2016 Our Recap from Last Month
  21. 21. At SnapShot, we believe hoteliers should have a right to their data, and a right to use it intelligently. That's why we built SnapShot Analytics. Analytics is a cloud-based hotel analytics tool that presents a comprehensive overview of your hotel data on a powerful yet intuitive dashboard. Everything you need in one place: PMS data, benchmarking, pricing, web analytics, and social media stats. Dig as deep as you want, or keep it surface level for immediately actionable intelligence. Click below to learn more about us. Learn more About Us Everything you need to see, nothing you don’t. HOTEL ANALYTICS This Hotel Data and Analytics monthly news roundup is brought to you by Clay, Martin, and the SnapShot team. SIGN UP Did we miss something? Feedback always welcome at