10. Target Personas
Forget the sky. There is no limit.
I support
local
businesses.
Detroit
VS
Everybody
We are
the
future.
Jay Rayford, Detroit’s Chief Promoter of Good
30 years old
Beautiful.
Monday, August 5, 13
13. Company Objectives
Increase sales and drive customers by 30%
To grow online presence through social media
campaigns
Expose at least 2,000 prospective customers to
BCK
Monday, August 5, 13
14. Social Media Funnel
Achieving our goal of driving sales by 30% requires
the following marketing funnel:
300
30%
2,000
1,000
600
10%
20%
Monday, August 5, 13
16. Roles &
Responsibilities
VP Marketing
Unykue PR & Communications
PR & Social
Media
Jaren Brooks
Creative
Jason Johnson
Website
Emily Tom
Graphics
GFX Inc
Collateral
Intern
Social
Davida Sumler
PR
Briana Wheeler
Analyst
David Brown
Monday, August 5, 13
19. Schedule
Month 1 - Creative Websites & Materials
Month 2 - Distribute Materials and Launch
Online Ads
Month 3 - Engage Target Audience through
Social Media Campaigns
Monday, August 5, 13
20. Tactic Drill Down
Social Media
Strategy
Goal
How
Leverage Social Media channels to engage
with our community and reach out to new
audiences to share examples of our website
design work and best practices.
Drive sales by at least 30% by 3rd month
Days via Social Media
4 Tweets per Day
2 Facebook updates per day
Engage partners and employees to reshare
posts/tweets with promoted hashtags and
keywords
Social outreach to list of 10 key influencers
Monday, August 5, 13
