D pa community-joepiler2011

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D pa community-joepiler2011

  1. 1.
  2. 2. Brand essence: <br />Objective<br />Strategy<br />Make our brand <br />even more important<br />In the lives of young men<br />Be present <br />when young men<br />enjoy life & music<br />Reinforce <br />what men want<br />
  3. 3. 2009 - 2010<br /><ul><li>5 bigactivationswith “Joepiler saloon”
  4. 4. DistributingJupilerhats
  5. 5. Strong visibility
  6. 6. Festival calenderonJIMtv</li></ul>= strong festival activation<br />
  7. 7. 2009 - 2010<br />
  8. 8. 2011<br />From<br />Festival activation<br />Partnership with:<br />To<br />Music platform<br />
  9. 9. Goals 2011<br />More than75.000 fans<br />Claim music & festivals<br />Search forJoePiler Crew<br />Contests – Marketing integrations<br />
  10. 10. 2011: Music Platform<br />April - July<br />June<br />April - September<br />Ticketfestival<br />Search Crew<br />Sponsoring festivals<br />
  11. 11. 2011: Music Platform<br />April - September<br />Sponsoring festivals<br />
  12. 12. Branding festival editorial content<br />National <br />International<br />Sponsoring festivals<br />
  13. 13. Recrutement<br />facebook fans<br />Sponsoring festivals<br />
  14. 14. 2011: Music Platform<br />April - July<br />Search Crew<br />
  15. 15.
  16. 16.
  17. 17. JoePiler Crew<br />Howitworked<br />Subscription page<br />Call to action<br />Editorial<br />Advertising<br />Social media<br />Jupiler site<br />Jim TV<br />1. Recruting<br />2. Voting<br />3. Final<br />
  18. 18. Omdat ik als vrouw weet waarom!<br />I'm a poor lonesome cowboy, far away from home<br />I can drink like a sherriff and dance like a rodeoclown<br />JoePiler Crew<br />How it worked<br />Letter of motivation<br />Picture<br />First selection<br />364 candidates<br />Omdat ik van muziek en plezier hou en als ik die 2 liefdes samen kan combineren als vakantiejob zou dit de beste vakantie voor mij kunnen worden!<br />U vraagt waarom ik de ideale kandidaat ben? ik antwoord met de woorden; grappig, feestbeest en werker! Meer hebben jullie toch niet nodig?! <br />Tot de selectiedagen ;)<br />1. Recruting<br />2. Voting<br />3. Final<br />
  19. 19. JoePiler Crew<br />Howitworked<br />JoePiler Casting Day<br />Interview & Fotoshoot in JoePiler Outfit<br />1. Recruting<br />2. Voting<br />3. Final<br />38 selectedforPhase 2: Voting<br />
  20. 20. JoePiler Crew<br />VoteforyourfavoriteJoePilerGirl<br />Become a fan<br />Vote<br />1. Recruting<br />2. Voting<br />3. Final<br />Win festivaltickets<br />
  21. 21. JoePiler Crew<br />Voting page<br />Call to action<br />Editorial<br />Advertising<br />Jupiler site<br />Social media<br />1. Recruting<br />2. Voting<br />3. Final<br />
  22. 22. JoePiler Crew<br />Candidates call for votes through social media <br />1. Recruting<br />2. Voting<br />3. Final<br />
  23. 23. JoePiler Crew<br />17 finalist competefor<br />the ultimate student job<br />5 short television programs on<br />Every week in June<br />Battlebetweencandidates<br />1. Recruting<br />2. Voting<br />3. Final<br />
  24. 24. JoePiler Crew<br />Announcing programmes:<br />Integration site<br />Social media<br />1. Recruting<br />2. Voting<br />3. Final<br />
  25. 25. 2011: Music Platform<br />June<br />Ticketfestival<br />
  26. 26. Ticketfestival<br />10 days: <br />“Win festivaltickets everyday”<br />Poweredby<br />Become a fan<br />Different festival everyday<br />Multimediacampaign<br />Cobrandedlayout<br />
  27. 27. Ticketfestival<br />Win festival tickets<br />Contest page<br />Cobrandedmultimediacampaign<br />
  28. 28. Results<br />364<br />3.354<br />309.845<br />4.317.508<br />75.000<br />1.362.894<br />30.181<br />subscriptions<br />votes<br />pageviews<br />photogalleries<br />pageviews<br />festival content<br />Extra fans<br />Unique visitors<br />festival content<br />Participants<br />ticketfestival<br />From 50.000 to 125.000<br />
  29. 29. For more information:<br />Ruth.stevens@persgroep.be<br />

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