This document provides guidance for brainstorming logo design ideas including examples of elements to consider such as color, shape, images, and target audience. It outlines a process for sketching logo ideas and getting feedback from others on two positives and one negative of different logo designs with the goal of selecting a logo that represents the business and conveys its key message.

1. Names:
Date:
Brainstorm Ideas:
Examples of Things to Include:
Color(s):
Shape:
Images:
Target Market/Audience:
Business Name:

2. Sketch Ideas for Logo

3. Share:
What is your logo?
How does it represent your business?
Why was this specific design important for your business?
What is the message of your logo?

4. Discuss:
Group #1:
Two Positives:
One Negative:
Group #2:
Two Positives:
One Negative:
Group #3:
Two Positives:
One Negative:
Group #4:
Two Positives:
One Negative:
Group #5:
Two Positives:
One Negative: