12 People Proving	

That Content Marketing 	

Is More Than a Buzzword
#Selfies
Miley’s Tongue
Buzzfeed
Quizzes
BuzzFeed Quizzes
Game of Thrones
The past couple of years 	

have brought us 	

plenty of trends.
And if you’re in marketing, you’ve
probably heard about	

content marketing.
Like most of these trends 	

(not all of them!)
content marketing
sounds like a good idea.
But deep deep down you
might wonder…
What if it’s just a trend?
What if it’s just a trend?
Maybe it will pass?
What if it’s just a trend?
Maybe it will pass?
What is its real value?
Here are 12 people proving that
content marketing 	

is here to stay!
Game of Thrones“I see content as fire, and social media as gasoline.
Companies (and people) would be better off if they
use...
Game of Thrones“Great content will encourage loyalty — not
from any individual piece, but rather from the
sum of the total...
Game of Thrones“Brands still tend to create company-centric
content:We still default to talking about
ourselves...Your cus...
Game of Thrones“Try to do the best work that you can
do to give audiences something that
maybe they haven’t seen before an...
Game of Thrones“As publishers, we need to focus on the needs of
our customers and detail who we are talking to,
what we wi...
Game of Thrones“I think that art, when you boil it down to
something basic and simple, is chaos followed by
order.Art is t...
Game of Thrones"Best way to sell something: don't sell anything. Earn
the awareness, respect, and trust of those who might...
Game of Thrones“You can’t just randomly crank out content, especially
if you’re a bigger company because there are a lot
m...
Game of Thrones“The consumer attention span is about the
size of a gnat right now.We move on to the
next thing super, supe...
Game of Thrones“You can use social media to grow your community
and to get fans talking about you and engaged.	

But it’s ...
Game of Thrones
“We’re always looking for new formats and
methods of storytelling and we try to reach a
breadth of audienc...
Game of Thrones“Stories are nothing new.They’ve been around for
as long as we have.The earliest humans gathered
around the...
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YOUR CONTENT MARKETING?
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and leads with Uberflip

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12 People Proving That Content Marketing Is More Than A Buzzword

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The last couple of years have brought us plenty of trends. Content marketing might be one of them but it is also here to stay. Here's a list of successful advocates of content marketing, 12 people who are proving that it is more than just a fad.

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12 People Proving That Content Marketing Is More Than A Buzzword

  1. 12 People Proving That Content Marketing Is More Than a Buzzword
  2. #Selfies
  3. Miley’s Tongue
  4. Buzzfeed Quizzes BuzzFeed Quizzes
  5. Game of Thrones
  6. The past couple of years have brought us plenty of trends.
  7. And if you’re in marketing, you’ve probably heard about content marketing.
  8. Like most of these trends (not all of them!) content marketing sounds like a good idea.
  9. But deep deep down you might wonder…
  10. What if it’s just a trend?
  11. What if it’s just a trend? Maybe it will pass?
  12. What if it’s just a trend? Maybe it will pass? What is its real value?
  13. Here are 12 people proving that content marketing is here to stay!
  14. Game of Thrones“I see content as fire, and social media as gasoline. Companies (and people) would be better off if they used social to draw attention to useful things that they have created, instead of simply using social to draw attention to themselves.” Jay Baer   NYTimes Best-Selling Author Speaker  
  15. Game of Thrones“Great content will encourage loyalty — not from any individual piece, but rather from the sum of the total content experience — consistency, quality, originality — provided by the brand.” Joe Chernov   VP of Content @ HubSpot
  16. Game of Thrones“Brands still tend to create company-centric content:We still default to talking about ourselves...Your customers, meanwhile, don’t want to talk about you.They want to talk about themselves. So the key is to create content that isn’t based on what you do; rather, what you do for others.” Ann Handley   Author, Speaker and Chief Content Officer @ MarketingProfs  
  17. Game of Thrones“Try to do the best work that you can do to give audiences something that maybe they haven’t seen before and keep challenging yourself.” Kevin Spacey   Award Winning Actor Content Producer  
  18. Game of Thrones“As publishers, we need to focus on the needs of our customers and detail who we are talking to, what we will be delivering and what the outcome should be for them… content creators must know the content marketing mission before any more content is developed.” Joe Pulizzi   Founder of the Content Marketing Institute Author and Speaker  
  19. Game of Thrones“I think that art, when you boil it down to something basic and simple, is chaos followed by order.Art is the chaos part and business is the order… Marketing is storytelling. What is the story you’re telling?” Robert Redford   Oscar Winner Actor,Writer and Director  
  20. Game of Thrones"Best way to sell something: don't sell anything. Earn the awareness, respect, and trust of those who might buy… Smart marketers have to stand out from the content marketing crowd by being the 'go-to' reference resource on the topic." Rand Fishkin   CEO @ Moz Blogger  
  21. Game of Thrones“You can’t just randomly crank out content, especially if you’re a bigger company because there are a lot more people watching.There’s a whole art and science to it, and to do it right you need to make sure you’re providing value.” Neil Patel   Co-Founder of KISSmetrics and Crazy Egg Blogger  
  22. Game of Thrones“The consumer attention span is about the size of a gnat right now.We move on to the next thing super, super quickly. So it’s really important to be topical and relevant.” Julie Fleischer   Director of Media and Consumer Engagement @ Kraft Foods.  
  23. Game of Thrones“You can use social media to grow your community and to get fans talking about you and engaged. But it’s harder to sell in those channels.Whereas with email, you can take those loyal followers you have in social networks, bring them over to your email lists.” DJ Waldow   Digital Marketing Evangelist @ Marketo Author and Speaker  
  24. Game of Thrones “We’re always looking for new formats and methods of storytelling and we try to reach a breadth of audience that includes both business decision makers and younger people.” Katrina Craigwell   Global Manager, Digital Marketing @ General Electric  
  25. Game of Thrones“Stories are nothing new.They’ve been around for as long as we have.The earliest humans gathered around the campfire and figured out that effective storytelling was the best way to pass on the information that was vital for survival.They knew that truly connecting with their audience in an emotional way was a matter of life and death.” Michael Brenner   Vice President, Marketing and Content Strategy @ SAP  
  26. WANT TO GET MORE OUT OF YOUR CONTENT MARKETING? Increase readers, subscribers and leads with Uberflip START A FREE TRIAL

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