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Persuading Prospects Through Personalization

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Your customers live in a world of Spotify and Netflix. The expectation of personalized content experiences has been set. If you're like 2 in 3 marketers, you recognize that personalizing content is critical, but you also know it's damn hard to do-harder still as you scale to thousands of prospects. Aligning the buyer's journey to customers' growing appetite for personalized experiences is easier said than done-or is it?

Randy Frisch, President and CMO at Uberflip, presents an actionable framework for persuading prospects through the power of personalized content experiences for your top B2B marketing strategies-inbound marketing, account-based marketing, and sales enablement.

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Persuading Prospects Through Personalization

  1. 1. PERSUADING PROSPECTS THROUGH PERSONALIZATION #CONEX Randy Frisch CMO & Co-Founder at Uberflip
  2. 2. @uberflip | #conex The way we experience content matters! @uberflip | #conex
  3. 3. @uberflip | #conex The Content Experience Matters
  4. 4. @uberflip | #conex of B2B buyers expect the same buying experience as B2C customers. 80% — Google @uberflip | #conex
  5. 5. @uberflip | #conex People increasingly expect a personalized experience. The Effect
  6. 6. @uberflip | #conex What can we learn from consumer experiences?
  7. 7. @uberflip | #conex Curated lists
  8. 8. @uberflip | #conex Content by Topics
  9. 9. @uberflip | #conex Tailored to Expectations
  10. 10. @uberflip | #conex AI-Powered Streams
  11. 11. @uberflip | #conex Made For You
  12. 12. @uberflip | #conex Has more than 100 million users & 30 million songs
  13. 13. @uberflip | #conex Source: Internet Trends 2018 Report - Mary Meeker, Kleiner Perkins
  14. 14. @uberflip | #conex The average number of assets downloaded before making a purchasing decision 7.0 — IDG 2017 Customer Engagement Research
  15. 15. @uberflip | #conex Marketing’s ability to remix the right content makes or breaks the CONTENT EXPERIENCE
  16. 16. @uberflip | #conex What is Content Experience? ENGAGEMENTENVIRONMENT STRUCTURE
  17. 17. @uberflip | #conex Environment Placement Design Display Visual aesthetics
  18. 18. @uberflip | #conex Navigation Tagging Curation Structure Organization
  19. 19. @uberflip | #conex Engagement Personalization Relevance Consistency Contextual CTAs
  20. 20. @uberflip | #conex Inbound Demand Generation ABM Sales Enablement What marketers are talking about...
  21. 21. @uberflip | #conex Content brings these marketing tactics to life. Demand Generation ABM Sales Enablement Inbound Driven By Content
  22. 22. @uberflip | #conex Demand Generation ABM Sales Enablement Inbound Driven By Content The Content Experience Matters
  23. 23. @uberflip | #conex Inbound Marketing Capture with content experiences that are optimized for engagement and conversions on the areas that matter to audiences.
  24. 24. @uberflip | #conex Demand Generation Drive to content experiences that are personalized, engaging, and drive conversions from your email, advertising, social, and direct mail campaigns.
  25. 25. @uberflip | #conex ABM Engage your target accounts with personalized content experiences that accelerate pipeline and drive sales.
  26. 26. @uberflip | #conex Sales Enablement Empower your sales team with content to engage prospects to sell efficiently at a higher velocity.
  27. 27. @uberflip | #conex But does it make a difference?
  28. 28. @uberflip | #conex Conversions on Gated Content Evidence ‘this’ matters +7x +8x Increase in Engagement +60% Your Content Reach
  29. 29. @uberflip | #conex
  30. 30. @uberflip | #conex Content Experience Framework
  31. 31. @uberflip | #conex Content Experience Framework The best way to create personalized content experiences.
  32. 32. @uberflip | #conex Randy Frisch CMO & Co-Founder at Uberflip @randyfrisch ubrflp.in/randyfrisch uberflip.com/ce Content Experience Framework Download Now @uberflip | #conex

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