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Discovering the
Customer Journey
Janis Rozenblats
Founder / CEO
Mailigen.com
UX?	
  
UX?	
  
human-computer-human
UX source:	
  acclaimimages.com	
  
business
needs
user
needs
UX
Found	
  on	
  
Google	
  
Visited	
  
Website	
  
Viewed	
  
Pricing	
  
Signed	
  	
  
Up	
  
onboarding
source:	
  acclaimimages.com	
  
Ac;vated	
  
Created	
  	
  
a	
  List	
  
Sent	
  a	
  
Campaign	
  
Saw	
  	
  
Reports	
  
easy?
source:	
  acclaimimages.com	
  
NPS invite Trello Desk VotingNPS survey
Engaged Clients Customer Interviews
Persona Validation through Interviews
Customer Journey Mapping
Customer Journey Optimization
job’s done!
source:	
  outsideonline.com	
  
business needs?
source:	
  outsideonline.com	
  
 Lifecycle	
  Email	
  Strategy	
  
 Lifecycle	
  Email	
  Strategy	
  
support
source:	
  acclaimimages.com	
  
Be	
  always	
  
available	
  
support!
source:	
  mailigen	
  J	
  
320 pages of brain food
Designing UX is
influencing someone
by designing something
for them.
I believe…
Thoughts, ideas,
questions...
Janis Rozenblats
cell: +371 29652066
email: janis@mailigen.com

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