Ingagements       Buyer Persona ProfilesDevelopment, Application, Testing & Analysis                                 #inga...
Agenda &Formato Mindset & backgroundo Process & exampleso Advice & action                         #ingagements            ...
Marketers asmatchmakers             Where are             the nice             girls?       Why isn’t he       looking ove...
SmarketingExperiments   Learned              #ingagements              @minetmarketing              minternetmarketing.com
Persona Developmento What behaviors identify them?o What motivates them?o What are their environmental needs?o What do the...
Anxious  Andreao Motivated by: learning, understanding,  challenges and influencing others.o Emotional needs: Process and ...
PracticalApplicationo Sales training/coachingo Smarketingo Marketing training/coachingo Content creationo Customer service...
Andrea’sExperienceCONTENT ELEMENTS & STYLEo Simple & clear design  navigation paths.o Use headlines in copy to make       ...
PageAnatomy          H1- What/ Why          Our approach is timed to meet your          objectives. The bottom line is tha...
Copy  AnatomyH1- What/ WhyOur approach is timed to meet yourobjectives. The bottom line is that yourresults are guaranteed...
Proven Testingo Social Posts & Adso PPC adso Blogso Emailo Calls to actiono Landing pageso A/B testso Smarketing closed lo...
Andrea’sApproachSALES APPROACHo Business-like and to the point.o Give options; “What if you could…”o Provide possible chal...
Google                  o Engagement                  o Visitor FlowPerception                  o In-page analytics       ...
Actions forAndrea              #ingagements              @minetmarketing              minternetmarketing.com
Getting Helpo 30 minute buyer  persona reviewo Download excel  worksheetso E-book sneak peek                       #ingage...
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Buyer Persona Profiles: Development, Application, Testing & Analysis

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What is a minimally viable persona? How can you use buyer persona profiles in your sales, marketing, and other aspects of your business? Learn this and more about ingagements for businesses.

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Buyer Persona Profiles: Development, Application, Testing & Analysis

  1. 1. Ingagements Buyer Persona ProfilesDevelopment, Application, Testing & Analysis #ingagements @minetmarketing minternetmarketing.com
  2. 2. Agenda &Formato Mindset & backgroundo Process & exampleso Advice & action #ingagements @minetmarketing minternetmarketing.com
  3. 3. Marketers asmatchmakers Where are the nice girls? Why isn’t he looking over here?! #ingagements @minetmarketing minternetmarketing.com
  4. 4. SmarketingExperiments Learned #ingagements @minetmarketing minternetmarketing.com
  5. 5. Persona Developmento What behaviors identify them?o What motivates them?o What are their environmental needs?o What do they respond to?o What do they need to take the next step?o How do they gather information?o How do they make their decisions?o How do they use their time? #ingagements @minetmarketing minternetmarketing.com
  6. 6. Anxious Andreao Motivated by: learning, understanding, challenges and influencing others.o Emotional needs: Process and plan for everything. Control.o Responds to: directness, authority & opportunity.o Environmental needs: freedom of choice and a means to a clear end.o Gathers info: through third party credibility and research.o Makes decisions: quickly- yes or no, not maybe.o Uses time: strategically but may run #ingagements late because she over plans and @minetmarketing underestimates. minternetmarketing.com
  7. 7. PracticalApplicationo Sales training/coachingo Smarketingo Marketing training/coachingo Content creationo Customer serviceo Human Resourceso Product/service development #ingagements @minetmarketing minternetmarketing.com
  8. 8. Andrea’sExperienceCONTENT ELEMENTS & STYLEo Simple & clear design navigation paths.o Use headlines in copy to make ELEVATOR PITCH: goal oriented statements “Guarantee you & your family’s future.”o Infographics to explain process Eliminate the ‘what-ifs’. Know what options you have. & concept diagrams.o CTAs above the fold. #ingagements @minetmarketing minternetmarketing.com
  9. 9. PageAnatomy H1- What/ Why Our approach is timed to meet your objectives. The bottom line is that your results are guaranteed. H2-How/ Who Explore our methodology (process) to discover how thousands of clients like you have met their goals. •Persona challenge>action > benefit •Persona challenge>action > benefit •Persona challenge>action > benefit •Persona challenge>action > benefit Next step for more info or to take action. #ingagements @minetmarketing minternetmarketing.com
  10. 10. Copy AnatomyH1- What/ WhyOur approach is timed to meet yourobjectives. The bottom line is that yourresults are guaranteed.H2-How/ WhoExplore our methodology (process) to Whydiscover how thousands of clients like youhave met their goals. What•Persona challenge>action > benefit•Persona challenge>action > benefit How•Persona challenge>action > benefit Who #ingagements•Persona challenge>action > benefit @minetmarketingNext step for more info or to take action. minternetmarketing.com
  11. 11. Proven Testingo Social Posts & Adso PPC adso Blogso Emailo Calls to actiono Landing pageso A/B testso Smarketing closed loop #ingagements feedback @minetmarketing minternetmarketing.com
  12. 12. Andrea’sApproachSALES APPROACHo Business-like and to the point.o Give options; “What if you could…”o Provide possible challengescenarios; “Is this a factor for you toconsider?”, “I have seen othersstruggle with ABC, will/does that effectyou?”o Offer likely outcomes. “If you do X, #ingagementsthis might happen, or if you do Y, youmay get this.” @minetmarketing minternetmarketing.com
  13. 13. Google o Engagement o Visitor FlowPerception o In-page analytics HubspotAnalysis o o Sources: Keywords > Contacts > Campaigns Calls-to-action: Views-Clicks > Clicks- Submissions #ingagements @minetmarketing minternetmarketing.com
  14. 14. Actions forAndrea #ingagements @minetmarketing minternetmarketing.com
  15. 15. Getting Helpo 30 minute buyer persona reviewo Download excel worksheetso E-book sneak peek #ingagements @minetmarketing Carole@minternetmarketing.com minternetmarketing.com

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