Keeping your eyes on the business goal

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Racquel talks through the direct correlation between user satisfaction and company growth. In her talk she details how to look at customer outcomes on top of evaluation, metrics, KPIs, Data and insights, research and monitoring to gain product success.

Technology

Keeping your eyes on the business goal.
Research & Monitoring

User’s satisfaction
:)
Company’s growth
=

engagement
+
clear research
priorities
=
participation
in research
sessions
+
Easy buy-in
=

Learn user motivations,
behaviours, create empathy.
Why?
Facts finding, learning
what’s happening.
What?

Success
What the team
believes to be true
A quantifiable way to
verify the assumption
= + 0

High risk
Low risk
Not likely
to happen
Very likely
to happen
Validate!
Safe

User Product
Generative Proactive
Evaluative
Reactive

User Product
Generative Proactive
Evaluative
Reactive
Innovative
Incremental

Small cycles.
Focused learnings.
Faster insights.

Usability Tests Data AnalyticsA/B TestingCustomer
Feedback

Refinement Evidence
Speed
Throwing spaghetti on a wall

Learning won’t happen
fast enough
Refinement Evidence
Speed

Potentially reckless
Refinement Evidence
Speed

:)
Managed
user satisfaction
Sustainable
Company growth
=

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