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Keeping your eyes on the business goal

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Keeping your eyes on the business goal

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Racquel talks through the direct correlation between user satisfaction and company growth. In her talk she details how to look at customer outcomes on top of evaluation, metrics, KPIs, Data and insights, research and monitoring to gain product success.

Racquel talks through the direct correlation between user satisfaction and company growth. In her talk she details how to look at customer outcomes on top of evaluation, metrics, KPIs, Data and insights, research and monitoring to gain product success.

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Keeping your eyes on the business goal

  1. 1. Keeping your eyes on the business goal. Research & Monitoring
  2. 2. Better.
  3. 3. User’s satisfaction :) Company’s growth =
  4. 4. Outcomes + Evaluation
  5. 5. Metrics, KPIs + Data, Insights
  6. 6. Research + Monitor
  7. 7. Success is easy, right?
  8. 8. Context is everything.
  9. 9. Scope the intention Involve the team
  10. 10. engagement + clear research priorities = participation in research sessions + Easy buy-in =
  11. 11. Learn user motivations, behaviours, create empathy. Why? Facts finding, learning what’s happening. What?
  12. 12. Success What the team believes to be true A quantifiable way to verify the assumption = + 0
  13. 13. Yes, assumptions.
  14. 14. High risk Low risk Not likely to happen Very likely to happen Validate! Safe
  15. 15. $$$ $ Learn Less Learn More Start here!
  16. 16. Build for learning.
  17. 17. User Product
  18. 18. User Product Generative Proactive
  19. 19. User Product Generative Proactive Evaluative Reactive
  20. 20. User Product Generative Proactive Evaluative Reactive Innovative Incremental
  21. 21. Small cycles. Focused learnings. Faster insights.
  22. 22. Launch to learn.
  23. 23. Usability Tests Data AnalyticsA/B TestingCustomer Feedback
  24. 24. Monitor Research
  25. 25. Context is everything.
  26. 26. Refinement Evidence Speed
  27. 27. Refinement Evidence Speed Throwing spaghetti on a wall
  28. 28. Learning won’t happen fast enough Refinement Evidence Speed
  29. 29. Potentially reckless Refinement Evidence Speed
  30. 30. Refinement Evidence Speed
  31. 31. :) Managed user satisfaction Sustainable Company growth =
  32. 32. raquel.damas@shopify.com Thanks.

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