In today's fast-paced and competitive business landscape, innovation is often regarded as the key driver for success. Companies invest significant resources in developing groundbreaking products and services driven by the promise of revolutionizing their industries. However, without successful adoption, even the most innovative ideas can fall flat. Join Rhiannon as she explores the way she and her team bridge the gap between innovation and adoption, and discover how effective product marketing management can drive business success

1. Innovation Without Adoption is Meaningless
Rhiannon White, CPO, Clue

2. Clue empowers women & people
with cycles to take charge of their
reproductive health
Monthly Active Users
10 mil
App Store rating,
over 2.5M reviews
4.8★
Monthly web readers
www.helloclue.com
4mil
A pioneer in Femtech, Clue is the
most trusted digital companion for
tracking and understanding women’s health for a
community of millions

4. Innovation
without adoption is
meaningless

5. Innovation
without adoption is
meaningless

6. Jobs To Be Done

7. We build trust with people, by relentlessly
focusing on accuracy.
We orient people on their journey, by making sense of
what’s happening in their body.
We comfort people, by connecting them so
they know they are not alone.
We empower people, by enabling them to
choose what they do next.
Clue Jobs To Be Done map to our Product Strategy pillars

8. Innovation
without adoption is
meaningless

9. 5T7/2

10. 25% higher retention of new users who adopt the ‘fast tracker’ on D0

11. Innovation
without adoption is
meaningless

12. It’s not enough to ship, people have to know about what you’re shipping

13. Reminders adoption - onboarding

14. Reminders adoption - contextual in-product prompt

15. Reminders adoption - CRM

16. A product is a system

18. Antipattern 1:
Focusing on WHEN to
communicate

19. Instead:
Focus on WHAT to
communicate

20. Antipattern 2:
Waiting for SAFE to
communicate

21. Instead:
Focus on WHY to
communicate

22. 1. Shipping is just the start.
Adoption is the goal.
2. Know your users’ adoption
metrics, not just standard
product metrics
3. A product is a system.

23. Thank you!