3. Sean Ellis @seanellis
Early Growth: Twitter Focused
Feedback: “I find growth articles
on Twitter”
Followers: Easy to find people that
tweet growth articles
Content: Long tail of content ideal
for Twitter
9. Sean Ellis @seanellis
Problem: Limited Testing
Had specific growth goals, but just said
“test more”.
Team was too busy for much testing...
Building product
Executing Twitter Playbook
Engaging with community
13. Sean Ellis @seanellis
High Tempo Testing Process
Build
Knowledge
Base
Unbridled
Ideation
Prioritize
Backlog
High
Tempo
Testing
14. Sean Ellis @seanellis
Challenges of High Tempo Testing
1. Enough ideas: Ideas are fuel for tempo
2. Prioritizing ideas: Finding best ideas to test
3. Implementing tests: Getting the resources
4. Accurate testing: Instrumenting & analyzing
5. Avoiding repeats: Not running same tests
15. Sean Ellis @seanellis
Challenge 1: Enough Ideas
Unbridled ideation from full team
Ideas across all vectors
Individual & Team Accountability
Acqusition
Activation
Retention
Revenue
Referral
16. Sean Ellis @seanellis
Challenge 2: Prioritizing Ideas
Formalize ideas in “Experiment Doc”
Include research, hypothesis, target lever...
Score on impact, confidence & ease
17. Sean Ellis @seanellis
Challenge 3: Implementing Ideas
Weekly growth meeting to plan/assign current
week’s tests. Accountability for previous week.
Recommend Autonomous growth team with
dedicated development, design, analysis...
Empower less technical team members w tools
19. Sean Ellis @seanellis
Challenge 5: Avoiding Repeats
Capture all tests in Knowledge Base
Ensure knowledge base shared, clear & searchable
Worked Failed Inconclusive
20. Sean Ellis @seanellis
High Tempo Test Requirements
Process People System
Build
Knowledge
Base
Unbridled
Ideation
Prioritize
Backlog
High
Tempo
Testing
21. Sean Ellis @seanellis
High Tempo Testing Process
Build
Knowledge
Base
Unbridled
Ideation
Prioritize
Backlog
High
Tempo
Testing
22. Sean Ellis @seanellis
Winning Test Example via Process
Moved email collector
from bottom to top.
Result: 700% increase
in collected emails
Impact prediction was
4/10
23. Sean Ellis @seanellis
High Tempo Testing Advantages
1. Predictable Growth
2. Scaleable Growth
3. Easier Hiring
4. Address Bottlenecks