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Fostering a customer-centric culture at an enterprise_UXDX_EMEA_2023
- 1. DocuSign Public Fostering a customer-centric culture at an enterprise Morgan Davis Director, UX Research Mariné Palamutyan Manager, UX Research
- 6. DocuSign Confidential Base Corporate Deck Template Creative Services 6 Increasing the flow of Insights breaks silos and fosters customer centricity.
- 9. DocuSign Public Breaking Silos Establish Value Form Alliances Deliver Outcomes Transform Culture Case Studies Systematic Sharing Act on Alliances Leverage Alliance
- 10. DocuSign Public Breaking Silos Establish Value Form Alliances Deliver Outcomes Transform Culture Case Studies Act on Alliances Systematic Sharing Leverage Alliance
- 11. DocuSign Public Breaking Silos Deliver Outcomes Establish Value Form Alliances Transform Culture Case Studies Act on Alliances Systematic Sharing Leverage Alliance
- 12. DocuSign Public value /val-yoo 1. the monetary worth of something 2. a fair return or equivalent in goods, services, or money for something exchanged 3. relative worth, utility, or importance
- 13. DocuSign Public value /val-yoo 1. the monetary worth of something 2. a fair return or equivalent in goods, services, or money for something exchanged 3. relative worth, utility, or importance
- 14. DocuSign Public Raise Awareness Go Broad & Deep
- 15. DocuSign Public Customer Insights Week Fly with PX Backed by Research Newsletter
- 16. DocuSign Public Raise Awareness Deliver Valued Outputs Go Broad & Deep Actionable Insights
- 17. DocuSign Public Persona and JTBD Centers Core Job 6 Description of the core job Persona 4 Core Job 3 Description of the core job Persona 2 Core Job 4 Description of the core job Core Job 5 Description of the core job Persona 3 Core Job 7 Description of the core job Core Job 8 Description of the core job Persona 5 Core Job 1 Description of the core job Core Job 2 Description of the core job Persona 1
- 18. DocuSign Public Raise Awareness Deliver Valued Outputs Look for Opportunities Go Broad & Deep Actionable Insights Always seek partners
- 19. DocuSign Public Breaking Silos Deliver Outcomes Establish Value Form Alliances Transform Culture Case Studies Act on Alliances Systematic Sharing Leverage Alliance
- 20. DocuSign Public What, where, and how Make it conversational Prioritize learning their needs
- 21. DocuSign Public Insights Product Account Mgmt Operations Pricing Marketing Sales eCommerce Data Science
- 22. DocuSign Public Insights Marketing Sales Operations eCommerce Data Science Product Account Mgmt Pricing
- 23. DocuSign Public Insights Marketing Sales Operations eCommerce Data Science Product Account Mgmt Pricing Strategy ��
- 24. DocuSign Public Breaking Silos Deliver Outcomes Establish Value Form Alliances Transform Culture Case Studies Act on Alliances Systematic Sharing Leverage Alliance
- 25. DocuSign Public OKRs Objectives & Key Results
- 26. DocuSign Public Mutual Objective: Directionality and focus area KR1: measurable result 1 that proves the Objective is met. KR2: measurable result 2 that proves the Objective is met. KR3: measurable result 3 that proves the Objective is met.
- 27. DocuSign Public Example: Develop partnership between team A and team B to share insights and inform product roadmap KR1: Establish a strategy to curate ideas by x date KR2: Establish a centralized hub to access insights by x date KR3: measurable result 3 that proves the Objective is met.
- 28. DocuSign Public Breaking Silos Deliver Outcomes Establish Value Form Alliances Transform Culture Case Studies Act on Alliances Systematic Sharing Leverage Alliance
- 29. DocuSign Public Phase 1 Phase 2 Phase 3 Core Job 6 Description of the core job Persona 4 Core Job 3 Description of the core job Persona 2 Core Job 4 Description of the core job Core Job 5 Description of the core job Persona 3 Core Job 7 Description of the core job Core Job 8 Description of the core job Persona 5 Core Job 1 Description of the core job Core Job 2 Description of the core job Persona 1 Idea Here Idea Here Idea Here Idea Here Idea Here Idea Here Idea Here
- 30. DocuSign Public
- 31. DocuSign Public Global Locations London Paris São Paulo Munich Sydney Singapore U.S.
- 32. DocuSign Public Breaking Silos Establish Value Form Alliances Deliver Outcomes Transform Culture Case Studies Act on Alliances Systematic Sharing Leverage Alliance
- 33. DocuSign Public Practice creates a habit Progress over perfection Just get started