In today's fast-paced technological landscape, seamless collaboration between design and development teams is paramount. This forum delves into the challenges, best practices, and strategies that can enhance the workflow between designers and developers. Engage in thought-provoking discussions, share your experiences, and explore innovative solutions that can bridge the gap between ideation and implementation.

1. Design Delivery Principles
Design Delivery Principles
Accelerating Product Delivery Outcomes
in a Complex World
Russ Drury
Zeplin

2. Design Delivery Principles

3. Design Delivery Principles
The Cadbury Creme Egg
Shrinkflation

4. Design Delivery Principles
Too many great tools
Increased complexity
The problem

5. Design Delivery Principles
Expectations and
Requirements
The problem
Customers expect more of our
products because of advances in
technology elsewhere in life

6. Design Delivery Principles
Working practices
have changed
The problem
Due to environmental changes,
we find that the way we work is
placed under greater pressure

7. Design Delivery Principles
Uncover the hidden
forces slowing you down
The solution
The Doherty Threshold says that productivity
soars when people interact at a pace that
ensures that neither has to wait on the other.

8. Design Delivery Principles
3 Hidden forces slowing you down
Key areas
Understand design
intent & requirements
Changes and approvals Measuring adoption
in production
1 2 3

9. Design Delivery Principles
Understand
design intent &
requirements
It doesn’t matter how fast
you can design something
3 hours per week per
designer/developer
Get down to 40 minutes per week
per design/dev
1

10. Design Delivery Principles
Organize designs in
a standardized way
Without standard design organization,
navigating mockups can be an
unpredictable and frustrating experience
for others in the product development
process.
1

11. Design Delivery Principles
Changes and
approvals
When a designer is “done”
with a screen, that’s only
the beginning
70 minutes per week per
designer/developer
Get down to 15 minutes
per week per design/dev
2

12. Design Delivery Principles
Track changes to
shared designs
deliberately
2
Version clarity allows your team to build
efficiently and never overlook the edits
required.

13. Design Delivery Principles
Measuring
adoption in
production
90% of designers report differences between the
design and the implementation
3
Can take 1 full-time engineer months to build
and maintain manual mechanisms for reporting
Entirely remove reporting time and move that
effort to reducing complexity

14. Design Delivery Principles
$1
$10
$100
Catch & fix in
Development
Catch &
fix in QA
Catch & fix in
Production
The cost of
poor adoption
3

15. Design Delivery Principles
The Design
System
Ecosystem
Brad Frost
While a Figma library is super
helpful for designer efficiency, the
true source of truth for a design
system is a library of coded
components that build real digital
products. After all, the only thing
that really matters at the end of the
day is the actual user experience
human beings interact with.
“
”

16. Design Delivery Principles
Get instant insight
3
● Measure component usage in production
● Make data-driven decisions
● Demonstrate value

17. Design Delivery Principles
Find the hidden forces
slowing you down
Conclusion
Meetings, messages,
process, workflows
Make changes and approvals
easier to implement
Measure your component
adoption in the real world
01 Understand design intent & requirements
02 Changes and approvals
03 Measuring adoption in production

18. Design Delivery Principles
Essentialism
Greg McKeown It is not about how to get more
things done; it’s about how to get
the right things done. It doesn’t
mean just doing less for the sake of
less either. It is about making the
wisest possible investment of your
time and energy in order to operate
at our highest point of contribution
by doing only what is essential.
“
”

19. Design Delivery Principles