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Build Measure Learn is Broken

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The Build Measure Learn Loop is a crucial component of the Lean Startup approach, but the way that most people implement it is broken because they ignore the crucial steps of observation and truly understanding the core problem before jumping into a solution. This presentation gives concrete tips to incorporate more UX research in a lean way.

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Build Measure Learn is Broken

  1. 1. Build Measure Learn Is Not Enough @MandaLaceyS
  2. 2. Build Measure Learn Is Broken @MandaLaceyS
  3. 3. 3 Image from http://theleanstartup.com/principles
  4. 4. What is The Lean Startup, again?
  5. 5. Lean Startup A method to develop new businesses and products that addresses uncertainty and risk through cycles of rapid experimentation.
  6. 6. Lean Startup Concepts Entrepreneurship is everywhere. Eliminate waste. Innovation Accounting. Validated Learning. Build. Measure. Learn. Minimum Viable Products.
  7. 7. 12
  8. 8. Observe Question Hypothesize Experiment Conclusion
  9. 9. Build. Measure. Learn.
  10. 10. Build - MVPs Measure - Meaningful data Learn - To pivot or persevere
  11. 11. Build
  12. 12. Minimum Viable Product (required to learn)
  13. 13. DA REAL MVP NOT half baked NOT a bad experience NOT necessarily code
  14. 14. GOOD MVP
  15. 15. GOOD ITERATION
  16. 16. GOOD ITERATION
  17. 17. NOT MINIMUM
  18. 18. NOT VIABLE
  19. 19. NOT HALF-Baked NOT VIABLE
  20. 20. Measure
  21. 21. Validated Learning
  22. 22. answer Actionable MetricsVanity Metrics* Anything that looks good but doesn’t help you make a decision Examples: • Facebook likes • Pageviews • Event attendees Tied to specific, repeatable tasks and help you decide whether you’re succeeding or not Examples: • Revenue/customer • Retention rate • Customer source
  23. 23. *Metric Caveat
  24. 24. Learn
  25. 25. 30 Pivot! Pivot! PIVOT!
  26. 26. 31
  27. 27. *Analysis Caveat
  28. 28. Observe Question Hypothesize Experiment Conclusion
  29. 29. Observe Question Hypothesize Experiment Conclusion Learn Measure Build
  30. 30. Observe Question Hypothesize Experiment Conclusion Learn Measure Build ?? ?? ??
  31. 31. So what to do?
  32. 32. 1. Start with observation
  33. 33. 38 Interview
  34. 34. 39 Diary Study or Experience Sampling
  35. 35. 40 Interviews, diary studies, experience mapping, etc. Experience Map
  36. 36. 2. Make an assumption about a problem
  37. 37. 42
  38. 38. 43 The cat is looking for a comfy place to nap.
  39. 39. 44 NOT: The cat is too big for the box.
  40. 40. 45 NOT: We should build a cat bed.
  41. 41. 3. Generate solutions
  42. 42. 47
  43. 43. 48
  44. 44. 49
  45. 45. 50
  46. 46. Participatory Design
  47. 47. 6 up, 1 ups Idea IdeaIdeaIdea IdeaIdea 6 Ideas
  48. 48. 6 up, 1 ups Idea Best Idea Notes
  49. 49. 6 up, 1 ups Idea Best Idea Notes
  50. 50. 4. Hypothesize solution impact
  51. 51. 56 If we build a cat bed, Sammy will spend 20% less time sleeping on my keyboard so I can work.
  52. 52. Usability Test Usability Tests
  53. 53. A/B Tests
  54. 54. Wizard of Oz
  55. 55. Start with Think, not Build
  56. 56. 61 Image from http://theleanstartup.com/principles
  57. 57. Start here!!
  58. 58. Reduce cycle time. Not build time. 5.
  59. 59. 6. Don’t forget the big picture.
  60. 60. 67
  61. 61. Story Time.
  62. 62. 70
  63. 63. 71
  64. 64. THANK YOU @MandaLaceyS amanda.stockwell@gmail.com

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