The Build Measure Learn Loop is a crucial component of the Lean Startup approach, but the way that most people implement it is broken because they ignore the crucial steps of observation and truly understanding the core problem before jumping into a solution. This presentation gives concrete tips to incorporate more UX research in a lean way.

1. Build Measure Learn Is Not Enough
@MandaLaceyS

2. Build Measure Learn Is Broken
@MandaLaceyS

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Image from http://theleanstartup.com/principles

4. What is The Lean Startup, again?

5. Lean Startup
A method to develop new businesses and products that addresses
uncertainty and risk
through cycles of rapid experimentation.

11. Lean Startup Concepts
Entrepreneurship is everywhere.
Eliminate waste.
Innovation Accounting.
Validated Learning.
Build. Measure. Learn.
Minimum Viable Products.

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13. Observe
Question
Hypothesize
Experiment
Conclusion

14. Build.
Measure.
Learn.

15. Build - MVPs
Measure - Meaningful data
Learn - To pivot or persevere

16. Build

17. Minimum
Viable
Product (required to learn)

18. DA REAL
MVP
NOT half baked
NOT a bad
experience
NOT necessarily code

19. GOOD MVP

20. GOOD ITERATION

21. GOOD ITERATION

22. NOT MINIMUM

23. NOT VIABLE

24. NOT HALF-Baked
NOT VIABLE

25. Measure

26. Validated Learning

27. answer
Actionable MetricsVanity Metrics*
Anything that looks good
but doesn’t help you
make a decision
Examples:
• Facebook likes
• Pageviews
• Event attendees
Tied to specific,
repeatable tasks and
help you decide whether
you’re succeeding or not
Examples:
• Revenue/customer
• Retention rate
• Customer source

28. *Metric Caveat

29. Learn

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Pivot! Pivot! PIVOT!

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32. *Analysis Caveat

33. Observe
Question
Hypothesize
Experiment
Conclusion

34. Observe
Question
Hypothesize
Experiment
Conclusion Learn
Measure
Build

35. Observe
Question
Hypothesize
Experiment
Conclusion Learn
Measure
Build
??
??
??

36. So what to do?

37. 1. Start with observation

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Interview

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Diary
Study
or
Experience
Sampling

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Interviews, diary studies,
experience mapping, etc.
Experience Map

41. 2. Make an assumption about a
problem

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The cat is looking for a comfy place to nap.

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NOT: The cat is too big for the box.

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NOT: We should build a cat bed.

46. 3. Generate solutions

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51. Participatory Design

52. 6 up, 1 ups
Idea
IdeaIdeaIdea
IdeaIdea
6 Ideas

53. 6 up, 1 ups
Idea
Best Idea Notes

54. 6 up, 1 ups
Idea
Best Idea Notes

55. 4. Hypothesize solution impact

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If we build a cat bed, Sammy will
spend 20% less time sleeping on my
keyboard so I can work.

57. Usability Test
Usability Tests

58. A/B Tests

59. Wizard of Oz

60. Start with Think, not Build

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Image from http://theleanstartup.com/principles

63. Start here!!

64. Reduce cycle time.
Not build time.
5.

66. 6. Don’t forget the big picture.

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68. Story Time.

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72. THANK YOU
@MandaLaceyS
amanda.stockwell@gmail.com