Seamless UX: Invisible Transactions_Sudev Balakrishan_UXDX_EMEA_2023

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Discover the fascinating journey undertaken by the world's largest payment processor as they delve into the intricate realm of product design that fuels global economies and orchestrates the seamless flow of currency across borders. This captivating exploration unravels the intricacies of crafting financial solutions that wield tremendous influence in shaping the economic landscape. Dive into the heart of innovation and design excellence as you gain insights into the strategies and methodologies employed by this industry titan to deliver cutting-edge payment technologies that power transactions worldwide. Join us on a thrilling voyage as we unveil the hidden mechanisms that drive the engine of the global financial ecosystem and redefine the way money moves across the international stage.

Technology

SEAMLESS UX
INVISIBLE TRANSACTIONS
Sudev Balakrishnan
Chief Product Officer, Worldpay from FIS

2
“GOOD DESIGN IS
ACTUALLY A LOT
HARDER TO NOTICE
THAN POOR DESIGN,
IN PART BECAUSE
GOOD DESIGNS FIT
OUR NEEDS SO WELL
THAT THE DESIGN IS
INVISIBLE”

3
WHO IS WORLDPAY
Annual transactions
processed
Cards served
worldwide
Merchant outlets
Payment methods
accepted
Domestic markets
Cross border markets Domestic acquiring (Worldpay solution) Domestic acquiring (partner solution)
THE WORLDS LARGEST MERCHANT ACQURIER

4
Acquirer
Merchant Cardholder
Issuer
Scheme
Cardholder pays with card
Merchant sends
request to acquirer
Acquirer sends
request to scheme
Scheme sends
request to issuer
Issuer approves
transaction
Merchant settled
funds
Issuer settles acquirer
Traditional card payments (80% of volume today) The future of payments (20% of volume today)
- Linked to a device, these payment methods, don’t
require a user to have a physical card.
- Account-to-account real time payments made by direct
bank – bank transfers, mitigating the use of schemes
- Schemes designed by local banks & governments for
domestic transactions
Wallets
A2A
Local
schemes
PAYMENTS 101

5
PAYMENT INNOVATION IS EVOLVING
RAPIDLY & IS BEING DRIVEN BY
Consumers and merchants alike
value speed with regards to
authorization, settlement &
reconciliation. They now expect
payment methods to be fast
All encompassing apps that offer
a plethora of services create
stickiness. Consumers can now
pay, bank, trade & order food in a
single app
With a vast number of payments
methods available, consumers
now have a choice of how they
can pay, driving competitiveness
between providers
GROWING TRENDS
Worldpay’s Global Payments Report identified 3 factors which influence consumer payment preference

Party
6
MULTI LAYER
DESIGN
PAYMENTS 101 PRINCIPLES OF DESIGN
As you design an end-to-end product you
need to shape each layer in a way that is
complementary to the layer below
SPEED OF PAYMENT
CHOICE OF PAYMENT
Value Drop
Layer
Merchant
Consumer Software Vendor / Channel

FRAUD CONTROL
CHARGEBACKS
7
MULTI LAYER
DESIGN
PAYMENTS 101 PRINCIPLES OF DESIGN
Value Drop
Layer Party
As you design an end-to-end product you
need to shape each layer in a way that is
complementary to the layer below
Merchant
Consumer Software Vendor / Channel

INTEGRATION EASE
8
MULTI LAYER
DESIGN
PAYMENTS 101 PRINCIPLES OF DESIGN
Value Drop
Layer Party
As you design an end-to-end product you
need to shape each layer in a way that is
complementary to the layer below
Merchant
Consumer Software Vendor / Channel

9
PAYMENTS 101 PRINCIPLES OF DESIGN
EVOLUTIONARY
THINKING
Merchant needs Worldpay solutions
Take payments
Manage payments
Cards:
Digital wallets:
Be inventive, use your solutions to design
strong value propositions for your clients
Make payments
Payouts: Push to Card
Payouts: Push to Account
Guaranteed Payments
Fraudsight
Use case
Example: A Polish insurer wants a tailored payments solution

10
PAYMENTS 101 PRINCIPLES OF DESIGN
SIMPLICITY WILL STAND OUT
COMPLEXITY WILL GET LOST
IN THE CROWD

COMPLIANCE CAN BE A
DIFFERENTIATOR
11
PAYMENTS 101 PRINCIPLES OF DESIGN
Be aware of local regulation Build a flexible product that can cope
with change

12
Sudev Balakrishnan
Chief Product Officer, Worldpay from FIS
CLOSING REMARKS
PAYMENTS 101 PRINCIPLES OF DESIGN
“PERFECTION IS ACHIEVED NOT WHEN THERE IS NOTHING MORE TO
ADD, BUT WHEN THERE IS NOTHING LEFT TO TAKE AWAY”
- Antoine de Sant-Exupery

©2021 FIS and/or its subsidiaries. All Rights Reserved. FIS confidential and proprietary information.
©2023 FIS and/or its subsidiaries. All Rights Reserved. FIS confidential and proprietary information.

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