What is Product Management? The practice of strategically driving the development, market launch, and continual support and improvement of a company’s products (Product Plan)

1. Product Management
Babatunde Oguntade
Client Services Product Manager -Engineering

2. OUTLINE
• What is Product Management?
• Product Management Myths
• Product Management - What it entails
• B2B vs B2C
• B2B Product Management
• The process of delivering a product
• Bringing it Home - Product Management at Softcom

3. What is Product Management?
The practice of strategically driving the development, market launch, and
continual support and improvement of a company’s products (Product Plan)

4. Product Management Myth(s)
Exclusively technical

5. All about requirement specification sheets
Product Management Myth(s)

6. King/Queen of the timeline
Product Management Myth(s)

7. Strategy, not details
Product Management Myth(s)

8. Product Management - What it
entails
• Research
• Requirement gathering
• Feature definition
• Liaising with the relevant departments
• Communication of scope
• Managing execution
• Feedback loop

9. B2B Product Management
Building and delivering products for other organisations.

10. Difference between B2B vs B2C
Sales Approach
Monetisation
The Customer
Rationale Relationship
Market

11. The process of delivering a software product…
Software Development Life Cycle (SDLC)
Requirements Design Implementation Testing Deployment Maintenance

12. Bringing it Home - Product Management at Softcom
Requirements Design Implementation Testing Deployment Maintenance
UI/UX Design UI/UX (Interface
Development)
Frontend Development
Backend Development
Quality Assurance DevOpsClient Service Engineering/
Product Engineering
All
• Requirements Gathering
• Understanding the problem
• Research
• Analysis
• Planning
• Software Requirements
• User Interface Design
• HTML/CSS
Implementation
• Frontend Implementation
• Backend Implementation
• Graphics (if any)
• Basic functionality testing
• API functionality testing
• Code reviews
• Performance testing
• Dev, Staging, and
Production environment
setups
• Code deployment
• Availability
• Code Maintenance
• Software Updates
PRODUCT MANAGEMENT

13. DEMO

14. A Product Manager is responsible for the
success of the Product
-Zerzar Bukhari
Product Manager @ Google

15. Thank You

16. QUESTION
AND
ANSWERS

17. KAHOOT

18. CLOSING
REMARKS