1. ManagingInnovation
MBA 6103
Unit 2
Innovation as a Core
Business Process

2. • Searching
• Scanning the internal environment
• Scanning the external environment
• Parallels to SWOT
• Selecting
• Deciding which factors to address from a strategic perspective
• Implementing
• Converting the idea into action
• CapturingValue
• Sustaining adoption/diffusion
• Expanding knowledge base

4. • Lack of an “Innovation Culture”
• Lack of an “Innovation Strategy”
• Conflicts of interest between innovations and “fee-based” services
• Lack of formal “Innovation Processes”
• Lack of Project Management skills
• Parallels to challenges for manufacturing organizations??

6. • First/Second
• Standardized linear models – push/pull
• Third
• Coupling and feedback loops
• Fourth
• Parallel models, value chain integration
• Fifth
• Whole systems integration, continuous improvement, emergent design