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Assignment 12- USP of Artist
BY MICHAEL IVAN
Michael Jackson USP
 Michael Jackson has a few iconic USP’s. They
have been shown throughout his career and
became so popular and distinct that they were
known as Michael Jacksons.
 Michaels USP’s had changed over time as he
was also changing over time. As time went on,
he became more mainstream, and relied solely
on himself rather than other people such as
the “Jackson 5” which was a group he was in
with his family that was also very popular.
Ecstasy
 Michael back as a child was always very happy and danced a lot. We can see this
in many of his old music videos as he would seem very happy and would dance a
long to the beat in ecstasy.
 He would dance as he is genuinely enjoying what he is doing and how hes coming
across to the audience.
Moonwalking
 The first USP and arguably the most iconic out of all of them is moonwalking.
Michael Jackson had perfected this dance move and used it in many different
shows of his, and people thought it was very cool as it looks as if he is gliding
across the floor. This is because his dance moves became more iconic and
noticeable over time.
 His dance moves were very unique to his style and his style only so you knew that
the dance moves were his.
The Diamond Glove
 As Michael as progressed with singing and dancing, he became more popular, and
therefore had more money to spend. He often wore attire that sparkled or stood
out more so that he could stand out more.
 Michael wore a diamond glove on one of his hands and danced with it on
frequently so that we knew it was significant to his character alone.

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Assignment 12 usp

  • 1. Assignment 12- USP of Artist BY MICHAEL IVAN
  • 2. Michael Jackson USP  Michael Jackson has a few iconic USP’s. They have been shown throughout his career and became so popular and distinct that they were known as Michael Jacksons.  Michaels USP’s had changed over time as he was also changing over time. As time went on, he became more mainstream, and relied solely on himself rather than other people such as the “Jackson 5” which was a group he was in with his family that was also very popular.
  • 3. Ecstasy  Michael back as a child was always very happy and danced a lot. We can see this in many of his old music videos as he would seem very happy and would dance a long to the beat in ecstasy.  He would dance as he is genuinely enjoying what he is doing and how hes coming across to the audience.
  • 4. Moonwalking  The first USP and arguably the most iconic out of all of them is moonwalking. Michael Jackson had perfected this dance move and used it in many different shows of his, and people thought it was very cool as it looks as if he is gliding across the floor. This is because his dance moves became more iconic and noticeable over time.  His dance moves were very unique to his style and his style only so you knew that the dance moves were his.
  • 5. The Diamond Glove  As Michael as progressed with singing and dancing, he became more popular, and therefore had more money to spend. He often wore attire that sparkled or stood out more so that he could stand out more.  Michael wore a diamond glove on one of his hands and danced with it on frequently so that we knew it was significant to his character alone.