2. Michael Jackson also known as MJ, was an American recording artist. As he got old, he was referred as the king of pop. In the early 1980s, Michael Jackson became a dominant figure in the music industry. Before Michael Jackson became a popular solo artist, he was in a group called the Jackson 5. Introduction (About him)
3. Michael Jackson understood brand image and how to build it with his fans. He had trademarks that made him unique, like: -The Moon walk -The glove -The uniform -Neverland His brand image
4. Michael Jacksons music was easy for everyone to understand/relate too. Also his unique dances moves. The album ‘We are the world’ written by Michael Jackson and Lionel Ritchie in 1985, which cemented his global appeal. He sold 750 million titles outside of the USA. Michael Jackson going global
