1. By Chandika Bhandari
@seattleapplab

2. Like you didn’t know already!
Published March 2014

3. Apps Still Dominate
Published May 2014

4. How do we use our devices?
Published May 2014

5. Historical Challenges
• Smaller screen size
• Difficulty of data input
• Mobile web – cross browser challenges

6. iPhone
Then the iPhone happened...

7. Life WAS good
• Consistent development environment
• One screen size
• Beautiful/standardized controls
• Guidelines that made sense
• Not a complete story

8. Competition increases...
Android
Competition increases...
By the way Microsoft is there too somewhere...

9. Current State
• Life is better than before
• Powerful (GPS, Camera,
Accelerometer, Browser, Apps)
• Beautiful
• Thriving ecosystems (App Store, Play
Store, Titanium, Xamarin, PhoneGap,
Cordova, Azure, IBM, PAAS)
• Unprecedented developer interest

10. Houston - we STILL have a problem
• Explosion of form factors (smartphones,
tablets and phablets)
• Many technology choices

11. How do we test?
• UX / UI designers/consultants
• Unit tests
• Test plans/integration test
• May be test on few devices
And hope for the best...

12. Not Enough
Because we need to....

13. Usability Testing
Traditional Testing:
• Expensive / Time consuming
• Hard to source people
• Not a candid UX
TryMyUI:
· Cost & Time Efficient
· Demographically curated panel
· Remote and Candid

14. Summary
• Desktop paradigms don’t work
• Not enough space to fill up with extra features
• Invest more in usage not features