You’ve got questions. . . We’ve got answers! This Webinar Wednesday is dedicated to answering your queries on employer research and give you the opportunity to submit your questions about the research process. Go ahead. . . ask us anything about the research process from "where do I find information on X" to how "do I use the information I find". This 30-minute webinar will allow you to explore the job search (or promotion) process through the often over-looked tool that empowers you to stand out as a candidate – employer research.

1. Q&A: Conducting
Employer Research
Tanya White-Earnest | www.trident4careers.com | trident4careers@trident.edu 714.816.0366 x1943

2. Daniel Sloan
Marketing Specialist
Trident University International

3. Tanya White-Earnest
Director
TUI Center for Career Planning and Workforce Strategies

4. trident4careers@trident.edu
714-816-0366 X1943
Daniel.Sloan@trident.edu
Tanya.WhiteEarnest@trident.edu

5. Get the Most Out of Your Webinar Today
• Turn off email, phones, instant
messaging
• Get involved in the webinar
• Use the Q&A panel to submit your
questions
• Let family/colleagues know you are on
a webinar to avoid distractions
• Participant phones are muted

6. AGENDA
• SEPTEMBER 14, 2016
▪ Why research is important
▪ What to research
▪ Where to conduct research
▪ Tools to use for research
▪ How to use your findings effectively
Conducting Employer Research

7. WHY
WHY CONDUCT RESEARCH
▪ Research prepares you for the job search process
▪ Research gives you renewed perspective
▪ Research defines your focus
▪ Research improves your power position

8. WHAT
WHAT TO RESEARCH
▪ Company’s “personality”
▪ Department work environment
▪ Company’s commitment to the community
▪ Company’s financial standing
▪ Company’s standing in the industry
▪ Company’s competitors
▪ Company’s strengths and weaknesses
▪ Company’s military/women/minority friendliness

9. WHERE
WHERE TO RESEARCH
▪ Company’s website
▪ Company’s social media
▪ Hoovers
▪ IBIS World
▪ Google and other News and Information
▪ Glass Door
▪ Linked In
▪ Your Network

10. • Conducting research places you in a position of power in the job
search
• There are a myriad of tools you can use, many available in your TUI
Library including Hoovers/IBIS World, and the Virtual Career
Center
• When you use the information from your research, you can better
stand apart from your competition and be prepared to answer tough
interview questions (and/or ask better ones!)
• Use what you learn to prepare for the interview, prepare questions for
the company, prepare for salary negotiation, determine which offer to
accept. . .

11. ANY QUESTIONS???

12. UPCOMING WEBINARS
Don’t forget to mark your calendar for other
upcoming Center for Career and Workforce
Strategies events including:
• September 28th – Virtual Career Center
• October 12th – Employer Info Session:
HCSO
• October26th – Compensation and
Negotiation with Dr. Bruce Gillies

13. CONNECT WITH CPWS
• Call us at:
714-816-0366 extension: 1943
• Email us at:
trident4careers@trident.edu

14. THANK YOU!
We appreciate you joining us today for:
Conducting Employer Research – Q&A
We hope you enjoyed and learned something new from the session
Watch for the email containing the link to the recording and the Slideshare for today’s
webinar
Please be sure to leave your comments and suggestions as you log out
See you next time!

15. ▪ Career Planning
▪ Job Search
▪ Self-Assessment
▪ Career Transition/Advancement Assistance
▪ Resume Review/Critique and Preparation
▪ Mentoring and Networking Opportunities
Experience the Trident University
CPWS Advantage

16. Thank You For Attending