The document outlines an organization's approach to creating a scoring matrix to measure member engagement levels based on activities like membership type, education, leadership roles, and other involvement. It discusses gathering information on existing engagement tracking, prioritizing the project, testing a scoring system, and plans to roll out Phase 1 and begin Phase 2. It emphasizes defining engagement clearly and concludes by soliciting any remaining questions.

1. 1 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA
ARMA CASE STUDY - OVERVIEW
Business Goal
Why A-score?
Desired Outcomes

2. 2 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA
OUR APPROACH
Gathered information on:
• A-Score
• What we capture in netForum
Made it a priority
Created scoring matrix

3. 3 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA
SCORING MATRIX
Type Points Role out phase Decay
Membership
Professional 20 Phase 1 Yes - Over 5 years
Associate 5 Phase 1 Yes - Over 5 years
Friend 0 Phase 1 No
Education
Annual Conference 20 Phase 2 Yes - Over 3 years
Roadshows 15 Phase 2 No
Other Education 5 Phase 2 No
Partnership 5 Phase 2 No
Boutique Conference 15 Phase 2 No
Online Courses 10 Phase 2 No
Web Seminar 10 Phase 2 No
Virtual Conference 10 Phase 2 No
Brokered Content 5 Phase 2 No
Publication 5 Phase 3 No
Certification 20 Phase 3 No
Volunteer/Leadership
Board 20 Phase 1 No
Region Leader 10 Phase 1 No
Chapter Leader 5 Phase 1 No
Task Force 2 Phase 1 No
Other
Foundation 10 Phase 3 No

4. 4 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA
WHERE WE ARE NOW?
Phase 1 scoring is in test
• Validating scoring
• Testing historical data
Role out Phase 1 in live Mid-March
Start Phase 2 in April

5. 5 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA
LESSONS LEARNED
Takes time
Make a project plan
Understand the end goal

6. 6 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA
“Engagement needs to be
defined within your organization,
otherwise it’s just an industry
buzz word”
FINAL THOUGHT

7. QUESTIONS?

8. 8 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA
CONTACT US
Presenter Contact Information: <Presenter enters
contact information here.>
 Trevor S. Mitchell, CAE
 Trevor.Mitchell@armaintl.org
 @trevm22
Thank you for your participation!