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181 - What Skills Do I Need To Really Succeed As A PM

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ProductCamp Boston is the world's largest and most exciting
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181 - What Skills Do I Need To Really Succeed As A PM

  1. 1. Global Study Conducted by 280 Group Build Your Career What Skills Do I Need to Really Succeed as a PM? Mira Wooten Director of Solutions 280 Group
  2. 2. © 2019 280 Group LLC, All Rights Reserved. Agenda  Quick Overview of the Benchmark  Understanding the Key Skills of a PM  Early Career Skills  Mid-Career Skills  Becoming a PM leader  Take the assessment  You could win!
  3. 3. The PM Skills Benchmark Report 1,682 Responses 51% International 20+ Industries 400+ Executives 1-20+ Years PM Professionals Global Results Broad Perspectives Leaders and Individuals Range of Experience  6 Key Findings  9 Actionable Insights  16 Detailed Findings – Key PM Skills – Training & Process – Career Growth Paths Product Management teams experience up to a 44% improvement in skill sets with training and an established formal process PMs who have received formal training have a stronger skill set by 11% on average and by as much as 17% in multiple skill sets
  4. 4. Significant Interest in the Career Over 25% of all respondents are interested in pursuing a Product Management Career Non-PM Titles and Incomplete Responses Qualified Responses
  5. 5. Self-Ranking: Biases & Mitigations  Results – PMs seem to score themselves honestly – Good distribution of average scores ranging from 5.02 to 7.97 Skill Level Meaning 1 I don’t know what this is 3 I am just starting to apply this skill 5 I am using this skill, but have more to learn 7 I am confident in my abilities to use this skill 10 I could teach others how to use this skill effectively Source: https://www.sketchplanations.com/post/105077817994/the-lake-wobegon-effect-where-all-the-children
  6. 6. What Are Product Management Skills? © 2019 280 Group LLC, All Rights Reserved.
  7. 7. The 15 Skill Sets of a Product Manager Hard Skills Soft Skills Strategy Communication Business Skills Customer Knowledge PM Process Domain Knowledge Market Research Leadership Competitive Analysis Management Pricing Forecasting Requirements Marketing & Launch End of Life
  8. 8. Hard Skills Hard skills are needed to understand the customer, the market, and the competition and then develop a product strategy and roadmap to deliver Hard Skills Strategy Business Skills PM Process Market Research Competitive Analysis Pricing Forecasting Requirements Marketing & Launch End of Life
  9. 9. Soft and Leadership Skills  Knowing what to build and how to market it is only half the battle  You must also be able to communicate and lead cross- functionally Communication Domain Knowledge Management Customer Knowledge Leadership
  10. 10. © 2019 280 Group LLC, All Rights Reserved. Benchmark: Average Skill Results 8. Domain Knowledge 11. Customer Understanding 13. Communication 4. Pricing 3. Competitive Analysis 6. End of Life
  11. 11. Early Career PM Skills © 2019 280 Group LLC, All Rights Reserved.
  12. 12. Where Do I Focus?
  13. 13. How Do I Improve?  Prioritize improving your weaker skills – Training – Self-study – Online learning  Leverage your strengths – train others!  Find mentors  Pursue certification
  14. 14. Mid-Career PM Skills © 2019 280 Group LLC, All Rights Reserved.
  15. 15. Where Do I Focus?
  16. 16. How Do I Improve?  Business Skills – Understand your customer’s problems – Understand your company’s business goals  Forecasting: learn your market & work with an expert  Competitive Analysis: learn the 9 dimensions of analysis  Pricing: Pinpoint real sources of value & work with an expert  End of Life: Think of it as a launch in reverse 280.gr/pm-strategies
  17. 17. Becoming a PM Leader
  18. 18. Becoming a Manager or Director The five skill sets that increase the most when comparing PM Managers to PM Directors
  19. 19. Top Director Skill Sets The five strongest skill sets of Product Management Directors
  20. 20. Becoming a Vice President The five skill sets that increase the most when comparing PM Managers to PM VPs
  21. 21. VP Top Skill Sets The five strongest skill sets of Product Management VPs
  22. 22. How Do I Get There?  Make improvements in the top Director/VP skill sets – Strategy – Pricing – Business skills – Competitive Analysis – Marketing & Launch  Encompass the leadership skills – Communication – Leadership – Management 280.gr/pm-strategies
  23. 23. Training and Process © 2019 280 Group LLC, All Rights Reserved.
  24. 24. Training Improves Skills Over 50% PM LEADERS HAVE TRAINING
  25. 25. © 2019 280 Group LLC, All Rights Reserved. Process Improves Skills Even More!
  26. 26. © 2019 280 Group LLC, All Rights Reserved. Training and Process 16-44% IMPROVEMENT WITH TRAINING AND PROCESS
  27. 27. Improving Your Team  Improve Product Management process  Assess your team’s needs  Transform your PM team with 280 Group Optimization Program  Develop a customized training program  Make certification a goal for every PM
  28. 28. Next Steps In Your Career © 2019 280 Group LLC, All Rights Reserved.
  29. 29. Take The Next Steps  Identify your own gaps – take the Assessment  Read your Personal Report  Identify areas of strength and improvement  Build an action plan to improve – Find a training course – Help improve PM processes – Find a mentor – Establish a habit of learning 280.gr/skills
  30. 30. © 2019 280 Group LLC, All Rights Reserved. Want To Learn More?  Download the full report  Get access to insights to improve your and your team’s skills 280.gr/benchmark
  31. 31. © 2019 280 Group LLC, All Rights Reserved. Become a Certified Product Manager  Learn Core Skills – Become more effective, gain credibility, and enjoy your work more with our training  Get Certified – Prove your mastery and advance your career by earning a worldwide-standard Product Management certification  Be Great At What You Do – Use your new skills, confidence, and credibility to deliver great results in record time
  32. 32. In-Person Training Pick One of Our Training Locations Atlanta Austin Boston Chicago London Los Angeles New York San Francisco San Jose Seattle Toronto Our Courses Online Training Study Your Way Study at your own pace from anywhere in the world by taking the online version of this course. NEW: Enhance with our Virtual Instructor Review to gain the help of an expert instructor over eight weeks. Private Training Customized For You We offer private custom training at client locations worldwide for teams of 5 or more. Solve your biggest challenges now with a custom-tailored course delivered on-site.
  33. 33. YOU COULD WIN  Two ways to enter – Sign up at our sponsor table – Enter online:  Contest entries accepted until 3:45 PM  Winners will be announced at wrap up 1st Certified Product Manager - Virtual Instructor Review - $2,495 Value 2nd Product Management Office Professional - $399 Value 3rd Product Management for Dummies - $19.95 Value 280.gr/pcb-win
  34. 34. THANK YOU Mira Wooten Director of Solutions 280 Group © 2019 280 Group LLC, All Rights Reserved.

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