LCMC: 2014 strategic framework

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  • LCMC: 2014 strategic framework

    1. 1. Strategic Planning for Email in 2014 Kara Trivunovic, VP Strategic Services
    2. 2. Planning without action is futile, action without planning is fatal. (Unknown)
    3. 3. Just Like Herding Cats Source: Moreu - Stuff - November 18, 2008
    4. 4. Email is One Component
    5. 5. A Simple 5-Step Process
    6. 6. A Simple 5-Step Process Take an honest look at performance metrics and solicit input to establish a clear picture of performance.
    7. 7. Evaluate the Program • Monitor performance metrics throughout the year • Measure progress against internal benchmarks and goal attainment • Solicit input from inside and outside the organization • Be honest about performance • Identify internal hurdles and program gaps
    8. 8. A Simple 5-Step Process Define a mission and vision for program direction in 2014.
    9. 9. Look Ahead • Provide a vision for the program • Establish the mission or contribution • Think like your subscribers • Prioritize gap remediation
    10. 10. A Simple 5-Step Process Clearly define and state realistic, executable tactics necessary to achieve success.
    11. 11. Define the Objectives • Don’t confuse goals and objectives • Keep objectives realistic • Prioritize objectives in a logical order • Define measures of success at each stage
    12. 12. A Simple 5-Step Process Identify and align with key members of the organization to provide the best chance for success
    13. 13. Assemble the Team • Identify key contributors inside and outside the marketing organization • Share the mission and the vision • Hear and internalize feedback • Review gap analysis and validate priorities
    14. 14. A Simple 5-Step Process Maintain a consistent view on performance against goals and objectives throughout the year.
    15. 15. Monitor the Results • Align KPIs appropriately • Define success at each stage • Review periodically, minimum Quarterly • Adjust along the way
    16. 16. Cats Can Fall in Line Source: The Farside
    17. 17. Questions? THANK YOU.

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