Sharing of best practices and trends with other executives.

1. ASSOCIATION TRENDS AND BEST PRACTICES
TREVOR S. MITCHELL, CAE

2. INTRODUCTION
Trevor Mitchell, CAE
Executive Director of Membership & Technology
ARMA International
@trevm22
www.trevormitchellcae.com
www.linkedin.com/in/trevorsmitchell/

3. TRENDS OF RECENT YEARS
 Race to Relevance
 End of Membership As We Know It

4. TRENDS OF TODAY
 Membership focus on Value and Engagement
 Meeting Experience combined with Education
 For Profits influencing member expectations

5. TRENDS OF THE FUTURE
 Social media
 Generational Issues
 Global Considerations
 Technology
 Operations

6. TRENDS OF THE FUTURE – SOCIAL MEDIA

7. TRENDS OF THE FUTURE – SOCIAL MEDIA

8. TRENDS OF THE FUTURE - GENERATIONS

9. TRENDS OF THE FUTURE – GLOBAL CONSIDERATIONS
 Do we grow/expand?
 Where do we go?
 One size doesn’t fit all?
 What’s the best approach?

10. TRENDS OF THE FUTURE - TECHNOLOGY

11. TRENDS OF THE FUTURE - TECHNOLOGY

12. TRENDS OF THE FUTURE - TECHNOLOGY
 Technology is no longer just a solution but
strategy
 Focus on key drivers
 Technology investment is key

13. TRENDS OF THE FUTURE - OPERATIONS
 Lines Blur between for-profit and associations
 Management, governance, market place decisions
 Focus on culture of change vs. strategy
 Revenue drivers
 Top 3
 Unbiased, careful curated content
 Dues
 Meetings

14. WHERE DO YOU GO NOW?
 What impacts you now? In the Future?
 Where can you start?
 How do you adjust?

15. FINAL THOUGHT

16. CONTACT INFO
Trevor Mitchell, CAE
Executive Director of Membership & Technology
ARMA International
@trevm22
www.trevormitchellcae.com
www.linkedin.com/in/trevorsmitchell/

17. THANK YOU