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How travel ecommerce can survive when search and commerce collide. Richard Harris, Intent Media

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Richard Harris, CEO Intent Media Inc., at Travel Tech Conference Russia 2018 (http://traveltechcon.ru/eng).
Video of the talk: https://www.youtube.com/watch?v=l82qr18NuMo
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How travel ecommerce can survive when search and commerce collide. Richard Harris, Intent Media

  1. 1. SURVIVING THE COLLISION OF SEARCH AND ECOMMERCE Richard Harris, CEO and Co-Founder Intent Media
  2. 2. 3
  3. 3. BECOME GOOGLE
  4. 4. 14
  5. 5. 15 Use your data
  6. 6. 16 Use your data Know your customer
  7. 7. 17 Use your data Know your customer Tailor your experience
  8. 8. EXAMPLE 2: PPA? EXIT UNIT? MOBILE RIBBON?
  9. 9. CEO, Expedia, Inc. FROM A LONG TERM PERSPECTIVE, A HIGHER AND HIGHER PERCENTAGE OF OUR REVENUE IS GOING TO COME FROM REVENUE STREAMS THAT LOOK MORE LIKE MEDIA REVENUE
  10. 10. CEO, Lastminute.com Group WE CONSIDER OURSELVES A MEDIA COMPANY
  11. 11. Machine learning
  12. 12. Machine learning Real-time Decisions
  13. 13. Bigger, Better Data Real-time Decisions Focus on the experience
  14. 14. Access your brand’s value curve
  15. 15. predict@intentmedia.com

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