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Modern Retail Summit Fall 2019 | Bridge


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Presented by Ari Saposh

Published in: Marketing
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Modern Retail Summit Fall 2019 | Bridge

  1. 1. Ari Saposh SVP of Data and Strategic Partnerships WTF is Identity Resolution?
  2. 2. We ran a survey. 6% OF ANNUAL REVENUE
  3. 3. You know things like: + Age + Gender + Data from third-party websites So you decide to run a Facebook campaign, mobile campaign, or some combination of both. So let’s talk about you. You’re a big retailer or a small business and you have data about your audience. That’s a good thing.
  4. 4. The key is identity resolution.
  5. 5. WTF is identity resolution? It’s a phrase that gets thrown around a lot. But it’s the key to understanding if you’re reaching real people.
  6. 6. 360° view of an actual human Digital Self Real Self
  7. 7. So: hello there. We’re Bridge. We provide a simple-yet-powerful way to reach real humans— 250 million of them in the U.S., in fact. Then we show you real results (even if they buy in person). MARKET TO REAL PEOPLE, NOT BOTS OR COOKIES Only one quarter of digital ad spend hits real people, according to the ANA. That’s a problem. MAKE YOUR DATA STRONGER, THE RIGHT WAY We can help you monetize existing data. We’re fully GDPR/CCPA compliant, and a member of the DAA.
  8. 8. Let’s talk about identity resolution. DROP US A LINE: Thanks for listening.