Melissa Jaffe and Mary Juetten tell you how to leverage your IP assets. 90% of a startup's value is intellectual property and many are unaware of what it is. Once you understand IP you can add value and worth to your business. Melissa is the owner and principle of a boutique law firm. She has offices in California, Oregon, and Washington. Mary is the founder and CEO of Traklight. Traklight provides the only self-guided software platform to help you create an IP Strategy.