Got Intellectual Property?Why Care…• IP theft costs US companies $250billion annually• 100% of all companies have IP• 700K new startups annually vs. 20%protected IP after 1st year• IP is most valuable asset and not onyour Balance Sheet• Exclude competition; Attractinvestment (incl. crowdfunding);Leverage & license• Avoid IP loss, infringement, orbusiness failureDisclaimer: This is intended to be general information. Nothing in this presentation constituteslegal advice. Please consult with an attorney before making any intellectual property protectiondecisions.
WHO: IP Ownership Challenges• Multiple Inventors• Who you are? Employee of another company• Proper Assignment of IP Rights – personal versuscompany• Assume that Ownership automatically extends outsidethe US
Tip 4: Short Term Thinking = Dollars out theDoor Later
Document your Company Formation• Buy-Sell Language• Provisions for Death or Divorce• Different Classes of Units• ―Profits Interest‖ Language• Valuation Formula• Deadlock Provision
DIY v. Hire Professionals• Do it Yourself:– USPTO.gov– Copyright.gov• Hire a Professional:– Attorney, Consultant, Legal Zoom, Rocket Lawyer• Secrets:– Notary, TRAKLIGHT’s IP Vault, Copyright software
Picking the Right Platform How it works online!• EQUITY BASED: Online Business Plan Required
Start on the Right TrakDo NOT start with creating a:CampaignPitchorBusiness PlanTHIS APPLIES TO ALL FINANCING!Disclaimer: This is intended to be general information. Nothing in this presentation constituteslegal advice. Please consult with an attorney before making any intellectual property protectiondecisions.
SummaryIDENTIFY IPPROTECT IPPICK A PLATFORMRAISE SOCIAL CAPITALCREATE PITCH
READ READ READRead License & Permission to UseCheck out Creative Commons
Ignorance is not a DefenseBe Careful:VideoCopyBusiness Plans
RESOURCES• CfPA, CfIRA• Crowdfundingroadmap.com Annual Oct14th – 16th Convention & Bootcamp• Crowdfundcast.com – podcast• Getting Started with CrowdfundingInvesting for Dummies in a Day• Crowfunding Hatchery• Traklight.com/IP Cloud – free resources& paid coaching• Crowdbuilder by Leverage PR- in-depthpublicity instruction, task and milestonemanagement, to integrated calendarsand media lists
Tip 6: Have the Right Contractsin Place… From the beginning!So you own it!
Whether Outsourcing or Developing In-HouseDevelopment, Consulting or Work Made for HireAgreementsWork Made for Hire but Cover Your BasesMaster Agreement with SOW AttachedReps and Warranties, Indemnity, InsuranceNon-Disclosure AgreementsNon-Competes?
Bonus Tip: Have an AdvisoryBoard…And/or Technology Advisors!