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Intellectual Property, Contracts, and Websites…Oh My | Stephanie Pottick | Lunch & Learn

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You put a lot of time, money and effort into your business and brand. Why not make sure you’re setting them up for success? This seminar will help you: (i) identify and protect your unique intellectual property; (ii) understand the importance of knowing what’s in your contracts; and (iii) learn how to protect your company’s website.

This lunch and learn is for any business owner, brand owner or anyone who wants to understand ways to protect their brands and businesses and avoid legal troubles. You will get practical and actionable steps you can take back to the office.

What you don’t know can cost you!

Published in: Business
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Intellectual Property, Contracts, and Websites…Oh My | Stephanie Pottick | Lunch & Learn

  1. 1. • 1:1 Consulting • Personalized • Business start, development & growth • Help businesses get “investor-ready” • High-tech, high-growth, scalable • Life Science & Technology Sectors • UCI Resources • No Cost SBDC - Small Business Development Center A Resource for Ventures from Idea to Exit
  2. 2. SBDC Services and Expertise • General Business Consulting • Funding/Pitching • Term Sheets • Equity & Debt Funding • SBIR/STTR • Technology Commercialization • Sales & Marketing Strategy • Board of Directors/Advisory Board Assistance • Hiring and Staffing
  3. 3. Start Grow Finance your business SBA.gov
  4. 4. Located next to “The Beach” @ the Cove julie.cranston@uci.edu SBDCtech.com
  5. 5. INTELLECTUAL PROPERTY, CONTRACTS AND WEBSITES… OH MY! TIPS TO HELP YOU AVOID LEGAL TROUBLES AND CREATE VALUE FOR YOUR BUSINESS Stephanie Pottick, Esq. E-mail: Stephanie@PottickLaw.com Tel: (714) 833-2192 Web: PottickLaw.com © 2019 Pottick Law PC
  6. 6. A LITTLE BIT ABOUT ME…  Former toy industry executive experienced in product creation, brand protection, licensing, manufacturing, marketing, safety and logistics.  Passionate about helping entrepreneurs and corporations protect their brands and businesses.  My slogan is “Legal Advice Before You Need A Lawyer®” because protecting yourself now can help make you money and avoid costly lawsuits in the future. E-mail: Stephanie@PottickLaw.com Tel: (714) 833-2192 Web: PottickLaw.com © 2019 Pottick Law PC
  7. 7. A LITTLE BIT ABOUT YOU…  Student?  Business owner?  Do you sell Products?  Do you sell Services?  Do you have an Invention or Idea?  Starting out?  Been in business for a while?  Who owns a trademark?  Who owns a copyright?  Who owns a patent?  Who has a website? © 2019 Pottick Law PC
  8. 8. BRAND AND BUSINES S PROTECT IONIt’s essentially all about knowing what you have and how to protect it and being able to spot issues before they become problems. © 2019 Pottick Law PC
  9. 9. TODAY’S AGENDA 1. Protect Your INTELLECTUAL PROPERTY (IP) 2. Know What’s In Your CONTRACTS Before You Sign Anything 3. Make sure your WEBSITE is protected  Wrap Up  Q & A © 2019 Pottick Law PC
  10. 10. IDENTIFY YOUR INTELLECT UAL PROPERTY The Basics…  TRADEMARKS  COPYRIGHTS  PATENTS  TRADE SECRETS © 2019 Pottick Law PC
  11. 11. IDENTIFY YOUR INTELLECT UAL PROPERTY  TRADEMARKS Protect brands / Identify source of goods & services Label: TM (or SM) or ®  Product Names and Service Names  Logos  Taglines  Non-traditional  It’s a process…not a one and done. © 2019 Pottick Law PC TM
  12. 12. IDENTIFY YOUR INTELLECT UAL PROPERTY  COPYRIGHTS Artistic Works Label: ©  Photographs  Songs  Books  Illustrations  Logos  Movies  Buildings  And yes, even…Tattoos © 2019 Pottick Law PC
  13. 13. IDENTIFY YOUR INTELLECT UAL PROPERTY  PATENTS Inventions / Designs Label: Patent Pending or U.S. Patent No. _____  TRADE SECRETS © 2019 Pottick Law PC
  14. 14. MAKE SURE YOU OWN YOUR INTELLECT UAL PROPERTY Do you know whether you OWN your Intellectual Property? The answer is probably “NO” even if you paid for it! Examples:  Logos  Photographs  Website Design & Content  Videos  Illustrations © 2019 Pottick Law PC
  15. 15. IF YOU DON’T OWN THE IP, MAKE SURE YOU HAVE PERMISSIO N TO USE IT  Is it okay to use what you find online?  Copyright infringement can cost up to $150,000 per infringement, plus attorney’s fees.  Just because something is online doesn’t mean it’s okay to use.  Read the fine print. If you don’t know, ask. Some places to consider use:  Websites  Marketing materials  Blogs  Slide presentations © 2019 Pottick Law PC
  16. 16. THE BOTTOM LINE ON IP OWNERSHI P  Make sure you know if you own the IP to the item you want to use or whether you have permission to use it. © 2019 Pottick Law PC
  17. 17. PROTECT YOUR INTELLECT UAL PROPERTY Ideally, the time to protect your IP is before you launch or present your idea or brand to a third party…this should help prevent someone from stealing it.  Trademarks U.S. Patent and Trademark Office  Patents U.S. Patent and Trademark Office  Copyrights U.S. Copyright Office  Trade Secrets Keep them a secret! © 2019 Pottick Law PC
  18. 18. LICENSIN G  Licensing is the ability to make additional money from your Intellectual Property.  You must have something protectable in order to license it out.  Or you can license in a property to get new business and grow your business. © 2019 Pottick Law PC
  19. 19. WHAT’S IN A NAME? Business Names vs. Domain Names vs. Trademarks What’s the Difference?  A business name is different (but related to) a domain name, which is different (but related to) a trademark.  Getting one does not necessarily mean you have rights to the others. © 2019 Pottick Law PC
  20. 20. WHAT DO YOUR CONTRACT S SAY?… Know what your contracts say before you sign them!  Once you sign something, you’re probably stuck with it! © 2019 Pottick Law PC
  21. 21. WHAT CAN GO WRONG?  Anything not in writing is a potential lawsuit waiting to happen.  You can sign away your rights!  You may not get what you want. © 2019 Pottick Law PC
  22. 22. DO YOU HAVE A WEBSITE? …  If you have a website, you want WEBSITE TERMS to protect your company.  If you sell something, you want sales terms and a return policy.  If you take in any information, you need a PRIVACY POLICY. © 2019 Pottick Law PC
  23. 23. WRAP UP Protect Your INTELLECTUAL PROPERTY (IP) Identify, Own and Protect Your IP Know What’s In Your CONTRACTS Before You Sign Anything What You Don’t Know Can Hurt You Make sure your WEBSITE is protected Website Terms; Return Policy; Privacy Policy © 2019 Pottick Law PC
  24. 24. IT’S ALL FUN AND GAMES UNTIL SOMEONE ENDS UP IN A LAWSUIT® © 2019 Pottick Law PC Avoid a lawsuit! Simple steps you take today to protect your brand and your business can make a huge impact on the success of your company!
  25. 25. GET IN TOUCH! STEPHANIE@POTTICKLAW.COM INTELLECTUAL PROPERTY, CONTRACTS AND WEBSITES… OH MY! Q & A

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