Tracxn - Second Hand Goods Startup Landscape

DECEMBER 2018
SECOND HAND GOODS

Copyright © 2018, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Second Hand Goods - Dec 2018
Contents
Feed Summary
Investment Trends
Market Details
Exit Outlook
Investors
News
Appendix
2
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Contents
Feed Summary
Investment Trends
Market Details
Exit Outlook
Investors
News
Appendix
3
Feed Summary
Investment Trend Summary
Exit Outlook Summary
BlueBox
Summary of Key Markets
Notable Companies in the Sector
Recent News

Note: Mega Companies includes IPO’d companies, Mega Acquisitions and Unicorn. Data is taken from Tracxn Platform as on December 20, 2018.
Second Hand Goods Feed Summary
4
Second Hand Goods > Feed Summary
Second Hand Goods covers companies dealing with buying and selling of pre-owned or used goods
• Inclusions: The feed includes companies dealing in
pre-owned and used consumer products across the
categories such as beauty, fashion, home
improvements, electronics, collectibles, books, sports,
and non-commercial automobiles. It also includes
enablers facilitating re-commerce.
• Exclusions: The feed excludes the companies
operating in the buying and selling of used healthcare
products, industrial equipment, real estate trading and
all offline players.
• Excludes funding information of Chinese companies Feed in Numbers
Overview
$8.3B
Funding
30
Mega
Companies
5792499
FundedCovered on
Tracxn
8
Unicorns
27
Soonicorns
35
Minicorns
17
IPO’d Cos
182
Late Stage Cos
61
105
Acquisitions
601
DeadPooled
3
Acquihired
Series A+ Cos
Carvana
(2012, Phoenix, $460M)
Carousell
(2012, Singapore, $172M)
EBay
(1995, San Jose, $6.7M)
Top Companies

Investment Trend Summary
Summary of Funding Activity in Second Hand Goods
5
$175M - Series C
Letgo (2015, New York City, $625M)
$100M - Series D
CarDekho (2007, Jaipur, $282M)
$150M - Series D
$91.9M - Series F
Vroom (2013, New York City, $574M)
$146M - Series G
$87.5M - Series D
Poshmark (2011, Menlo Park, $203M)
$115M - Series G
The RealReal (2011, Tiburon, $288M)
$85M - Series C
Carousell (2012, Singapore, $172M)
$100M - Series D
$76M - Series F
Top Geos of InvestmentEntrepreneurial Activity Global Funding Trend
*YTD *YTD
Second Hand Goods > Feed Summary > Investment Trend Summary
Seed FJ Labs (#9), Frontier Digital Ventures (#6), SV Angel (#2)
Series A/B FJ Labs (#7), Accel Partners (#6), Insight Venture Partners (#5)
Series C+
GGV Capital (#2), Warburg Pincus (#2), Tiger Global Management
(#2)
Incubators 500 Startups (#13), Y Combinator (#8), Rocket Internet (#7)
Other Notable
Investors
Kima Ventures (#4), Great Oaks Venture Capital (#3), Internet
Initiatives Development Fund (#3)
Debt Investors InnoVen Capital (#4), Hercules Capital (#3), Trifecta Capital (#3)
Most Active InvestorsRecent Investments
251
336
443
256
61
5
2013 2014 2015 2016 2017 2018*
Y-o-Y # of Companies Founded 86 130 140 93 88 79
$4.7B
$1.3B
$1.2B
$399M
$147M
US
India
Europe
SEA
Latam
$ Funding
$387M
$863M
$1.8B
$1.1B $1.1B
$1.5B
2013 2014 2015 2016 2017 2018*
$ Funding # Rounds

Summary of exit outlook in Second Hand Goods
Exit Outlook Summary
66
Most Active AcquirersTop Investors in Exits
Comcast Ventures 2
OfferUp (2012, Bellevue, $370M)
Half (1999, San Jose, $17M)
Allen & Company 2
TrueCar (2005, Santa Monica, $270M)
EBay 2
Quikr (2008, Bangalore, $370M)
Craigslist (1995, San Francisco)
Kinnevik 2
Avito (2007, Moscow, $168M)
Tiger Global
Management
2
Dec 2018 Trade Me Acq by Apax Partners for $1.9B
Dec 2018 Stadium Goods Acq by Farfetch for $250M
Jul 2016 AutoTrader.ca Acq by Thoma Bravo for $1.2B
Oct 2015 Avito Acq by Naspers for $1.2B
Aug 2014 Cars.com Acq by Gannett for $1.8B
Jun 2014 CarsDirect Acq by KKR for $1.1B
Jun 2000 Half Acq by EBay for $374M
Second Hand Goods > Feed Summary > Exit Outlook Summary
EBay 7
Half (Jun 2000, $374M), Tradera (Apr 2006, $48M), Twice (Jul
2015)
Axel Springer SE 2 Yad2 (May 2014, $229M), La Centrale (Jun 2014, $98.1M)
Schibsted Media
Group
2 Shpock (Sep 2015), DoneDeal.ie (Sep 2011)
Naspers 2 Avito (Oct 2015, $1.2B), Olx (Aug 2010)
Fairfax Media 2 Carsales (Jun 2005), CountryCars (May 2007)
Recent IPOs Top Acquisitions
Auto Trader Mar 2015
Online used car listing platform & new ca…
IPO MCap: $2.8B
TrueCar May 2014
Auto listing platform providing car prici…
IPO MCap: $639M
iCarAsia Nov 2012
Network of online automotive sites in Asi…
IPO MCap: $29.1M
Trade Me Dec 2011
Online auction platform for multi-categor…
IPO MCap: $1.1B
Mercari Jun 2018
P2P mobile first marketplace for multi-ca…
IPO MCap: $3.7B
CarGurus Oct 2017
Online new/used car buy and sell platform…
IPO MCap: $1.7B
Cars.com May 2017
Research,Buy and Sell new and used cars .…
IPO MCap: -
Carvana Apr 2017
Online dealer of used-cars
IPO MCap: $2B

FACTSHEET
Overview
Companies 2499
Funded 579 Series A+ 182
Funding $8.3B Last 2 yrs $2.5B
Most Active Investors
Seed FJ Labs (9)
Series A/B FJ Labs (7)
Series C+ GGV Capital (2)
Others Kima Ventures (4)
Incubators 500 Startups (13)
Top Cities
Bay Area 109 Cos $1.4B
New York City 73 Cos $1.3B
Feed in Numbers
Unicorns 8 Soonicorns 27
Minicorns 35 Editor Picks 126
Acquihired 3 Deadpooled 601
Top Companies
EBay (1995, San Jose, $6.7M)
Carvana (2012, Phoenix, $460M)
Exits
IPOs 17 Mercari, Auto Trader
Acquisitions 105 Trade Me, Cars.com
Top Acquirers EBay, Axel Springer SE
Marketmap: Second Hand Goods
CLASSIFIEDS
OUTRIGHT BUY
ELECTRONICS
MULTI-CATEGORY
AUTO
ENABLERS
CARS
REFURBISHER
DEALERS & RESELLERS
CARS
BOOKS
MARKETPLACES
MULTI-CATEGORY
FASHION
AUTO
BOOKS
FURNITURE & HOME DECOR
ELECTRONICS
CARS
FOOTWEAR
ACCESSORIES
For any Feedback and Query reach out to MyAnalyst@tracxn.comFunding data excludes Debt, Grants & Post-IPO rounds. Excludes all details for Chinese companies
Second Hand Goods > Feed Summary > BlueBox
7

Key Sub Sectors in Second Hand Goods Sector
Summary of Key Markets
8
Top Markets of Investment Activity
# Cos on
Platform
Last 2 Years
$ Invested # Round
Multi-category > Listing Platform >
Mobile-first 87 $475M 10
Auto > Cars > P2P >
Commission-based Marketplace 61 $222M 21
Fashion > Horizontal >
Auto > Cars > B2C >
Listing Platform 411 $235M 8
Auto > Cars > B2C >
Online Dealer 43 $343M 5
Fashion > Horizontal > Consignment >
Luxury 49 $182M 7
Electronics > Outright Buy >
Refurbisher 59 $104M 9
Multi-category >
Listing Platform 305 $141M 7
Auto > Cars >
C2B 34 $105M 8
Fashion > Footwear >
Sub Sectors
# Cos
Tracked
#
Funded
Total
Funding
Auto
Companies dealing in pre-owned vehicles
942 148 $3.5B
Multi-category
Companies dealing in pre-owned products across
categories such as electronics, furniture,...
582 168 $2.4B
Fashion
Companies dealing in pre-owned fashion products
including jewellery, apparel, etc.
356 111 $1.4B
Electronics
Companies dealing in pre-owned electronic products
such as mobile phones, laptops, tablets...
213 62 $353M
Collectibles
Companies dealing in collectible products such as art,
antiques, vintage luxury products...
35 17 $258M
Enablers
Companies which enable the commerce of second
hand goods
5 5 $167M
Books
Companies dealing in pre-owned books
154 21 $84.5M
Second Hand Goods > Feed Summary > Summary of Key Markets

List of Notable Companies in Second Hand Goods
Notable Companies in the Sector
9
Note: *(Founded Year, Location, Total Funding)
Second Hand Goods > Feed Summary > Notable Companies in the Sector
Public
Mercari
(2013, Palo Alto, $114M)*
Auto Trader
(1977, Manchester)
Carvana
(2012, Phoenix, $460M)
CarGurus
(2006, Cambridge, $1.8M)
EBay
(1995, San Jose, $6.7M)
TrueCar
(2005, Santa Monica, $270M)
iCarAsia
(2012, Kuala Lumpur)
Carbiz
(2003, Baltimore, $3.1M)
Copart
(1982, Dallas, $1.1M)
RumbleOn
(2016, Charlotte)
Public
Carsales
(1998, Melbourne)
Carzone
(1998, Dublin)
MercadoLibre
(1999, Buenos Aires)
Oto.net
(2013, Besiktas)
USS
(1999, Ebetsu)
Acquired
Trade Me
(1999, Wellington)
Cars.com
(1998, Chicago)
AutoTrader.ca
(2000, Etobicoke)
Avito
(2007, Moscow, $168M)
CarsDirect
(1998, El Segundo, $310M)
Stadium Goods
(2015, New York City, $4.6M)
Yad2
(2005, Tel Aviv)
Trading Post
(1966, Melbourne)
SK Encar
(2014, Seoul, $126M)
Unicorns
OfferUp
(2012, Bellevue, $370M)
Quikr
(2008, Bangalore, $370M)
Bukalapak
(2011, Jakarta)
Craigslist
(1995, San Francisco)
Deadpooled
Openlane (1999, Redwood
City, $10M)

List of Notable Companies by Market in Second Hand Goods
Notable Companies by Market (1/7)
11
Second Hand Goods > Feed Summary > Notable Companies by Market
Multi-category
Listing Platform
Visual Mobile Listings Platform
Soonicorn. Stage: Series D
Naspers, Accel Partners, Insight Venture Partners
and 9 Other Investors
P2P mobile listing platform for household goods
Unicorn. Stage: Series D
Warburg Pincus, GGV Capital, T. Rowe Price and 13
Other Investors
Online classifieds portal for multi-category
products
Unicorn. Stage: Series H
InnoVen Capital, Brand Capital, Tiger Global
Management and 9 Other Investors
Listing Platform
P2P listing platform for multi-category pre-owned
products
Soonicorn. Stage: Series C
EDBI, 500 Startups, Golden Gate Ventures and 8
Other Investors
Online consignment platform for multi-category
products
Unicorn. Stage: Acquired
Kinnevik, Naspers, Accel Partners and 5 Other
Investors
5miles (2014, Dallas, $35M)
Online listing place for pre-owned products
Soonicorn. Stage: Series B
Morningside Ventures, SIG China, Blue Lake Capital
Listing Platform
VarageSale (2012, Toronto, $34M)
Toronto-based online platform for pre-owned
goods
Soonicorn. Stage: Acquired
Sequoia Capital, Floodgate Fund, Inovia Capital and
3 Other Investors
Craigslist (1995, San Francisco)
Online classified forum
Unicorn. Stage: Funded
EBay
DoneDeal.ie (2005, Wexford)
Online marketplace to buy and sell goods and
provide classified advertisment
Gumtree (2005, London)
Online Classified Ads and Community Site

12
Multi-category
Listing Platform
Dubizzle (2005, Dubai)
Online horizontal classifieds platform
Naspers
Trading Post (1966, Melbourne)
Horizontal classifieds platform
Stage: Acquired
Yad2 (2005, Tel Aviv)
Classified website in Israel
Stage: Acquired
Commission-based Marketplace
Mercari (2013, Palo Alto, $114M)
P2P mobile first marketplace for multi-category
products
Unicorn. Stage: Public
Mitsui & Co, Sumitomo Mitsui Trust Bank, Globis
Capital Partners and 7 Other Investors
Wallapop (2013, Barcelona, $71M)
Mobile app based marketplace and classified
platform
Northzone, New Enterprise Associates, Insight
Venture Partners and 20 Other Investors
EBay (1995, San Jose, $6.7M)
Connected Commercial Marketplace
AirTree Ventures, Benchmark Capital, Mountain
Partners and 4 Other Investors
Bukalapak (2011, Jakarta)
Online horizontal marketplace for pre-owned
products
Unicorn. Stage: Series C
Emtek, Aucfan, 500 Startups and 6 Other Investors
MercadoLibre (1999, Buenos Aires)
products
Stage: Public
General Atlantic

13
Multi-category
Auction
Trade Me (1999, Wellington)
Online auction platform for multi-category products
Editor's Pick. Stage: Acquired
Movac
Consignment
Swap.com (2008, Boston, $50M)
Online consignment platform
eEquity, Cleantech Invest, Miston and 3 Other
Investors
Auto
Horizontal
Droom (2014, Delhi, $126M)
Online marketplace to buy and sell automobiles
Soonicorn. Stage: Series E
Joe Hirao, Digital Garage, Toyota Tsusho and 6
Other Investors
Copart (1982, Dallas, $1.1M)
Online marketplace for buying & selling of
used/salvaged/rebranded cars
Stage: Acquired
AutoTrader.ca (2000, Etobicoke)
Used Automobile listing portal & content portal
Piton Capital

14
Auto
Cars
An online used car dealer
Soonicorn. Stage: Series G
AutoNation, L Catterton Asia, General Catalyst
Carvana (2012, Phoenix, $460M)
Ally Bank, Dundon Capital Partners
CarsDirect (1998, El Segundo, $310M)
Online new and used car buying service
Morgan Stanley, Oracle, TMCT Ventures and 3
Other Investors
Online auto portal for car research and
buying/selling deals
Sequoia Capital, Hillhouse Capital Group, Ratan
Tata and 6 Other Investors
Cars
TrueCar (2005, Santa Monica, $270M)
Auto listing platform providing car pricing and
information
Soonicorn. Stage: Public
Vulcan Capital, Upfront Ventures, Silicon Valley
Bank and 15 Other Investors
CarTrade (2006, Mumbai, $253M)
Online listing platform to buy, sell & research cars
Temasek, Marche Capital, Warburg Pincus and 14
Other Investors
Shift Technologies (2013, San Francisco,
$183M)
Online marketplace for buying and selling of used
cars
LITHIA MOTORS, Alliance Venture, BMW i Ventures
Cars
SK Encar (2014, Seoul, $126M)
Online used car listing platform
Carsales
CARS24 (2015, Gurgaon, $100M)
Online C2B second-hand car marketplace
Sequoia Capital, KCK Global Limited, EXOR and 5
Other Investors
Carro (2015, Singapore, $78M)
Used cars marketplace
B Capital Group, Insignia Ventures Partners,
SoftBank Ventures Korea and 12 Other Investors
Openlane (1999, Redwood City, $10M)
Online used car auction platform
Stage: Deadpooled
Meritech Capital Partners, August Capital, RPM
Ventures

15
Auto
Cars
Carbiz (2003, Baltimore, $3.1M)
Used car dealer
Stage: Public
Trafalgar Capital Management
CarGurus (2006, Cambridge, $1.8M)
Online new/used car buy and sell platform
Stage: Public
iCarAsia (2012, Kuala Lumpur)
Network of online automotive sites in Asia
Stage: Public
Carsales, CMB Capital, Catcha Group
Carsales (1998, Melbourne)
Automotive classifieds for cars
Stage: Public
Amcil
Auto Trader (1977, Manchester)
Online used car listing platform & new car content
portal
Stage: Public
IBIS Capital, BC Partners, Apax Partners
Cars
Cars.com (1998, Chicago)
Research,Buy and Sell new and used cars .
Stage: Public
Starboard Value, Catalus Capital Management
Carzone (1998, Dublin)
Online portal for buying and selling used and new
cars
Stage: Public
Oto.net (2013, Besiktas)
Online listing platform for used vehicles in Turkey
Stage: Public
USS (1999, Ebetsu)
Used car auctions facilities provider
Stage: Public
Bikes
RumbleOn (2016, Charlotte)
Online platform to buy, sell & trade pre-owned
motorcycles
Stage: Public
Hercules Capital, Ally Bank

16
Fashion
Horizontal
Online consignment for luxury fashion
PWP Growth Equity, Sandbridge Capital, Great Hill
Mobile first P2P marketplace for fashion products
Temasek, Mayfield, Menlo Ventures and 13 Other
Investors
Vestiaire Collective (2009, Paris, $131M)
Luxury Resale Marketplace
Vitruvian Partners, Eurazeo, Idinvest Partners and
5 Other Investors
ThredUP (2009, San Francisco, $127M)
Consignment based second hand clothing platform
Highland Capital Partners, Trinity Ventures,
Redpoint Ventures and 7 Other Investors
Horizontal
Reebonz (2009, Singapore, $79.7M)
Online consignment platform for pre-owned luxury
fashion products
GGV Capital, Intel Capital, Infocomm Investments
Stadium Goods (2015, New York City, $4.6M)
Consignment store for premium sneakers and
apparel
Forerunner Ventures, SM Ventures
Electronics
Outright Buy
GreenDust (2008, Delhi, $50.1M)
Online reverse logistics retail for sale of factory
second products
Soonicorn. Stage: Deadpooled
InnoVen Capital, Lightbox Ventures, Vertex
Ventures and 6 Other Investors

17
Books
Online marketplace for buying and selling used
books and media
Stage: Deadpooled
Ventures, Comcast Ventures, VIMAC Ventures and 1
Other Investors
Collectibles
Auctions
Catawiki (2008, Amsterdam, $94.9M)
Online catalogue and auction house for art and
collectibles
Lead Edge Capital, Accel Partners, Project A and 6
Other Investors
Reverb (2012, Chicago, $47M)
Marketplace for used musical instruments
Summit Partners, Max Levchin, Jon Oringer and 5
Other Investors

List of Notable Companies in Second Hand Goods in China
Notable Companies in the Sector in China
18
Second Hand Goods > Feed Summary > Notable Companies in the Sector in China
Public
58City
(2005, Beijing, $141M)
Baixing
(2005, Shanghai)
Uxin
(2011, Shenzhen)
TuanChe
(2009, Beijing)
Acquired
Autohome
(2008, Beijing)
Ganji
(2005, Beijing, $298M)
Unicorns
Guazi
(2012, Beijing, $1.8B)
Souche
(2012, Beijing, $1.2B)
Cheyipai
(2006, Beijing, $230M)
Zhuan Zhuan
(2015, Chaoyang, $200M)

Recent News in Second Hand Goods Sector
Recent News
19
Dec 2018 Mercari calls it quits in Europe as losses mount, Nikkei
Dec 2018 eBay Displays Competitive Prices in Listing Flow, EcommerceBytes
Dec 2018
Ola to invest $100 million in Indian scooter sharing startup Vogo:
Aggarwal, Business Standard
Dec 2018 Should eBay buy Etsy?, Tamebay
Dec 2018
CarStory Enhances Predictive Capabilities for Inventory Intelligence
Product Suite to Maximize Profitability for Automotive Dealers,
Business Wire
Dec 2018
TuanChe Announces Unaudited Third Quarter 2018 Financial
Results, Seeking Alpha
Dec 2018 HeyCar appoints new business development director, AIM Group
Dec 2018
eBay and Silicon Valley Leadership Group on policies impacting
technology, Tamebay
Dec 2018
Quikr acquires Chennai-based India Property, a full-stack real estate
platform, Indiatimes
Dec 2018 Carousell eyes transactions boost with help of AI, partners, EJ Insight
Dec 2018 Mercari qualifies for Keidanren’s membership, AIM Group
Dec 2018 Strong finish for bicycle marketplace Tuvalum, AIM Group
Dec 2018
Britain's Apax wins over Trade Me, matching rival offer, Click
Lancashire
Dec 2018
Draper Oakwood Technology Acquisition, Inc. Announces Execution
of Backstop Agreements, Business Wire
Key Recent News Key Recent News
Dec 2018
Online Classified Ad Platform Market New Innovative Solutions To
Boost Global Growth | Key Players Quikr, Gumtree, Classified
Ads, eBay Classifieds, Oodle Adpost, AdlandPro, Digital Journal
Dec 2018
Farfetch Acquires Stadium Goods For $250 Million, Retail
TouchPoints
Dec 2018
Stella McCartney’s partnership with The RealReal continues into
2019, FashionUnited India
Dec 2018 Top 3 Australian Marketplaces Ranked by Traffic, Tamebay
Dec 2018 Apax Partners Agrees to Buy Trade Me, Top Actu
Dec 2018 Cars.com cuts 100 dealer sales reps, AIM Group
Dec 2018 58.com launches chat-based recruitment program, AIM Group
Dec 2018
Togofogo opens its first Kiosk to provide integrated Buy-back &
Repair Services for Smartphones, DQWeek
Dec 2018 Joydrive Announces Expansion in Virginia, PRWeb
Dec 2018
Carvana Debuts its Newest Car Vending Machine in Indianapolis,
Business Wire
Dec 2018 Tootle launches used car buying platform for dealers, AM
Dec 2018 Carousell focuses on convenience, AIM Group
Dec 2018
Farfetch bets on sneakers with $250M Stadium Goods acquisition,
Tech News Universe
Dec 2018 Trade Me has been sold, AIM Group
Dec 2018 How important is free post on eBay?, Tamebay
Dec 2018 Joydrive Announces Expansion in Tennessee, PRWeb
Second Hand Goods > Feed Summary > Recent News

Contents
Feed Summary
Investment Trends
Market Details
Exit Outlook
Investors
News
Appendix
20
Funding Trends
Median Deal Size and Trend
New Entrants in Funding Club
Distribution of companies by Funding Range
Funding Funnel of the Sector
Top Investments and Investors
Investors in Unicorn club

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Investments ($M) and number of rounds in Second Hand Goods; 2011-2018
Global Funding Trends (1/2)
22
Note: Funding excludes Grant, Debt and Post IPO rounds. Excludes all details for Chinese companies
Second Hand Goods > Investment Trends > Global Funding Trends
#Rounds
$Funding
3 Year CAGR
6 Year CAGR 12% # of Rounds20% $ Funding
12% # of Rounds
7% $ Funding
$348M
$242M
$387M
$863M
$1.8B
$1.1B
$1.1B
$1.5B
0
20
40
60
80
100
120
140
160
$0k
$200M
$400M
$600M
$800M
$1.B
$1.2B
$1.4B
$1.6B
$1.8B
$2.B
2011 2012 2013 2014 2015 2016 2017 2018*
$ Funding # Rounds

30 58 61 74 72 42 39 28
6
12
19
45
48
34
35 29
9
5
6 11
20
17 14 22
2011 2012 2013 2014 2015 2016 2017 2018 YTD
Seed Early Stage Late Stage
45
79
Total # of Rounds
$12M $21M $46M $35M $25M $20M $28M $24M
$71M $100M
$96M
$430M $911M
$348M $247M
$311M
$265M $122M $245M $398M
$850M
$762M $775M $1.2B
2011 2012 2013 2014 2015 2016 2017 2018 YTD
Seed Early Stage Late Stage
23
Note: Mega Rounds = rounds with size > $20M. Funding excludes Grant, Debt and Post IPO rounds. Excludes all details for Chinese companies
Stage-wise Number of RoundsStage-wise $ Invested
New Entrants in Funded Club
Global Funding Trends (2/2)
Investments ($M) and number of rounds in Second Hand Goods; 2011-2018
Second Hand Goods > Investment Trends > Global Funding Trends
78
48
67
66
42
36
18
355
$0.6M
$2.8M
$0.0M
$1.0M
$2.0M
$3.0M
$4.0M
$5.0M
$6.0M
$7.0M
0
50
100
150
200
250
300
350
400
2012 2013 2014 2015 2016 2017 2018 YTD Total
Entrants in Funding Club Avg. Ticket Size
$0.6M $2.2M $1.5M $6.6M $1M $2.2M $5.5M $2.8M
$257M
$147M
$265M
$564M
$1.6B
$929M $865M
$1.3B
0
5
10
15
20
25
30
0
200000000
400000000
600000000
800000000
1E+09
1.2E+09
1.4E+09
1.6E+09
1.8E+09
2011 2012 2013 2014 2015 2016 2017 2018 YTD
$ Funding # of Rounds
Mega Rounds
3 3 6 13 26 15 15 19
$348M
$1.5B
Total $ Invested

Second Hand Goods > Investment Trends > Funding Trends by Geography
Investments ($M) and number of rounds in Second Hand Goods
Funding Trends by Geography
Funding Trends by Geography Top Cities of Funding
City $ Funding # Rounds
Bay Area 1.4B 114
New York City 1.3B 64
Phoenix 460M 3
Bangalore 397M 24
Santa Monica 352M 13
Mumbai 345M 35
Singapore 320M 25
Delhi NCR 318M 38
Jaipur 282M 10
El Segundo 280M 1
Total Funding
381
110
219
49
34
6
12
17
# Rounds
$4.7B
$1.3B
$1.2B
$399M
$147M
$136M
$34.7M
$31.3M
US
India
Europe
SEA
Latam
South Korea
Canada
United Arab
Emirates
Note: Excludes funding information of China companies

Trend of Average Deal Size ($M)
$0.6 $0.5
$1.0
$0.7 $0.6
$0.8 $0.9
2011 2012 2013 2014 2015 2016 2017
$3.5 $4.4 $7.2 $7.5
$21.9
$4.1 $6.2
$13.5
$23.1
$5.7
$17.0
$21.4 $23.3
$13.8
$44.2
$30.4
$49.0 $44.2
$53.1 $54.4
$64.6
Second Hand Goods > Investment Trends > Median Deal Size and Trend
Median and Average Deal Size in $M (per Stage) in Second Hand Goods; 2011-2017
Median Deal Size and Trend
Note: Excludes funding information of Chinese companies. *Graph not to scale
Median Deal Size and Range
$15K* $7.9M
$250K $300M
$113K $100M
$13K $200M
$40M
$14M
$5M
$449K
Series C+
Series B
Series A
Seed
Stage

Note: 271 companies with undisclosed funding amount are not included
26
<$1M
$1-10M
$10-50M
$50-100M
$100M+
Funding Range
137
115
49
15
23
No. of Companies
Second Hand Goods > Investment Trends > Distribution of companies by Funding Range
No. of companies by funding range in Second Hand Goods; as of Dec 2018
Distribution of companies by Funding Range
$37M
$388M
$1.2B
$1B
$5.6B
$ Investment

Stage No. of Companies
Funding
Funnel
100%
23%
7%
4%
2%
27
Note: Numbers in the brackets show the count of companies
Time to raise
next round
61
105
182
579
2499
Series C+
Series B
Series A
Funded
Founded
Next
Round
100M+
Valuation
Exits
Acqui-
Hired
Dead
Pooled
Others
23% 2%
(51)
1%
(35)
0%
(3)
23%
(577)
54%
(1340)
31% 8%
(45)
5%
(31)
0%
(1)
24%
(139)
44%
(257)
58% 19%
(34)
8%
(15)
- 5%
(10)
37%
(67)
58% 29%
(30)
10%
(11)
- 4%
(4)
38%
(40)
- 41%
(25)
15%
(9)
- 2%
(1)
28%
(17)
Second Hand Goods > Investment Trends > Funding Funnel
Number of companies progressing to subsequent funding stages in Second Hand Goods
Funding Funnel
14 Months
16 Months
13 Months
Investment backedBootstrapped
27
8
74
15
51
2
Soonicorns
Unicorns
Acquisitions
IPOs

Note: Seed Stage (Seed, Angel), Early Stage (Series A, Series B), Late Stage (Series C+, PE)
Second Hand Goods > Investment Trends > Notable Investments in last 24 months
Major funding rounds by Stage in Second Hand Goods; Dec 2016-Dec 2018
Notable Investments in last 24 months (1/6)
LATE STAGE
$175M - Series C Jan 2017
Naspers, Accel Partners, Insight Venture Partners,
New Enterprise Associates, 14W, Eight Roads
Ventures, Mangrove Capital Partners, FJ Labs
$150M - Series D Jul 2018
Naspers
$146M - Series G Dec 2018
AutoNation, L Catterton Asia, General Catalyst
Partners, Fraser McCombs Capital, T. Rowe Price
$115M - Series G Jul 2018
PWP Growth Equity, Sandbridge Capital, Great Hill
Partners
LATE STAGE
$100M - Series D Sep 2017
$100M - Series D Dec 2018
Sequoia Capital, Hillhouse Capital Group
$91.9M - Series F Oct 2018
AutoNation
$87.5M - Series D Nov 2017
Temasek, Mayfield, Menlo Ventures, GGV Capital,
Inventus Capital Partners, Uncork Capital, Union
Grove Venture Partners, Cross Creek Advisors
LATE STAGE
$85M - Series C May 2018
products
EDBI, 500 Startups, Golden Gate Ventures, Sequoia
Capital, DBS Bank, Rakuten Capital
$76M - Series F Jul 2017
T. Rowe Price, L Catterton, General Catalyst
Partners, PICO Partners
$75M - Series C Oct 2018
Ratan Tata, Times Internet, HDFC Bank, Hillhouse
Capital Group, Tybourne Capital Management,
Dentsu

LATE STAGE
$183M)
cars
LITHIA MOTORS, Alliance Venture, BMW i Ventures,
DCM Ventures, Goldman Sachs Investment Partners,
DFJ, G2VP, Highland Capital Partners
$62M - Series E Jan 2017
Vestiaire Collective (2009, Paris, $131M)
Luxury Resale Marketplace
Vitruvian Partners, Eurazeo, Idinvest Partners
$60M - Series C Feb 2018
Goat (2015, Los Angeles, $99.4M)
Marketplace to buy and sell sneakers
Index Ventures, Accel Partners, Upfront Ventures,
Webb Investment Network, Matrix Partners India
$54.3M - Series G Feb 2017
CarTrade (2006, Mumbai, $253M)
Online listing platform to buy, sell & research cars
Temasek
LATE STAGE
$50M - Series F Jun 2017
Great Hill Partners
$50M - Series E Aug 2017
GGV Capital, Menlo Ventures, Mayfield, Uncork
Capital
$50M - Series C Jul 2018
CARS24 (2015, Gurgaon, $100M)
Online C2B second-hand car marketplace
Sequoia Capital, KCK Global Limited
$45.3M - Series C Oct 2017
products
EDBI, Sequoia Capital, Golden Gate Ventures, 500
Startups, Rakuten Capital
LATE STAGE
$39M - Series D Aug 2018
$183M)
cars
BMW i Ventures, DCM Ventures, G2VP, DFJ,
Highland Capital Partners, Goldman Sachs
Investment Partners
$34M - Series D Jan 2018
ChroNext (2012, Cologne, $50M)
Marketplace for buying and selling luxury watches
Endeit Capital, Tengelmann Ventures, Octopus
Ventures, Capnamic Ventures, Partech
$30.3M - Series E Oct 2018
Joe Hirao

LATE STAGE
$30M - Series D May 2018
Digital Garage, Toyota Tsusho
$26M - Series D Mar 2018
reBuy (2004, Berlin, $39.5M)
Online outright buy platform and marketplace for
sale of electronic products
Evoco
Digital Garage, Beenext, Beenos, Lightbox Ventures,
IAM Group
$17.3M - Series F Nov 2017
$8.3M - Series D Mar 2018
Sheypoor (2011, Tehran, $8.3M)
LATE STAGE
Series C Nov 2017
Bukalapak (2011, Jakarta)
products
Series C Jun 2018
Rebelle (2013, Hamburg)
Online consignment platform and P2P marketplace
for pre-owned fashion products
Mediaset
EARLY STAGE
$60M - Series B May 2018
SoftBank Ventures Korea, Venturra Capital, Singtel,
Golden Gate Ventures, Alpha JWC Ventures, Manik
Arora
$48M - Series B Jun 2018
Back Market (2014, Paris, $55.6M)
Online marketplace for refurbished electronic
products
Aglae Ventures, Eurazeo, Daphni
$44M - Series B Sep 2018
StockX (2015, Detroit, $50M)
Online marketplace and auction platform to buy and
sell used fashion products
GV, Steve Aoki, Battery Ventures, Karlie Kloss, Bob
Mylod, Shana Fisher, CourtsideVC, Don C, Mark
Wahlberg, Ted Leonsis, Marc Benioff, Tim
Armstrong, Ron Conway, Jonathon Triest, Detroit
Venture Partners, Eminem , Scooter Braun

EARLY STAGE
$30M - Series B Sep 2017
CarLotz (2011, Charlotte, $37M)
A consignment model offering P2P used car sale
Transportation Resource Partners
$29.6M - Series A Oct 2017
CarSaver (2016, Miami, $29.6M)
An automotive buying program offering personal
auto advisor
$25M - Series B Feb 2017
Marketplace to buy and sell sneakers
Accel Partners, Matrix Partners, Upfront Ventures,
Webb Investment Network
$22M - Series A Nov 2017
InstaCarro (2015, Sao Paulo, $25.5M)
Online platform to buy and sell cars
Lumia Capital, FJ Labs, Hummingbird Ventures,
Global Founders Capital, Rise Capital
EARLY STAGE
$20M - Series B Jan 2018
Depop (2011, London, $38.2M)
Mobile first marketplace for sale of pre-owned
multi-category products
Octopus Ventures, TempoCap, Balderton Capital, H-
Farm, Creandum, Luca Marzotto, Renzo Rosso, HV
Holtzbrinck Ventures
$19M - Series B Mar 2018
Carsome (2015, Kuala Lumpur, $27.4M)
Burda Principal Investments, Gobi Partners,
InnoVen Capital, Lumia Capital
$15M - Series B Aug 2017
Reverb (2012, Chicago, $47M)
Summit Partners, Max Levchin, Jon Oringer, Adam
Bain, Roger McNamee, Fabrice Grinda
$15M - Series B Nov 2017
Trocafone (2014, Sao Paulo, $24.9M)
Online outright-buy platform for smartphones
Castor Ventures, FJ Labs
EARLY STAGE
$12.2M - Series A Jan 2018
Brumbrum (2016, Milan, $12.2M)
Online reseller of pre-owned cars
United Ventures
$12M - Series A Mar 2017
Venturra Capital, Singtel Innov8, Alpha JWC
Ventures, Skystar Capital, Golden Gate Ventures,
GMO LLC
$11M - Series A Nov 2018
Spinny (2015, Gurgaon, $12M)
Online dealer of pre-owned cars
Accel Partners, SAIF Partners, Blume Ventures,
Simile Venture Partners
$10.2M - Series B Nov 2018
Watchmaster (2015, Berlin, $23.7M)
Online consignment platform for used watches

EARLY STAGE
$10M - Series B Jan 2018
Carmudi Indonesia (2013, Jakarta, $45M)
Listing platform for new and used automotive
HV Holtzbrinck Ventures, Tengelmann Ventures,
APACIG
$9.3M - Series B Aug 2017
Zefo (2015, Bangalore, $19.3M)
used products
Sequoia Capital, Beenext, Helion Venture Partners
$7.6M - Series A May 2017
Online marketplace for refurbished electronic
products
Daphni, Aglae Ventures
$6M - Series A Jun 2017
Carsome (2015, Kuala Lumpur, $27.4M)
Gobi Partners, Lumia Capital, InnoVen Capital, 500
Startups, Spiral Ventures
EARLY STAGE
$5M - Series A Aug 2017
Viyet (2012, New York City, $8.3M)
Online consignment service for luxury pre-owned
furniture and accessories
$3.4M - Series A Sep 2017
Tootle (2015, London, $6.4M)
A used car consignment provider
Hambro Perks
$3.2M - Series B Oct 2018
Zefo (2015, Bangalore, $19.3M)
used products
Sequoia Capital, Helion Venture Partners, FJ Labs
$3M - Series A Feb 2017
Truebil (2015, Mumbai, $11.7M)
Online P2P marketplace for used cars
Shunwei Capital
EARLY STAGE
$2.5M - Series B Mar 2018
Sequoia Capital
$2.1M - Series A Oct 2018
Inventus Capital Partners, Shunwei Capital, Kae
Capital, Tekton Ventures
$1M - Series A Oct 2018
Kalaari Capital, Inventus Capital Partners, Shunwei
Capital, Kae Capital, Tekton Ventures
$324k - Series A Jul 2017
CredR (2014, Mumbai, $16.4M)
Online marketplace of second-hand bikes
ASA Capital Partners

EARLY STAGE
Series A Oct 2017
Trocafone (2014, Sao Paulo, $24.9M)
FJ Labs
Series A Jan 2018
Tootle (2015, London, $6.4M)
A used car consignment provider
Channel 4
SEED STAGE
$1M - Seed Jun 2017
Blume Ventures, Kunal Shah, Sandeep Tandon,
Indian Angel Network, VS Prudence Advisors,
Simile Venture Partners, Narendra Shyamsukha,
Rajeev Arora, Diwakar Nigam, Shailesh Rao, Sanjay
Puri, Neeraj Goenka, Rakesh Malhotra, Jaspal Singh,
Sanjay Shah, Sunil Kant Munjal, Inder Singh, Deepak
Chhabria, Mohit Mutreja, Bikram Dasgupta, Hemant
Kumar Goyal, Murali Vasan Sundaralingam,
Abhishek Khanna, Kirandeep Dhaliwal, Archana
Jahagirdar, Hemant Gajanan Joshi, Jitender Pruthee,
Simi Hari, Timothy Quentin Blackman, Mahesh
Pansari, Viral Mittal

Second Hand Goods > Investment Trends > Notable Investments in last 24 months in China
Notable Investments in last 24 months in China
LATE STAGE
$818M - Series C Mar 2018
Guazi (2012, Beijing, $1.8B)
Tencent, ICBC international, Yunfeng Capital,
FountainVest Partners, GIC, IDG Capital, Taihe
Capital, Sequoia Capital, hCaptial
$578M - Series F Sep 2018
Souche (2012, Beijing, $1.2B)
An O2O used car transaction platform
Alibaba Group, Primavera Capital Group,
Morningside venture Capital, ClearVue Partners,
Lingfeng Capital, Sunshine Insurance Group, Russia-
China Investment Fund, CreditEase
$335M - Series E Nov 2017
Alibaba Group, Warburg Pincus, CMB International,
Primavera Capital Group
LATE STAGE
$300M - Series E Apr 2018
RenRenChe (2014, Beijing, $760M)
Used car online transaction platform
Goldman Sachs, Tencent, Didi Chuxing
RenRenChe (2014, Beijing, $760M)
Used car online transaction platform
Didi Chuxing
$180M - Series D Apr 2017
ClearVue Partners, Warburg Pincus, Morningside
venture Capital, Haitong International Securities
Group, Cygnus Equity
Guazi (2012, Beijing, $1.8B)
Tiantu Capital, DST Global
LATE STAGE
$150M - Series E Jul 2018
Aihuishou (2011, Shanghai, $282M)
Online buy-back platform for multi-category
electronic products
Jingdong Group, Tiger Global Management
$100M - Series D Jun 2018
Tiantian Paiche (2014, Shanghai, $353M)
Online C2B used car auction platform
Autohome
$100M - Series C Mar 2017
Mychebao (2012, Nanjing, $160M)
Used car auction platform for users where car
dealers bid
PAG
Tiantian Paiche (2014, Shanghai, $353M)
Online C2B used car auction platform
Industrial Bank, Hanfor

Most Active Investors (VC, PE) by Stage in Second Hand Goods; Last 5 years (Dec 2013-Dec 2018)
Most Active VC & PE Investors
35
Second Hand Goods > Investment Trends > Most Active VC & PE Investors
SEED STAGE
FJ Labs (9 Investments)
Wallapop, Vinted, Chrono24
1
Frontier Digital Ventures (6 Investments)
CarsDB, Encuentra24, AngoCarro
2
SV Angel (2 Investments)
StockX, Move Loot
3
Greylock Partners (2 Investments)
Sold., Flogg
4
Kae Capital (2 Investments)
Truebil, ListUp
5
CyberAgent Ventures(2 Investments)
Ancar, A2mato
6
Rebright Partners(2 Investments)
Elanic, Prelo
7
Beenos(2 Investments)
Elanic, Zebramo
8
Lumia Capital(2 Investments)
Trocafone, InstaCarro
9
GV (2 Investments)
Move Loot, Sold.
10
EARLY STAGE
Letgo, Catawiki, Trocafone
1
Accel Partners (6 Investments)
Letgo, Wallapop, Goat
2
Insight Venture Partners (5 Investments)
Letgo, Wallapop, Vinted
3
Sequoia Capital (3 Investments)
Carousell, VarageSale, Zefo
4
HV Holtzbrinck Ventures(3 Investments)
Depop, Carmudi Indonesia, Carmudi
5
PakWheels, AutoDeal, Moteur.ma
6
Beenext(3 Investments)
Droom, Zefo, Zebramo
7
Shunwei Capital (2 Investments)
Cashify, Truebil
8
Piton Capital(2 Investments)
Watchmaster, Watchfinder
9
Beenos(2 Investments)
Droom, Duriana
10
LATE STAGE
Warburg Pincus (2 Investments)
OfferUp, CarTrade
1
Tiger Global Management(2 Investments)
Quikr, OfferUp
2
GGV Capital(2 Investments)
OfferUp, Poshmark
3
Goldman Sachs Investment Partners
(2 Investments)
ThredUP, Shift Technologies
4
Temasek(2 Investments)
Poshmark, CarTrade
5
German Startups Group (2 Investments)
reBuy, Auctionata
6
Sequoia Capital
CARS24
7
Kinnevik
Quikr
8
Matrix Partners India
Goat
9
General Catalyst Partners
Vroom
10

Second Hand Goods > Investment Trends > Most Active Ecosystem Investors
Top Ecosystem Investors in Second Hand Goods; Last 5 years (Dec 2013-Dec 2018)
Most Active Ecosystem Investors
INCUBATOR/ACCELERATOR
500 Startups(13 Investments)
CARS24, Trocafone, Carsome
1
Y Combinator(8 Investments)
Move Loot, AptDeco, Carlypso
2
Rocket Internet(7 Investments)
Carmudi, SidelineSwap, Laku6
3
DG Incubation(5 Investments)
Droom, Fril, Duriana
4
MassChallenge(3 Investments)
SidelineSwap, TapNSell, Jaspr Trades
5
TURN8(3 Investments)
The List, Melltoo, Melltoo.me
6
Techstars(2 Investments)
TrueFacet, hobbyDB
7
Startupbootcamp(2 Investments)
Cepstop, Pakkie
8
NXTP Labs(2 Investments)
Trocafone, Gone
9
Brand Capital(2 Investments)
Quikr, YNew
10
OTHER NOTABLE INVESTORS
Kima Ventures(4 Investments)
CarPrice, Selency (formerly known as Brocante Lab), Kyump
1
Great Oaks Venture Capital(3
Investments)
Shift Technologies, Move Loot, AptDeco
2
Internet Initiatives Development
Fund(3 Investments)
Antikvarus, Turbodealer, Good Trade
3
Morningside venture Capital(2
Investments)
5miles, Cashify
4
Wayra(2 Investments)
Trocafone, Micolet
5
T. Rowe Price(2 Investments)
OfferUp, Vroom
6
Tech Coast Angels(2 Investments)
TradeYa, PropertyRoom
7
Allen & Company(2 Investments)
OfferUp, Vroom
8
Indian Angel Network(2 Investments)
yaantra, Spinny
9
Beringea(2 Investments)
mpb.com, Watchfinder
10
DEBT INVESTORS
InnoVen Capital(4 Investments)
Quikr, GreenDust, Carsome
1
Trifecta Capital(3 Investments)
CarDekho, Cashify, Truebil
2
Western Technology Investment(3
Investments)
Move Loot, Viyet, Twice
3
Hercules Capital(3 Investments)
OfferUp, Gazelle, RumbleOn
4
Silicon Valley Bank(2 Investments)
Beepi, Gone
5
Kreos Capital(2 Investments)
Auctionata, Worthy
6
Idinvest Partners
Remade
7
CDH Investments
Cashify
8
Rivers Capital Partners
RefurbThat
9
Eli Global
Beckett
10

Second Hand Goods > Investment Trends > Investors in Unicorn club
Investors in Unicorn Club (1/4)

Second Hand Goods > Investment Trends > Unicorn Investors in the Sector
Unicorn Investors in the Sector

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
42
BlueBox
Key Sub Sectors
Detailed Sector Taxonomy
Top Markets of Investment Activity
Top Markets of Early Stage Investors
Other Notable Markets
Market Deep Dive

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FACTSHEET
Marketmap: Second Hand Goods
44
Second Hand Goods > Market Details > BlueBox

Key Sub Sectors
45
Key Sub Sectors in Second Hand Goods
Market Top Companies
# Cos
Tracked
#
Funded
Total
Funding
Auto
Companies dealing in pre-owned vehicles
Carvana (2012, Phoenix, Public)
942 148 $3.5B
Multi-category
Companies dealing in pre-owned products across categories such as electronics, furniture,
collectibles and fashion goods
Avito (2007, Moscow, Acquired)
582 168 $2.4B
Fashion
Companies dealing in pre-owned fashion products including jewellery, apparel, etc.
Twice (2011, San Francisco, Acquired)
356 111 $1.4B
Electronics
Companies dealing in pre-owned electronic products such as mobile phones, laptops, tablets
Gazelle (2006, Boston, Acquired)
213 62 $353M
Collectibles
Companies dealing in collectible products such as art, antiques, vintage luxury products
Online Galleries (2004, Wyboston,
Acquired)
Catawiki (2008, Amsterdam, $94.9M)
35 17 $258M
Enablers
Companies which enable the commerce of second hand goods
HYLA Mobile (2009, Farmers Branch,
$140M)
Yerdle (2012, Brisbane, $23.9M)
5 5 $167M
Books
Companies dealing in pre-owned books
Alibris (1997, Emeryville, Acquired)
Discover Books (2004, Lakewood, $8.5M)
154 21 $84.5M
Furniture and Home Decor
Companies dealing in pre-owned furniture and decor products such as sofas, chairs, tables
Viyet (2012, New York City, Acquired)
Chairish (2013, San Francisco, $15.2M)
47 11 $55.4M
Baby & Kids
Companies dealing in pre-owned baby, kids and maternal products
TotSpot (2014, Mountain View, Acquired)
Percentil (2012, Madrid, $5.8M)
97 21 $24.5M
Sports Goods
Companies dealing in pre-owned sports products
SidelineSwap (2010, Franklin Square, $9M)
Tuvalum (2014, Valencia, $292k)
23 7 $10.3M
Second Hand Goods > Market Details > Key Sub Sectors

Detailed Sector Taxonomy (1/11)
46
Second Hand Goods > Market Details > Detailed Sector Taxonomy

47

48

49

50

51

52

53

54

55

56

Rank Market
Last 2 Years
$ Invested # Round Top Funded Company
1
(-)
Multi-category > Listing Platform > Mobile-first
Companies that offer mobile-first listing platforms
(Companies covered 87 | Funded 26 | Total Funding $1.1B)
$475M
(+$7.6M)
10
(-7)
Letgo
(2015, New York City, $625M)
2
(+4)
Auto > Cars > P2P > Commission-based Marketplace
Companies facilitating trading of second hand products with payment and logistics support
(Companies covered 61 | Funded 24 | Total Funding $322M)
$222M
(+$149M)
21
(+6)
Shift Technologies
(2013, San Francisco, $183M)
3
(+4)
Fashion > Horizontal > Commission-based Marketplace
Companies facilitating trading of second hand fashion products with payment and logistics support
$157M
(+$75.7M)
16
(+3)
Poshmark
(2011, Menlo Park, $203M)
4
(-1)
Auto > Cars > B2C > Listing Platform
Companies that provide classified listings of second-hand cars
$235M
(-$8.6M)
8
(-8)
CarDekho
(2007, Jaipur, $282M)
5
(-1)
Auto > Cars > B2C > Online Dealer
Online dealers facilitating buying and selling of second-hand cars
$343M
(-$351M)
5
(-5)
Vroom
6
(-1)
Fashion > Horizontal > Consignment > Luxury
Companies primarily dealing in luxury fashion products
$182M
(+$61M)
7
(-5)
The RealReal
(2011, Tiburon, $288M)
7
(+3)
Electronics > Outright Buy > Refurbisher
Companies selling pre-owned electronics after repairing them
$104M
(+$87.8M)
9
(+2)
Back Market
(2014, Paris, $55.6M)
57
Note: The numbers in the bracket represent the change in a 2 year period.
Top Markets of Investment Activity (1/2)
Top Markets by Funding in Second Hand Goods in last 2 years (December 2016 - November 2018)
Second Hand Goods > Market Details > Top Markets of Investment Activity

Top Markets of Investment Activity (2/2)
Second Hand Goods > Market Details > Top Markets of Investment Activity

Rank Market # Investments Key Investments
1
Fashion > Footwear > Commission-based Marketplace
Companies facilitating trading of second hand footwear products with payment and logistics support
(Companies created 12 | Funded 6 | Total Funding $150M )
2
StockX (2015, Detroit, $50M)
2
Fashion > Apparel > Commission-based Marketplace
Companies facilitating trading of second hand apparel products with payment and logistics support
(Companies created 24 | Funded 13 | Total Funding $24.7M )
1 Grailed (2013, San Francisco, $20M)
3
Auto > Cars > P2P > Commission-based Marketplace
Companies facilitating trading of second hand products with payment and logistics support
(Companies created 61 | Funded 24 | Total Funding $322M )
1 Spinny (2015, Gurgaon, $12M)
4
Electronics > Outright Buy > Buy-back only
Companies buy electronics up front but do not refurbish them
(Companies created 74 | Funded 15 | Total Funding $56.7M )
1 Cashify (2013, Gurgaon, $19M)
Note: Investors considered - Sequoia Capital, Accel Partners, Andreessen Horowitz, NEA, Greylock Partners, General Catalyst Partners, Benchmark Capital, KPCB, Khosla Ventures, Redpoint Ventures, Founders Fund, SV Angel, Index Ventures, Bessemer
Venture Partners, Lightspeed Venture Partners, Venrock, Draper Fisher Jurvetson, Institutional Venture Partners, Intel Capital, Battery Ventures
59
Top Markets of Early Stage Investors
Top Markets where Early Stage Investors are investing in last 2 years (December 2016 - November 2018)
Second Hand Goods > Market Details > Top Markets of Early Stage Investors

Incubators Excelerate Labs (#1), Rocket Internet (#1)
Seed Kae Capital (#1), High-Tech Grunderfonds (#1)
Series A/B Sequoia Capital (#1), FJ Labs (#1)
Series C+ GGV Capital (#1), Warburg Pincus (#1)
VarageSale Nov - 2017
Acq by VerticalScope
Shpock Sep - 2015
Acq by Schibsted Media Group
Series A
CoinAfrique (2014, Dakar, $3.1M)
$39M - Series D
$150M - Series D
$5.3M - Series A
Daangn Market (2015, Seongnam-si,
$6.4M)
$3.1M - Series A
$694k - Seed
Paperclip (2014, London, $694k)
$100M - Series D
$1.2M - Seed
Tradee (2014, Paris, $1.2M)
$175M - Series C
$1.1M - Seed
Daangn Market (2015, Seongnam-si,
$6.4M)
Dec 2018
Buuy app launches to take on Shpock and Gumtree in selling
locally, Tamebay
Nov 2018
BREAKING: French media group Trace acquires stake in
Senegal’s CoinAfrique, Ventureburn
Nov 2018 Mass layoffs as Schibsted’s Shpock shifts strategy, AIM Group
Nov 2018
The Dallas Mavericks and 5miles Expand Partnership with
EVERFI to Support Digital Entrepreneurship Program,
GlobeNewswire
Oct 2018
How The Shpock Shopping App Weaned Itself From
Demographic Data, AdExchanger
Sep 2018
5miles Announces Tokenized Rewards Program for
Marketplace Users, VentureBeat
Sep 2018
OfferUp Partners With Giant Eagle To Add 91 Supermarket
Locations To America's Largest Network Of Community
MeetUp Spots, PR Newswire
Aug 2018 VerticalScope Inc. Acquires RedFlagDeals.com, PRWeb
Aug 2018
LetGo, the 2nd-hand shopping app, raises another $500M at
over a $1.5B valuation, TechCrunch
Jul 2018
secondhand market app Letgo introduces video listing, Techy
Google
Jul 2018
Craigslist Rival OfferUp Wants To Capitalize On Car-Crazy
Consumers, Forbes
Apr 2018
SoftBank Ventures invests $4.2 million in used goods trading
app, ZDNet
Apr 2018
Shpock launches platform for car dealers alongside TV
advertising campaign, AM
News
3
2
6
26
87
M&A/IPO
Series C+
Series A+
Funded
Companies
Covered
Funding Funnel
Multi-category > Listing Platform > Mobile-first: Market Factsheet
60
Exits
Recent InvestmentsCompanies that offer mobile-first
listing platforms
Letgo
OfferUp
(2012, Bellevue, $370M)
5miles
(2014, Dallas, $35M)
VarageSale
(2012, Toronto, $34M)
Daangn Market
(2015, Seongnam-si, $6.4M)
Top Companies
#1 Top Markets of Investment Activity
Second Hand Goods > Market Details > Market: Mobile-first
Companies Created 87 | Funded 26 | Total Funding $1.1B
0
2
4
6
8
10
$0k
$50M
$100M
$150M
$200M
$250M
$300M
2014 2015 2016 2017 2018
YoY Funding Rounds
YoY Funding and Rounds
Market: Mobile-first

Multi-category > Listing Platform > Mobile-first: Top Companies
Analyst’s Pick
Naspers, Accel Partners, Insight Venture Partners
Unicorn. Stage: Series D
Warburg Pincus, GGV Capital, T. Rowe Price and 13
Other Investors
5miles (2014, Dallas, $35M)
Online listing place for pre-owned products
Morningside Ventures, SIG China, Blue Lake Capital
goods
Sequoia Capital, Floodgate Fund, Inovia Capital and
3 Other Investors
Analyst’s Pick
Daangn Market (2015, Seongnam-si, $6.4M)
Location-based classifieds platform for multi-
category products
Editor's Pick. Stage: Series A
Kakao Investment, SoftBank Ventures Korea, K
Cube Ventures and 4 Other Investors
App-based listing platform for pre-owned products
TRACE, Investisseurs & Partenaires, French
Partners
Shpock (2010, Vienna, $1.2M)
App based listing platform
Minicorn. Stage: Acquired
High-Tech Grunderfonds, Speedinvest
ListUp (2015, Mumbai, $613k)
Hyperlocal mobile marketplace to buy and sell used
goods
Editor's Pick. Stage: Seed
Kae Capital, Apremeya Radhakrishna, Sandeep
Tandon and 3 Other Investors

Note: Overall Rating is a combination of Funding and Team rating, along with Execution, Size and Growth metrics
62
Multi-category > Listing Platform > Mobile-first: Leaderboard
Better than Market Average
Overall
Rating
Company
Name
Year Location Stage
Funding
($M)
Funding
Rounds
Team
Rating
Execution Quality Size Metrics 6M Growth Metrics
App
Rating
App UI
Web
UI
Social
Followers
Mobile
Downloads
Mobile
Reviews
News
Mentions
Mobile
Reviews
Social
Followers
Δ % Δ %
5.0 Letgo 2015
New York
City
Series D $625M 5 - 5 - - 59k 82.5M 1271.7k 14
171.6
k
16% 4.4k 8%
4.5 OfferUp 2012 Bellevue Series D $370M 7 - 5 4 3 32k 30M 601.2k 12 51.1k 9% 2.7k 9%
4.1 5miles 2014 Dallas Series B $35M 2 - 5 3 3 7.6k 7.6M 100.1k 14 4.2k 4% 488 7%
4.0 CoinAfrique 2014 Dakar Series A $3.1M 2 - 4 4 3 1.5k 750k 5.2k 3 1.4k 36% 63 5%
4.0 VarageSale 2012 Toronto Acquired $34M 5 - 5 - - 3.1k 3M 70.5k 6 2.6k 4% -60 -2%
3.7 Shpock 2010 Vienna Acquired $1.2M 2 - 4 - - 11k 30M 351.8k 7 18.8k 6% -300 -3%
3.2
Daangn
Market
2015
Seongnam-
si
Series A $6.4M 2 - 5 1 1 - 3M 8.6k 1 3.9k 83% - -
3.0 Village 2015 London Seed - 1 - 4 - - 240 75k 295 - 51 21% 13 6%
2.9 Tradono 2013
Copenhage
n
Seed - 1 - 4 - - 102 300k 2.2k - - - 2 2%
2.3 Paperclip 2014 London Seed $694k 2 - 4 - - 1.3k 3k 31 3 4 15% -451 -27%
2.2 MoboFree 2011 Abuja Seed - 2 - - - - 60 - - 1 - - 1 2%
2.2 ListUp 2015 Mumbai Seed $613k 2 5 - - - 90 - - 1 - - -3 -3%
2.1 Mypopsy 2015
New York
City
Funded - - - 4 - - - 3M 5.1k - - - - -
1.7 Tradee 2014 Paris Seed $1.2M 1 - - - - - - - 1 - - - -
1.6 CampusHaat 2015 Kanpur Unfunded - - - 5 - 3 - 750 62 - 18 41% - -

Incubators Techstars (#1), 500 Startups (#1)
Seed Great Oaks Venture Capital (#2), Maveron (#1)
Series A/B SAIF Partners (#1), Accel Partners (#1)
Series C+
DCM Ventures (#1), Goldman Sachs Investment Partners
(#1)
Otobro Mar - 2017
Acq by C88 Financial Technologies
Zoomo Feb - 2017
Acq by NoBroker
Hopcar Jun - 2016
Acq by Spinny
Oto.net
IPO'd
$11M - Series A
$2.1M - Series A
$1M - Series A
$71M - Series D
Shift Technologies (2013, San
Francisco, $183M)
$1M - Seed
Seez (2015, Dubai, $2.8M)
$13.3M - Series A
Abracar (2015, Munich, $13.3M)
$1.4M - Seed
Volanty (2016, Rio De Janeiro, $1.4M)
$60M - Series B
Seed
Bilklick (2014, Lomma)
Nov 2018 Spinny in talks to raise up to $15 million, Livemint
Nov 2018
Lithia and Shift to operate separately and share technology,
Auto Remarketing
Nov 2018
[Weekly Funding Roundup] Fintech dominates with a $30M
seed round, YourStory Media
Nov 2018
Used cars startup Truebil raises ₹10 crore from Trifecta
Capital in debt funding, The Indian Wire
Oct 2018
Lithia and Shift Expand Partnership; Secure Floor Plan for
Growth, Business Wire
Oct 2018 Carro Bags The Vc Deal Of The Year Award 2018, WP Engine
Sep 2018
Online used car startup Shift raises $140 million –
TechCrunch, xTechNews
Aug 2018
Seez Announces Seed Extension Funding Round of $1M,
ArabNet
Jul 2018
Carro’s COO on leaving Uber and his outlook on SEA’s ride-
sharing space, Tech in Asia
Jul 2018
Singapore: Carro co-founder raised $78 million by
approaching classifieds differently, Auto Portal Watch
Jul 2018
Truebil launches pre-owned vehicles online auction
platform, Indiatimes
Jun 2018
Digital used car broker abracar raises €11.5 million Series A,
Tech.eu
Jun 2018
How Carro co-founder Aaron Tan raised US$78M by thinking
beyond the classifieds model, E27
May 2018
Southeast Asia’s Carro raises $60M for its automotive
classifieds and car financing service, TechCrunch
News
4
1
7
24
61
M&A/IPO
Series C+
Series A+
Funded
Companies
Covered
Funding Funnel
Auto > Cars > P2P > Commission-based Marketplace: Market Factsheet
63
Exits
Recent InvestmentsCompanies facilitating trading of
second hand products with
payment and logistics support
Shift Technologies
(2013, San Francisco, $183M)
Carro
(2015, Singapore, $78M)
Abracar
(2015, Munich, $13.3M)
Spinny
(2015, Gurgaon, $12M)
Truebil
(2015, Mumbai, $11.7M)
Top Companies
Second Hand Goods > Market Details > Market: Commission-based Marketplace
Companies Created 61 | Funded 24 | Total Funding $322M
0
2
4
6
8
10
12
14
$0k
$50M
$100M
$150M
$200M
2014 2015 2016 2017 2018
YoY Funding Rounds
Market: Commission-based Marketplace

Auto > Cars > P2P > Commission-based Marketplace: Top Companies
Analyst’s Pick
$183M)
cars
LITHIA MOTORS, Alliance Venture, BMW i Ventures
SoftBank Ventures Korea and 12 Other Investors
Abracar (2015, Munich, $13.3M)
Peer-to-peer marketplace of used cars
Allianz X
Minicorn. Stage: Series A
Accel Partners, SAIF Partners, Blume Ventures and
30 Other Investors
Analyst’s Pick
Minicorn. Stage: Series A
Trifecta Capital, Inventus Capital Partners, Shunwei
Capital and 5 Other Investors
Swap Motors (2015, Chicago)
Online marketplace for buying & selling cars
Editor's Pick. Stage: Unfunded

65
Auto > Cars > P2P > Commission-based Marketplace: Leaderboard
Overall
Rating
Company
Name
Year Location Stage
Funding
($M)
Funding
Rounds
Team
Rating
App
Rating
App UI
Web
UI
Social
Followers
Mobile
Downloads
Mobile
Reviews
News
Mentions
Mobile
Reviews
Social
Followers
Δ % Δ %
5.0 Truebil 2015 Mumbai Series A $11.7M 6 - - - - 549 - - 18 - - 10 2%
4.5
Shift
Technologies
2013
San
Francisco
Series D $183M 6 4 - - - - - - 14 - - - -
4.4 Carro 2015 Singapore Series B $78M 4 - 4 - - - 4k 33 16 6 22% - -
4.1 Spinny 2015 Gurgaon Series A $12M 3 - - - - 244 - - 4 - - -3 -1%
4.1
GoodBuyAut
o
2015 Milan Seed $2.7M 2 - - - - 191 - - 2 - - 5 3%
4.0 Tred 2012 Seattle Seed $2.9M 3 - - - - 1.1k - - 5 - - -3 -
4.0 Blinker 2013 Denver Unfunded - - - 5 - - 474 300k 592 6 126 27% 15 3%
3.9 Seez 2015 Dubai Seed $2.8M 2 - 4 - 4 - 30k 220 1 - - - -
3.5 Abracar 2015 Munich Series A $13.3M 2 - - - 3 72 - - 1 - - 4 6%
3.2 Clicars 2015 Madrid Funded - - - - - 5 2.2k - - - - - 46 2%
3.2 Swap Motors 2015 Chicago Unfunded - - - - - 4 5.8k - - 2 - - 7.1k
-
524%
2.9 TipiTop 2015
San Pedro
Garza
Garcia
Seed $65k 1 - - - 5 348 - - - - - -6 -2%
2.9 Kyump 2015 Paris Series A $2.8M 1 - - - - 53 - - 1 - - -1 -2%
2.8 Zipflip 2012
Chattanoog
a
Seed $750k 2 - - - - 442 - - 4 - - -202 -31%

Incubators JadeValue FinTech (#1), Venture Catalysts (#1)
Seed FJ Labs (#1), Accel Partners (#1)
Series A/B Insight Venture Partners (#2), SV Angel (#1)
Series C+ GGV Capital (#1), Temasek (#1)
Videdressing Nov - 2018
Acq by Leboncoin
BuyMyWardrobe May - 2018
Acq by Hardly Ever Worn It
Bib +Tuck Aug - 2015
Acquired
Seed
GoTrendier (2016, Mexico City)
$1.2M - Seed
The Next Closet (2013, Amsterdam,
$2.3M)
$250k - Seed
TPH Marketplace (2016, Stockholm,
$250k)
$1M - Seed
CoutLoot (2015, Mumbai, $5.6M)
$4.6M - Angel
$120k - Seed
Bump (2016, Hayes, $120k)
$87.5M - Series D
$1.2M - Seed
United Wardrobe (2013, Utrecht,
$1.2M)
$928k - Seed
Elanic (2014, Bangalore, $928k)
Dec 2018
United Wardrobe launches program for brands to sell unsold
stock, Fashion Network
Nov 2018
RETAIL French classifieds company Leboncoin acquires
resale fashion website Vidressing, FashionUnited
Nov 2018 LeBonCoin buys fashion marketplace Videdressing, AIM Group
Nov 2018
Poshmark Welcomes Steven Tristan Young as First Chief
Marketing Officer, PR Newswire
Sep 2018
Behind the turnaround that netted Vinted €50 million,
TechCrunch
Aug 2018
Lithuania's Vinted attracts 50 mln euros investment, Baltic
Course
Aug 2018
How Poshmark's sellers made $1B off the 'social mall', Retail
Dive
Jul 2018 Poshmark Redesigns Shopping Navigation, PYMNTS
Jun 2018
CoutLoot Introduces Firesell: India’s Fastest AI-based selling
feature, DQWeek
May 2018
Online fashion marketplace Poshmark says its sellers have
made $1 billion, Reuters
May 2018
Spain’s Banco Sabadell Invests in Mexican Mobile Fashion
Marketplace Trendier, LAVCA
Apr 2018
Coutloot raises $1 million in Pre-Series A funding from
Jadevalue Fintech,others, TechStory
Feb 2018
Bump is a peer-to-peer marketplace for streetwear,
Technology News Article
Nov 2017
Poshmark builds a styling tool for Amazon's Alexa-powered
devices, DigitalCommerce360
News
4
3
8
37
73
M&A/IPO
Series C+
Series A+
Funded
Companies
Covered
Funding Funnel
Fashion > Horizontal > Commission-based Marketplace: Market Factsheet
66
Exits
Recent InvestmentsCompanies facilitating trading of
second hand fashion products
with payment and logistics
support
Poshmark
Vinted
(2008, Vilnius, $60.6M)
Videdressing
(2009, Paris, $13M)
CoutLoot
(2015, Mumbai, $5.6M)
PrivateGriffe
(2012, Milan, $5.1M)
Top Companies
0
2
4
6
8
10
12
$0k
$20M
$40M
$60M
$80M
$100M
$120M
$140M
$160M
2014 2015 2016 2017 2018
YoY Funding Rounds

Fashion > Horizontal > Commission-based Marketplace: Top Companies
Analyst’s Pick
Temasek, Mayfield, Menlo Ventures and 13 Other
Investors
Vinted (2008, Vilnius, $60.6M)
Online marketplace for pre-owned fashion products
Minicorn. Stage: Series C
Accel Partners, Insight Venture Partners, Hubert
Burda Media and 2 Other Investors
P2P marketplace of pre-owned fashion products
Artha India Ventures, Venture Catalysts, JadeValue
FinTech and 5 Other Investors
Elanic (2014, Bangalore, $928k)
Mobile based P2P marketplace to buy and sell
fashion products
DG Incubation, Beenos, Beenext and 6 Other
Investors
Analyst’s Pick
Refash (2015, Singapore, $294k)
Online store for pre-loved women's wear
TBV Capital, TRIVE

68
Fashion > Horizontal > Commission-based Marketplace: Leaderboard
Overall
Rating
Company
Name
Year Location Stage
Funding
($M)
Funding
Rounds
Team
Rating
App
Rating
App UI
Web
UI
Social
Followers
Mobile
Downloads
Mobile
Reviews
News
Mentions
Mobile
Reviews
Social
Followers
Δ % Δ %
5.0 Poshmark 2011 Menlo Park Series E $203M 6 - 4 - - 100k 30M 48.3k 22 6.9k 17% 3.7k 4%
4.3 CoutLoot 2015 Mumbai Seed $5.6M 4 - 4 - - 383 750k 2.3k 6 1.5k 185% 14 4%
4.2 Elanic 2014 Bangalore Seed $928k 2 - 4 - - 496 3M 12.6k 2 4k 46% 52 12%
4.0
United
Wardrobe
2013 Utrecht Seed $1.2M 1 - 4 - - 1.6k 750k 2.1k 2 953 84% 102 7%
3.8 Vinted 2008 Vilnius Series C $60.6M 4 - 4 - - 4.7k 6.9M 95.8k 7 152 - -201 -4%
3.7 Videdressing 2009 Paris Acquired $13M 5 - 4 - - 9.1k 300k 945 3 353 60% -324 -3%
3.6 Shedd 2014 Dubai Seed $1M 1 - 4 - - 463 3M 4.4k 1 577 15% 6 1%
3.6 ModaCruz 2014 Istanbul Series B $3M 3 - 4 - - 3.7k 750k 5.6k 3 1.3k 29% -1665 -31%
3.3 Dolap 2016 Istanbul Funded - - - 4 4 4 154 3M 10.1k 1 3.7k 57% 19 14%
3.2
The Next
Closet
2013 Amsterdam Seed $2.3M 2 - 2 - - 493 3k 26 2 9 53% 22 5%
3.1 Vinted 2008 Vilnius Series B - 2 - 5 4 3 380 300k 9k - 431 5% - -
3.0 Chicfy 2013 Espana Seed $493k 1 - 4 - - 4.4k 750k 11.4k - 964 9% -142 -3%
3.0
TPH
Marketplace
2016 Stockholm Seed $250k 1 - - - 4 69 - - 1 - - 15 28%
2.9 GoTrendier 2016 Mexico City Seed - 1 3 4 4 3 855 300k 1.2k - 518 85% - -
2.6 Dabchy 2016 Tunis Seed $45k 1 - 4 - - 742 75k 160 - 39 32% -203 -21%

Second Hand Goods > Market Details > Market: Listing Platform
Market: Listing Platform

Second Hand Goods > Market Details > Market: Online Dealer
Market: Online Dealer

Second Hand Goods > Market Details > Market: Luxury
Market: Luxury

Market: Luxury

Second Hand Goods > Market Details > Market: Refurbisher
Market: Refurbisher

Market: Refurbisher

Second Hand Goods > Market Details > Market: C2B
Market: C2B

Market: C2B

Second Hand Goods > Market Details > Market: Buy-back only
Companies Created 74 | Funded 15 | Total Funding $56.7M
Market: Buy-back only

Market: Luxury

#2 Top Markets of Early Stage Investors
Companies Created 24 | Funded 13 | Total Funding $24.7M

Public Companies
Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
99
Notable Acquisitions
Top Acquirers
Acqui-hires

Public companies (1/3)
101
Performance indicators of public companies in Second Hand Goods
IPO Date Company
IPO
Mcap
Exchange
Ticker
Nov 2018
TuanChe (2009, Beijing)
Online portal to buy second hand automobiles
NASDAQ:TC
Jun 2018
Uxin (2011, Shenzhen)
A B2C used-car auction website
NASDAQ:UXIN
Jun 2018
Mercari (2013, Palo Alto)
P2P mobile first marketplace for multi-category products
$3.7B TYO:4385
Oct 2017
CarGurus (2006, Cambridge)
Online new/used car buy and sell platform
$1.7B CARG
May 2017
NYSE:CARS
Apr 2017
Carvana (2012, Phoenix)
$2B NYSE:CVNA
Mar 2015
Auto Trader (1977, Manchester)
Online used car listing platform & new car content portal
$2.8B LON:AUTO
May 2014
TrueCar (2005, Santa Monica)
Auto listing platform providing car pricing and information
$639M NASDAQ:TRUE
Oct 2013
58City (2005, Beijing)
Online classifieds platform
$187M NYSE:WUBA
Nov 2012
iCarAsia (2012, Kuala Lumpur)
Network of online automotive sites in Asia
$29.1M ASX:ICQ
Second Hand Goods > Exit Outlook > Public Companies

102
IPO Date Company
IPO
Mcap
Exchange
Ticker
Dec 2011
$1.1B NZX:TME
Oct 2009
Carsales (1998, Melbourne)
Automotive classifieds for cars
ASX:CAR
Aug 2007
MercadoLibre (1999, Buenos Aires)
Online horizontal marketplace for pre-owned products
NASDAQ:MELI
Dec 2000
USS (1999, Ebetsu)
Used car auctions facilities provider
TYO:4732
Sep 1998
EBay (1995, San Jose)
Connected Commercial Marketplace
$715M NASDAQ:EBAY
Mar 1994
Copart (1982, Dallas)
Online marketplace for buying & selling of used/salvaged/rebranded
cars
NASDAQ:CPRT
Carbiz (2003, Baltimore)
Used car dealer
Autohome (2008, Beijing)
Auto related content and listing vertical portal
Baixing (2005, Shanghai)
Online Classifieds Website
Carzone (1998, Dublin)
Online portal for buying and selling used and new cars

103
IPO Date Company
IPO
Mcap
Exchange
Ticker
RumbleOn (2016, Charlotte)
Online platform to buy, sell & trade pre-owned motorcycles
NASDAQ:RMBL
Oto.net (2013, Besiktas)
Online listing platform for used vehicles in Turkey

Notable Acquisitions (1/4)
104
Notable Acquisitions in Second Hand Goods
Second Hand Goods > Exit Outlook > Notable Acquisitions
2018 YTD
Acquirer: Farfetch Deal: $250M
Stadium Goods (2015, New York City, $4.6M)
Consignment store for premium sneakers and
apparel
Acquirer: Apax Partners Deal: $1.9B
Acquirer: Mahindra First Choice Services
Carnation (2009, Noida, $44M)
Online listing portal to buy new and used cars along
with car service
Acquirer: Souche Deal: $50M
Cheyipai (2006, Beijing, $230M)
Online used car auction platform for dealers
2017
Acquirer: VerticalScope
goods
Acquirer: Carsales Deal: $186M
SK Encar (2014, Seoul, $126M)
2016
Acquirer: Fair
Beepi (2013, Menlo Park, $149M)
P2P car selling marketplace with consignment
services
Acquirer: Thoma Bravo Deal: $1.2B
AutoTrader.ca (2000, Etobicoke)
Used Automobile listing portal & content portal
Acquirer: Ping An Deal: $1.6B
Autohome (2008, Beijing)
Auto related content and listing vertical portal
Acquirer: Letgo
Wallapop (2013, Barcelona, $71M)
Mobile app based marketplace and classified
platform

105
2015
Acquirer: Outerwall Deal: $18M
Gazelle (2006, Boston, $47.9M)
Online buy-back platform and marketplace for pre-
owned electronics products
Acquirer: Naspers Deal: $1.2B
products
Acquirer: Olx
Dubizzle (2005, Dubai)
Acquirer: EBay
Twice (2011, San Francisco, $23.1M)
Online outright buy platform for used womens'
fashion products
Acquirer: 58City Deal: $412M
Ganji (2005, Beijing, $298M)
Chinese domestic classifieds platform
2014
Acquirer: Gannett Deal: $1.8B
Acquirer: KKR Deal: $1.1B
CarsDirect (1998, El Segundo, $310M)
Online new and used car buying service
Acquirer: Axel Springer SE Deal: $229M
Yad2 (2005, Tel Aviv)
Classified website in Israel
2012
Acquirer: QVC
Oodle (2004, San Mateo, $23.1M)
Online horizontal classifieds
Acquirer: Netcycler
Swap.com (2008, Boston, $50M)
Online consignment platform

106
2011
Acquirer: Schibsted Media Group
DoneDeal.ie (2005, Wexford)
Online marketplace to buy and sell goods and
provide classified advertisment
Acquirer: KAR Auction Services
Deal: $210M
Openlane (1999, Redwood City, $10M)
Acquirer: CarShop
Autoquake.com (2005, London, $33.7M)
2010
Acquirer: Naspers
Olx (2006, New York City, $28.5M)
International online classifieds
Before 2008
Acquirer: MercadoLibre Deal: $40M
Deremate (1999, Buenos Aires, $57M)
Auction-based trading platform
Acquirer: Webcarcenter
AutoReflex (1999, Paris, $22M)
Classified ads portal for used vehicles
Acquirer: Kijiji
Gumtree (2005, London)
Online Classified Ads and Community Site
Acquirer: Oak Hill Capital Partners
Alibris (1997, Emeryville, $56.2M)
Online marketplace for books, music & movies
Acquirer: Baidu
Hao123 (1999, Beijing)
China's largest web directory
Acquirer: Trader Deal: $200M
Trading Post (1966, Melbourne)
Horizontal classifieds platform

107
Before 2008
Acquirer: EBay Deal: $374M
Online marketplace for buying and selling used
books and media

Most Active Acquirers
108
Second Hand Goods > Exit Outlook > Most Active Acquirers

Acqui-hires
109
List of Acqui-hires in Second Hand Goods
Excludes all details for Chinese companies
Date Target
Oct-18 Prelo Acq by Bukalapak
Jul-17 Secondcry Acq by Elanic
Oct-16 WeAreGadgets Acq by Dealberg
Second Hand Goods > Exit Outlook > Acqui-hires
View all 3 Acqui-hired companies on Tracxn Platform

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
110
Details on VC & PE Investors
Seed Stage
Early Stage
Late Stage
Details on Top Ecosystem Players

Second Hand Goods > Investors > Index of Most Active VC & PE Investors
Index of Top Investors (VC, PE) by Stage in Second Hand Goods; Last 5 years (Dec 2013 - Nov 2018)
Index of Most Active VC & PE Investors
SEED STAGE
SV Angel (2 Investments)
Greylock Partners (2 Investments)
Kae Capital (2 Investments)
Beenos (2 Investments)
Lumia Capital (2 Investments)
GV (2 Investments)
Rebright Partners (2 Investments)
Bonsai Venture Capital (2 Investments)
CyberAgent Ventures (2 Investments)
JamJar Investments (2 Investments)
Civeta (2 Investments)
Inter Invest Capital (2 Investments)
GGV Capital
EARLY STAGE
Accel Partners (6 Investments)
Insight Venture Partners (5 Investments)
Sequoia Capital (3 Investments)
HV Holtzbrinck Ventures (3 Investments)
Beenext (3 Investments)
Andreessen Horowitz (2 Investments)
Shunwei Capital (2 Investments)
Beenos (2 Investments)
Piton Capital (2 Investments)
Tengelmann Ventures (2 Investments)
Eight Roads Ventures (2 Investments)
Sherpa Capital (2 Investments)
GMO Venture Partners (2 Investments)
LATE STAGE
GGV Capital (2 Investments)
Warburg Pincus (2 Investments)
Tiger Global Management (2 Investments)
Goldman Sachs Investment Partners (2
Investments)
German Startups Group (2 Investments)
Temasek (2 Investments)
Sequoia Capital
General Catalyst Partners
Upfront Ventures
Matrix Partners India
Kinnevik
TA Ventures
Index Ventures
DCM Ventures
Tengelmann Ventures

FJ Labs
113
Portfolio in Second Hand Goods | Exits | Funds Link | Website | LinkedIn | Twitter
Second Hand Goods > Investors > FJ Labs
People
Investments
[Soonicorn] Letgo (2015, New York City, $625M, Series D)
[Soonicorn] Shift Technologies (2013, San Francisco, $183M,
Series D)
Online marketplace for buying and selling of used cars
[Soonicorn] Catawiki (2008, Amsterdam, $94.9M, Series C)
Online catalogue and auction house for art and collectibles
[Soonicorn] Reverb (2012, Chicago, $47M, Series B)
[Minicorn] Vinted (2008, Vilnius, $60.6M, Series C)
Online marketplace for pre-owned fashion products
[Minicorn] CarPrice (2014, Moscow, $42M, Series B)
[Minicorn] InstaCarro (2015, Sao Paulo, $25.5M, Series A)
Online platform to buy and sell cars
[Minicorn] Trocafone (2014, Sao Paulo, $24.9M, Series B)
[Minicorn] Zefo (2015, Bangalore, $19.3M, Series B)
Online consignment platform for multi-category used products
[Minicorn] Enjoei (2009, Sao Paulo, $7.1M, Series A)
Marketplace for second hand fashion
[Editor's Pick] Chrono24 (2003, Karlsruhe, $22.9M, Series A)
Online marketplace for used watches
[Editor's Pick] Instamotor (2014, San Francisco, $5.5M, Series A)
Peer-to-peer used car listing platform
[Editor's Pick] OpenSooq (2008, Amman, Series A)
Second Hand Goods Notable Portfolio
Top Exits
Recent News on Fund & Portfolio
Jose Marin
Co-Founder
Geographical Spread Stage of Entry
Sep 2018 LetGo Turkey’s new section: free goods, AIM Group
Aug 2018
LetGo, the 2nd-hand shopping app, raises another $500M
at over a $1.5B valuation, TechCrunch
Jul 2018
secondhand market app Letgo introduces video listing,
Techy Google
May 2018 Letgo plans Turkish expansion, AIM Group
May 2018
ShippingEasy Integrates with Reverb.com, the World’s
Most Popular Music Gear Website, Business Wire
Jan 2018
Letgo takes on Craigslist with addition of housing listings,
TechCrunch
Jan 2018 LetGo closing ‘in one small country’, AIM Group
Dec 2017
Could LetGo, OfferUp merge in the U.S.? Recode says it’s a
possibility, AIM Group
Oct 2017
Reverb hires Braintree vet as new CTO, The Business
Journals
Sep 2017
Used goods marketplace LetGo quietly raised $100M
more at a $1B+ valuation – TechCrunch, TechCrunch
Sep 2017
letgo Hits 75M Downloads, 200M Listings & 3B Messages
in First Two Years | Business Wire, Business Wire
Beepi
Wallapop
(2013, Barcelona, $71M)
Acq by Letgo - May 2016
Deremate
(1999, Buenos Aires, $57M)
Videdressing
(2009, Paris, $13M)
Acq by Leboncoin - Nov 2018
Sell It
(2014, New York City)
1
3
1
2
7
1
4
2
1
2013 2014 2015 2016 2017 2018
Follow On New Investments
3
-
3
5
11
Undisclosed
Series C+
Series B
Series A
Seed8
7
4
2
1
US
Europe
Latam
India
Jordan

Tracxn - Second Hand Goods Startup Landscape

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