Tracxn - Home Improvements Startup Landscape

Copyright © 2018, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Home Improvements - Jul 2018
Contents
Feed Summary
Investment Trends
Market Details
Exit Outlook
Investors
News
Appendix
2
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Contents
Feed Summary
Investment Trends
Market Details
Exit Outlook
Investors
News
Appendix
3
Feed Summary
Investment Trend Summary
Exit Outlook Summary
BlueBox
Summary of Key Markets
Notable Companies in the Sector
Recent News

Note: Mega Companies includes IPO’d companies, Mega Acquisitions and Unicorn. Data is taken from Tracxn Platform as on July 7, 2018.
Home Improvements Feed Summary
4
Home Improvements > Feed Summary
Platforms helping homeowners to design and renovate their homes.
• Inclusions: Trading of all kinds of products required in
the home improvements processes like furniture, decor,
lighting, homeware, household textiles, mattresses, etc. It
also includes platforms providing or facilitating big ticket
home renovation services like interior designing, painting,
flooring etc. Companies that uses augmented and virtual
reality for visualization of furniture in a room and those
enabling merchants and manufacturers by providing SaaS
solutions are also part of this feed.
• Exclusions: The feed excludes low ticket home repairing
services like plumbing, electrical repairing etc. and smart
home devices.
• Excludes funding information of Chinese companies Feed in Numbers
Overview
$4.6B
Funding
8
Mega
Companies
4171861
FundedCovered on
Tracxn
3
Unicorns
11
Soonicorns
31
Minicorns
5
IPO’d Cos
137
Late Stage Cos
32
6
Acquisitions
350
DeadPooled
66
Acquihired
Series A+ Cos
Pepperfry
(2011, Mumbai, $199M)
Casper
(2014, New York City, $240M)
Wayfair
(2002, Boston, Public)
Top Companies

Investment Trend Summary
Summary of Funding Activity in Home Improvements
5
$400M - Series E
Houzz (2009, Palo Alto, $614M)
$38.5M - Series F
Pepperfry (2011, Mumbai, $199M)
$170M - Series C
Casper (2014, New York City, $240M)
$31.3M - Series E
$72.1M - Series C
ManoMano(2013, Paris, $87.3M)
$30M - Series C
Parachute Home (2013, Los Angeles, $35.5M)
$55.8M - Series C
MADE.COM(2010, London, $135M)
$23M - Series B
Modsy (2015, San Francisco, $33.8M)
$53.5M - Series B
Simba (2015, London, $92.9M)
$23M - Series B
Leesa (2014, Virginia Beach, $32M)
Top Geos of InvestmentEntrepreneurial Activity Global Funding Trend
*YTD *YTD
Home Improvements > Feed Summary > Investment Trend Summary
Seed DN Capital (#3), FJ Labs (#3), Lerer Hippeau Ventures (#3)
Series A/B FJ Labs (#3), Founders Fund (#3), New Enterprise Associates (#3)
Series C+
Verdane Capital (#2), Bertelsmann India Investments (#1), DST
Global (#1)
Incubators 500 Startups (#8) Brand Capital (#6) Y Combinator (#6)
Other Notable
Investors
Kima Ventures (#6), Bpifrance (#4), FundersClub (#4)
Debt Investors
Western Technology Investment (#5), InnoVen Capital (#3),
Trifecta Capital (#3)
Most Active InvestorsRecent Investments
206
302
438
213
28
2013 2014 2015 2016 2017 2018
Y-o-Y # of Companies Founded 74 84 120 83 68 30
$177M
$1.1B
$872M
$262M
$996M
$285M
2013 2014 2015 2016 2017 2018*
$ Funding # Rounds
$2.6B
$1.4B
$493M
$54.6M
$16.6M
US
Europe
India
Latam
Australia
$ Funding

Summary of exit outlook in Home Improvements
Exit Outlook Summary
66
Most Active AcquirersTop Investors in Exits
New Enterprise
Associates
2
T. Rowe Price 2
Wayfair (2002, Boston, $368M)
A-Grade Investments 2
Correlation
Ventures
1 Casper (2014, New York City, $240M)
Crosslink Capital 1 Casper (2014, New York City, $240M)
Nov 2017 Outward Acq by Williams-Sonoma for $112M
Nov 2017 Bambeco
Nov 2017 On Purple Acq by Global Partner Acquisition Corp
Nov 2016 WorldStores Acq by Dunelm for $10.6M
Jun 2016
One Kings Lane Acq by Bed Bath & Beyond for
$11.8M
Feb 2016 Hayneedle Acq by Jet for $90M
Home Improvements > Feed Summary > Exit Outlook Summary
Bed Bath &
Beyond
1 One Kings Lane (Jun 2016, $11.8M)
Jet 1 Hayneedle (Feb 2016, $90M)
Global Partner
Acquisition Corp
1 On Purple (Nov 2017)
Dunelm 1 WorldStores (Nov 2016, $10.6M)
Williams-
Sonoma
1 Outward (Nov 2017, $112M)
Recent IPOs Top Acquisitions
ImproveNet Nov 2011
Online home improvement services
IPO MCap: $398M Current MCap: $1.6B
Rotopino.pl
Online retailer of hardware tools
IPO MCap: - Current MCap: -
Miliboo Dec 2015
Manufacturer of contemporary furniture
IPO MCap: $22.3M Current MCap: -
Wayfair Oct 2014
Online retailer of multi-category home im…
IPO MCap: $2.4B Current MCap: $7.6B
Kabuni
Online community for interior designers,…
IPO MCap: $5.7M Current MCap: -

Feed Report - Home Improvements - Jul 20187 For any Feedback and Query reach out to MyAnalyst@tracxn.com
Copyright © 2018, Tracxn Technologies Private Limited. All rights reserved.
FACTSHEET
Marketmap: Home Improvements Home Improvements > Feed Summary > BlueBox
COMMERCE & SERVICES
COMMERCE
MULTI-CATEGORY
BATHROOM
FITTINGS & ACCESSORIES
MATTRESS BRANDS*
FURNITURE BRANDS
DECOR
SERVICES
MARKETPLACE
IN-HOUSE
MULTI -SERVICES
INTERIOR DESIGN
PAINTING
MULTI -SERVICES
INTERIOR DESIGN
SECOND HAND GOODS
RENTAL*
SECOND HAND & RENTAL
ENABLERS
FURNITURE DESIGN TOOLSVISUALIZATION
AR & VR*
* Upcoming Business Model
Funding data excludes Debt, Grants & Post-IPO
rounds. Excludes all details for Chinese
companies
Overview
Companies 1861
Funded 417 Series A+ 137
Funding $4.6B Last 2 yrs $1.7B
Most Active Investors
Seed DN Capital (3)
Series A/B FJ Labs (3)
Series C+ Verdane Capital (2)
Others Kima Ventures (6)
Incubators 500 Startups (8)
Top Cities
Bay Area 87 Cos $1.1B
Boston 14 Cos $405M
Feed in Numbers
Unicorns 3 Soonicorns 11
Minicorns 31 Editor Picks 75
Acquihired 66 Deadpooled 350
Top Companies
Exits
IPOs 5 Wayfair, ImproveNet
Acquisitions 6 Outward, Hayneedle
Top Acquirers Bed Bath & Beyond, Jet

Key Sub Sectors in Home Improvements Sector
Summary of Key Markets
8
Top Markets of Investment Activity
# Cos on
Platform
Last 2 Years
$ Invested # Round
B2C Commerce > Mattress >
Private Label 58 $347M 15
B2C Commerce > Horizontal >
B2C Commerce > Horizontal >
Marketplace 85 $104M 9
Rental 30 $39.6M 9
B2C Commerce > Furniture > Private Label
>
Custom Made
29 $49.5M 6
B2C Commerce > Home Textiles >
Enabler > Visualization Tool >
3D Rendering 31 $38.1M 4
Services > Horizontal >
Marketplace 55 $15.2M 6
Services > Interior Design > In-house >
Modular 16 $16.2M 3
Second-hand > Horizontal >
Commission-based Marketplace 15 $14.9M 3
Sub Sectors
# Cos
Tracked
#
Funded
Total
Funding
B2C Commerce
Online platform selling home improvement products
to customers
1272 238 $3.3B
Commerce & Services
Online platform having both commerce and services
front, where homeowners can buy furniture...
33 13 $668M
Services
Companies dealing in big ticket home remodeling
services like interior designing, painting,...
318 85 $373M
Enabler
Online platform providing software and technology
products to retailers, service providers...
117 51 $118M
Second-hand
Online platform to buy and sell used/pre-owned
furniture
40 12 $55.4M
Rental
Online platforms renting pre-owned furniture and
other household goods
30 9 $53.5M
B2B Commerce
Online platforms facilitating trading of home
improvement products /supplies for consumption,...
19 3 $4.2M
Home Improvements > Feed Summary > Summary of Key Markets

List of Notable Companies in Home Improvements
Notable Companies in the Sector
9
Note: *(Founded Year, Location, Total Funding)
Home Improvements > Feed Summary > Notable Companies in the Sector
Public
Wayfair
(2002, Boston, $368M)*
ImproveNet
(1996, Palo Alto)
Miliboo
(2007, Pringy, $8.6M)
Kabuni
(2015, Vancouver)
Rotopino.pl
(2011, Bydgoszcz)
Acquired
Outward
(2012, San Jose, $12M)
Unicorns
Houzz
(2009, Palo Alto, $614M)
Casper

List of Notable Companies by Market in Home Improvements
Notable Companies by Market (1/4)
11
Home Improvements > Feed Summary > Notable Companies by Market
B2C Commerce
Horizontal
Online retailer of multi-category home
improvement products
Unicorn. Stage: Public
T. Rowe Price, Battery Ventures, Great Hill Partners
and 5 Other Investors
Westwing (2011, Munich, $212M)
Online shopping club for home furniture &
accessories
Soonicorn. Stage: Series D
Access Industries, Odey Asset Management, Rocket
Internet and 11 Other Investors
Online managed marketplace for home
Soonicorn. Stage: Series F
State Street Global Advisors, InnoVen Capital,
Goldman Sachs and 3 Other Investors
Horizontal
Home24 (2009, Berlin, $173M)
Online rmarketplace for home improvement
products
Soonicorn. Stage: Series C
Rocket Internet, Baillie Gifford, REWE Group and 4
Other Investors
MADE.COM (2010, London, $135M)
Internet-first brand of multi-category home
Level Equity, Eight Roads Ventures, Partech and 15
Other Investors
Urban Ladder (2012, Bangalore, $107M)
Online private label brand of multi-category home
Soonicorn. Stage: Series E
Kalaari Capital, Sequoia Capital, Steadview Capital
Horizontal
LivSpace (2012, Bangalore, $35.2M)
Online retail for in-home designs and furniture
Soonicorn. Stage: Series B
Deep Nishar, Gokul Rajaram, Rajeev Madhavan and
5 Other Investors
Miliboo (2007, Pringy, $8.6M)
Minicorn. Stage: Public
Naxicap Partners, Sigma Gestion, Auriga
Tuft & Needle (2012, Tempe)
Soonicorn. Stage: Unfunded

12
B2C Commerce
Mattress
Online direct-to-consumer mattress brand
Unicorn. Stage: Series C
SevenVentures, Target, IVP and 16 Other Investors
On Purple (2015, Alpine)
Direct to consumer mattress company
Soonicorn. Stage: Acquired
Hardware Supplies
VictoriaPlum (2001, Hessle, $333M)
Online retailer of bathroom products
Soonicorn. Stage: Funded
TPG
Commerce & Services
Commerce & Services
Online commerce and community platform for
home remodeling and design
Unicorn. Stage: Series E
Iconiq Capital, Wellington Management, Sequoia
Capital and 9 Other Investors
Laurel & Wolf (2014, Los Angeles, $25.5M)
Online interior design service provider and
commerce platform for home improvement
products
Benchmark Capital, Karlin Ventures, Upside
Partnership and 10 Other Investors

13
Services
Horizontal
Porch (2012, Seattle, $100M)
Online platform listing home improvement service
prodviders
FJ Labs, Valor Equity Partners, Capricorn and 13
Other Investors
ImproveNet (1996, Palo Alto)
Stage: Public
ARCH Venture Partners, August Capital
Enabler
Visualization Tool
Outward (2012, San Jose, $12M)
Product visualization software
Minicorn. Stage: Acquired
Merus Capital, JDJ Investments
B2B Commerce
Hardware
Rotopino.pl (2011, Bydgoszcz)
Stage: Public

14
Community Platform
Community Platform
Kabuni (2015, Vancouver)
Online community for interior designers,
manufacturers, and homeowners
Stage: Public

List of Notable Companies in Home Improvements in China
Notable Companies in the Sector in China
15
Home Improvements > Feed Summary > Notable Companies in the Sector in China
Unicorns
To8to
(2008, Shenzhen, $216M)
Soonicorns
Qijia
(2005, Shanghai, $172M)
Meilele
(2008, Foshan, $137M)
IKongJian
(2010, Beijing, $62.3M)

Recent News in Home Improvements Sector
Recent News
16
Jul 2018 Temple & Webster launches visual search tool, InsideRetail
Jul 2018 Wayfair Launches Pet Oriented Assortment, HomeWorld Business
Jun 2018
Joe Yost joins Mighty Holdings as Chief Development Officer. , Press
Release Jet
Jun 2018
Online services provider AapKaPainter promises to resolve pain
points of painting, YourStory Media
Jun 2018
St. Louis-based Multiply acquires lifestyle publication, The Business
Journals
Jun 2018
U.S. Parachute Home raises $30 million in Series C funding round,
investsize.com
Jun 2018
Wayfair Awarded Platinum Super Bell Award, Home Furnishings
Business
Jun 2018 NRF hails US Supreme Court sales tax ruling, Fibre2Fashion
Jun 2018
Dering Hall Expands into Italy with Cesanamedia Partnership,
PRWeb
Jun 2018 Houzz releases overview of U.S. renovations, Floor Covering weekly
Jun 2018
Overstock and Porch team up as they battle Amazon, others in home
services industry, GeekWire
Jun 2018 Casper’s Building A Bigger Physical Footprint, PYMNTS
Jun 2018
Supreme Court Rules States Can Collect Internet Sales Tax,
Subscription Insider
Jun 2018
In bid for expansion, Pepperfry eyes to double its offline studios by
March 2019, Moneycontrol
Key Recent News Key Recent News
Jun 2018
Pepperfry eyes Rs 6,500 revenue by 2020, open to selling Ikea
products, Fashion Network
Jun 2018
Citizens Against Government Waste Disagrees with SCOTUS
Decision in South Dakota v. Wayfair, Business Wire
Jun 2018
Baby Crib Retailer Receives Top 5-Star Rating from
TopConsumerReviews.com, PRWeb
Jun 2018
Wayfair Issues Statement on U.S. Supreme Court Decision, Business
Wire
Jun 2018
Williams Scotsman To Acquire Modular Space - Quick Facts,
RTTNews
Jun 2018
Renoviso Secures $7M in Funding to Transform Home
Improvement, PR Newswire
Jun 2018 Livspace eyes $50 million in latest funding round, Livemint
Jun 2018
Berlin-based personalised furniture startup MYCS raises €10
million, Tech.eu
Jun 2018 Eight Launches AI-Powered Personal Sleep Coach, PR Newswire
Jun 2018 PE-backed SCA makes two acquisitions, PE Hub
Jun 2018
Wayfair finalizes Boston's second-largest office deal of 2018, The
Business Journals
Jun 2018
Design build firms and interior designers in India are expecting
more than 90% gross revenue in 2018, Core Sector Communique
Jun 2018
Wayfair.co.uk Introduces Nora, the Affordable Premium Mattress-
in-a-Box, PR Newswire
Home Improvements > Feed Summary > Recent News

Contents
Feed Summary
Investment Trends
Market Details
Exit Outlook
Investors
News
Appendix
17
Funding Trends
Median Deal Size and Trend
New Entrants in Funding Club
Distribution of companies by Funding Range
Funding Funnel of the Sector
Top Investments and Investors
Investors in Unicorn club

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$298M
$258M
$177M
$1.1B
$872M
$262M
$996M
$285M
0
20
40
60
80
100
120
140
$0k
$200M
$400M
$600M
$800M
$1.B
$1.2B
2011 2012 2013 2014 2015 2016 2017 2018*
$ Funding # Rounds
Investments ($M) and number of rounds in Home Improvements; 2011-2018
Global Funding Trends (1/2)
19
Note: Funding excludes Grant, Debt and Post IPO rounds. Excludes all details for Chinese companies
Home Improvements > Investment Trends > Global Funding Trends
#Rounds
$Funding
3 Year CAGR
6 Year CAGR 7% # of Rounds22% $ Funding
17% # of Rounds
4% $ Funding

$12M $14M $31M
$38M
$43M $17M $21M $10M
$242M
$158M
$75M
$300M
$380M
$191M
$302M
$139M
$45M $86M $71M
$784M
$450M $54M $674M $136M
2011 2012 2013 2014 2015 2016 2017 2018 YTD
Seed Early Stage Late Stage
16 34 49 57 72 44 24 8
9
18 17 16 38 36
34
18
2 2 8 11 10 3 10 4
2011 2012 2013 2014 2015 2016 2017 2018 YTD
Seed Early Stage Late Stage
27 30
Total # of Rounds
$228M
$172M
$55M
$993M
$653M
$54M
$742M
$124M
0
2
4
6
8
10
12
14
0
200000000
400000000
600000000
800000000
1E+09
1.2E+09
2011 2012 2013 2014 2015 2016 2017 2018 YTD
$ Funding # of Rounds
20
Note: Mega Rounds = rounds with size > $20M. Funding excludes Grant, Debt and Post IPO rounds. Excludes all details for Chinese companies
Stage-wise Number of RoundsStage-wise $ Invested
New Entrants in Funded ClubMega Rounds
Global Funding Trends (2/2)
Investments ($M) and number of rounds in Home Improvements; 2011-2018
Home Improvements > Investment Trends > Global Funding Trends
54
40
39
62
41
25
7
268
$2.2M
$1.7M
$0.0M
$0.5M
$1.0M
$1.5M
$2.0M
$2.5M
$3.0M
$3.5M
$4.0M
0
50
100
150
200
250
300
2012 2013 2014 2015 2016 2017 2018 YTD Total
Entrants in Funding Club Avg. Ticket Size
3 4 2 9 12 2 6 3 $2.2M $1.1M $0.7M $1.1M $1.3M $1.7M $3.4M $1.7M
$298M
$285M
Total $ Invested

Home Improvements > Investment Trends > Funding Trends by Geography
Investments ($M) and number of rounds in Home Improvements
Funding Trends by Geography
Funding Trends by Geography Top Cities of Funding
City $ Funding # Rounds
Bay Area 1.1B 76
Boston 405M 9
New York City 349M 50
Hessle 333M 1
London 304M 40
Bangalore 272M 48
Berlin 251M 27
Munich 212M 7
Mumbai 202M 16
Seattle 130M 10
Total Funding
268
190
92
15
8
6
11
11
# Rounds
$2.6B
$1.4B
$493M
$54.6M
$16.6M
$9.4M
$8.1M
$8M
US
Europe
India
Latam
Australia
Japan
SEA
Canada
Note: Excludes funding information of China companies

Trend of Average Deal Size ($M)
$1.0
$0.5
$0.9 $0.9 $0.9
$0.6
$1.0
2011 2012 2013 2014 2015 2016 2017
$4.2
$6.0
$4.3
$8.6
$4.9 $4.5
$5.7
$45.1
$22.0
$6.9
$53.4
$29.8
$11.0 $13.6
$22.3
$43.0
$17.7
$98.1
$50.0
$18.1
$134.8
Home Improvements > Investment Trends > Median Deal Size and Trend
Median and Average Deal Size in $M (per Stage) in Home Improvements; 2011-2017
Median Deal Size and Trend
Note: Excludes funding information of Chinese companies. *Graph not to scale
Median Deal Size and Range
$3.9K* $6.3M
$265K $27.3M
$495K $165M
$370K $400M
$35M
$11.6M
$4.5M
$500K
Series C+
Series B
Series A
Seed
Stage

Note: 204 companies with undisclosed funding amount are not included
23
<$1M
$1-10M
$10-50M
$50-100M
$100M+
Funding Range
96
94
42
8
11
No. of Companies
Home Improvements > Investment Trends > Distribution of companies by Funding Range
No. of companies by funding range in Home Improvements; as of Jul 2018
Distribution of companies by Funding Range
$32M
$355M
$885M
$601M
$2.7B
$ Investment

Stage No. of Companies
Funding
Funnel
100%
22%
7%
3%
2%
24
Note: Numbers in the brackets show the count of companies
Time to raise
next round
32
63
137
417
1861
Series C+
Series B
Series A
Funded
Founded
Next
Round
100M+
Valuation
Exits
Acqui-
Hired
Dead
Pooled
Others
22% 1%
(18)
0%
(6)
4%
(71)
19%
(350)
55%
(1023)
33% 4%
(15)
1%
(4)
11%
(45)
13%
(54)
43%
(181)
46% 10%
(14)
2%
(3)
12%
(17)
7%
(9)
35%
(48)
51% 22%
(14)
5%
(3)
8%
(5)
3%
(2)
38%
(24)
- 28%
(9)
3%
(1)
9%
(3)
3%
(1)
13%
(4)
Home Improvements > Investment Trends > Funding Funnel
Number of companies progressing to subsequent funding stages in Home Improvements
Funding Funnel
13 Months
16 Months
17 Months
Investment backedBootstrapped
11
3
5
3
Soonicorns
Unicorns
Acquisitions
IPOs

Note: Seed Stage (Seed, Angel), Early Stage (Series A, Series B), Late Stage (Series C+, PE)
Home Improvements > Investment Trends > Notable Investments in last 24 months
Major funding rounds by Stage in Home Improvements; Jul 2016-Jul 2018
Notable Investments in last 24 months (1/5)
LATE STAGE
$400M - Series E Jun 2017
Online commerce and community platform for home
remodeling and design
Iconiq Capital, Wellington Management, Sequoia
Capital, GGV Capital
$170M - Series C Jun 2017
Target, IVP, Norwest Venture Partners, Lerer
Hippeau Ventures, New Enterprise Associates, Irving
Place Capital
$72.1M - Series C Sep 2017
ManoMano (2013, Paris, $87.3M)
Online marketplace for hardware and gardening
products
General Atlantic, Piton Capital, Bpifrance, Partech
LATE STAGE
$55.8M - Series C Mar 2018
Level Equity, Eight Roads Ventures, Partech
$38.5M - Series F Mar 2018
State Street Global Advisors
$31.3M - Series E Sep 2016
Goldman Sachs, Norwest Venture Partners, Zodius
Capital, Bertelsmann India Investments
LATE STAGE
$30M - Series C Jun 2018
Parachute Home (2013, Los Angeles, $35.5M)
Internet-first brand of home textile products
H.I.G. Growth Partners, Upfront Ventures, Susa
Ventures, Suffolk Equity Partners, Grace Beauty
Capital, Daher Capital
$15.2M - Series C Jan 2017
Kalaari Capital, SAIF Partners, Steadview Capital,
Sequoia Capital, ABG Capital
$11.9M - Series E Mar 2018
Kalaari Capital, Sequoia Capital, Steadview Capital,
SAIF Partners

LATE STAGE
Series C Aug 2017
SevenVentures
EARLY STAGE
$53.5M - Series B Dec 2017
Direct-to-consumer mattress brand
Atami Capital, Lombard Odier, Nigel Wray
$23M - Series B Dec 2017
Online platform for 3D home design
Advance Venture Partners, Comcast Ventures,
Norwest Venture Partners, Birchmere Ventures,
AME Cloud Ventures, BBG Ventures, GV,
NBCUniversal
$23M - Series B Jul 2017
Online mattress store
Blake Mycoskie, One Better Ventures
$18.3M - Series B Oct 2016
EVE (2016, San Francisco, $32.1M)
Private label brand of mattress
Woodford Investment Management, Octopus
Ventures, DN Capital, Channel 4, Paul Pindar
EARLY STAGE
$16.7M - Series B Jul 2017
Framebridge (2014, Washington D.C., $37.1M)
Internet-first brand of custom picture frames
Gordon Segal, Beth Kaplan, New Enterprise
Associates, Revolution, SWaN & Legend Venture
Partners
$15.2M - Series B Oct 2016
Furlenco (2011, Bangalore, $27.3M)
Online furniture and home appliance rental platform
Lightbox Ventures, Axis Capital Partners, Jaideep
Khanna, Hrishikesh Parandekar, Gautham
Radhakrishnan
$15M - Series B Mar 2018
Interior Define (2012, Chicago, $26.2M)
Internet-first brand of custom made furniture
Pritzker Group, Fifth Wall Ventures, Peterson
Partners, Listen, Breakout Capital

EARLY STAGE
$14.9M - Series B Aug 2016
Bessemer Venture Partners, Helion Venture
Partners, Jungle Ventures
$14.5M - Series B Jun 2017
Eight (2014, San Francisco, $46.5M)
Internet-first brand of mattress and smart mattress
covers
Khosla Ventures, Y Combinator, Yunqi Partners,
Azure Capital, StartX
$12.5M - Series B Jan 2018
Havenly (2013, Denver, $25.8M)
Online interior design service provider and
commerce platform
Foundry Group, Industry Ventures, Chicago
Ventures, Kickstart Seed Fund
EARLY STAGE
Mycs (2014, Berlin, $22.2M)
Online customization platform for furniture
Beringea, Myron Zimmerman Investments
$11.2M - Series B Feb 2017
Numis Securities, Rishi Passi, Janus Henderson
Investors
$11M - Series B Jan 2018
Home Bell (2015, Berlin, $11M)
Home improvement services provider
SevenVentures, AXA, Helvetia, Kompass Digital,
Lakestar, Global Founders Capital, Index Ventures,
Karcher New Venture
$10.6M - Series A Mar 2017
Mycs (2014, Berlin, $22.2M)
Online customization platform for furniture
Global Founders Capital, Uwe Horstmann, Florian
Heinemann
EARLY STAGE
$10.4M - Series B Nov 2017
covers
$10M - Series B Dec 2017
HomeLane (2014, Bangalore, $68M)
Online platform providing interior design solutions
Accel Partners, Sequoia Capital, RB Investments
RentoMojo (2014, Bangalore, $17.1M)
Online rental platform for home durables
Bain Capital Ventures, Renaud Laplanche, Accel
Partners, IDG Ventures India
$10M - Series A Aug 2017
Pro.com (2013, Seattle, $27.5M)
Online general contractor for home improvement
services
DFJ, Maveron, Madrona Venture Group, Two Sigma
Ventures

EARLY STAGE
$10M - Series A Jul 2017
Hutch (2015, Los Angeles, $17.2M)
Online home design visualization and commerce
platform
Zillow
$10M - Series A Mar 2017
Brooklinen (2013, New York City, $10M)
Internet-first brand of home texstiles
FirstMark
Octopus Ventures, DN Capital, Channel 4
$8M - Series A May 2017
Interior Define (2012, Chicago, $26.2M)
Internet-first brand of custom made furniture
Breakout Capital, Pritzker Group, Listen
EARLY STAGE
$7.1M - Series A Jul 2017
RoomClip (2012, Tokyo, $8.2M)
User generated interior designing content sharing
platform
OPT Ventures, REVIC, Mitsubishi UFJ Capital, Spiral
Ventures, Adways, Excite Japan, Femto Partners,
SMBC Venture Capital, Mixi
$6.1M - Series A Oct 2016
Spark Ventures, The Garage Soho
$6M - Series B Jan 2018
Deep Nishar, Gokul Rajaram, Rajeev Madhavan
$5M - Series B Sep 2016
Merus Capital
EARLY STAGE
$5M - Series A Jan 2017
covers
Yunqi Partners, Azure Capital Partners, Y
Combinator, StartX, Comcast Ventures, Sinovation
Ventures
$5M - Series B Jun 2017
Lightbox Ventures
$5M - Series A Aug 2017
Viyet (2012, New York City, $8.3M)
Online consignment service for luxury pre-owned
furniture and accessories
HomeLane (2014, Bangalore, $68M)
Online platform providing interior design solutions
Brand Capital

EARLY STAGE
$1.7M - Series B Dec 2017
$1.3M - Series A Aug 2016
Sweeten (2011, New York City, $8.6M)
Online closed marketplace platform for home
improvement services
$769k - Series B Feb 2018
Signet Chemical Corporation

Home Improvements > Investment Trends > Notable Investments in last 24 months in China
Notable Investments in last 24 months in China
LATE STAGE
$100M - Series D Mar 2018
Kujiale (2014, Hangzhou, $112M)
Tech-driven online platform to design sketches and
get related services
Shunwei Capital, Pavilion Capital Partners, IDG
Capital, GGV Capital, Yunqi Partners, Hearst, Linear
Venture, Temasek
$31.7M - Series C Jun 2017
IKongJian (2010, Beijing, $62.3M)
O2O home renovation service platform
Gome Group Holdings
EARLY STAGE
3vjia (2012, Guangzhou, $48M)
3D virtual reality technology
Redstar Macalline
Zaozuo (2014, Beijing, $37.5M)
Marketplace for furniture designers and
independent agencies
Bertelsmann Asia Investment Fund, Morningside
Ventures, Tigercub Fund, Yuan Jing Capital,
ZhenFund, IDG Capital

Most Active Investors (VC, PE) by Stage in Home Improvements; Last 5 years (Jul 2013-Jul 2018)
Most Active VC & PE Investors
31
Home Improvements > Investment Trends > Most Active VC & PE Investors
SEED STAGE
Lerer Hippeau Ventures(3 Investments)
Casper, Paintzen, Furnishare
1
FJ Labs (3 Investments)
AptDeco, Havenly, EVE
2
DN Capital(3 Investments)
EVE, Pamono, Moebel24
3
Correlation Ventures(2 Investments)
Casper, Furnishare
4
Norwest Venture Partners (2 Investments)
Casper, Modsy
5
Accel Partners (2 Investments)
RentoMojo, CapriCoast
6
Index Ventures(2 Investments)
Swoon Editions, Move Loot
7
Octopus Ventures(2 Investments)
Swoon Editions, EVE
8
NextView Ventures (2 Investments)
Paintzen, Renoviso
9
East Ventures(2 Investments)
Arsitag, Livaza
10
EARLY STAGE
New Enterprise Associates(3 Investments)
Casper, Burrow, Feather
1
Porch, Gaia Design, Renoviso
2
Founders Fund (3 Investments)
Porch, BuildZoom, Hutch
3
HomeLane, Selency (formerly known as Brocante Lab)
4
Bessemer Venture Partners (2
Investments)
LivSpace, Renoviso
5
SV Angel (2 Investments)
Casper, Feather
6
Comcast Ventures(2 Investments)
Eight, Modsy
7
Pritzker Group (2 Investments)
Casper, Interior Define
8
Global Founders Capital (2 Investments)
Mycs, Home Bell
9
QueensBridge Venture Partners(2
Investments)
Casper, Parachute Home
10
LATE STAGE
Verdane Capital(2 Investments)
Bemz, Desenio
1
Sequoia Capital
Urban Ladder
2
Partech
MADE.COM
3
Tengelmann Ventures
Westwing
4
Bertelsmann India Investments
Pepperfry
5
Zodius Capital
Pepperfry
6
Right Click Capital
Hipages Group
7
Ventech
Picanova
8
SevenVentures
Casper
9
Eight Roads Ventures
MADE.COM
10

Home Improvements > Investment Trends > Most Active Ecosystem Investors
Top Ecosystem Investors in Home Improvements; Last 5 years (Jul 2013-Jul 2018)
Most Active Ecosystem Investors
INCUBATOR/ACCELERATOR
500 Startups(8 Investments)
Havenly, Fabelio.com, Barn & Willow
1
Brand Capital(6 Investments)
HomeLane, LivSpace, City Furnish
2
Y Combinator(6 Investments)
Move Loot, Eight, AptDeco
3
NUMA(2 Investments)
Flippar, Hopfab
4
AngelPad
Paintzen
5
Capital Innovators
Space Sculpt
6
Curious Capital
Streem
7
Dreamit
Bestimators
8
FF Venture Capital
Greycork
9
Flat6Labs Cairo
Estickery
10
OTHER NOTABLE INVESTORS
Kima Ventures(6 Investments)
Campaign, Selency (formerly known as Brocante Lab),
Travauxlib
1
Bpifrance(4 Investments)
ManoMano, Travauxlib, Innersense
2
FundersClub(4 Investments)
Move Loot, Eight, Burrow
3
Fabrice Grinda(3 Investments)
Havenly, EVE, Renoviso
4
Lowe(3 Investments)
Porch, Decorist, Canopy Lawn Care
5
Asia Venture Group(2 Investments)
Home Bell, JewelCandle
6
Fidelity Investments(2 Investments)
Westwing, MADE.COM
7
First Ascent Associates(2 Investments)
Paintzen, Havenly
8
Goldman Sachs(2 Investments)
Pepperfry, WorldStores
9
Holtzbrinck Ventures(2 Investments)
Pamono, Kiveda
10
DEBT INVESTORS
Western Technology Investment(5
Investments)
Rated People, Move Loot, Viyet
1
InnoVen Capital(3 Investments)
Pepperfry, Furlenco, RentoMojo
2
Trifecta Capital(3 Investments)
Urban Ladder, LivSpace, Furlenco
3
IntelleGrow(2 Investments)
Furlenco, RentoMojo
4
Ardian
Brico Prive
5
Silicon Valley Bank
MADE.COM
6
TPG
VictoriaPlum
7

Home Improvements > Investment Trends > Investors in Unicorn club
Investors in Unicorn Club (1/2)

Home Improvements > Investment Trends > Investors in Unicorn club
Investors in Unicorn Club (2/2)

Home Improvements > Investment Trends > Unicorn Investors in the Sector
Unicorn Investors in the Sector

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
36
BlueBox
Key Sub Sectors
Detailed Sector Taxonomy
Top Markets of Investment Activity
Top Markets of Early Stage Investors
Other Notable Markets
Market Deep Dive

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Feed Report - Home Improvements - Jul 201838
Home Improvements > Market Details > BlueBoxHome Improvements > Feed Summary > BlueBox
Marketmap: Home Improvements

Key Sub Sectors
39
Key Sub Sectors in Home Improvements
Market Top Companies
# Cos
Tracked
#
Funded
Total
Funding
B2C Commerce
Online platform selling home improvement products to customers
Wayfair (2002, Boston, Public)
VictoriaPlum (2001, Hessle, $333M)
1272 238 $3.3B
Commerce & Services
Online platform having both commerce and services front, where homeowners can buy
furniture and cons....
Decorati (2006, San Francisco, Acquired)
33 13 $668M
Services
Companies dealing in big ticket home remodeling services like interior designing, painting,
flooring etc
Quotatis (1999, Norwich, Acquired)
Porch (2012, Seattle, $100M)
318 85 $373M
Enabler
Online platform providing software and technology products to retailers, service providers
and homeowners
Outward (2012, San Jose, Acquired)
117 51 $118M
Second-hand
Online platform to buy and sell used/pre-owned furniture
Viyet (2012, New York City, Acquired)
Chairish (2013, San Francisco, $15.2M)
40 12 $55.4M
Rental
Online platforms renting pre-owned furniture and other household goods
RentoMojo (2014, Bangalore, $17.1M)
30 9 $53.5M
B2B Commerce
Online platforms facilitating trading of home improvement products /supplies for
consumption, proces....
Rotopino.pl (2011, Bydgoszcz, Public)
Hip Couch (2016, Mumbai, $700k)
19 3 $4.2M
Content Platforms
Online platform generating content and enabling purchase of wall decor products
BrightNest (2011, Denver, Acquired)
Decoist (2009, Bucharest)
14 1 $950k
Community Platform
Online community of homeowners, interior designers and manufacturers to discuss,
implement and buy home decor products
Kabuni (2015, Vancouver, Public)
Arcbazar (2010, Cambridge, $583k)
18 5 $653k
Home Improvements > Market Details > Key Sub Sectors

Detailed Sector Taxonomy (1/11)
40
Home Improvements > Market Details > Detailed Sector Taxonomy

41

42

43

44

45

46

47

48

49

50

Rank Market
Last 2 Years
$ Invested # Round Top Funded Company
1
(+2)
B2C Commerce > Mattress > Private Label
Online platform dealing with mattresses under its own brand name
(Companies covered 58 | Funded 14 | Total Funding $456M)
$347M
(+$251M)
15
(-2)
Casper
2
(-1)
B2C Commerce > Horizontal > Private Label
Online platform dealing with home improvement products under its own brand name
$117M
(-$158M)
9
(-35)
MADE.COM
(2010, London, $135M)
3
(-1)
B2C Commerce > Horizontal > Marketplace
Online platform facilitating sale of home improvement products with payment and logistics support
$104M
(-$212M)
9
(-20)
Pepperfry
(2011, Mumbai, $199M)
4
(+2)
Rental
(Companies covered 30 | Funded 9 | Total Funding $53.5M)
$39.6M
(+$25.6M)
9
(-2)
Furlenco
(2011, Bangalore, $27.3M)
5
(+4)
B2C Commerce > Furniture > Private Label > Custom Made
Online platform that processes made-to-order furniture products for customers
$49.5M
(+$46.1M)
6
(+2)
Interior Define
(2012, Chicago, $26.2M)
6
(+4)
B2C Commerce > Home Textiles > Private Label
Online platform dealing with home textile products under its own brand name
$41M
(+$35M)
4
(+2)
Parachute Home
(2013, Los Angeles, $35.5M)
7
(-2)
Enabler > Visualization Tool > 3D Rendering
Online platform using 3D computer graphics process for converting 3D wire frame models into 2D
images with 3D photorealistic effects or non-photorealistic rendering on a computer
$38.1M
(-$1.2M)
4
(-9)
Modsy
(2015, San Francisco, $33.8M)
51
Note: The numbers in the bracket represent the change in a 2 year period.
Top Markets of Investment Activity (1/2)
Top Markets by Funding in Home Improvements in last 2 years (July 2016 - June 2018)
Home Improvements > Market Details > Top Markets of Investment Activity

Top Markets of Investment Activity (2/2)
Home Improvements > Market Details > Top Markets of Investment Activity

Rank Market # Investments Key Investments
1
B2C Commerce > Mattress > Private Label
Online platform dealing with mattresses under its own brand name
(Companies created 58 | Funded 14 | Total Funding $456M )
1 Eight (2014, San Francisco, $46.5M)
2
Rental
(Companies created 30 | Funded 9 | Total Funding $53.5M )
1 Feather (2017, Brooklyn, $3.5M)
3
Services > Interior Design > In-house > Modular
Online platform selling completely designed rooms with customization options
1 HomeLane (2014, Bangalore, $68M)
4
Services > Horizontal > In-house
Online-first home improvement platform with its own fleet of service providers
1 Pro.com (2013, Seattle, $27.5M)
5
Enabler > Visualization Tool > 3D Rendering
Online platform using 3D computer graphics process for converting 3D wire frame models into 2D images
with 3D photorealistic effects or non-photorealistic rendering on a computer
1 Hutch (2015, Los Angeles, $17.2M)
6
Services > Other Services > In-house
Online-first home improvement service provider with its own fleet of service providers
1 Renoviso (2014, North Andover, $11.9M)
Note: Investors considered - Sequoia Capital, Accel Partners, Andreessen Horowitz, NEA, Greylock Partners, General Catalyst Partners, Benchmark Capital, KPCB, Khosla Ventures, Redpoint Ventures, Founders Fund, SV Angel, Index Ventures, Bessemer
Venture Partners, Lightspeed Venture Partners, Venrock, Draper Fisher Jurvetson, Institutional Venture Partners, Intel Capital, Battery Ventures
53
Top Markets of Early Stage Investors (1/2)
Top Markets where Early Stage Investors are investing in last 2 years (July 2016 - June 2018)
Home Improvements > Market Details > Top Markets of Early Stage Investors

Top Markets of Early Stage Investors (2/2)
Home Improvements > Market Details > Top Markets of Early Stage Investors

Incubators Y Combinator (#1)
Seed Norwest Venture Partners (#1), Correlation Ventures (#1)
Series A/B IVP (#1), Pritzker Group (#1)
Series C+ SevenVentures (#1), Target (#1)
On Purple Nov - 2017
Acq by Global Partner Acquisition Corp
$14M - Series B
$53.5M - Series B
$10.4M - Series B
Series C
$2.4M - Series B
$23M - Series B
$170M - Series C
$14.5M - Series B
$11.2M - Series B
$5M - Series A
$6.1M - Series A
Nov 2017
Wakefit plans to enter beds accessories segment, Business
Line
Nov 2017
New Code Released for Vlad Zamfir's Ethereum 'Casper'
Upgrade, CoinDesk
Nov 2017 Toronto's Endy raises $1M in funding, Fundingportal
Dec 2017
Mattress maker Casper faces lawsuit for tracking web
visitors, Engadget
Sep 2017
Online Mattress Company Casper Tries Out Brick And
Mortar, PYMNTS
Jul 2017
Jersey City Urby Announces Partnership With Leesa Sleep,
Citybizlist
Oct 2017
Casper Defends Its Lawsuits Against Mattress Bloggers, Fast
Company
Jul 2017
Manchester's Leesa Sleep secures £17.6m investment in
latest funding round, Bdaily
Dec 2017
The AlleyWatch NYC Startup Daily Funding Report,
AlleyWatch
Jul 2017
Bed startup SIMBA Sleep raises £13.2 million as cash pours
into mattresses, Business Insider
Sep 2017
American Airlines teams up with Casper to offer new in-
flight sleep products, TechCrunch
Aug 2017
Following $170 Million Venture Funding Success: Mattress
Brand Casper Launches Kickstarter For New Humidity
Fighting Duvet, Crowdfund Insider
Aug 2017 Casper announces retail store expansion, Furniture Today
Jul 2017
Raleigh-based investment firm invests $23.2 million in
mattress company, North Carolina Business News Wire
News
0
2
4
6
8
10
12
$0k
$50M
$100M
$150M
$200M
$250M
$300M
$350M
2014 2015 2016 2017 2018
YoY Funding Rounds
1
2
6
14
58
M&A/IPO
Series C+
Series A+
Funded
Companies
Covered
Funding Funnel
B2C Commerce > Mattress > Private Label: Market Factsheet
55
Exits
Recent Investments
YoY Funding and Rounds
Online platform dealing with
mattresses under its own brand
name
Casper
Simba
(2015, London, $92.9M)
Eight
EVE
Leesa
(2014, Virginia Beach, $32M)
Top Companies
#1 Top Markets of Investment Activity
Home Improvements > Market Details > Market: Private Label
Companies Created 58 | Funded 14 | Total Funding $456M
Market: Private Label

B2C Commerce > Mattress > Private Label: Top Companies
Analyst’s Pick
Unicorn. Stage: Series C
SevenVentures, Target, IVP and 16 Other Investors
Minicorn. Stage: Series B
Atami Capital, Lombard Odier, Nigel Wray and 6
Other Investors
covers
Khosla Ventures, Y Combinator, Yunqi Partners and
22 Other Investors
Woodford Investment Management, Octopus
Ventures, DN Capital and 5 Other Investors
Analyst’s Pick
Helix Sleep (2014, New York City, $8.2M)
Personalized internet first mattress company
Editor's Pick. Stage: Series A
Western Technology Investment, Great Oaks
Venture Capital, Simon Ventures and 2 Other
Investors
Sundayrest (2015, Bangalore, $300k)
Internet-first brand of mattresses
Editor's Pick. Stage: Seed
Soonicorn. Stage: Acquired
Endy Sleep (2014, Toronto)
Internet-first brand of matresses
Editor's Pick. Stage: Unfunded
Perfect Pressure (2014, Aventura)
Private label brand of mattresses
SleepyCat (2017, Kolkata)
Private label brand of mattresses

Note: Overall Rating is a combination of Funding and Team rating, along with Execution, Size and Growth metrics
57
B2C Commerce > Mattress > Private Label: Leaderboard
Better than Market Average
Overall
Rating
Company
Name
Foun
ded
Year
Location Stage Funding Team
Execution Quality Size Metrics 6M Growth Metrics
App
Rating
App
UX
Web
UX
News
Web
Traffic
Rank
Social
Follow
ing
Mobile
Downl
oads
# App
Revie
ws
Web Traffic
Rank
Mobile
Downloads
Social
Following
Δ % Δ % Δ %
5.0 Eight 2014
San
Francisco
Series B $46.5M - 4 - - 9 162k 7.7k 30k 305 -60k -27% 156 104% 592 8%
4.9 Yogabed 2014
Chesterfiel
d
Acquired $350k - - - 4 - 10M - - - 10M
1216
%
- - - -
4.8 Endy Sleep 2014 Toronto Unfunded - - - - 4 1 227k 4.1k - - 31k 16% - - 282 7%
4.7 Marmota 2015 Tarragona Funded - - - - 3 - 1.3M 111 - - 547k 78% - - 14 14%
4.6 EVE 2016
San
Francisco
Series B $32.1M - - - 3 4 921k - - - 166k 22% - - - -
4.5 On Purple 2015 Alpine Acquired - - - - - 2 739k 9.8k - - 680k
1144
%
- - 4.8k 96%
4.4 Tediber 2015 Paris Seed $2M - - - - - 557k 711 - - 259k 87% - - 75 12%
4.3 Casper 2014
New York
City
Series C $240M - - - - 36 22k 115k - - -1k -2% - - 380 -
4.2 Luuna 2015 Mexico City Seed $835k - - - - - 502k 5.2k - - 98k 24% - - 81 2%
4.2 Simba 2015 London Series B $92.9M - - - - 7 187k 9.5k - - -8k -4% - - 638 7%
4.1 Helix Sleep 2014
New York
City
Series A $8.2M - - - - 1 129k 8.5k - - -48k -28% - - 2.5k 40%
4.0 Leesa 2014
Virginia
Beach
Series B $32M - - - - 12 59k 16k - - -9k -13% - - 499 3%
3.9 Saatva 2010 Westport Unfunded - - - - - 1 123k 11k - - -3k -2% - - 2.3k 23%
3.8 Loom and Leaf 2015 Austin Unfunded - - - - - - 184k 7k - - 4k 2% - - 837 14%

Incubators 500 Startups (#1), RTBI (#1)
Seed Kalaari Capital (#1), Index Ventures (#1)
Series A/B Level Equity (#1), Kite Ventures (#1)
Series C+ Eight Roads Ventures (#1), Fidelity Investments (#1)
Bambeco Nov - 2017
Acquired
Miliboo Dec - 2015
IPO'd on EURONEXT
$55.8M - Series C
$11.9M - Series E
Urban Ladder (2012, Bangalore,
$107M)
$8.1M - Series A
Campaign (2013, Emeryville, $8.1M)
$6M - Series B
$1.7M - Series B
$15.2M - Series C
$107M)
Series A
Maxcolchon (2005, Valencia)
$14.9M - Series B
$3.3M - Series B
URBANARA (2010, Berlin, $13.8M)
$370k - Series C
$107M)
Sep 2017
Skarabrand hasn’t scratched the surface of Nigeria’s N1
Trillion furniture industry – Raymond Umeh, CEO, Tech
Moran
Aug 2017
Online Furniture Marketplace Urban Ladder Gets Single
Brand Licence From DIPP, IndianWeb2
Mar 2010
Made.com raises £2.5m to assault designer furniture
industry, TechCrunch
Jan 2018
Furniture Player Urban Ladder To Offer ESOPs To Attract
Talent, Inc42
Dec 2017 BCCL backs online home decor firm Livspace, VCCircle
Jul 2017
Urban Ladder to invest $10-15 mn on physical stores,
Livemint
Jun 2017
Livspace to invest 25 crore in online to offline initiatives,
TechPortal
Jan 2018
Inside design startup Livspace losses soar 5 instances in FY
2016-17, Newpaper24
Dec 2017
Startups tweak training models to develop retail consultants
, Indiatimes
Jul 2017
Urban Ladder appoints Ajit Joshi as Chief Operating Officer,
MediaNama
Jan 2018 Livspace gets additional $6 m for tech upgrade, Business Line
Dec 2017
Tuft & Needle asks judge to drop false advertising lawsuit by
Mattress Firm, threatens countersuit, The Business Journals
Dec 2015
Branded Online Furniture Firm HomeStudio.com Receives 5
Million USD in Seed Funding, NewsPR
Jun 2017
In Bengaluru, Urban Ladder shuts 3 warehouses to cut costs,
speed up delivery, Financial Express
News
0
2
4
6
8
10
$0k
$50M
$100M
$150M
$200M
2014 2015 2016 2017 2018
YoY Funding Rounds
2
2
14
23
132
M&A/IPO
Series C+
Series A+
Funded
Companies
Covered
Funding Funnel
B2C Commerce > Horizontal > Private Label: Market Factsheet
58
Exits
Recent Investments
Online platform dealing with
home improvement products
under its own brand name
MADE.COM
(2010, London, $135M)
Urban Ladder
(2012, Bangalore, $107M)
Bambeco
(2008, Baltimore, $39.9M)
LivSpace
(2012, Bangalore, $35.2M)
Top Companies

B2C Commerce > Horizontal > Private Label: Top Companies
Analyst’s Pick
Level Equity, Eight Roads Ventures, Partech and 15
Other Investors
Soonicorn. Stage: Series E
Kalaari Capital, Sequoia Capital, Steadview Capital
Bambeco (2008, Baltimore, $39.9M)
Internet-first brand of eco-friendly home
Minicorn. Stage: Acquired
ABS Capital, New Atlantic Ventures, Maryland
Venture Fund, TCP Venture Capital
Analyst’s Pick
Deep Nishar, Gokul Rajaram, Rajeev Madhavan and
5 Other Investors
Oppa Design (2011, Sao Paulo, $15.4M)
Internet-first brand of home improvement products
Minicorn. Stage: Series A
Monashees+, Kaszek Ventures, Thrive Capital and 2
Other Investors
URBANARA (2010, Berlin, $13.8M)
Editor's Pick. Stage: Series B
Mountain Partners, Astutia Ventures, German
Startups Group and 8 Other Investors
Miliboo (2007, Pringy, $8.6M)
Minicorn. Stage: Public
Naxicap Partners, Sigma Gestion, Auriga
Analyst’s Pick
HipVan (2013, Singapore, $4.6M)
East Ventures, Golden Gate Ventures, LionRock
Capital and 2 Other Investors
Fabelio.com (2015, Jakarta, $3.5M)
Internet-first brand and online marketplace for
multi-category home improvement products
500 Startups, Venturra Capital, Spiral Ventures and
3 Other Investors
Tuft & Needle (2012, Tempe)
Soonicorn. Stage: Unfunded

60
B2C Commerce > Horizontal > Private Label: Leaderboard
Overall
Rating
Company
Name
Foun
ded
Year
App
Rating
App
UX
Web
UX
News
Web
Traffic
Rank
Social
Follow
ing
Mobile
Downl
oads
# App
Revie
ws
Web Traffic
Rank
Mobile
Downloads
Social
Following
Δ % Δ % Δ %
5.0 Urban Ladder 2012 Bangalore Series E $107M - 4 4 4 38 27k 6.9k 3.1M 30.1k 4k 14% 2.4k 9% 352 5%
5.0 Maxcolchon 2005 Valencia Series A - - 3 - - - 269k 5.3k 3k 18 47k 21% 3 20% -13 -
4.9 Franc Franc 2003 Tokyo Unfunded - - 3 - 4 - 195k 45k 751k 669 66k 51% 3 - -874 -2%
4.9 HomeStudio 2015 Bangalore Seed $5M - 5 - - 1 3.5M 17 300 13 2M 57% - - 1 6%
4.8 COMFORIUM 2013 Puurs Unfunded - - 5 - 4 - 337k 35k 300 4 -53k -16% 1 33% -1412 -4%
4.8 Wooden Street 2015 Jaipur Unfunded - - 4 - - - 120k - 30k 321 -8k -6% 87 36% - -
4.7 LivSpace 2012 Bangalore Series B $35.2M - - 4 4 11 105k 773 - - -11k -9% - - 101 15%
4.7 HipVan 2013 Singapore Series A $4.6M - 5 - - 1 253k - - 35 19k 8% - - - -
4.6
Schoolhouse
Electric
2003 Portland Unfunded - - - - 3 - 124k 4.4k - - 16k 14% - - 38 1%
4.6 MADE.COM 2010 London Series C $135M - - - - 9 21k 34k - - 5k 24% - - 1.3k 4%
4.5
Swoon
Editions
2012 London Series A $8.7M - - - - 1 132k 4.8k - - 25k 22% - - 263 6%
4.5 Discipline 2012 Biancade Acquired - - - - 4 - 3.8M 4.7k - - -2M -34% - - -54 -1%
4.4 Hem 2014 Stockholm Acquired - - - - - - 308k 2.4k - - 16k 5% - - 7 -
4.4 Article 2011 Vancouver Unfunded $1.2M - - - - 2 30k 1.9k - - -6k -15% - - 255 15%
4.3 Pink Guppy 2010 Mumbai Unfunded - - - - 4 - 10M 102 - - 2M 11% - - 11 11%

Incubators Rocket Internet (#1), Rockstart (#1)
Seed Hearst (#1), Lerer Hippeau Ventures (#1)
Series A/B FJ Labs (#1), Norwest Venture Partners (#1)
Series C+ State Street Global Advisors (#1), Goldman Sachs (#1)
None
$670k - Series A
Dering Hall (2011, New York City,
$7.5M)
$15M - Series B
Gaia Design (2014, Mexico City,
$17.9M)
$8M - Series A
Eporta (2014, London, $11.5M)
$38.5M - Series F
$3.9M - Series B
Brosa (2014, Melbourne, $5.9M)
$1.3M - Series A
$7.5M)
$3.6M - Series A
Clippings (2011, London, $5.7M)
$31.3M - Series E
$1.5M - Series A
$7.5M)
$22.6M - Series C
Home24 (2009, Berlin, $173M)
Sep 2017
Home Furnishing Startup Dering Hall Raises $1.3 Million,
NewsCenter
Nov 2017
Pepperfry on expansion drive, to double number of studios,
Business Standard
Jan 2016
Investors Test Mexican E-Commerce Waters With $2.5
Million Investment In Online Furniture Retailer |
TechCrunch, TechCrunch
Dec 2017
Etailers to focus on physical stores as they prepare to get
IPO-ready, Indiatimes
Oct 2017
Australian furniture brand Brosa raises $3.9m from existing,
new investors , Deal Street Asia
Feb 2015
Dering Hall Raises $2.5 Million in Series A Financing, PR
Newswire
Jun 2015
Home24 announces €120 million financing round to support
future growth, EU-Startups
Sep 2013 Home24 Receives Investment from Rewe Group, FinSMEs
Nov 2017 Flipkart eyes Pepperfry for strategic investment, Gadgets Now
Jun 2014
Rockstart Accelerator presents its Web and Mobile class of
startups, which is its most productive class yet, Geektime
Oct 2017
Pepperfry Launches its First Franchise Studio in Bengaluru,
Business Wire India
Mar 2018
Pepperfry raises Rs 250 Cr from State Street Global Advisors,
YourStory Media
Feb 2017
Pepperfry to expand offline presence as online sales slow,
Livemint
May 2017
Pepperfry partners with Franchise India to expand its offline
studio, Franchise India
News
0
2
4
6
8
10
12
$0k
$50M
$100M
$150M
$200M
$250M
$300M
2014 2015 2016 2017 2018
YoY Funding Rounds
-
5
11
26
85
M&A/IPO
Series C+
Series A+
Funded
Companies
Covered
Funding Funnel
B2C Commerce > Horizontal > Marketplace: Market Factsheet
61
Exits
Recent Investments
Online platform facilitating sale of
home improvement products with
payment and logistics support
Pepperfry
(2011, Mumbai, $199M)
Home24
(2009, Berlin, $173M)
Gaia Design
(2014, Mexico City, $17.9M)
Eporta
(2014, London, $11.5M)
Top Companies
Home Improvements > Market Details > Market: Marketplace
Market: Marketplace

B2C Commerce > Horizontal > Marketplace: Top Companies
Market: Marketplace
Analyst’s Pick
Soonicorn. Stage: Series F
State Street Global Advisors, InnoVen Capital,
Goldman Sachs and 3 Other Investors
Home24 (2009, Berlin, $173M)
Online rmarketplace for home improvement
products
Rocket Internet, Baillie Gifford, REWE Group and 4
Other Investors
Eporta (2014, London, $11.5M)
Members only marketplace for home decor &
furnishing
Canvas Ventures, LocalGlobe, Oxford Capital and 7
Other Investors
Analyst’s Pick
Dering Hall (2011, New York City, $7.5M)
Marketplace for home design
Lerer Hippeau Ventures, Hearst Magazines,
SoftBank Capital, Hearst
Hometeka (2012, Belo Horizonte)
Online marketplace for home improvement
products
Editor's Pick. Stage: Funded
Performa Investimentos

63
B2C Commerce > Horizontal > Marketplace: Leaderboard
Market: Marketplace
Overall
Rating
Company
Name
Foun
ded
Year
App
Rating
App
UX
Web
UX
News
Web
Traffic
Rank
Social
Follow
ing
Mobile
Downl
oads
# App
Revie
ws
Web Traffic
Rank
Mobile
Downloads
Social
Following
Δ % Δ % Δ %
5.0 Pepperfry 2011 Mumbai Series F $199M - 4 4 3 33 8k 14k 3M 15.6k 1k 3% 3.1k 25% 1.7k 13%
4.9 Gaia Design 2014 Mexico City Series B $17.9M - 4 - - 1 206k 2.5k 30k 56 38k 22% 7 14% 159 7%
4.8 Home24 2009 Berlin Series C $173M - 4 - - 5 22k 1.9k 300k 1.6k 5k 27% 48 3% 29 2%
4.7 Moebel 2009 Hamburg Funded - - 4 - - - 79k 1.5k 300k 247 37k 87% 40 19% 23 2%
4.7 Brosa 2014 Melbourne Series B $5.9M - - - 4 1 240k 244 - - 65k 37% - - 10 4%
4.6 Pamono 2013 Berlin Series A - - - - 4 - 340k 1.9k - - 41k 12% - - 56 3%
4.5 Made In Design 2005 Grenoble Funded - - 4 - - - 399k 251 - 23 133k 51% - - 8 3%
4.4 FabFurnish 2012 Gurgaon Acquired - - 2 - - 7 10M 8.9k - 17 17M
2022
%
- - -272 -3%
4.3 Dering Hall 2011
New York
City
Series A $7.5M - - - - 4 173k 8.5k - - 16k 10% - - 172 2%
4.2 Furniture 2013 Phoenix Unfunded - - 4 - - - 171k 742 3k 7 -17k -9% - - -8 -1%
4.1 Evlo 2014
San
Francisco
Unfunded - - 5 - - - 10M 152 - 6 597k 3% - - -3 -2%
4.1 Clippings 2011 London Series A $5.7M - - - - 1 322k 2.5k - - 61k 24% - - 76 3%
4.0 Eporta 2014 London Series A $11.5M - - - - - 684k 2.6k - - -61k -8% - - 172 7%
3.9 Decoramus 2013 Bilbao Funded - - - - - - 5.7M 11k - - 770k 16% - - 135 1%
3.8 Designowl 2015 Mumbai Unfunded - - - - 3 - 1.9M 76 - - 147k 9% - - 11 17%

Home Improvements > Market Details > Market: Rental
Companies Created 30 | Funded 9 | Total Funding $53.5M
Market: Rental

Market: Rental

Home Improvements > Market Details > Market: Custom Made
Market: Custom Made

Market: Custom Made

Home Improvements > Market Details > Market: 3D Rendering
Market: 3D Rendering

Market: Marketplace

Home Improvements > Market Details > Market: Modular
Market: Modular

Market: Modular

Home Improvements > Market Details > Market: Commission-based Marketplace
Market: Commission-based Marketplace

#4 Top Markets of Early Stage Investors
Home Improvements > Market Details > Market: In-house
Market: In-house

Market: In-house

Public Companies
Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
90
Notable Acquisitions
Top Acquirers
Acqui-hires

Public companies
92
Performance indicators of public companies in Home Improvements
IPO Date Company
Current
MCap
IPO
Mcap
Revenue P/E
Exchange
Ticker
Dec 2015
Miliboo (2007, Pringy)
$22.3M $19M
EURONEXT:ALM
LB
Oct 2014
Wayfair (2002, Boston)
Online retailer of multi-category home improvement products
$7.6B $2.4B $3.4B NYSE:W
Nov 2011
ImproveNet (1996, Palo Alto)
$1.6B $398M $264M NASDAQ:IMPV
Kabuni (2015, Vancouver)
Online community for interior designers, manufacturers, and
homeowners
$5.7M $4.2k ASX:KBU
Rotopino.pl (2011, Bydgoszcz)
WSE:ROT
Home Improvements > Exit Outlook > Public Companies

Notable Acquisitions
93
Notable Acquisitions in Home Improvements
Home Improvements > Exit Outlook > Notable Acquisitions
2017
Acquirer: Williams-Sonoma Deal: $112M
Acquirer:
Bambeco (2008, Baltimore, $39.9M)
Internet-first brand of eco-friendly home
Acquirer: Global Partner Acquisition Corp
2016
Acquirer: Dunelm Deal: $10.6M
WorldStores (2008, Twickenham, $67.4M)
Online retailer of multi-category home
Acquirer: Bed Bath & BeyondDeal: $11.8M
One Kings Lane (2009, San Francisco, $229M)
Online Home Furnishings Retailer
Acquirer: Jet Deal: $90M
Hayneedle (2002, Omaha, $57M)
Online retailer of multi-category products

Most Active Acquirers
94
Home Improvements > Exit Outlook > Most Active Acquirers

Date Target
May-15 Dwll Acq by LivSpace
May-15 Homado Acq by Bedbathmore
Mar-15 DezignUp Acq by LivSpace
Mar-15 Sofactory Acq by shopinvest
Feb-15 Discipline Acq by Hem
Feb-15 Sofa Acq by CBPE Capital
Jan-15 Mydeco Acq by Monoqi
Jan-15
Swags Galore Acq by Menrva Holdings,
Inc
Nov-14 BuynBrag Acq by Urban Ladder
Oct-14 Quotatis Acq by ADEO
Oct-14 Iemo Acq by DeNA
May-14 Deal Décor Acq by Bryght
Feb-14 Tenders.es Acq by Citiservi
Jan-14 Blinds Acq by The Home Depot
Acqui-hires (1/2)
95
List of Acqui-hires in Home Improvements
Excludes all details for Chinese companies
Date Target
Jun-18 Domino Acq by Multiply
Jun-18 eLuxury Acq by Culp Woven Velvets
Jun-18 Opun Acq by John Lewis Partnership
Mar-18 JewelCandle Acq by Gala Kerzen
Feb-18 Viyet Acq by Sotheby's
Feb-18 Ivy Acq by Houzz
Dec-17 Sleek Acq by Asian Paints
Dec-17 Yogabed Acq by MARPAC
Nov-17 CapriCoast Acq by HomeLane
Nov-17 Neybers Acq by Kuuhubb
Jun-17 Sensopia Acq by Magicplan
May-17 Renowala Acq by ICSCorp
May-17 DENY Designs Acq by Leaf Group
Apr-17 Decorist Acq by Bed Bath & Beyond
Mar-17 Urakkamaailma Acq by Alma Media
Date Target
Feb-17 HomeStars Acq by IAC
Aug-16 Kaufmann Mercantile Acq by AHAlife
Jul-16 Lumens Acq by YDesign Group
Apr-16 FabFurnish Acq by Future Group
Feb-16 Hem Acq by Vitra
Dec-15 CarpetVista Acq by Litorina
Nov-15 Zoomission.com Acq by Smart Reno
Nov-15 Milan Direct Acq by Temple & Webster
Nov-15 Fashion for Home Acq by Home24
Nov-15 GruntWorks Acq by Househappy
Sep-15 YoFloor Acq by LivSpace
Sep-15 Rugs Direct Acq by HCapital
Aug-15 Mebelkart.com Acq by Ask Me
Jun-15 Crude Area Acq by Olive Theory
Jun-15 DraftingSPACE Acq by BuildDirect
Home Improvements > Exit Outlook > Acqui-hires

Acqui-hires (2/2)
96
List of Acqui-hires in Home Improvements
Excludes all details for Chinese companies
Date Target
Jan-14 Schlage Acq by Allegion
Aug-13 BrightNest Acq by Angie's List
Aug-13 DwellStudio Acq by Wayfair
Jul-13 Soak Acq by Livingbridge
Feb-13 Jotex Acq by Nordic Capital
Jul-12
Le Jardin de Catherine SAS Acq by Mr
Bricolage
Jun-12 Delamaison Acq by ADEO
Jun-12 Llustre Acq by Fab
Jun-12 Pro Referral Acq by The Home Depot
Jun-12 CmyCasa Acq by Autodesk
May-12 QualitySmith Acq by Reply
Sep-11 Buyster Acq by Wayfair
Aug-11 Bulx Acq by DealYard
Aug-11 Remodelista Acq by SAY Media
Date Target
Jun-11 The Mine Acq by Lowe
Mar-11 Decorati Acq by Gilt
Jun-09 BestContractors Acq by HomeSphere
Oct-08 Travaux Acq by HomeAdvisor
Jan-08 Icovia Acq by 2020
Feb-05 AllPosters Acq by Art.com
Jul-04 HomeAdvisor Acq by IAC
Home Improvements > Exit Outlook > Acqui-hires
View all 65 Acqui-hired companies on Tracxn Platform

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
97
Details on VC & PE Investors
Seed Stage
Early Stage
Late Stage
Details on Top Ecosystem Players

Home Improvements > Investors > Index of Most Active VC & PE Investors
Index of Top Investors (VC, PE) by Stage in Home Improvements; Last 5 years (Jul 2013 - Jun 2018)
Index of Most Active VC & PE Investors
SEED STAGE
Lerer Hippeau Ventures (3 Investments)
DN Capital (3 Investments)
Norwest Venture Partners (2 Investments)
Octopus Ventures (2 Investments)
Index Ventures (2 Investments)
NextView Ventures (2 Investments)
Correlation Ventures (2 Investments)
Compound (2 Investments)
East Ventures (2 Investments)
Wavemaker Partners (2 Investments)
GGV Capital
New Enterprise Associates
SV Angel
EARLY STAGE
New Enterprise Associates (3 Investments)
Founders Fund (3 Investments)
Pritzker Group (2 Investments)
SV Angel (2 Investments)
QueensBridge Venture Partners (2
Investments)
Bessemer Venture Partners (2 Investments)
Comcast Ventures (2 Investments)
Global Founders Capital (2 Investments)
Great Oaks Venture Capital (2 Investments)
RB Investments (2 Investments)
Bain Capital Ventures (2 Investments)
Sequoia Capital
IVP
LATE STAGE
Verdane Capital (2 Investments)
Sequoia Capital
Partech
DST Global
Bertelsmann India Investments
Tengelmann Ventures
Zodius Capital
General Atlantic
Eight Roads Ventures
H.I.G. Growth Partners
Suffolk Equity Partners
Susa Ventures
SevenVentures
Right Click Capital
Generis Capital Partners

Lerer Hippeau Ventures
100
Portfolio in Home Improvements | Exits | Funds Link | Website | LinkedIn | Twitter
Home Improvements > Investors > Lerer Hippeau Ventures
Investments
[Unicorn] Casper (2014, New York City, $240M, Series C)
[Minicorn] Havenly (2013, Denver, $25.8M, Series B)
Online interior design service provider and commerce platform
[Minicorn] Paintzen (2013, New York City, $12.1M, Series A)
Online platform to book painting services
[Editor's Pick] Dering Hall (2011, New York City, $7.5M, Series A)
Marketplace for home design
Home Improvements Notable Portfolio
[Unicorn] Oscar (2012, New York City, $893M, Series B)
Internet-first health insurance provider
[Unicorn] BuzzFeed (2008, New York City, $497M, Series F)
US-based social news provider
[Unicorn] Warby Parker (2010, New York City, $300M, Series E)
Internet-first brand of eyewear
[Soonicorn] Group Nine Media (2016, New York City, $625M,
Series D)
Digital-first media network
[Soonicorn] Doctor On Demand (2012, San Francisco, $161M,
Series C)
Remote video consultations with US-licensed physicians
[Soonicorn] SeatGeek (2009, New York City, $159M, Series D)
Ticket search & comparison engine
[Soonicorn] Namely (2012, New York City, $158M, Series D)
Cloud-based HR management tool
[Soonicorn] Giphy (2012, New York City, $152M, Series D)
GIF search engine; GIF creation and sharing app
Other Notable Portfolio
Top Exits Recent News on Fund & Portfolio
Geographical Spread Stage of Entry
Dec 2017
Mattress maker Casper faces lawsuit for tracking web
visitors, Engadget
Nov 2017
New Code Released for Vlad Zamfir's Ethereum 'Casper'
Upgrade, CoinDesk
Oct 2017
Casper Defends Its Lawsuits Against Mattress Bloggers,
Fast Company
Sep 2017
American Airlines teams up with Casper to offer new in-
flight sleep products, TechCrunch
Sep 2017
Online Mattress Company Casper Tries Out Brick And
Mortar, PYMNTS
Aug 2017 Casper announces retail store expansion, Furniture Today
Aug 2017 Sleep Pioneer Introduces The Casper Wave, PR Newswire
Aug 2017
Following $170 Million Venture Funding Success:
Mattress Brand Casper Launches Kickstarter For New
Humidity Fighting Duvet, Crowdfund Insider
May 2016
Casper Co-Founder on How to Build a Game-Changing
Company, Inc.
None
1
3
11
2
1
2013 2014 2015 2016 2017 2018
Follow On New Investments
1
-
-
-
4
Undisclosed
Series C+
Series B
Series A
Seed5
-
-
-
-
US

DN Capital
101
Home Improvements > Investors > DN Capital
People
Investments
[Minicorn] EVE (2016, San Francisco, $32.1M, Series B)
[Unicorn] AUTO1 (2012, Berlin, $1.1B, Series F)
An online B2B dealer of used cars
[Soonicorn] Remitly (2011, Seattle, $227M, Series D)
Cross-border money transfer using banking networks.
[Soonicorn] Sift Science (2011, San Francisco, $107M, Series D)
Machine learning optimized fraud detection
[Soonicorn] Windeln (2010, Munich, $72.7M, Public)
Online Baby Shop in Germany
[Soonicorn] Avegant (2012, Belmont, $60.9M, Series B)
Develops hardware and software-based light field technology solutions
[Soonicorn] Book a Tiger (2014, Berlin, $35.9M, Series B)
Germany based online booking platform for home cleaning services
[Soonicorn] Performance Horizon (2010, South Shields,
$35M, Series C)
Online SaaS performance marketing technology
[Minicorn] Mister Spex (2007, Berlin, $69.6M, Series E)
Online eye-wear retailer
[Minicorn] Raisin (2013, Berlin, $64.4M, Series C)
Marketplace for term deposits
[Minicorn] RecargaPay (2010, Sao Paulo, $30.6M, Series B)
Brazil-based semi-closed mobile wallet
[Minicorn] Caroobi (2015, Berlin, $30M, Series B)
Automotive service provider
Top Exits
Recent News on Fund & Portfolio
Nenad Marovac
Managing Partner &
CEO
Steven
Schlenker
Co-Founder &
Managing Partner
May 2017
Eve Sleep, the online mattress retailer, has raised £35Mn
through AIM, TechPortal
May 2017
Mattress seller eve Sleep to be the first UK retail flotation
of 2017, Proactive Investors
Nov 2015 Eve Closes £2.5M in Series A Funding, FinSMEs
Feb 2015
Eve secures seed funding from DN Capital and FJ Labs to
revolutionise sleep, DN Capital
None
1
2
1
2
1
2013 2014 2015 2016 2017 2018
-
-
-
-
3
Undisclosed
Series C+
Series B
Series A
Seed2
1
-
-
-
Europe
US

FJ Labs
102
Home Improvements > Investors > FJ Labs
People
Investments
[Soonicorn] Porch (2012, Seattle, $100M, Series B)
Online platform listing home improvement service prodviders
[Minicorn] EVE (2016, San Francisco, $32.1M, Series B)
[Minicorn] Havenly (2013, Denver, $25.8M, Series B)
Online interior design service provider and commerce platform
[Unicorn] Uber (2009, San Francisco, $13.2B, Series G)
Mobile app that connects passengers with vehicle drivers for hire
[Unicorn] Palantir (2004, Palo Alto, $2.8B, Series J)
Intelligence products to Augment Human Driven Analysis
[Unicorn] Delivery Hero (2011, Berlin, $1.8B, Public)
Online platform to order food for delivery from partnered restaurants
[Unicorn] Farfetch (2008, London, $709M, Series G)
Online marketplace selling designer items
[Unicorn] Dropbox (2007, San Francisco, $607M, Public)
Cloud-based file sharing and synchronization software
[Unicorn] Zenefits (2013, San Francisco, $584M, Series C)
SaaS HR Platform for SMBs
[Unicorn] Wish Shopping (2011, San Francisco, $579M, Series F)
Mobile Social Shopping App
[Unicorn] Stripe (2010, San Francisco, $511M, Series D)
Web & Mobile Payments for Developers
[Unicorn] Klarna (2005, Stockholm, $336M, Series D)
Provides purchase financing and late payment options.
[Unicorn] BlaBlaCar (2006, Paris, $336M, Series D)
Long Distance Ride Sharing
Top Exits
Recent News on Fund & Portfolio
Jose Marin
Co-Founder
Fabrice Grinda
Co-Founder
Jun 2018
Overstock and Porch team up as they battle Amazon,
others in home services industry, GeekWire
May 2017
Eve Sleep, the online mattress retailer, has raised £35Mn
through AIM, TechPortal
May 2017
Mattress seller eve Sleep to be the first UK retail flotation
of 2017, Proactive Investors
May 2016
10 Founders and CEOs Share the Best Advice Their
Mothers Ever Gave Them, Inc.
Mar 2016
Interior design startup Havenly raises $5.8 million,
TechCrunch
Nov 2015 Eve Closes £2.5M in Series A Funding, FinSMEs
Nov 2015
Home Services Startup Porch Sheds 90 Employees, Key
Executives Bolt, TechCrunch
Oct 2015
Porch Acquires Mobile Advice Marketplace Fountain,
TechCrunch
Sep 2015
Porch Now Guarantees Work Done By Pre-Screened
Home Professionals It Sends To Your Home, TechCrunch
Feb 2015
Eve secures seed funding from DN Capital and FJ Labs to
revolutionise sleep, DN Capital
None
11 1
4
1
2013 2014 2015 2016 2017 2018
-
-
1
2
4
Undisclosed
Series C+
Series B
Series A
Seed5
1
1
-
-
US
Latam
Europe

Norwest Venture Partners
103
Home Improvements > Investors > Norwest Venture Partners

Octopus Ventures
104
Home Improvements > Investors > Octopus Ventures

Accel Partners
105
Home Improvements > Investors > Accel Partners

Index Ventures
106
Home Improvements > Investors > Index Ventures

NextView Ventures
107
Home Improvements > Investors > NextView Ventures

Correlation Ventures
108
Home Improvements > Investors > Correlation Ventures

Compound
109
Home Improvements > Investors > Compound

East Ventures
110
Home Improvements > Investors > East Ventures

Wavemaker Partners
111
Home Improvements > Investors > Wavemaker Partners

GGV Capital
112
Home Improvements > Investors > GGV Capital

113
Home Improvements > Investors > New Enterprise Associates

SV Angel
114
Home Improvements > Investors > SV Angel

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
115
Seed Stage
Early Stage
Late Stage

116
Home Improvements > Investors > New Enterprise Associates

Founders Fund
117
Home Improvements > Investors > Founders Fund

FJ Labs
118
Home Improvements > Investors > FJ Labs

Pritzker Group
119
Home Improvements > Investors > Pritzker Group

SV Angel
120
Home Improvements > Investors > SV Angel

QueensBridge Venture Partners
121
Home Improvements > Investors > QueensBridge Venture Partners

Bessemer Venture Partners
122
Home Improvements > Investors > Bessemer Venture Partners

Accel Partners
123
Home Improvements > Investors > Accel Partners

Comcast Ventures
124
Home Improvements > Investors > Comcast Ventures

Global Founders Capital
125
Home Improvements > Investors > Global Founders Capital

Great Oaks Venture Capital
126
Home Improvements > Investors > Great Oaks Venture Capital

RB Investments
127
Home Improvements > Investors > RB Investments

Bain Capital Ventures
128
Home Improvements > Investors > Bain Capital Ventures

Sequoia Capital
129
Home Improvements > Investors > Sequoia Capital

IVP
130
Home Improvements > Investors > IVP

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
131
Seed Stage
Early Stage
Late Stage

Verdane Capital
132
Home Improvements > Investors > Verdane Capital

Sequoia Capital
133
Home Improvements > Investors > Sequoia Capital

Partech
134
Home Improvements > Investors > Partech

Tracxn - Home Improvements Startup Landscape

Tracxn - Home Improvements Startup Landscape

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