Tracxn - Mom & Baby Care Startup Landscape

SEPTEMBER 2018
MOM & BABY CARE

Copyright © 2018, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Mom & Baby Care - Sep 2018
Contents
Feed Summary
Investment Trends
Market Details
Exit Outlook
Investors
News
Appendix
2
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Contents
Feed Summary
Investment Trends
Market Details
Exit Outlook
Investors
News
Appendix
3
Feed Summary
Investment Trend Summary
Exit Outlook Summary
BlueBox
Summary of Key Markets
Notable Companies in the Sector
Recent News

Note: Mega Companies includes IPO’d companies, Mega Acquisitions and Unicorn. Data is taken from Tracxn Platform as on September 14, 2018.
Mom & Baby Care Feed Summary
4
Mom & Baby Care > Feed Summary
This feed covers companies which offer products and services to parents. Such companies target would-be parents and
mothers with children less than 6 years of age
• Inclusions: The feed covers online retailers of maternity and baby
products including apparel, essentials, toys, gears etc. It also includes
companies that provide online platforms for parents to help them
raising children like content portals, Q/A platform, social networks and
community sites; companies providing online platforms which helps
parents book sevices like caregivers, playschools, etc.; companies which
provide online healthcare services (telemedicine) to parents;
companies which offer consumer electronic devices for childcare;
companies providing education to kids through mobile apps and web
sites, and companies which provide online platforms for adoption.
• Exclusions: Excludes online horizontal players like Amazon and
Flipkart that offer products in the baby & kids segment along with other
verticals; offline brands of everyday childcare products in categories
like nutrition and personal care; offline childcare agencies, care centers,
hospitals, and other service providers.
• Excludes funding information of Chinese companies Feed in Numbers
Overview
$2.6B
Funding
8
Mega
Companies
6853261
FundedCovered on
Tracxn
1
Unicorns
22
Soonicorns
46
Minicorns
5
IPO’d Cos
179
Late Stage Cos
36
109
Acquisitions
530
DeadPooled
3
Acquihired
Series A+ Cos
FirstCry
(2010, Pune, $104M)
BabyScripts
(2012, Washington D.C., $11M)
Care.com
(2006, Waltham, $111M)
Top Companies

Investment Trend Summary
Summary of Funding Activity in Mom & Baby Care
5
$47.8M - Series C
PatPat (2014, Mountain View, $47.8M)
$24M - Series B
Owlet Baby Care (2013, Lehi, $31.9M)
$34M - Series D
FirstCry (2010, Pune, $104M)
$19.8M - Series B
Primary (2014, New York City, $32.5M)
$30M - Series B
Nuvo Group (2006, Tel Aviv, $30M)
$19.1M - Series C
Kidaptive (2012, Mountain View, $43.7M)
$30M - Series D
Epic (2013, Palo Alto, $47.4M)
$17M - Series C
UrbanSitter (2010, San Francisco, $40M)
$24M - Series B
Osmo (2013, Palo Alto, $36M)
$17M - Series B
Kinsa (2012, New York City, $36.5M)
Top Geos of InvestmentEntrepreneurial Activity Global Funding Trend
*YTD *YTD
Mom & Baby Care > Feed Summary > Investment Trend Summary
Seed Crosslink Capital (#3), Learn Capital (#3), Omidyar Network (#3)
Series A/B Formation 8 (#3), Accel Partners (#2), FirstMark (#2)
Series C+
360 Capital Partners (#1), Alpine Investors (#1), Advance Venture
Partners (#1)
Incubators 500 Startups (#20), Techstars (#12), Y Combinator (#7)
Other Notable
Investors
Tech Coast Angels (#5), Wayra (#5), CrunchFund (#4)
Debt Investors
Western Technology Investment (#8), InnoVen Capital (#2),
Advantage Capital (#1)
Most Active InvestorsRecent Investments
351
465
681
413
93
2
2013 2014 2015 2016 2017 2018*
Y-o-Y # of Companies Founded 133 123 122 134 86 53
$1.9B
$278M
$187M
$71.1M
$71M
US
Europe
India
Israel
Latam
$ Funding
$339M
$209M
$351M
$277M
$420M
$213M
$790M
71
2013 2014 2015 2016 2017 2018*
$ Funding $ Funding Predictede
# Rounds # Rounds Predicted

Summary of exit outlook in Mom & Baby Care
Exit Outlook Summary
66
Most Active AcquirersTop Investors in Exits
Acton Capital
Partners
1 Windeln (2010, Munich, $72.7M)
DN Capital 1 Windeln (2010, Munich, $72.7M)
High-Tech
Grunderfonds
1 Windeln (2010, Munich, $72.7M)
360 Capital Partners 1 Windeln (2010, Munich, $72.7M)
ARCC 1 Evenflo (2010, Miamisburg)
Jan 2018
The Gro Company Acq by Mayborn Group (Tommee
Tippee) for $29.8M
Feb 2017 Skip Hop Acq by Carter's for $140M
Oct 2016 Babyoye Acq by FirstCry for $54.2M
May 2016 Baby Tula Acq by Ergobaby for $73.8M
Jul 2014 Citrus Lane Acq by Care.com for $31M
Jun 2014
Evenflo Acq by Goodbaby International Holdings for
$143M
Mom & Baby Care > Feed Summary > Exit Outlook Summary
The Walt Disney
Company
2 Kaboose (Apr 2009, $18.4M), Babble (Nov 2011)
NetDragon 1 JumpStart (Jul 2017)
Sandbox 2 FamilyEducation (May 2015), Curious World (May 2018)
Excelligence 1 Smarterkids.com (Jun 2001)
Barclays
Investment Bank
1 Bounty (Jun 2009)
Recent IPOs Top Acquisitions
Ebebek
Online retailer for mother and baby produ…
IPO MCap: - Current MCap: -
Tinybeans Apr 2017
Private social network for parents
IPO MCap: $19.7M Current MCap: $1.8M
Windeln Jun 2015
Online Baby Shop in Germany
IPO MCap: $512M Current MCap: $28.1M
Coccodrillo Oct 2014
Offlicial online Shop of CDRL
IPO MCap: - Current MCap: -
Care.com Jan 2014
Online marketplace for caregivers
IPO MCap: $506M Current MCap: $618M

FACTSHEET
Overview
Companies 3261
Funded 685 Series A+ 179
Funding $2.6B Last 2 yrs $686M
Most Active Investors
Seed Crosslink Capital (3)
Series A/B Formation 8 (3)
Series C+ 360 Capital Partners (1)
Others Tech Coast Angels (5)
Incubators 500 Startups (20)
Top Cities
Bay Area 198 Cos $505M
NYC 114 Cos $443M
Feed in Numbers
Unicorns 1 Soonicorns 22
Minicorns 46 Editor Picks 112
Acquihired 3 Deadpooled 530
Top Companies
Care.com (2006, Waltham, $111M)
BabyScripts (2012, Washington D.C., $11M)
Exits
IPOs 5 Windeln, Care.com
Acquisitions 109 Evenflo, Skip Hop
Top Acquirers The Walt Disney Company,
NetDragon
Marketmap: Mom & Baby Care
COMMERCE
MULTI BRAND STORES
INTERNET-FIRST BRANDS
ESSENTIALS
TOYS
EDUCATIONAL PRODUCTS
APPAREL
GEARS
PERSONALIZED BOOKS*
CHILDCARE PROVIDERS
MARKETPLACE
CHILDCARE CENTER ENABLERS
BABY SITTERS
PARENTING
COMMUNITY
CONTENT PLATFORMS
HEALTHCARE
MONITORING DEVICES
APP BASED MONITORING
WEARABLE*
EDUCATION
GAMIFIED PLATFORMS*
INTERACTIVE DEVICES*
INTERACTIVE BOOKS*
DIGITAL CONTENT
SMART TOYS*
For any Feedback and Query reach out to MyAnalyst@tracxn.com
* Upcoming Business Model
Funding data excludes Debt, Grants & Post-IPO rounds. Excludes all details for Chinese companies
Mom & Baby Care > Feed Summary > BlueBox
7

Key Sub Sectors in Mom & Baby Care Sector
Summary of Key Markets
8
Top Markets of Investment Activity
# Cos on
Platform
Last 2 Years
$ Invested # Round
Healthcare > Hardware-based > Monitoring
Devices >
Baby Health
23 $45.1M 10
Education > Digital Learning >
Gamified Platform 188 $39M 10
ChildCare Providers >
Management Softwares 142 $21.2M 9
Parenting >
Community 118 $13.5M 18
Education > Digital Learning > Interactive
books >
Storytelling
34 $13.7M 6
Commerce > Food >
Private Label 10 $22.4M 4
Commerce > Multi-Category >
Marketplace 55 $22.3M 4
ChildCare Providers > Activity Booking
Platforms > Marketplace >
Subscription
13 $17.7M 4
ChildCare Providers > Activity Booking
Platforms > Marketplace >
On-Demand
38 $11.7M 4
Sub Sectors
# Cos
Tracked
#
Funded
Total
Funding
Commerce
Online platforms that help customers in buying and
selling of baby and maternity products
1717 256 $1.1B
Education
Online platforms that offer digital and physical
education products for pre-K children
379 130 $590M
ChildCare Providers
Online platforms that help parents discover caregivers
and childcare centers
485 101 $320M
Healthcare
Companies offering online platforms and consumer
devices for providing health care solutions...
177 69 $293M
Parenting
Online platforms that offer parenting advice and help
to parents
499 127 $228M
Adoption
Online platforms that connect expectant parents with
adoptive families
4 2 $3.2M
Mom & Baby Care > Feed Summary > Summary of Key Markets

List of Notable Companies in Mom & Baby Care
Notable Companies in the Sector
9
Note: *(Founded Year, Location, Total Funding)
Mom & Baby Care > Feed Summary > Notable Companies in the Sector
Public
Windeln
(2010, Munich, $72.7M)*
Care.com
(2006, Waltham, $111M)
Tinybeans
(2012, Bondi, $1.8M)
Coccodrillo
(1984, Koscian)
Ebebek
(2001, Istanbul)
Acquired
Evenflo
(2010, Miamisburg)
Skip Hop
(2003, New York City, $1.6M)
Unicorns
Age of Learning
(2007, Los Angeles, $150M)

List of Notable Companies by Market in Mom & Baby Care
Notable Companies by Market (1/4)
11
Mom & Baby Care > Feed Summary > Notable Companies by Market
Commerce
Multi-Category
Online retail for baby products
Soonicorn. Stage: Series D
Mahindra, Kris Gopalakrishnan, IDG Ventures India
and 7 Other Investors
Giggle (2003, New York City, $77.4M)
Retailer of baby care products
Soonicorn. Stage: Series D
Maverick Ventures
Windeln (2010, Munich, $72.7M)
Soonicorn. Stage: Public
360 Capital Partners, DN Capital, Deutsche Bank
Aden & Anais (2006, New York City, $57.2M)
Internet-first brand of multi-category baby
products
Soonicorn. Stage: Series C
Triangle Capital, Swander Pace Capital
Multi-Category
Hopscotch (2011, Mumbai, $26M)
Flash sales site for mom and babycare products
Velos Partners, Rise Capital, Jabbar and 1 Other
Investors
Bebê Store (2009, Sao Paulo, $22.5M)
E-commerce products for babies, children and
moms
W7 Venture Capital, Atomico
Baby.com.br (2010, Sao Paulo, $21.1M)
Soonicorn. Stage: Acquired
Accel Partners, Valor Capital Group, Menlo
Ventures and 7 Other Investors
Multi-Category
Babyoye (2010, Bangalore, $14.5M)
Online portal for baby products, pregnancy infant-
care and mother-care products
Helion Venture Partners, Accel Partners, Tiger
Global Management
Skip Hop (2003, New York City, $1.6M)
Internet-first brand of multi-category baby
products
Minicorn. Stage: Acquired
Fireman Capital Partners
Coccodrillo (1984, Koscian)
Stage: Public
Ebebek (2001, Istanbul)
Online retailer for mother and baby product
Stage: Public

12
Commerce
Gears
4moms (2005, Pittsburgh, $91M)
Internet-first brand of robotic baby products
Soonicorn. Stage: Series B
Bain Capital Ventures, Castanea Partners,
Innovation Works and 3 Other Investors
Evenflo (2010, Miamisburg)
Maker and Retailer of Gears
Stage: Acquired
PWP Growth Equity, ARCC, Uni-World Capital and 1
Other Investors
Parenting
Community
CafeMom (2006, New York City, $17M)
Social network for mothers and mothers to be
Highland Capital Partners, DFJ
Tinybeans (2012, Bondi, $1.8M)
Minicorn. Stage: Public
Content
Babble (2006, New York City, $6.3M)
Parenting Site
Village Ventures, Inovia Capital, Greycroft Partners
Bounty (1959, Welwyn Garden City)
Online Parenting Club in the UK
Equistone Partners Europe, HSBC Group, Lloyds
Banking Group
Kidspot (2005, Melbourne)
Online products and services directory for parents

13
ChildCare Providers
BabySitting
Care.com (2006, Waltham, $111M)
Soonicorn. Stage: Public
CapitalG, IVP, Matrix Partners and 5 Other Investors
Sittercity (2001, Chicago, $43.1M)
Marketplace for caregivers
Apex Venture Partners, Baird Capital, Bright
Horizons Family Solutions and 6 Other Investors
Find Babysitters through Social Recommendation
Advance Venture Partners, Canaan Partners, Aspect
Healthcare
Hardware-based
Smart thermometer
GSR Ventures, FirstMark, Kleiner Perkins and 7
Other Investors
Education
Digital Learning
Age of Learning (2007, Los Angeles, $150M)
Gamified platform and educational content
provider for kids
Unicorn. Stage: Series D
Iconiq Capital, Angel Capital Management
JumpStart (1991, Gardena, $44.4M)
3D educational Games for K-12
Hercules Capital, Azure Capital Partners, TeleSoft
Partners and 2 Other Investors
Adaptive gamified learning platform for kids
Formation 8, WoongjinThinkBig, Menlo Ventures
Speakaboos (2008, New York City, $32.8M)
Subscription-based interactive storybooks
Advancit Capital, KYOWON, Wellington
Management and 7 Other Investors

14
Education
Digital Learning
PlayKids (2013, Sunnyvale)
Subscription based pre-school videos, games, and
books
Soonicorn. Stage: Funded
Naspers
Tech Products
Developer of hardware-based iPad games for kids
Mattel, Accel Partners, Upfront Ventures and 6
Other Investors

List of Notable Companies in Mom & Baby Care in China
Notable Companies in the Sector in China
15
Mom & Baby Care > Feed Summary > Notable Companies in the Sector in China
Public
China Parenting
Network Holdings
(2005, Nanjing)
Unicorns
Babytree
(2007, Beijing, $653M)
Mia
(2011, Beijing, $332M)
Beibei
(2014, Hangzhou, $224M)
Lamabang
(2012, Beijing, $130M)
Soonicorns
Wzhouhui
(2013, Shenzhen, $278M)
Neo Bear
(2009, Shanghai, $56M)
Haiziwang
(2009, Nanjing, $55M)
Easyhin
(2014, Shenzhen, $27M)

Recent News in Mom & Baby Care Sector
Recent News
16
Sep 2018
Be Curious Partners Invests In Kinedu, New Baby Development App,
PR Newswire
Sep 2018
Global Children Dining Chairs Market 2018 – Graco, Evenflo, Stokke,
Fisher-Price, Cosco, Chicco, Peg Perego, Phil & teds, truthweek.com
Sep 2018
BabyChakra raises funding from Mark Mobius-backed Equanimity
Ventures, Indiatimes
Sep 2018
Nanit Brings Its Award-Winning Smart Baby Monitor to Canada
with National Launch at Babies "R" Us, PR Newswire
Sep 2018 Privacy watchdog gives ProCare a clean bill of health, Reseller
Sep 2018 Bellabeat Introduces Leaf Chakra, PR Newswire
Sep 2018
Kadho debuts Kidsense A.I., offline speech-recognition tech that
understand kids, TechCrunch
Sep 2018
KidCheck Children’s Check-In Delivers Next Generation Mobile
Printing, PRWeb
Sep 2018
ebebek picks Zytronic tech for ‘clicks-to-bricks’ initiative,
retailtechinnovationhub.com
Sep 2018
LeapFrog® Expands Infant and Preschool Collection with New
Learning Toys, PR Newswire
Aug 2018
IFA 2018: Bellabeat Leaf Chakra is designed to bring mind-body
balance, gadgetsandwearables.com
Aug 2018
Osmo launches Disney-branded Super Studio play set for iPad,
AppleInsider
Key Recent News Key Recent News
Aug 2018
French e-commerce brand Patatam prepares for UK launch, Fashion
Network
Aug 2018 Shnuggle secures significant export deal, Preschool News
Aug 2018
Childrenswear brand Tea Collection opens first company-owned
store, FashionUnited
Aug 2018
FUN Union Anounces Raft of Deals for BabyRiki and KikoRiki,
Animation Magazine
Aug 2018
Babytree Group plans $1bn Hong Kong initial public offering,
businesschief.com
Aug 2018
Cargomatic Closes $35 Million Series B Financing Round Led by
Warburg Pincus, PR Newswire
Aug 2018 Emma’s Diary fined £140,000 over information misuse, Newpaper24
Aug 2018
Tower Arch Capital Completes Recapitalization of Kiinde, LLC, PR
Newswire
Aug 2018 The Gro Company enjoying toy sector success, Preschool News
Aug 2018
Procare Software® Announces Acquisition of Cirrus Group, PR
Newswire
Aug 2018 Angels invest in pre-school language app OckyPocky, VCCircle
Aug 2018 Warburg Pincus Invests in Procare Software®, PR Newswire
Aug 2018
WeeCare Raises $4.2M to Advance Early Childcare for Parents and
Providers, PR Newswire
Aug 2018
Summer Infant partners with Mumii and Emma’s Diary, Preschool
News
Mom & Baby Care > Feed Summary > Recent News

Contents
Feed Summary
Investment Trends
Market Details
Exit Outlook
Investors
News
Appendix
17
Funding Trends
Median Deal Size and Trend
New Entrants in Funding Club
Distribution of companies by Funding Range
Funding Funnel of the Sector
Top Investments and Investors
Investors in Unicorn club

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Investments ($M) and number of rounds in Mom & Baby Care; 2011-2018
Global Funding Trends (1/2)
19
Note: Funding excludes Grant, Debt and Post IPO rounds. Excludes all details for Chinese companies
Mom & Baby Care > Investment Trends > Global Funding Trends
#Rounds
$Funding
3 Year CAGR
6 Year CAGR 11% # of Rounds11% $ Funding
8% # of Rounds
15% $ Funding
$339M
$114M
$239M
$209M
$351M
$277M
$420M
$213M
$790M
0
20
40
60
80
100
120
140
160
$0k
$100M
$200M
$300M
$400M
$500M
$600M
$700M
$800M
$900M
2011 2012 2013 2014 2015 2016 2017 2018*
$ Funding Predicted $ Funding # Rounds Predicted # Rounds

39 70 111 81 86 95 50 22
10
20
17
33
29 32
31
25
6 5
5
9 7 7 5 6
2011 2012 2013 2014 2015 2016 2017 2018 YTD
Seed Early Stage Late Stage
55 53
Total # of Rounds
$17M $38M $60M $49M $56M $71M $39M $30M
$53M
$142M
$103M $194M $121M
$132M $146M
$199M
$44M $60M $46M $108M $100M
$217M
$27M $110M
2011 2012 2013 2014 2015 2016 2017 2018 YTD
Seed Early Stage Late Stage
20
Note: Mega Rounds = rounds with size > $20M. Funding excludes Grant, Debt and Post IPO rounds. Excludes all details for Chinese companies
Stage-wise Number of RoundsStage-wise $ Invested
New Entrants in Funded Club
Global Funding Trends (2/2)
Investments ($M) and number of rounds in Mom & Baby Care; 2011-2018
Mom & Baby Care > Investment Trends > Global Funding Trends
100
86
63
69
65
34
17
434
$1.0M $2.3M
$0.0M
$1.0M
$2.0M
$3.0M
$4.0M
$5.0M
$6.0M
$7.0M
0
50
100
150
200
250
300
350
400
450
500
2012 2013 2014 2015 2016 2017 2018 YTD Total
Entrants in Funding Club Avg. Ticket Size
$1M $1.1M $2.1M $1M $3.4M $1.2M $6.3M $2.3M
$132M$48M
$99M
$48M
$119M
$88M
$208M
$0K
$308M
5
0
1
2
3
4
5
6
0
50000000
100000000
150000000
200000000
250000000
300000000
350000000
2011 2012 2013 2014 2015 2016 2017 2018 YTD
$ Funding Predicted $ Funding # of Rounds Predicted # Rounds
Mega Rounds
2 3 2 3 2 3 - 4
$114M
$339M
Total $ Invested

Mom & Baby Care > Investment Trends > Funding Trends by Geography
Investments ($M) and number of rounds in Mom & Baby Care
Funding Trends by Geography
Funding Trends by Geography Top Cities of Funding
City $ Funding # Rounds
Bay Area 505M 147
New York City 443M 83
Los Angeles 182M 25
Waltham 111M 7
Pune 104M 9
Pittsburgh 91.1M 9
London 87M 59
Boston 74.4M 14
Munich 72.7M 6
Sao Paulo 66.9M 8
Total Funding
519
222
79
15
18
11
7
12
# Rounds
$1.9B
$278M
$187M
$71.1M
$71M
$20.8M
$11.1M
$8.1M
US
Europe
India
Israel
Latam
Australia
Japan
Canada
Note: Excludes funding information of China companies

Trend of Average Deal Size ($M)
$0.6 $0.7 $0.6 $0.7 $0.8 $1.0 $1.1
2011 2012 2013 2014 2015 2016 2017
$4.3
$5.5
$6.4
$4.8
$3.5 $3.6
$4.6
$22.6
$19.0
$10.2
$19.9
$9.2 $11.2 $10.0
$8.8
$15.0
$9.2
$15.4
$19.9
$36.2
$9.0
Mom & Baby Care > Investment Trends > Median Deal Size and Trend
Median and Average Deal Size in $M (per Stage) in Mom & Baby Care; 2011-2017
Median Deal Size and Trend
Note: Excludes funding information of Chinese companies. *Graph not to scale
Median Deal Size and Range
$5K* $10M
$69.3K $21.3M
$201K $41M
$67.5K $150M
$8.1M
$12.5M
$4M
$455K
Series C+
Series B
Series A
Seed
Stage

Note: 322 companies with undisclosed funding amount are not included
23
<$1M
$1-10M
$10-50M
$50-100M
$100M+
Funding Range
184
188
51
5
3
No. of Companies
Mom & Baby Care > Investment Trends > Distribution of companies by Funding Range
No. of companies by funding range in Mom & Baby Care; as of Sep 2018
Distribution of companies by Funding Range
$54M
$629M
$1.2B
$349M
$365M
$ Investment

Stage No. of Companies
Funding
Funnel
100%
21%
5%
2%
1%
24
Note: Numbers in the brackets show the count of companies
Time to raise
next round
36
63
179
685
3261
Series C+
Series B
Series A
Funded
Founded
Next
Round
100M+
Valuation
Exits
Acqui-
Hired
Dead
Pooled
Others
21% 1%
(28)
0%
(7)
0%
(3)
16%
(530)
63%
(2043)
26% 4%
(26)
1%
(6)
0%
(2)
15%
(105)
58%
(399)
35% 12%
(22)
2%
(3)
1%
(1)
6%
(11)
58%
(104)
57% 33%
(21)
5%
(3)
- 5%
(3)
38%
(24)
- 39%
(14)
8%
(3)
- 6%
(2)
28%
(10)
Mom & Baby Care > Investment Trends > Funding Funnel
Number of companies progressing to subsequent funding stages in Mom & Baby Care
Funding Funnel
16 Months
19 Months
22 Months
Investment backedBootstrapped
22
1
74
4
Soonicorns
Unicorns
Acquisitions
IPOs

Note: Seed Stage (Seed, Angel), Early Stage (Series A, Series B), Late Stage (Series C+, PE)
Mom & Baby Care > Investment Trends > Notable Investments in last 24 months
Major funding rounds by Stage in Mom & Baby Care; Sep 2016-Sep 2018
Notable Investments in last 24 months (1/3)
LATE STAGE
$47.8M - Series C Apr 2018
PatPat (2014, Mountain View, $47.8M)
P2C daily deals site for moms and kids.
Sequoia Capital, IDG Capital, Frees Fund, PT. SIG
ASIA
$34M - Series D Oct 2016
Mahindra, Kris Gopalakrishnan, IDG Ventures India,
Schroder Adveq, New Enterprise Associates
$30M - Series D Mar 2018
eBooks for kids
$19.1M - Series C Feb 2018
Formation 8, WoongjinThinkBig
LATE STAGE
$17M - Series C Oct 2017
Find Babysitters through Social Recommendation
Advance Venture Partners, Canaan Partners, Aspect
Ventures, DBL Partners, Menlo Ventures, First
Round Capital, Rustic Canyon Partners, Shatter Fund
$8M - Series C May 2017
eBooks for kids
TransLink Capital, Menlo Ventures, WI Harper
Group, Brighteye Ventures, Innovation Endeavors,
Rakuten Capital, Reach Capital
$8M - Series C Mar 2018
Wildflower Health (2012, San Francisco,
$14.8M)
App to identify high risk pregnancies & assistance
Health Enterprise Partners, Hatteras Venture
Partners, ECHO Health
LATE STAGE
$5M - Series C Jan 2018
WoongjinThinkBig
Series C Feb 2017
Aden & Anais (2006, New York City, $57.2M)
Internet-first brand of multi-category baby products
Triangle Capital

EARLY STAGE
$30M - Series B Jun 2018
Nuvo Group (2006, Tel Aviv, $30M)
Remote pregnancy monitoring
Shareholder Value Management
$24M - Series B Dec 2016
Developer of hardware-based iPad games for kids
Mattel, Accel Partners, Upfront Ventures, K9
Ventures, Houghton Mifflin Harcourt, Collaborative
Fund, Sesame Workshop, Calibrate Ventures
$24M - Series B May 2018
Vitals monitoring for baby's health
Trilogy Equity Partners, Eclipse, Broadway Angels,
Pelion Venture Partners
$19.8M - Series B Feb 2018
Primary (2014, New York City, $32.5M)
Private label kids clothing brand
Grace Beauty Capital
EARLY STAGE
$17M - Series B Mar 2017
Smart thermometer
GSR Ventures, FirstMark, Kleiner Perkins
$15.3M - Series B Apr 2018
Kidbox (2015, New York City, $28M)
Curated box of kid's clothing
Canvas Ventures, Firstime, HDS Capital, Fred
Langhammer
$14.2M - Series A May 2018
Bellabeat (2012, Mountain View, $18.8M)
Women health & wellness assistance
$13.2M - Series B Sep 2016
4moms (2005, Pittsburgh, $91M)
Internet-first brand of robotic baby products
$12.5M - Series A Jan 2017
Rockets of Awesome (2016, New York City,
$25.5M)
Personalized subscription box for kids apparel
August Capital, Forerunner Ventures, General
Catalyst Partners
EARLY STAGE
$10.7M - Series B Oct 2016
Tinybop (2011, Brooklyn, $16.7M)
Educational iOS apps for kids
$10M - Series A Oct 2016
Ovia Health (2012, Boston, $15.8M)
Suite of mobile app for women's and family health
Martin Ventures, Zaffre Investments,
BCBSAssociation, Lightbank, LionBird
$8.5M - Series B Jul 2017
Wonderbly (2012, London, $23M)
Online private label brand of personalised story
books for children
Ravensburger, GV, Greycroft Partners, Allen &
Company, Forward Partners, Project A
$7.9M - Series B Apr 2018
Smart thermometer

EARLY STAGE
$7.9M - Series A Jun 2017
BabyScripts (2012, Washington D.C., $11M)
A clinical, mobile prescription for pregnancy
assistance
Ysios Capital, Chemogroup, CG Health Ventures, P5
Health Ventures, Aurora Health Care
$7.6M - Series B Sep 2017
Speakaboos (2008, New York City, $32.8M)
Subscription-based interactive storybooks
$6M - Series A Dec 2017
Rockets of Awesome (2016, New York City,
$25.5M)
Personalized subscription box for kids apparel
$5.4M - Series A Aug 2017
Tinkergarten (2014, Northampton, $7.5M)
Children's education through outdoor activities
Owl Ventures, Omidyar Network, Reach Capital
$4.5M - Series A Jun 2017
Yoopies (2011, Paris, $4.5M)
Online marketplace for local personal services
Runa Capital, XAnge
EARLY STAGE
Series B Nov 2016
Vitals monitoring for baby's health
Broadway Angels, Trilogy Equity Partners, Eniac
Ventures, Eclipse, RTP Ventures, The Alexa Fund
Series B Jan 2017
Sandbox
Series B Feb 2018
Mumzworld (2011, Dubai)
Marketplace for baby and matenity products
Wamda, Swicorp, Tamer Group, Precinct Partners,
Saned Equity Partners
Series A Jul 2017
Momspresso (Gurgaon, $4M)
Information portal for parents
SEED STAGE
$2M - Seed Jan 2017
Tinystep (2015, Bangalore, $4.1M)
Mobile app for parenting
Flipkart
$20k - Seed Jul 2018
Neopenda (2015, New York City, $20k)
Neonatal signs monitor designed for low-resource
settings

Mom & Baby Care > Investment Trends > Notable Investments in last 24 months in China
Notable Investments in last 24 months in China
LATE STAGE
$100M - Series E Sep 2017
Mia (2011, Beijing, $332M)
Online retailer for imported infant care products
$30M - Series C Nov 2016
51110 (2011, Fuzhou, $30M)
Online communication platform for kindergarten
schools and parents
China Equity Group
Series G Jun 2018
Babytree (2007, Beijing, $653M)
Pregnancy and parenting website + eCommerce
platform for mothers
Alibaba Group
Series E Oct 2016
Mia (2011, Beijing, $332M)
Online retailer for imported infant care products
Series D Feb 2017
Lamabang (2012, Beijing, $130M)
Parenting Community and e-commerce for mothers
LATE STAGE
Series C Feb 2017
Easyhin (2014, Shenzhen, $27M)
Mobile health management services platform for
mothers and babies
Chow Tai Fook
Series C Feb 2018
Yu Xue Yuan (2014, Chaoyang)
App-based platform to monitor babies' health and
growth
New Oriental
EARLY STAGE
Neo Bear (2009, Shanghai, $56M)
AR-based educational products for kids
New Horizon Capital, GGV Capital, Jiangsu Huaxi
Group, Qualcomm Ventures
Xxbmm (2014, Beijing, $26.4M)
Online portal for parenting
New Oriental, Lafarge

Most Active Investors (VC, PE) by Stage in Mom & Baby Care; Last 5 years (Sep 2013-Sep 2018)
Most Active VC & PE Investors
29
Mom & Baby Care > Investment Trends > Most Active VC & PE Investors
SEED STAGE
Crosslink Capital (3 Investments)
Educents, Brightwheel, Fatherly
1
Omidyar Network(3 Investments)
Tinkergarten, Ready4K, Healofy
2
Right Side Capital Management(3
Investments)
Novel Effect, Qeepsake, Twigtale
3
Learn Capital(3 Investments)
Educents, VersaMe, Outschool
4
Tandem Capital (3 Investments)
Smartivity Labs, Naya Health, Perch
5
Uncork Capital (2 Investments)
Educents, Fatherly
6
Brooklyn Bridge Ventures(2 Investments)
Tinkergarten, Plum Print
7
Kae Capital (2 Investments)
Tiggly, Parentune
8
Structure Capital (2 Investments)
Tinkergarten, TotSpot
9
Club Italia Investimenti 2 (2 Investments)
Le Cicogne, Family Nation
10
EARLY STAGE
Formation 8 (3 Investments)
Owlet Baby Care, Kidaptive, Glow
1
Accel Partners (2 Investments)
Osmo, Super Heroic
2
Upfront Ventures(2 Investments)
Osmo, Nanit
3
FirstMark(2 Investments)
Kinsa, Sproutling
4
Inventus Capital Partners (2 Investments)
FarFaria, ActivityHero
5
Polaris Partners (2 Investments)
First Opinion, Mazlo
6
Wamda Capital (2 Investments)
Sprii UAE, Mumzworld
7
Scrum Ventures(2 Investments)
Kidaptive, First Opinion
8
Greycroft Partners
Wonderbly
9
First Round Capital
Sproutling
10
LATE STAGE
New Enterprise Associates
FirstCry
1
Sequoia Capital
PatPat
2
IDG Capital
PatPat
3
MCI Capital
Windeln
4
Warburg Pincus
Procare Software
5
Vertex Ventures
FirstCry
6
360 Capital Partners
Windeln
7
Reach Capital
Epic
8
Gimv
Joolz Milk Design BV
9
WI Harper Group
Epic
10

Mom & Baby Care > Investment Trends > Most Active Ecosystem Investors
Top Ecosystem Investors in Mom & Baby Care; Last 5 years (Sep 2013-Sep 2018)
Most Active Ecosystem Investors
INCUBATOR/ACCELERATOR
500 Startups(20 Investments)
Epic, First Opinion, Lingokids
1
Techstars(12 Investments)
Owlet Baby Care, Hullabalu, ChoreMonster
2
Y Combinator(7 Investments)
Bellabeat, KidPass, Lully
3
HAX(6 Investments)
Bloomlife, Raybaby, Fuzzy Flyers
4
Startupbootcamp(5 Investments)
Bellabeat, BabyScripts, Funifi
5
MergeLane(4 Investments)
Kidizen, Sitter, LittleLane
6
Samurai Incubate(3 Investments)
ThemeGo, HoiClue, Toky Toy
7
BCG Digital Ventures(2 Investments)
Babily, Kaishi
8
DG Incubation(2 Investments)
Bilna, Hamolo
9
HDS Capital(2 Investments)
Primary, Kidbox
10
OTHER NOTABLE INVESTORS
Tech Coast Angels(5 Investments)
Twigtale, TinyKicks, Kangarootime
1
Wayra(5 Investments)
Baby2Body, Dream Learners, Bambinotes
2
CrunchFund(4 Investments)
Bellabeat, Red Tricycle, CareLuLu
3
Kima Ventures(4 Investments)
FabZat, Sawyer, Sparkup
4
FundersClub(3 Investments)
Bellabeat, Sproutling, Outschool
5
Highway1(3 Investments)
Cocoon Cam, Lully, Okio
6
Internet Initiatives Development
Fund(3 Investments)
Babadu, Prazdnik V Kube, Dve-Ladoshki
7
Chan Zuckerberg Initiative(2 Investments)
Brightwheel, Sawyer
8
Crowdcube(2 Investments)
Mush, Katie's Club
9
Elaia Partners(2 Investments)
Pandacraft, Edoki Academy
10
DEBT INVESTORS
Western Technology Investment(8
Investments)
Sittercity, JumpStart, Owlet Baby Care
1
InnoVen Capital(2 Investments)
FirstCry, Flintobox
2
Advantage Capital
NurturMe
3
Decathlon Capital Partners
Kid Made Modern
4
Hercules Capital
JumpStart
5
Moscow Seed Fund
Mersibo
6

Mom & Baby Care > Investment Trends > Investors in Unicorn club
Investors in Unicorn Club (1/2)

Mom & Baby Care > Investment Trends > Investors in Unicorn club
Investors in Unicorn Club (2/2)

Mom & Baby Care > Investment Trends > Unicorn Investors in the Sector
Unicorn Investors in the Sector

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
34
BlueBox
Key Sub Sectors
Detailed Sector Taxonomy
Top Markets of Investment Activity
Top Markets of Early Stage Investors
Other Notable Markets
Market Deep Dive

Some more Sector Reports you might want to check out
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Sep 2018
Subscription Commerce
Aug 2018
Fashion Tech
Aug 2018

FACTSHEET
Marketmap: Mom & Baby Care
36
Mom & Baby Care > Market Details > BlueBox

Key Sub Sectors
37
Key Sub Sectors in Mom & Baby Care
Market Top Companies
# Cos
Tracked
#
Funded
Total
Funding
Commerce
Online platforms that help customers in buying and selling of baby and maternity products
Windeln (2010, Munich, Public)
1717 256 $1.1B
Education
Online platforms that offer digital and physical education products for pre-K children
JumpStart (1991, Gardena, Acquired)
379 130 $590M
ChildCare Providers
Online platforms that help parents discover caregivers and childcare centers
Care.com (2006, Waltham, Public)
Sittercity (2001, Chicago, $43.1M)
485 101 $320M
Healthcare
Companies offering online platforms and consumer devices for providing health care
solutions to babies and mothers
Monica Healthcare (2005, Nottingham,
Acquired)
177 69 $293M
Parenting
Online platforms that offer parenting advice and help to parents
FamilyEducation (1996, Boston, Acquired)
CafeMom (2006, New York City, $17M)
499 127 $228M
Adoption
Online platforms that connect expectant parents with adoptive families
Binti (2014, San Francisco, $2.7M)
Adoption.NET (2013, Lake Forest)
4 2 $3.2M
Mom & Baby Care > Market Details > Key Sub Sectors

Detailed Sector Taxonomy (1/16)
38
Mom & Baby Care > Market Details > Detailed Sector Taxonomy

39

40

41

42

43

44

45

46

47

48

49

50

51

52

53

Rank Market
Last 2 Years
$ Invested # Round Top Funded Company
1
(+2)
Healthcare > Hardware-based > Monitoring Devices > Baby Health
Companies offering consumer devices that help in monitoring baby health and vital signs including
temperature and pulse rate
(Companies covered 23 | Funded 12 | Total Funding $82.2M)
$45.1M
(+$19.4M)
10
(+4)
Kinsa
2
(-1)
Education > Digital Learning > Gamified Platform
Companies providing web and app-based learning games for toddlers and pre-schoolers
(Companies covered 188 | Funded 50 | Total Funding $346M)
$39M
(-$151M)
10
(-7)
Kidaptive
(2012, Mountain View, $43.7M)
3
(-1)
ChildCare Providers > Management Softwares
Software solutions that help childcare centers in management and communication
$21.2M
(-$3.1M)
9
(-4)
Brightwheel
(2014, San Francisco, $12.8M)
4
(-)
Parenting > Community
Online communities of parents that are centered around topics and issues concerning their children
$13.5M
(+$1.2M)
18
(+1)
Winnie
5
(-)
Education > Digital Learning > Interactive books > Storytelling
Companies that allow parents to engage children via interactive tales and stories
$13.7M
(-$9.9M)
6
(-1)
Speakaboos
6
(+1)
Commerce > Food > Private Label
Direct-to-consumer brands selling food products for babies and moms
$22.4M
(+$15.5M)
4
(-)
Kidfresh
(2007, New York City, $10M)
7
(+1)
Commerce > Multi-Category > Marketplace
Online platforms facilitating trading of baby and maternity products with payment and logistics
support
$22.3M
(+$21M)
4
(-1)
Maisonette
54
Note: The numbers in the bracket represent the change in a 2 year period.
Top Markets of Investment Activity (1/2)
Top Markets by Funding in Mom & Baby Care in last 2 years (September 2016 - August 2018)
Mom & Baby Care > Market Details > Top Markets of Investment Activity

Top Markets of Investment Activity (2/2)
Mom & Baby Care > Market Details > Top Markets of Investment Activity

Rank Market # Investments Key Investments
1
Commerce > Footwear > Private Label
Direct-to-consumer brands selling baby footwear
(Companies created 20 | Funded 1 | Total Funding $7M )
1 Super Heroic (2016, Palo Alto, $7M)
2
Education > Digital Learning > Language Learning
Companies that help children build vocabulary and learn different languages
(Companies created 27 | Funded 9 | Total Funding $18.6M )
1 Lingokids (2014, San Francisco, $10M)
Note: Investors considered - Sequoia Capital, Accel Partners, Andreessen Horowitz, NEA, Greylock Partners, General Catalyst Partners, Benchmark Capital, KPCB, Khosla Ventures, Redpoint Ventures, Founders Fund, SV Angel, Index Ventures, Bessemer
Venture Partners, Lightspeed Venture Partners, Venrock, Draper Fisher Jurvetson, Institutional Venture Partners, Intel Capital, Battery Ventures
56
Top Markets of Early Stage Investors
Top Markets where Early Stage Investors are investing in last 2 years (September 2016 - August 2018)
Mom & Baby Care > Market Details > Top Markets of Early Stage Investors

Rank Market
Last 2 Years
# of Comp Founded $ Invested # Round Top Funded Company
1
Commerce > Essentials > Private Label
Direct-to-consumer brands selling baby essentials
8 $1.8M
(+$1.8M)
3
(+3)
TheMomsCo
(2016, Gurgaon, $1.2M)
57
Other Notable Markets
Other Notable Markets with high Entrepreneurial Activity in Mom & Baby Care in last 2 years (September 2016 - August 2018)
Mom & Baby Care > Market Details > Other Notable Markets

Incubators Jerusalem Venture Partners (#1), Y Combinator (#1)
Seed Founder Collective (#1), IA Ventures (#1)
Series A/B GSR Ventures (#1), FirstMark (#1)
Series C+
None
$1.1M - Seed
Vitls (2015, Durban, $1.1M)
$14M - Series B
Nanit (2014, Ramat Gan, $28M)
$7.9M - Series B
$1M - Seed
Raybaby (2015, Bangalore, $1.3M)
$4M - Series A
Cocoon Cam (2014, San Francisco,
$5M)
Angel
Vitls (2015, Durban, $1.1M)
$17M - Series B
$96.1k - Seed
Seed
Series A
Cocoon Cam (2014, San Francisco,
$5M)
$160k - Seed
Oct 2015
Hatch Baby, Maker Of Smart Products For New Parents,
Raises $7M Series A From True Ventures, TechCrunch
Nov 2017 Anthill Ventures puts $1 million in Raybaby , Indiatimes
May 2017
Cocoon Cam Awarded Prestigious "Seal of Approval" by the
National Parenting Center, PR Newswire
Mar 2017 Kinsa lands $17 mln, PE Hub
Jun 2017
Cocoon Cam Raises $4MM To Modernize Baby Tech With
Computer Vision and AI , PRWeb
Jun 2018
Global Baby Monitor Market Outlook 2018- Safety 1st,
Motorola, Philips, Samsung, NUK, D-Link, Angelcare, Summer
Infant, Snuza, Talk Daily News
May 2018 AI Baby Monitor Startup Nanit Raises $14 Million, CTech
News
-
1
5
12
23
M&A/IPO
Series C+
Series A+
Funded
Companies
Covered
Funding Funnel
Healthcare > Hardware-based > Monitoring Devices > Baby Health: Market Factsheet
58
Exits
Recent InvestmentsCompanies offering consumer
devices that help in monitoring
baby health and vital signs
including temperature and pulse
rate
Kinsa
Nanit
(2014, Ramat Gan, $28M)
Hatch Baby
(2012, Menlo Park, $7M)
Cocoon Cam
(2014, San Francisco, $5M)
Top Companies
#1 Top Markets of Investment Activity
Mom & Baby Care > Market Details > Market: Baby Health
Companies Created 23 | Funded 12 | Total Funding $82.2M
Market: Baby Health
0
5
10
$0k
$20M
$40M
$60M
2014 2015 2016 2017 2018
Predicted Funding YoY Funding
Rounds Predicted Rounds
YoY Funding and Rounds

Healthcare > Hardware-based > Monitoring Devices > Baby Health: Top Companies
Market: Baby Health
Analyst’s Pick
Smart thermometer
GSR Ventures, FirstMark, Kleiner Perkins and 7
Other Investors
Nanit (2014, Ramat Gan, $28M)
Smart baby monitor which requires no wearables
or monitors
Editor's Pick. Stage: Series B
Jerusalem Venture Partners, Upfront Ventures, RRE
Hatch Baby (2012, Menlo Park, $7M)
Tracker for babies
Minicorn. Stage: Series A
True Ventures, Veddis, James Hong and 3 Other
Investors
Snugb (2016, Elm Grove)
Smart baby solution that tracks baby vitals and
monitors the room's environment
Editor's Pick. Stage: Unfunded

Note: Overall Rating is a combination of Funding and Team rating, along with Execution, Size and Growth metrics
60
Healthcare > Hardware-based > Monitoring Devices > Baby Health: Leaderboard
Better than Market Average
Market: Baby Health
Overall
Rating
Company
Name
Foun
ded
Year
Location Stage Funding Team
Execution Quality Size Metrics 6M Growth Metrics
App
Rating
App
UX
Web
UX
News
Web
Traffic
Rank
Social
Follow
ing
Mobile
Downl
oads
# App
Revie
ws
Web Traffic
Rank
Mobile
Downloads
Social
Following
Δ % Δ % Δ %
5.0 Hatch Baby 2012 Menlo Park Series A $7M - 4 - - 1 898k 1.7k 60k 366 -353k -36% 189 91% 91 6%
4.7 Nanit 2014 Ramat Gan Series B $28M - 4 - - 5 478k 3.2k 3k 87 -107k -19% 33 54% -69 -2%
4.4 Kinsa 2012
New York
City
Series B $36.5M - 3 - - 4 816k 95 300k 1.3k 114k 16% 228 21% - -1%
4.2 Cocoon Cam 2014
San
Francisco
Series A $5M - 3 - - 2 1.4M 476 3k 42 -118k -8% 18 62% 31 7%
3.9 BleepBleeps 2011 London Seed $100k - 3 - - - 532k 3k 3k 15 -1.3M -71% 5 34% 727 33%
3.6 e-TakesCare 2014 Versailles Unfunded - - 4 - - - 10M - 3k 18 14M 273% 3 20% - -
3.3 SafeToSleep 2011
Sterling
Heights
Unfunded - - 4 - - - 10M 668 4k 28 - - 1 3% -62 -9%
3.1 Raybaby 2015 Bangalore Seed $1.3M - - - 3 1 2.5M 935 - - -1.1M -31% - - -27 -3%
2.8 Vitls 2015 Durban Seed $1.1M - - - - - 10M - - - 2M 12% - - - -
2.5 Nanny-Italia 2012 Naples Unfunded - - - - 3 - 7M 6 - - - - - - - -
2.2 Lully 2014
San
Francisco
Seed $3M - - - - 1 1.6M 461 - - -771k -34% - - -8 -2%
1.9 Hoko 2015 Montreal Unfunded - - - - 3 - 10M 23 - - - - - - -1 -4%
1.7 Knit Health 2015
San
Francisco
Funded - - - - - - 7.5M 339 - - 5M 123% - - -4 -1%
1.4 Snugb 2016 Elm Grove Unfunded - 2 - - 3 - 8.8M 13 - - -3.4M -28% - - 1 2%
1.1 Snuza 2007 Cape Town Unfunded - - - - - 2 2.3M 1.8k - - -102k -4% - - -32 -2%

Incubators Magma Venture Partners (#1), TIM Wcap Accelerator (#1)
Seed Menlo Ventures (#1), Veddis (#1)
Series A/B Stanford University (#2), Index Ventures (#2)
Series C+ WoongjinThinkBig (#1), Iconiq Capital (#1)
JumpStart Jul - 2017
Acq by NetDragon
Toca Boca Apr - 2016
Acq by Spin Master
LTS Education Systems Apr - 2016
Acq by K12
Smarty Ants Aug - 2015
Acq by Achieve3000
Spinlight Jul - 2015
Acq by Codagami
Ruckus Learning Oct - 2013
Acq by KiwiTech
$800k - Angel
Squiggle Park (2015, Kitchener, $1M)
$19.1M - Series C
Kidaptive (2012, Mountain View,
$43.7M)
$5M - Series C
Kidaptive (2012, Mountain View,
$43.7M)
$1M - Series A
Mind Candy (2003, London, $12.5M)
Seed
Play Shifu (2016, Bangalore)
$1.5M - Series A
Mind Candy (2003, London, $12.5M)
Jan 2015
BDC Capital invests $3 mln in children's apps provider
Budge Studios - PE Hub, PE Hub
Jan 2016
Kidaptive $20.12 million Fundraising. Pankaj Gunsagar
Released Jan 12 Form D – Octafinance, Octafinance
Nov 2013
Kidaptive Closes $10.1 Million Round of Series B Funding
Led by Formation 8, Menlo Ventures and Stanford-StartX
Fund | Business Wire, Business Wire
Jan 2017
ABCmouse.com Early Learning Academy Adds 2nd Grade
Curriculum, Expanding the Leading Educational, PR Newswire
Mar 2014
JumpStart Raises $13 Million in Venture Debt Led by
Hercules Technology Growth Capital, JumpStart
May 2017
JumpStart partners with Cleveland Foundation to establish
organizational philanthropic fund, Crain's Cleveland
Aug 2016
Kids app maker Duck Duck Moose joins Khan Academy,
TechCrunch
Jan 2018
Game-based Math Program, Sokikom Acquired by China’s
NetDragon Websoft, EdSurge
Jan 2017
Tinybop Receives Minority Investment from Sandbox
Partners, FinSMEs
Jun 2017
Mind Candy unveils Moshi Monsters Egg Hunt for mobile -
ToyNews, ToyNews
Aug 2016
TabTale crosses a billion downloads for kids mobile games
and apps, VentureBeat
News
8
4
14
50
188
M&A/IPO
Series C+
Series A+
Funded
Companies
Covered
Funding Funnel
Education > Digital Learning > Gamified Platform: Market Factsheet
61
Exits
Recent InvestmentsCompanies providing web and
app-based learning games for
toddlers and pre-schoolers
Age of Learning
(2007, Los Angeles, $150M)
JumpStart
(1991, Gardena, $44.4M)
Kidaptive
(2012, Mountain View, $43.7M)
Tinybop
(2011, Brooklyn, $16.7M)
TabTale
(2010, Ramat Hasharon, $13.5M)
Top Companies
Mom & Baby Care > Market Details > Market: Gamified Platform
Companies Created 188 | Funded 50 | Total Funding $346M
Market: Gamified Platform
0
5
10
15
$0k
$100M
$200M
2014 2015 2016 2017 2018

Education > Digital Learning > Gamified Platform: Top Companies
Analyst’s Pick
Gamified platform and educational content
provider for kids
Unicorn. Stage: Series D
Iconiq Capital, Angel Capital Management
Hercules Capital, Azure Capital Partners, TeleSoft
Partners and 2 Other Investors
Formation 8, WoongjinThinkBig, Menlo Ventures
Minicorn. Stage: Series B
Sandbox, KEC Ventures, RRE Ventures and 4 Other
Investors
Analyst’s Pick
TabTale (2010, Ramat Hasharon, $13.5M)
Developer and publisher of interactive games and
educational apps for kids
Minicorn. Stage: Series A
Magma Venture Partners, Vintage Investment
Partners, Qualcomm Ventures
Ruckus Learning (2010, Wilton, $3.5M)
Reading application for kids
Editor's Pick. Stage: Acquired
Alsop Louie Partners, Connecticut Innovations,
KiwiTech and 2 Other Investors
Zoodles (2008, Mountain View, $2.6M)
Online games, videos, books for kids
Minicorn. Stage: Acquired
Harrison Metal, Klein Venture Partners
PlayKids (2013, Sunnyvale)
Subscription based pre-school videos, games, and
books
Soonicorn. Stage: Funded
Naspers
Analyst’s Pick
Vyaap Technologies (2013, Ahmedabad)
Mobile app studio developing edutainment apps

63
Education > Digital Learning > Gamified Platform: Leaderboard
Overall
Rating
Company
Name
Foun
ded
Year
App
Rating
App
UX
Web
UX
News
Web
Traffic
Rank
Social
Follow
ing
Mobile
Downl
oads
# App
Revie
ws
Web Traffic
Rank
Mobile
Downloads
Social
Following
Δ % Δ % Δ %
5.0 TabTale 2010
Ramat
Hasharon
Series A $13.5M 3 4 - - 1 404k 1.8k
928.5
M
6470.
1k
-3k -1% 1.3M 23% 122 7%
5.0 ABCmouse 2010 Glendale Funded - - 4 - - 2 19k 5.7k 7.9M 51.8k 6k 43% 3.8k 8% 12 -
4.9
Duck Duck
Moose
2008
San
Francisco
Acqui-
Hired
$7M 4 4 - - 1 758k 6.1k 2M 4.4k 120k 18% 394 10% -19 -
4.9 Toca Boca 2010 Stockholm Acquired - - 4 - - 4 506k 21k
113.4
M
1502.
9k
158k 45%
193.2
k
15% -299 -1%
4.9 Allcancode 2014 Athens Seed $44.6k - 4 - - 2 884k 594 75k 415 162k 22% 21 5% 1 -
4.8 JumpStart 1991 Gardena Acquired $44.4M - 4 - - 9 79k 24 18.8M 107k 1k 1% 340 - 4 13%
4.8 PlayKids 2013 Sunnyvale Funded - - 4 - 3 3 157k 6.1k 33.8M
195.5
k
-62k -28% 8.1k 5% -119 -2%
4.8 Educ8s 2010 Sparti Unfunded - - 4 4 5 - 10M 307 10.6M 87.2k 9M 481% 6.1k 7% 33 12%
4.8 Colto 2013 Milano Seed $13.2k - 5 - - - 10M 1.6k 750 9 17M 263% 1 13% -11 -1%
4.7 Quiver 2012 Tokyo Funded - 5 4 - - - 250k 3.9k 3.1M 15.8k 46k 22% 1.3k 9% 306 9%
4.7 Skoolbo 2010 Los Angeles Seed $4M - 4 - - - 833k 2.7k 30k 895 215k 36% 36 4% -207 -7%
4.7
Marshmallow
Games
2015 Bari Seed $1.1M 3 5 - - - 2.9M 327 2k 44 -524k -15% 3 7% 12 4%
4.6 Yea Studio 2013 Seoul Seed $850k - 5 - - - 10M - 11.6M 78.5k - - 139 2% - -
4.6 Cubic Frog 2010 Barcelona Unfunded - 2 4 - 4 - 10M 1.4k 9M 44.5k 19k - 574 2% -29 -2%
4.6 Educaplanet 2014 Espana Unfunded - 2 4 - - - 239k 3k 424k 1.1k -25k -9% 82 9% 104 4%

Incubators
Tech Incubator Program for Startup (#1), Optus Innov8
(#1)
Seed RRE Ventures (#1), Crosslink Capital (#1)
Series A/B Critical Ventures (#1), Portugal Ventures (#1)
Series C+ Alpine Investors (#1), Warburg Pincus (#1)
Cirrus Group Aug - 2018
Acq by Procare Software
SchoolLeader May - 2018
Acq by Procare Software
MyChild Nov - 2016
Acq by Brightwheel
Xplor May - 2016
Acq by Nobel Learning
Procare Software Jun - 2015
Acq by TA Associates Management
Tadpoles Feb - 2015
Acq by Teaching Strategies
Kidsnote Jan - 2015
Acq by KakaoTalk
PE
Procare Software (1992, Medford)
$4.2M - Seed
WeeCare (2017, Los Angeles, $4.2M)
$1M - Seed
Tend.ly (2015, Indianapolis, $1M)
Seed
Bambinotes (2012, Santiago)
$6M - Series B
SmartCare (2009, Edgewood, $15.4M)
Seed
Child Care CRM (2009, Bedford)
Aug 2017
Procare Software and KidReports Announce Strategic
Partnership | Business Wire, Business Wire
Jan 2016
Exclusive: Vietnamese edtech app Vooy secures fresh angel
funding - DealStreetAsia, Deal Street Asia
Jan 2017
TinyApp aims to take Finnish early education practices
worldwide, GoodNewsfromFinland
Mar 2015
Childcare tech start-up Little Vista raises €700k, nine new
jobs created - ChildcareFinder.ie, ChildcareFinder.ie
Apr 2017 Alpine Investors funds Minute Menu, PE Hub
Mar 2015
Childcare tech start-up Little Vista to create nine new jobs
after investment - Start-ups, Silicon Republic
Mar 2017
In Integrates with Leading Gym Management Software,
PRWeb
Jun 2015
Brightwheel Raises $2.2M to Help You Go to Preschool |
EdSurge News, EdSurge
Jun 2018
Rainbow Child Care Center Selects HiMama Child Care
Software for Parent Engagement, PR Newswire
Jul 2017 Kangarootime Announces Seed Financing, VC News Daily
Jun 2018
Smart Care Makes First Acquisition 6 Months After Spinning
Out of Ecolab, Twin Cities Business
May 2018
tend.ly Continues Innovation by Redefining Billing Platforms
for the…, BestProductsReview
May 2018 tend.ly Raises $1M in Seed Funding, FinSMEs
Jan 2018 GP network ProCare deploys data driven web portal, Reseller
News
7
3
7
32
142
M&A/IPO
Series C+
Series A+
Funded
Companies
Covered
Funding Funnel
ChildCare Providers > Management Softwares: Market Factsheet
64
Exits
Recent InvestmentsSoftware solutions that help
childcare centers in management
and communication
SmartCare
(2009, Edgewood, $15.4M)
Brightwheel
Critical Links
(2006, Fairfield, $11.4M)
Xplor
(2016, Melbourne, $6M)
Famly
(2013, Frederiksberg, $4.7M)
Top Companies
Mom & Baby Care > Market Details > Market: Management Softwares
Market: Management Softwares
0
5
10
$0k
$10M
$20M
$30M
2014 2015 2016 2017 2018

ChildCare Providers > Management Softwares: Top Companies
Analyst’s Pick
Tend.ly (2015, Indianapolis, $1M)
SaaS-based communication tool for parents and
childcare centers and preschools
Editor's Pick. Stage: Seed
Mike Simmons, Scott McCorkle, Eric Tobias and 2
Other Investors
aimy Plus (2014, Auckland)
Childcare management software
Controltec (1993, Escondido)
Enterprise software for child care centers
Editor's Pick. Stage: Funded
SaaS Funding, Tech Coast Angels
Minute Menu Systems (1993, Dallas)
Childcare management software solution provider
Editor's Pick. Stage: Funded
Alpine Investors

66
ChildCare Providers > Management Softwares: Leaderboard
Overall
Rating
Company
Name
Foun
ded
Year
App
Rating
App
UX
Web
UX
News
Web
Traffic
Rank
Social
Follow
ing
Mobile
Downl
oads
# App
Revie
ws
Web Traffic
Rank
Mobile
Downloads
Social
Following
Δ % Δ % Δ %
5.0 Brightwheel 2014
San
Francisco
Series A $12.8M 4 4 - - 3 191k 1.6k 300k 680 22k 13% 72 12% 95 6%
5.0 Bambinotes 2012 Santiago Seed - 4 4 4 4 - 1.3M 378 11k 30 246k 25% 10 40% -3 -1%
4.9 Educa 2011 Wellington Funded - - 3 4 - - 727k 1.1k 30k 169 -340k -32% 7 4% 81 8%
4.9 Cirrus Group 2002
Rochester
Hills
Acquired - - 3 3 3 1 5.5M 101 9k 25 -801k -13% 3 9% 16 17%
4.8 Tend.ly 2015
Indianapoli
s
Seed $1M - 4 - - 2 900k 395 750 5 -392k -30% 1 25% 47 13%
4.8 Kidsnote 2012 Seoul Acquired $1.2M - 5 - - - 344k 194 3M 18.6k -142k -29% 1.1k 6% -2 -1%
4.8 eyLog 2012
Milton
Keynes
Funded - 2 4 - - - 1.3M 2.4k 30k 515 180k 16% 130 32% 8 -
4.7 Kinderlime 2012 Santa Clara Unfunded - 4 4 - - 1 563k 178 60k 319 -317k -36% 269 300% 29 18%
4.7 Famly 2013
Frederiksb
erg
Seed $4.7M - 4 - - - 561k 289 30k 110 122k 27% 28 33% -9 -3%
4.6 Storypark 2011 Wellington Unfunded - - 4 - - - 67k 817 375k 396 -6k -8% 55 16% 75 10%
4.6 Hi Mama 2013 Toronto Unfunded - - 5 - - 1 191k 5.1k 60k 2.3k -12k -5% 492 27% -1579 -24%
4.6 Kinderm8 2014 Sydney Unfunded - - 4 4 3 - 3.1M 6 4k 11 3M 116% 5 45% 4 53%
4.5
DaycareChann
el
2013 Beirut Unfunded - - 5 - - - 865k 92 9k 378 -415k -32% 40 11% 5 5%
4.5 Tadpoles 2011
Philadelphi
a
Acquired $50k - 4 - - - 36k 430 308k 616 -11k -23% 69 12% -12 -3%

Mom & Baby Care > Market Details > Market: Community
Market: Community

Market: Community

Mom & Baby Care > Market Details > Market: Storytelling
Market: Storytelling

Mom & Baby Care > Market Details > Market: Private Label
Market: Private Label

Mom & Baby Care > Market Details > Market: Marketplace
Market: Marketplace

Market: Marketplace

Mom & Baby Care > Market Details > Market: Subscription
Market: Subscription

Mom & Baby Care > Market Details > Market: On-Demand
Market: On-Demand

Mom & Baby Care > Market Details > Market: Language Learning
Market: Language Learning

#1 Top Markets of Early Stage Investors
Companies Created 20 | Funded 1 | Total Funding $7M

#1 Other Notable Markets

Public Companies
Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
91
Notable Acquisitions
Top Acquirers
Acqui-hires

Public companies
93
Performance indicators of public companies in Mom & Baby Care
IPO Date Company
Current
MCap
IPO
Mcap
Revenue P/E
Exchange
Ticker
Apr 2017
Tinybeans (2012, Bondi)
$1.8M $19.7M $1.4M ASX:TNY
Jun 2015
Windeln (2010, Munich)
$28.1M $512M $206M FRA:WDL
Oct 2014
Coccodrillo (1984, Koscian)
CDLA
Jan 2014
Care.com (2006, Waltham)
$618M $506M $162M 129.14 NYSE:CRCM
Ebebek (2001, Istanbul)
Online retailer for mother and baby product
China Parenting Network Holdings (2005, Nanjing)
Online vertically integrated parenting portal
Mom & Baby Care > Exit Outlook > Public Companies

Notable Acquisitions (1/9)
94
Notable Acquisitions in Mom & Baby Care
Mom & Baby Care > Exit Outlook > Notable Acquisitions
2018 YTD
Acquirer: Warburg Pincus
Leyou (1999, Beijing, $51.4M)
Online + offline store-based retailer of maternity
and kids products
Acquirer: Procare Software
Cirrus Group (2002, Rochester Hills)
Software for child care, day care, community
learning and education industries
Acquirer: Care.com
Trusted (2015, San Francisco, $2.1M)
Booking platform for Child Care services
Acquirer: Care.com
Galore (2014, San Francisco, $1.7M)
Online marketplace for finding activities and classes
for kids
Acquirer: TRUE
Frugi (2004, Helston)
Private label brand offering organic cotton clothes
for children
2018 YTD
Acquirer: Sandbox
Curious World (2014, Boston)
Online resources for kids
Acquirer: Procare Software
SchoolLeader (1999, Orlando)
Childcare management software for preschool and
daycare centers
Acquirer: Rapsodia
Baby cottons (1999, Miami)
Private label brand for Baby's apparel and
Babycare Products
Acquirer: RoundGlass
Baby on Board (2016, Bangalore)
Mobile-based parenting app
Acquirer: Mayborn Group (Tommee
Tippee) Deal: $29.8M
The Gro Company (2000, Exeter)
Sleep solutions for babies
2017
Acquirer: Sheroes
Baby Gogo (2015, Bangalore, $2.1M)
Mobile based app for parents to connect with
doctors for child care
Acquirer: Bump Boxes
Supplet (2013, Boston)
Subscription for Mom-to-be
Acquirer: Kinderling
Babyology (2007, Sydney)
Product-focused Editorial content for Australian
Parents
Acquirer: Yoopies
findababysitter.com (2006, London)
Online search platform for childcare professionals
Acquirer: Philips
Health & Parenting (2012, London)
Online platform that provides apps and content on
parenting

95
2017
Acquirer: NetDragon
Acquirer: Babyshop Deal: $10.2M
Lekmer (2009, Stockholm)
Online retailer of baby and kids products
Acquirer: Dentsu Aegis Network
LeapFrog (1995, Emeryville)
Educational and entertainment products for
children
Acquirer: Mom2Mom
paraBebes.com (2005, Sant Cugat, $260k)
Recommendation-based products and services site
for parents
Acquirer: GE Healthcare
Monica Healthcare (2005, Nottingham, $7.6M)
Wearable devices for fetal and maternal
management
2017
Acquirer: Carter's Deal: $140M
Skip Hop (2003, New York City, $1.6M)
Internet-first brand of multi-category baby products
Acquirer: Speakaboos
Learn With Homer (2013, Brooklyn, $3.1M)
Comprehensive literacy applications for kids
2016
Acquirer: Chadwicks
Chasing Fireflies (2006, Seattle)
Kids’ boutique clothing and costumes
Acquirer: Smartcom Deal: $1M
FiLIP (2010, New York City, $9.2M)
Waterproof location tracking device designed for
parents and children to keep in touch
Acquirer: Sittr
Kindy (2015, Sydney)
App based marketplace for booking of baby sitters
Acquirer: Brightwheel
MyChild (2011, Evanston)
Web-based service for parent-teacher
communication
Acquirer: FirstCry Deal: $54.2M
Babyoye (2010, Bangalore, $14.5M)
Online portal for baby products, pregnancy infant-
care and mother-care products

96
2016
Acquirer: Poshmark
TotSpot (2014, Mountain View, $3.3M)
Shop and sell kids clothing on iPhone
Acquirer: Sparks Marketing Corp
Big City Moms (2004, New York City)
Online Content Platform & Events Provider for
Moms
Acquirer: Disney
MakieLab (2010, London, $1.4M)
Manufacturer and online retailer of internet-
enabled 3D printed toys for kids
Acquirer: Syn. Holdings
Connehito (2012, Tokyo, $1.3M)
Develops sites for mothers and mother-to-be
Acquirer: Healthiest
21Bundles (2014, San Francisco)
Natural products for baby and mom
2016
Acquirer: Nobel Learning
Xplor (2016, Melbourne, $6M)
Childcare management solution
Acquirer: Ergobaby Deal: $73.8M
Baby Tula (2009, San Diego)
Online brand of baby carriers and slings for
mothers
Acquirer: Spin Master
Toca Boca (2010, Stockholm)
Digital apps for kids
Acquirer: K12
LTS Education Systems (2001, Birmingham)
Gamified platforms and resources for schools
Acquirer: Begin Again Toys
Sprig Toys (2007, Fort Collins, $2.3M)
Eco-Friendly Toys for kids
Acquirer: Giggle
Right Start (1985, Denver)
Retailer of baby gear
2016
Acquirer: Mattel
Sproutling (2012, San Francisco, $6.6M)
Wearable smart baby monitoring device
Acquirer: Isabella Products
StarWalkKids (2007, Arizona City)
Online content based platform for parenting
Acquirer: Care.com
Kinsights (2011, San Francisco, $805k)
Advice-sharing network for parents

97
2015
Acquirer: Schoola
Moxie Jean (2011, Arlington Heights, $1.9M)
Resale site for buying and selling kids' clothes
Acquirer: Houghton Mifflin Harcourt
MeeGenius (2009, New York City, $2.4M)
Children's digital bookstore
Acquirer: Achieve3000
Smarty Ants (2008, Redwood Shores, $1.4M)
Gamified learning platform for 4-7 age kids
Acquirer: Windeln Deal: $5.5M
Bebitus (2011, Espana)
Spanish online retailer for baby products
Acquirer: Codagami
Spinlight (2000, Champaign, $400k)
Educational app development company for kids
Acquirer: Global Fashion Group
Tricae (2011, Sao Paulo, $6.5M)
Baby and kids e-commerce portal in Brazil
2015
Acquirer: Toys Center
Bimbostore (2003, Milan)
Online retailer for baby products
Acquirer: TA Associates Management
Procare Software (1992, Medford)
Childcare management software
Acquirer: Sandbox
FamilyEducation (1996, Boston, $51M)
Content Platform for Parenting
Acquirer: Canon Europe
Lifecake (2012, London, $1.4M)
Media Recording and Sharing App
Acquirer: Windeln
Feedo.cz (2010, Praha)
Online retailer of baby products in the Czech
Republic
Acquirer: ESHOP VENTURES
Nonabox (2011, Madrid, $639k)
Subscription ecommerce for mums
2015
Acquirer: Percentil
Kirondo (2013, Berlin)
Online consignment marketplace for kids clothing
Acquirer: Parent
Notabli (2012, Burlington)
Organize and share children's moments.
Acquirer: Teaching Strategies
Tadpoles (2011, Philadelphia, $50k)
A network to involve parents with childcare
providers
Acquirer: Some Spider
Scary Mommy (2008, Baltimore, $117k)
Media portal for parenting humor and advice
Acquirer: KakaoTalk
Kidsnote (2012, Seoul, $1.2M)
Communication platform for daycare centres

98
2015
Acquirer: Honest
Alt12 Apps (2009, San Francisco, $1.3M)
Developer of mobile application for women &
maternity health
2014
Acquirer: Babyshop
Alexandalexa (2006, London, $2.3M)
Luxury Kidswear Online
Acquirer: Seedling
P.S. XO (2013, Los Angeles, $3.5M)
Party supplies e-commerce platform
Acquirer: Cartwheel Kids
Ubooly (2012, Boulder, $2.5M)
Interactive device for kids to learn and do physical
activities
Acquirer: WorldStores
Kiddicare (1974, Peterborough)
Retailer of Baby Products
Acquirer: GetIt
Mamapedia (2004, San Francisco, $4.6M)
Social platform for mothers
Acquirer: CafeMom
BabyNameWizard (2008, Berkeley)
Online baby naming platform
2014
Acquirer: Bebê Store
Baby.com.br (2010, Sao Paulo, $21.1M)
Acquirer: Care.com Deal: $31M
Citrus Lane (2011, Mountain View, $6.6M)
Subscription model for baby products
Acquirer: Goodbaby International
Holdings Deal: $143M
Evenflo (2010, Miamisburg)
Maker and Retailer of Gears
Acquirer: Bluum
Stork Stack (2012, Chicago)
Subscription service for Moms

99
2014
Acquirer: AirStrip technologies
Sense4Baby (2012, La Jolla, $4M)
Remote fetal monitoring systems for healthcare
providers
Acquirer: Ideon Media
SavvyMom Media (2005, Toronto)
Online parenting content platform
Acquirer: BookAdda
Koolskool (2010, Bangalore)
Online retail store for toys
Acquirer: Naspers Deal: $18.2M
Esky (2009, Moscow, $6M)
Online Retailer of children's goods
Acquirer: Barefoot Books
BabbaCo (2007, Chicago, $1.2M)
Monthly Activity Box for Kids
2013
Acquirer: KiwiTech
Ruckus Learning (2010, Wilton, $3.5M)
Reading application for kids
Acquirer: Riverside Company
NJoy (2011, Barcelona)
Designer and manufacturer of strollers
Acquirer: FRIEND GROUP
Green Toys (2007, Sausalito)
Manufacturer of Eco-Friendly Children's Products
Acquirer: Care.com
BigTent (2006, San Francisco, $5M)
Online and app-based local parenting community
Acquirer: JustFamily
wee-web (2008, New York City, $270k)
Social sharing site for parents
Acquirer: Campbell Soup Co
Plum Organics (2007, Emeryville)
Organic food for toddlers
2013
Acquirer: Bonnier
Bamba (2010, Stockholm)
Online horizontal retailer of products for babies
Acquirer: GreenCupboards
EcoMom (2008, Spokane, $10.7M)
Ecommerce for moms
Acquirer: Houghton Mifflin Harcourt
Tribal Nova (2004, Montreal, $2.5M)
Pre-school and kindergarten kids educational game
Acquirer: Babyoye
Hoopos (2011, Bangalore)
Online store for baby and maternity care products
Acquirer: JustFab
FabKids (2012, San Francisco, $2.6M)
Online subscription service and internet-first brand
of kids wear

100
2012
Acquirer: FabKids
Wittlebee (2012, Culver City, $2.5M)
Subscription-based kids’ clothes service
Acquirer: Popsugar
Circle of Moms (2008, San Francisco)
Online parenting social network for mothers
2011
Acquirer: The Walt Disney Company
Babble (2006, New York City, $6.3M)
Parenting Site
Acquirer: HTC Corporation Deal: $13M
Zoodles (2008, Mountain View, $2.6M)
Online games, videos, books for kids
Acquirer: Axel Springer
Netmums (2000, London)
Online parenting community website offering local
and expert information
Acquirer: Internet Brands
JustMommies (2003, El Segundo)
Online health information portal and online
community for mothers
Acquirer: News Deal: $34.4M
Kidspot (2005, Melbourne)
Online products and services directory for parents
2011
Acquirer: Evolve Media
Wholesome Baby Food (2003, Los Angeles)
Online platform that offers homemade baby food
recipes

101
2010
Acquirer: Cyberplex
SureBaby (1999, Toronto)
Online content-based parenting solution
Acquirer: Tengelmann
Babymarkt (2003, Dortmund)
Online shop for baby products
2009
Acquirer: Fairfax Media
Find a Babysitter (2005, Sydney)
Online Listing Platform for parents to find
babysitters
Acquirer: Barclays Investment Bank
Bounty (1959, Welwyn Garden City)
Online Parenting Club in the UK
Acquirer: The Walt Disney Company
Deal: $18.4M
Kaboose (2009, New York City)
Digital media platform for family activities and
parenting
Acquirer: ToysRUs
BabyUniverse (1997, Jupiter)
eCommerce and content provider for Parents
Before 2008
Acquirer: SheKnows
BabyHold.com (1999, Los Angeles)
Online site focused on parenting and baby names
Acquirer: mylifetime
MothersClick (2006, San Francisco)
Social Network for mothers
Acquirer: SheKnows
PregnancyAndBaby.com (2002, Arizona City)
Online community for mothers and mothers-to-be
Acquirer: XO Group
The Bump (2008, Phoenix)
Online community and Q&A platform for parenting
Acquirer: BabyCenter
Maya's Mom (2005, Palo Alto, $1M)
Social Network for Parents
Acquirer: SWIC
Notrefamille (1992, Paris, $1.6M)
Platform featuring content for parenting and
pregnancy

102
Before 2008
Acquirer: Excelligence
Smarterkids.com (1991, Needham, $33M)
Online retailer for Educational products
Acquirer: MKS Instruments
UpSpring (2005, Austin, $6M)
Parent/child healthcare company
Acquirer: Johnson & Johnson Deal: $10M
BabyCenter (1997, San Francisco, $10M)
Parenting Website
Acquirer: Mother
Parent (2014, Burlington)
Online content platform for parents

Most Active Acquirers
103
Mom & Baby Care > Exit Outlook > Most Active Acquirers

Acqui-hires
104
List of Acqui-hires in Mom & Baby Care
Excludes all details for Chinese companies
Date Target
Jul-17 Secondcry Acq by Elanic
Aug-16 Duck Duck Moose Acq by Khan Academy
Jun-12 Smile Family Acq by GREE
Mom & Baby Care > Exit Outlook > Acqui-hires
View all 3 Acqui-hired companies on Tracxn Platform

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
105
Details on VC & PE Investors
Seed Stage
Early Stage
Late Stage
Details on Top Ecosystem Players

Mom & Baby Care > Investors > Index of Most Active VC & PE Investors
Index of Top Investors (VC, PE) by Stage in Mom & Baby Care; Last 5 years (Sep 2013 - Aug 2018)
Index of Most Active VC & PE Investors
SEED STAGE
Omidyar Network (3 Investments)
Crosslink Capital (3 Investments)
Learn Capital (3 Investments)
Tandem Capital (3 Investments)
Right Side Capital Management (3 Investments)
RRE Ventures (2 Investments)
Collaborative Fund (2 Investments)
Kleiner Perkins (2 Investments)
Forerunner Ventures (2 Investments)
General Catalyst Partners (2 Investments)
Eniac Ventures (2 Investments)
Reach Capital (2 Investments)
Forward Partners (2 Investments)
Homebrew (2 Investments)
Chicago Ventures (2 Investments)
EARLY STAGE
Formation 8 (3 Investments)
Upfront Ventures (2 Investments)
Accel Partners (2 Investments)
FirstMark (2 Investments)
Scrum Ventures (2 Investments)
Polaris Partners (2 Investments)
Inventus Capital Partners (2 Investments)
Wamda Capital (2 Investments)
MCI Capital
GGV Capital
Qualcomm Ventures
First Round Capital
RRE Ventures
Collaborative Fund
Aspect Ventures
LATE STAGE
IDG Capital
Sequoia Capital
New Enterprise Associates
360 Capital Partners
MCI Capital
Vertex Ventures
Frees Fund
Schroder Adveq
Advance Venture Partners
Reach Capital
Gimv
Brighteye Ventures
Rakuten Capital
Health Enterprise Partners
TransLink Capital

Omidyar Network
108
Portfolio in Mom & Baby Care | Exits | Funds Link | Website | LinkedIn | Twitter
Mom & Baby Care > Investors > Omidyar Network
People
Investments
[Minicorn] Tinkergarten (2014, Northampton, $7.5M, Series A)
Children's education through outdoor activities
[Editor's Pick] Ready4K (2014, San Francisco, $2.7M, Seed)
Text messaging platform for parents
[Editor's Pick] Healofy (2015, Bangalore, $1.1M, Seed)
Mobile based peer-to-peer platform for parents and expectant moms
Mom & Baby Care Notable Portfolio
[Unicorn] Quikr (2008, Bangalore, $370M, Series H)
Online classifieds portal for multi-category products
[Soonicorn] Prosper (2005, San Francisco, $405M, Series G)
P2P Lending Marketplace
[Soonicorn] WorldRemit (2010, London, $220M, Series C)
Online remittance platform provider.
[Soonicorn] AltSchool (2013, San Francisco, $137M, Series B)
Tech-enabled chain of micro-schools focussing on Social and Emotional
Learning
[Soonicorn] PatientsLikeMe (2004, Cambridge, $127M, Series
D)
Healthcare social network for patients
[Soonicorn] DailyHunt (2007, Bangalore, $122M, Series E)
Aggregates news in Indian regional languages
[Soonicorn] Off Grid Electric (2011, Arusha, $113M, Series D)
Offers solar services for rural residences
[Soonicorn] Dr Consulta (2011, Sao Paulo, $100M, Series A)
Tech-heavy chain of medical centers
[Soonicorn] NeoGrowth (2013, Mumbai, $95.1M, Series E)
Working capital lending platform
Other Notable Portfolio
Top Exits
Recent News on Fund & Portfolio
Pierre Omidyar
Co-Founder
Pam Omidyar
Co-Founder
Geographical Spread Stage of Entry
Mar 2018
Omidyar backs parenting social network Healofy,
Indiatimes
Jan 2018
With $2.65M Seed Funding, Creator of Ready4K Aims to
Build ‘On-Demand Library for Parenting Tips’, EdSurge
Aug 2017 Tinkergarten Raises $5.4M Series A, Citybizlist
Oct 2016 Healofy Gets Accepted To FbStart Programme, Inc42
Mar 2016
Omidyar Network leads $1.6 mln seed round for
Tinkergarten - PE Hub, PE Hub
May 2015
Tinkergarten Raises $500K to Help Parents Find 'Play-
Based Learning' Classes | EdSurge News, EdSurge
None
11
2
2013 2014 2015 2016 2017 2018
Follow On New Investments
-
-
-
-
3
Undisclosed
Series C+
Series B
Series A
Seed2
1
-
-
-
US
India

Crosslink Capital
109
Mom & Baby Care > Investors > Crosslink Capital
People
Investments
[Unicorn] Casper (2014, New York City, $240M, Series C)
Online direct-to-consumer mattress brand
[Unicorn] Coupa (2006, San Mateo, $169M, Public)
Cloud spend management software
[Soonicorn] Prosper (2005, San Francisco, $405M, Series G)
P2P Lending Marketplace
[Soonicorn] Postmates (2011, San Francisco, $280M, Series E)
On Demand Delivery through Mobile App
[Soonicorn] SoloPower (2005, San Jose, $228M, Series E)
Manufactures thin-film photovoltaic cells
[Soonicorn] Personal Capital (2009, Redwood City, $217M,
Series E)
Technology-augmented human advice platform
[Soonicorn] DataStax (2010, Santa Clara, $190M, Series E)
Database Platform built on Apache Cassandra
[Soonicorn] Hired (2012, San Francisco, $133M, Series D)
Marketplace for pre-assessed candidates
[Soonicorn] Ayla Networks (2010, Sunnyvale, $124M, Series D)
A platform for hosting connected devices
[Soonicorn] RichRelevance (2006, San Francisco, $80.6M, Series
F)
Omnichannel Personalisation for Ecommerce
[Soonicorn] ProtectWise (2013, Denver, $77.4M, Series B)
Deep packet inspection & automated retrospection based threat
detection
[Minicorn] Nav (2012, San Mateo, $103M, Series C)
Business credit monitoring and financing
Top Exits
Recent News on Fund & Portfolio
Sy Kaufman
Founder
Michael Stark
Founder & Partner
Jun 2018
Outcome Health Announces Partnership with Fatherly to
Bring Parenting Advice to Point-of-Care, PR Newswire
May 2018
Digital Media Dad Brand Fatherly Adds Ryan Britt to Its
Editorial Team as Entertainment Editor, Mediawire
May 2018
Fatherly' Taps Rodgers-King As First VP, Product,
MediaPost
Apr 2018
Digital Media Dad Brand Fatherly Installs Its First VP of
Product, Mediawire
Nov 2017
Ad Age Ad Lib: Inside Fatherly, a Media Brand for
Millennial Dads (Or, Why You Can't Patent Masturbation),
adageindia.in
Nov 2017
Fatherly appoints Josh Abrams as Senior Vice President,
Sales, and Chris Boylan as VP, Technology, Talking New
Media
Oct 2017
Fatherly' Launches Podcast With iHeart Radio, Empowers
Dads 10/25/2017, MediaPost
Aug 2017
Fatherly Site Raises $4M To Expand Video, Events
08/09/2017, MediaPost
Feb 2017
Brightwheel raises $10 million to keep parents in-the-
know about their kids’ day at school, TechCrunch
EcoMom
(2008, Spokane, $10.7M)
Acq by GreenCupboards - Apr
2013
Wittlebee
(2012, Culver City, $2.5M)
Acq by FabKids - Aug 2012
3
2013 2014 2015 2016 2017 2018
-
-
-
1
4
Undisclosed
Series C+
Series B
Series A
Seed5
-
-
-
-
US

Learn Capital
110
Mom & Baby Care > Investors > Learn Capital
Investments
[Minicorn] VersaMe (2015, Palo Alto, $9.3M, Series B)
Device for mental development of infants
Mom & Baby Care Notable Portfolio
[Soonicorn] Coursera (2012, Mountain View, $210M, Series D)
Massive Open Online Courses (MOOC) provider
[Soonicorn] Udemy (2010, San Francisco, $173M, Series D)
Marketplace for online courses
[Soonicorn] AltSchool (2013, San Francisco, $137M, Series B)
Tech-enabled chain of micro-schools focussing on Social and Emotional
Learning
[Soonicorn] Varsity Tutors (2007, St. Louis, $107M, Series C)
Tutoring for test preparation
[Soonicorn] Wonder Workshop (2012, San Mateo, $78.3M,
Series C)
Dash and Dot, teaching basics of robotics to kids through play
[Soonicorn] BrightBytes (2012, San Francisco, $51.5M, Series C)
Data analytics platform for educational institutions
[Soonicorn] Schoola (2012, San Francisco, $44.5M, Series C)
A donation based crowdfunding portal for school programs
[Soonicorn] MasteryConnect (2009, Salt Lake City, $33.8M,
Series C)
K-12 cloud based student's assessment platform
[Minicorn] ClassDojo (2011, San Francisco, $31.1M, Series B)
Behaviour feedback platform used by teachers and students
[Minicorn] Teachable (2013, New York City, $12.5M, Series A)
Cloud-based course creation platform
[Minicorn] NoRedInk (2012, San Francisco, $8.2M, Series A)
Web-based learning platform to improve english vocabulary
Top Exits Recent News on Fund & Portfolio
Jun 2017
Outschool Raises $1.4 Million - NewsCenter.io,
NewsCenter
Nov 2016
VersaMe Expands Partnerships to Help All Children Reach
their Intellectual Potential, PR Newswire
Nov 2015 VersaMe Closes $2.5M Funding Round |FinSMEs, FinSMEs
Apr 2015
Educents Secures $2.9M in Seed Funding |FinSMEs,
FinSMEs
None
2
1
2013 2014 2015 2016 2017 2018
1
-
-
-
3
Undisclosed
Series C+
Series B
Series A
Seed4
-
-
-
-
US

Tandem Capital
111
Mom & Baby Care > Investors > Tandem Capital

Right Side Capital Management
112
Mom & Baby Care > Investors > Right Side Capital Management

RRE Ventures
113
Mom & Baby Care > Investors > RRE Ventures

Collaborative Fund
114
Mom & Baby Care > Investors > Collaborative Fund

Kleiner Perkins
115
Mom & Baby Care > Investors > Kleiner Perkins

Forerunner Ventures
116
Mom & Baby Care > Investors > Forerunner Ventures

General Catalyst Partners
117
Mom & Baby Care > Investors > General Catalyst Partners

Eniac Ventures
118
Mom & Baby Care > Investors > Eniac Ventures

Reach Capital
119
Mom & Baby Care > Investors > Reach Capital

Tracxn - Mom & Baby Care Startup Landscape

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