Tracxn - Field Force Automation Startup Landscape

DECEMBER 2018
FIELD FORCE AUTOMATION

Copyright © 2018, Tracxn Technologies Private Limited. All rights reserved.Feed Report – Field Force Automation - Dec 2018
Contents
Feed Summary
Investment Trends
Market Details
Exit Outlook
Investors
News
Appendix
2
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Contents
Feed Summary
Investment Trends
Market Details
Exit Outlook
Investors
News
Appendix
3
Feed Summary
Investment Trend Summary
Exit Outlook Summary
BlueBox
Summary of Key Markets
Notable Companies in the Sector
Recent News

Note: Mega Companies includes IPO’d companies, Mega Acquisitions and Unicorn. Data is taken from Tracxn Platform as on December 17, 2018.
Field Force Automation Feed Summary
4
Field Force Automation > Feed Summary
Field force automation software helps services organizations in managing their services efficiently by providing them features for detection of a field service need (through remote monitoring or
other means, inspection or a customer detecting a fault), field technician scheduling and optimization, dispatching, parts visibility to the field worker, collaborating with back-office personnel,
surveys, inspections and process support of field technician interaction.
• Inclusions: Companies that provide software to field operators using which
they can manage their field workforce, customers and sub-contractors. These
software supports a single or multiple functionalities like customer service
tracking, order management, scheduling & dispatching management, routing
optimization, work activity monitoring, vehicle dispatching, inventory
management, real-time invoice generation, back-office collaboration,
customer-workforce collaboration, customer appointment scheduling,
customer appointment reminders, project management, field data collection,
time tracking, geofencing and employee tracking.
• Exclusions: Companies that provides outsourcing services, recruitment
services, and third-party field service personnel. Companies that provide
software solutions to field operators, sales team, maintenance operators,
construction sites and other sites which are not focused on field workforce.
Companies which only focus on delivery or logistic operations such as fleet
tracking and driver monitoring.
• Excludes funding information of Chinese companies
Feed in Numbers
Overview
$2.5B
Funding
17
Mega
Companies
3522046
FundedCovered on
Tracxn
1
Unicorns
10
Soonicorns
20
Minicorns
13
IPO’d Cos
121
Late Stage Cos
29
93
Acquisitions
110
DeadPooled
-
Acquihired
Series A+ Cos
Fareye
(2013, Delhi, $13.7M)
ClickSoftware
(1996, Petah Tikva)
ServiceTitan
(2012, Glendale, $326M)
Top Companies

Investment Trend Summary
Summary of Funding Activity in Field Force Automation
5
$165M - Series D
ServiceTitan (2012, Glendale, $326M)
$40M - Series C
Parsable (2013, San Francisco, $70M)
$80M - Series B
$40M - Series C
Finalcad (2011, Gometz-la-ville, $62.9M)
$62M - Series C
$33.1M - Series B
Mapanything (2009, Charlotte, $82.9M)
$45.1M - Series C
SafetyCulture (2004, Townsville, $77.5M)
$27M - Series C
Tact (2012, Redwood City, $57M)
$42.5M - Series C
$21.5M - Series B
GoSpotCheck (2011, Denver, $47.5M)
Top Geos of InvestmentEntrepreneurial Activity Global Funding Trend
*YTD *YTD
Field Force Automation > Feed Summary > Investment Trend Summary
Seed Punakaiki Fund (#2), LaunchCapital (#2), Greylock Partners (#1)
Series A/B Point Nine Capital (#2), Accel Partners (#2), Borealis Ventures (#2)
Series C+ Kleiner Perkins (#1), Index Ventures (#1), Battery Ventures (#1)
Incubators Techstars (#7), Alchemist Accelerator (#5), Y Combinator (#5)
Other Notable
Investors
Salesforce (#6), Kima Ventures (#4), GE Ventures (#3)
Debt Investors
Lighter Capital (#3), Bay Capital Investment Partners (#2), Adams
Street Partners (#1)
Most Active InvestorsRecent Investments
200 199
221
135
92
6
2013 2014 2015 2016 2017 2018*
Y-o-Y # of Companies Founded 54 56 68 71 61 48
$1.8B
$215M
$194M
$114M
$38.7M
US
Australia
Europe
Latam
Israel
$ Funding
$165M
$251M $223M $233M
$324M
$572M
2013 2014 2015 2016 2017 2018*
$ Funding # Rounds

Summary of exit outlook in Field Force Automation
Exit Outlook Summary
66
Most Active AcquirersTop Investors in Exits
Marlin Equity
Partners
2
Servigistics (1999, Atlanta, $18M)
ViryaNet (1988, Minneapolis, $2.3M)
Skypoint Capital 1 ProntoForms (2001, Ottawa, $15.1M)
Venture Coaches 1 ProntoForms (2001, Ottawa, $15.1M)
Bain Capital
Ventures
1 Servigistics (1999, Atlanta, $18M)
Battery Ventures 1 DecisionPoint (1995, Irvine, $16.3M)
Dec 2017 Aconex Acq by Oracle for $1.2B
Mar 2016 Conject Acq by Aconex for $72.2M
Apr 2015 ClickSoftware Acq by Francisco Partners for $438M
Oct 2014 Bluebeam Acq by Nemetschek for $100M
Aug 2012 Servigistics Acq by PTC for $220M
May 2012 Spectralink Acq by Sun Capital Partners for $110M
Apr 2011 Bloodhound Acq by Verisk Analytics for $82M
Field Force Automation > Feed Summary > Exit Outlook Summary
Oracle 2 Aconex (Dec 2017, $1.2B), TOA Technologies (Jul 2014)
Visma 2 Movenium, Numeron (Feb 2016)
Bentley Systems 2 Synchro Software (Jun 2018), InspectTech (May 2012)
Industrial and
Financial
Systems (IFS)
2 WorkWave (Sep 2017), MPL Systems (Aug 2017)
Viewpoint 2
4Projects (Feb 2013), Mobile Computing Systems (Dec
2014)
Recent IPOs Top Acquisitions
Mobile Tornado Mar 2006
Instant communication services and applic…
IPO MCap: $1.6M
ViryaNet Sep 2000
Mobile workforce management solutions
IPO MCap: $172M
ClickSoftware Jun 2000
Workforce Management Solutions
IPO MCap: $175M
ComOps Jul 1999
Workforce Management Software
IPO MCap: $15.7M
Aconex Sep 2014
Provides web and mobile SaaS-based platfo…
IPO MCap: $286M
DecisionPoint May 2013
Field service and warehouse management so…
IPO MCap: -
OPTI-TIME Mar 2008
GIS and geographical optimization solutio…
IPO MCap: $18.5M
ProntoForms Nov 2007
Field Data collection
IPO MCap: $1.2M

FACTSHEET
Overview
Companies 2046
Funded 352 Series A+ 121
Funding $2.5B Last 2 yrs $901M
Most Active Investors
Seed Punakaiki Fund (2)
Series A/B Point Nine Capital (2)
Series C+ Kleiner Perkins (1)
Others Salesforce (6)
Incubators Techstars (7)
Top Cities
Bay Area 101 Cos $596M
Glendale 3 Cos $327M
Feed in Numbers
Unicorns 1 Soonicorns 10
Minicorns 20 Editor Picks 77
Acquihired - Deadpooled 110
Top Companies
Fareye (2013, Delhi, $13.7M)
ClickSoftware (1996, Petah Tikva)
Exits
IPOs 13 Aconex, ClickSoftware
Acquisitions 93 Aconex, ClickSoftware
Top Acquirers Oracle, Visma
Marketmap: Field Force Automation
MULTI-INDUSTRY
APPLICATION
DIY PLATFORM
FIELD SALES
WORKFORCE MANAGEMENT
AR-ENABLED COLLABORATION*
MULTIMODE COLLABORATION*
FIELD DATA COLLECTION
ORDER MANAGEMENT
FIELD SALES PRODUCTIVITY
VERTICAL SOLUTIONS
CONSTRUCTION
LOGISTICS
HOME SERVICES
OIL & GAS
TIME TRACKING
COLLABORATION
SCHEDULING & DISPATCH
For any Feedback and Query reach out to MyAnalyst@tracxn.com
* Upcoming Business Model
Funding data excludes Debt, Grants & Post-IPO rounds. Excludes all details for Chinese companies
Field Force Automation > Feed Summary > BlueBox
7

Key Sub Sectors in Field Force Automation Sector
Summary of Key Markets
8
Top Markets of Investment Activity
# Cos on
Platform
Last 2 Years
$ Invested # Round
Multi-Industry > Applications >
Suite 328 $63.2M 13
Home Services >
Suite 205 $309M 7
Construction >
Suite 74 $63.9M 8
Construction >
Collaboration 71 $39.6M 9
Multi-Industry > Applications > Sales >
Field sales productivity 69 $55.9M 6
Field data collection 120 $31.9M 6
Safety & Inspection 62 $59.7M 4
Multi-Industry > Applications > Workforce
Management >
Suite
301 $23.5M 5
Construction >
Time Tracking 11 $24.4M 4
Collaboration >
Multi-mode communication
31 $19.6M 5
Sub Sectors
# Cos
Tracked
#
Funded
Total
Funding
Multi-Industry
Companies that develop industry-agnostic solutions
for field service operators
1334 226 $1.7B
Home Services
Companies that provide field force automation tools
for the home service industry
355 37 $461M
Construction
Companies that provide field automation tools for
construction contractors and operators
196 61 $219M
Logistics
Companies that provide end to end field automation
solutions for the logistics and transportation...
12 2 $30.9M
Retail
solutions for the retail industry
23 6 $17.1M
Oil Gas and Energy Field Services
solutions for the Oil & Gas industry
39 7 $14.1M
Telecom Services
solutions for the telecom industry...
7 1 $5M
Field Force Automation > Feed Summary > Summary of Key Markets

List of Notable Companies in Field Force Automation
Notable Companies in the Sector
9
Note: *(Founded Year, Location, Total Funding)
Field Force Automation > Feed Summary > Notable Companies in the Sector
Public
ViryaNet
(1988, Minneapolis, $2.3M)*
OPTI-TIME
(2002, Bagneux)
ComOps
(1972, Sydney)
Simble
(2009, Sydney)
Mobile Tornado
(1999, Rosh Haayin)
ProntoForms
(2001, Ottawa, $15.1M)
DecisionPoint
(1995, Irvine, $16.3M)
GeoOp
(2009, Auckland, $10M)
Astea
(1979, Maidenhead)
Safeway Management
Group
(2004, Bronx)
Public
ServicePower
(1996, Stockport)
Acquired
Aconex
(2000, Melbourne, $85M)
ClickSoftware
(1996, Petah Tikva)
Servigistics
(1999, Atlanta, $18M)
Spectralink
(1990, Boulder)
Bluebeam
(2002, Pasadena)
Unicorns
Spring Mobile Solutions
(2001, Sao Paulo, $114M)

List of Notable Companies by Market in Field Force Automation
Notable Companies by Market (1/3)
11
Field Force Automation > Feed Summary > Notable Companies by Market
Multi-Industry
Applications
Spring Mobile Solutions (2001, Sao Paulo,
$114M)
Field Sales Management solutions
Unicorn. Stage: Series D
Sapphire Ventures, New Enterprise Associates,
Goldman Sachs and 6 Other Investors
Aconex (2000, Melbourne, $85M)
Provides web and mobile SaaS-based platform for
Project information and Process management.
Stage: Acquired
Francisco Partners, CAV Investment Group, Denali
Venture Partners
AI powered assistant for CRM software
Soonicorn. Stage: Series C
Comcast Ventures, Salesforce, Accel Partners and 8
Other Investors
Applications
Upskill (2010, Herndon, $46.2M)
Enterprise software platform for industrial
wearable smart devices
Soonicorn. Stage: Series B
Accenture, Cisco Investments, Boeing and 14 Other
Investors
FieldAware (2009, Dublin, $39.7M)
Field Service Management Software
OysterCapital, Atlantic Bridge Capital, Summit
Bridge Capital and 5 Other Investors
Atheer (2011, Mountain View, $36.8M)
Provides 3D Augmented Reality platform for
enterprises
Streamlineventures, Signature Capital, Rona
Holdings and 13 Other Investors
Applications
Zinc (2013, San Francisco, $31.5M)
Secure and ephemeral mobile messaging for field
workforce
GE Ventures, Hearst, Emergence Capital and 1
Other Investors
Service lifecycle management suite
Stage: Acquired
Bain Capital Ventures, Cordova Ventures,
Symphony Technology Group and 5 Other Investors
DecisionPoint (1995, Irvine, $16.3M)
Field service and warehouse management solution
Stage: Public
Sigma Capital Partners, Battery Ventures
ProntoForms (2001, Ottawa, $15.1M)
Stage: Public
Beacon Securities, Global Maxfin Capital, Wesley
Clover and 4 Other Investors

12
Multi-Industry
Applications
GeoOp (2009, Auckland, $10M)
Cloud based field job management system
Stage: Public
ViryaNet (1988, Minneapolis, $2.3M)
Stage: Acquired
Jerusalem Venture Partners, Marlin Equity
Partners, Infinity Group
Soonicorn. Stage: Acquired
Genesis Partners, F2 Capital
Mobile Tornado (1999, Rosh Haayin)
Instant communication services and applications
Stage: Public
Simble (2009, Sydney)
IoT enable field data collection and other mobility
tools
Stage: Public
Applications
Astea (1979, Maidenhead)
Service Lifecycle Management software
Stage: Public
Saints Capital
ComOps (1972, Sydney)
Stage: Public
Perle Ventures, Albion Capital
OPTI-TIME (2002, Bagneux)
GIS and geographical optimization solutions
Stage: Acquired
Safeway Management Group (2004, Bronx)
Provides safety and compliance software solution
Stage: Public
ServicePower (1996, Stockport)
Mobile Field Management Software
Stage: Acquired
Applications
Spectralink (1990, Boulder)
Voice, text collaboration tools for mobile workers
Stage: Acquired
Horizon Ventures

13
Construction
Suite
Mobile-first quality management for construction
projects
Draper Esprit, Aster Capital, CapHorn Invest and 1
Other Investors
Collaboration
Bluebeam (2002, Pasadena)
PDF creation, markup, editing and collaboration
solutions for AEC industry
Stage: Acquired
Juvo Capital, Tech Coast Angels
Home Services
Suite
Mobile workforce management for services
Soonicorn. Stage: Series D
Index Ventures, Dragoneer Investment Group, T.
Rowe Price and 6 Other Investors
Corrigo (1999, Tualatin, $44.2M)
Mobile SaaS-based applications for Field Services
Amicus Capital, Sierra Ventures, Rustic Canyon
Partners and 6 Other Investors
simPRO (2002, Broomfield, $29.8M)
Cloud based job management tools for trade
contractors
Level Equity

Recent News in Field Force Automation Sector
Recent News
14
Dec 2018 GE's digital unit to sell majority stake in ServiceMax, Reuters
Dec 2018
West-Com Novus Connect Achieves Certified Integration with
Spectralink Versity Smartphone, BioSpace
Dec 2018 CG/LA & HCSS Forms Global Partnership, Citybizlist
Dec 2018
Device Magic Named Company of the Year in the CIO Applications'
"Top 25 Field Service Solution Providers 2018", PRWeb
Dec 2018
Spectralink Awarded a 2018 Excellence Award by INTERNET
TELEPHONY Magazine, PR Newswire
Dec 2018
Simble Expands Partnership with Carbon Trade Exchange to Offer
Internet-of-Things Energy Platform to UK Businesses, Business Wire
Dec 2018
France’s FINALCAD fetches $40 million in new funding round,
investsize.com
Dec 2018
FieldEZ Named Global FrontRunner for Field Service Management
Software, PR Newswire
Dec 2018
Formstack Acquires QuickTapSurvey To Grow Data Capture
Platform With Offline, Mobile Capabilities, Demand Gen Report
Dec 2018
Temenos acquires US-headquartered SaaS vendor Avoka to
strengthen its leading Digital Front Office banking product, Fintech
Finance
Dec 2018 Ascentis bags Cincinnati Time Systems, Enterprise Times
Dec 2018
Fieldbit Releases Next Generation of Augmented Reality for
Technical Services, PR Newswire
Dec 2018
NJBIZ Recognizes WorkWave as One of New Jersey's Top
Businesses, PR Newswire
Key Recent News Key Recent News
Dec 2018
Crunchfish in partnership with a global AR solution provider for
customer field tests, Financial IT
Dec 2018 Breville Expands Global Relationship with StayinFront, Citybizlist
Dec 2018
Smart Energy Water and Zpryme to Host Inaugural WE3 Summit in
Palo Alto, PRWeb
Dec 2018
IDfy and Beatroute Innovations partner to digitize on-ground KYC,
Indiatimes
Dec 2018
ServicePower Named A Leader in Field Service Management in
Frost & Sullivan’s 2018 Best Practices Report, PRWeb
Dec 2018 Carlson Software Releases Carlson iCAD 2019, GeoConnexion
Dec 2018
Avoka Announces That It Has Joined the Symitar Vendor Integration
Program, PRWeb
Dec 2018
Global Field Service Management Software Market 2018 – Oracle,
Astea International, ClickSoftware, IFS, ServiceMax (GE Digital),
OverIT, Praxedo, truthweek.com
Dec 2018
Global VR Smartglasses Market Insights 2015-2025: Atheer Labs,
Avegant, FlexEl, LLC, Imprint Energy, Inc, Jenax, Talk Daily News
Dec 2018 MapAnything Acquires TerrAlign, Citybizlist
Dec 2018
FarEye Mentioned By Gartner In The Market Guide for Real-Time
Visibility Providers, Startups Journey
Dec 2018
Triax Technologies Predicts 2019 as the Year of Broad Digital
Disruption in Construction Industry, Citybizlist
Field Force Automation > Feed Summary > Recent News

Contents
Feed Summary
Investment Trends
Market Details
Exit Outlook
Investors
News
Appendix
15
Funding Trends
Median Deal Size and Trend
New Entrants in Funding Club
Distribution of companies by Funding Range
Funding Funnel of the Sector
Top Investments and Investors
Investors in Unicorn club

Some more Sector Reports you might want to check out
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Banking Tech
Nov 2018
Loyalty Software
Nov 2018
ERP
Nov 2018

Investments ($M) and number of rounds in Field Force Automation; 2011-2018
Global Funding Trends (1/2)
17
Note: Funding excludes Grant, Debt and Post IPO rounds. Excludes all details for Chinese companies
Field Force Automation > Investment Trends > Global Funding Trends
#Rounds
$Funding
3 Year CAGR
6 Year CAGR 3% # of Rounds44% $ Funding
28% # of Rounds
9% $ Funding
$36M
$61M
$165M
$251M
$223M $233M
$324M
$572M
0
10
20
30
40
50
60
70
80
$0k
$100M
$200M
$300M
$400M
$500M
$600M
$700M
2011 2012 2013 2014 2015 2016 2017 2018*
$ Funding # Rounds

8 14 36 27 38 42 29 16
3
2 12
25
27 26
29
24
3 3 6 4 3
3
3 8
2011 2012 2013 2014 2015 2016 2017 2018 YTD
Seed Early Stage Late Stage
14
48
Total # of Rounds
$2M
$7M $13M $12M $22M $18M $24M $10M
$1M
$4M
$67M
$131M $119M $200M
$271M
$132M
$33M $50M $86M $108M $82M $16M $29M $431M
2011 2012 2013 2014 2015 2016 2017 2018 YTD
Seed Early Stage Late Stage
18
Note: Mega Rounds = rounds with size > $20M. Funding excludes Grant, Debt and Post IPO rounds. Excludes all details for Chinese companies
Stage-wise Number of RoundsStage-wise $ Invested
New Entrants in Funded Club
Global Funding Trends (2/2)
Investments ($M) and number of rounds in Field Force Automation; 2011-2018
Field Force Automation > Investment Trends > Global Funding Trends
20
37
29
33
38
22
15
194
$0.5M
$1.5M
$0.0M
$0.5M
$1.0M
$1.5M
$2.0M
$2.5M
0
50
100
150
200
250
2012 2013 2014 2015 2016 2017 2018 YTD Total
Entrants in Funding Club Avg. Ticket Size
$0.5M $1.8M $2M $1.3M $1.7M $1.9M $1.5M $1.5M
$0K
$27M
$66M
$121M
$82M $93M
$135M
$422M
0
1
2
3
4
5
6
7
8
0
50000000
100000000
150000000
200000000
250000000
300000000
350000000
400000000
450000000
2011 2012 2013 2014 2015 2016 2017 2018 YTD
$ Funding # of Rounds
Mega Rounds
- 1 1 3 1 4 3 7
$36M
$572M
Total $ Invested

Field Force Automation > Investment Trends > Funding Trends by Geography
Investments ($M) and number of rounds in Field Force Automation
Funding Trends by Geography
Funding Trends by Geography Top Cities of Funding
City $ Funding # Rounds
Bay Area 596M 74
Glendale 327M 6
Sao Paulo 114M 8
Bothell 109M 6
Beachwood 96.2M 3
Melbourne 85.8M 4
New York City 84.2M 14
Charlotte 82.9M 3
Townsville 77.5M 5
Gometz-la-ville 62.9M 3
Total Funding
158
29
79
15
6
35
18
7
# Rounds
$1.8B
$215M
$194M
$114M
$38.7M
$32.4M
$28.7M
$10M
US
Australia
Europe
Latam
Israel
India
Canada
New
Zealand
Note: Excludes funding information of China companies

Trend of Average Deal Size ($M)
$0.3
$0.6 $0.5
$0.7 $0.8 $0.8
$1.2
2011 2012 2013 2014 2015 2016 2017
$0.0
$1.9
$4.6 $5.1
$4.1 $4.2
$5.3
$1.2 $0.0
$15.5
$11.2 $12.0
$15.0
$23.3
$11.0 $16.7 $21.5 $26.9
$82.0
$5.2 $9.8
Field Force Automation > Investment Trends > Median Deal Size and Trend
Median and Average Deal Size in $M (per Stage) in Field Force Automation; 2011-2017
Median Deal Size and Trend
Note: Excludes funding information of Chinese companies. *Graph not to scale
Median Deal Size and Range
$3.2K* $5M
$184K $18M
$75 $80M
$1.7M $165M
$14M
$13.5M
$3.5M
$500K
Series C+
Series B
Series A
Seed
Stage

Note: 170 companies with undisclosed funding amount are not included
21
<$1M
$1-10M
$10-50M
$50-100M
$100M+
Funding Range
52
84
39
7
4
No. of Companies
Field Force Automation > Investment Trends > Distribution of companies by Funding Range
No. of companies by funding range in Field Force Automation; as of Dec 2018
Distribution of companies by Funding Range
$19M
$301M
$897M
$531M
$750M
$ Investment

Stage No. of Companies
Funding
Funnel
100%
17%
6%
2%
1%
22
Note: Numbers in the brackets show the count of companies
Time to raise
next round
29
45
121
352
2046
Series C+
Series B
Series A
Funded
Founded
Next
Round
100M+
Valuation
Exits
Acqui-
Hired
Dead
Pooled
Others
17% 1%
(26)
1%
(18)
- 5%
(108)
78%
(1586)
34% 7%
(23)
4%
(15)
- 3%
(11)
63%
(220)
37% 13%
(16)
6%
(7)
- 2%
(3)
60%
(73)
64% 31%
(14)
11%
(5)
- 2%
(1)
33%
(15)
- 38%
(11)
17%
(5)
- - 31%
(9)
Field Force Automation > Investment Trends > Funding Funnel
Number of companies progressing to subsequent funding stages in Field Force Automation
Funding Funnel
20 Months
19 Months
21 Months
Investment backedBootstrapped
10
1
48
10
Soonicorns
Unicorns
Acquisitions
IPOs

Note: Seed Stage (Seed, Angel), Early Stage (Series A, Series B), Late Stage (Series C+, PE)
Field Force Automation > Investment Trends > Notable Investments in last 24 months
Major funding rounds by Stage in Field Force Automation; Dec 2016-Dec 2018
Notable Investments in last 24 months (1/3)
LATE STAGE
$165M - Series D Nov 2018
Rowe Price, Battery Ventures, Bessemer Venture
Partners, Iconiq Capital
$62M - Series C Mar 2018
Battery Ventures, Bessemer Venture Partners,
Iconiq Capital, HIVE Ventures
$45.1M - Series C May 2018
SafetyCulture (2004, Townsville, $77.5M)
Mobile Audit solution for workplace safety
management
Blackbird Ventures, Index Ventures, Morpheus
Ventures, Tiger Global Management, Scott Farquhar
LATE STAGE
$42.5M - Series C Nov 2018
Data mapping and geo analytics software provider
GM Ventures, Salesforce, Greycroft Partners, Harbert
Management, David Stern, Andrew Leto, Nelstone
Ventures
$40M - Series C May 2018
Collaboration app for industrial teams
Future Fund, Lightspeed Venture Partners, Airbus
Ventures, Saudi Aramco, B37 Ventures
$40M - Series C Dec 2018
projects
Draper Esprit
$27M - Series C Jun 2018
AI powered assistant for CRM software
Comcast Ventures, Salesforce, Accel Partners, M12,
Redpoint Ventures, Upfront Ventures, Alexa Fund
LATE STAGE
$12.3M - Series C Oct 2017
Atheer (2011, Mountain View, $36.8M)
Provides 3D Augmented Reality platform for
enterprises
$11M - Series C Apr 2017
Zinc (2013, San Francisco, $31.5M)
Secure and ephemeral mobile messaging for field
workforce
GE Ventures, Hearst, Emergence Capital, Charles
River Ventures
$9.6M - Series C Feb 2018
Fareye (2013, Delhi, $13.7M)
Web-based last mile and first mile delivery
management software.
Deutsche Post DHL Group

EARLY STAGE
$80M - Series B Mar 2017
Iconiq Capital
$33.1M - Series B Feb 2017
Data mapping and geo analytics software provider
Columbus Nova, ServiceNow, Greycroft Partners,
Harbert Management, Salesforce
$21.5M - Series B Nov 2017
GoSpotCheck (2011, Denver, $47.5M)
Mobile data collection
Insight Venture Partners, Point Nine Capital
$17.2M - Series B Mar 2018
Enterprise software platform for industrial wearable
smart devices
Accenture, Cisco Investments, Boeing, GE Ventures,
New Enterprise Associates
EARLY STAGE
$12M - Series B Jan 2018
Bringg (2013, Tel Aviv, $29.5M)
Customer centric delivery management software
Salesforce, Dr. Shmuel Harlap, Eyal Ofer
$10.8M - Series A Mar 2018
Happy Inspector (2011, San Francisco, $21.7M)
Mobile inspection platform for property managers
Alium Capital Management, PieLAB, Larsen
Ventures, Sandalphon Capital, Tempus Partners
$10M - Series B Mar 2017
Customer centric delivery management software
Aleph Venture Capital, Coca-Cola, Pereg Ventures
$10M - Series A Jul 2018
Inspectorio (2015, Minneapolis, $13.7M)
Form-based inspection software
Techstars, Ecolab, Target, Matchstick Ventures
EARLY STAGE
$9.5M - Series A Nov 2017
Smartvid.io (2015, Cambridge, $12.9M)
Platform for video collaboration in construction
industry
Borealis Ventures, Castor Ventures, Launchpad
Venture Group, Stage 1 Ventures, Converge
$4.5M - Series A Dec 2017
XOi Technologies (2013, Nashville, $4.5M)
Machine learning enabled field service
communication platform
Vocap Investment Partners, Nashville Capital
Network
$3.7M - Series A Jan 2017
Inspectorio (2015, Minneapolis, $13.7M)
Target
$3.5M - Series B Aug 2017
OysterCapital

EARLY STAGE
$1.2M - Series A Apr 2017
Mobenzi (2007, Cape Town, $1.2M)
Field force management software
Vumela Enterprise Development Fund
Series B Apr 2017
Enterprise software platform for industrial wearable
smart devices
Boeing, GE Ventures, New Enterprise Associates,
SineWave Ventures
Series A Jun 2017
Smartvid.io (2015, Cambridge, $12.9M)
Platform for video collaboration in construction
industry
Pritzker Group
SEED STAGE
Seed Jan 2017
Percolata (2012, Palo Alto, $5M)
Workforce Management Solutions for Retail
Temp Holdings
Seed Sep 2018
Repzo (2015, Dubai)
Application for tracking & managing field sales
personnel
Jabbar
Seed Mar 2018
Vahan (2016, Bangalore)
AI-enabled chat-based virtual assistant for field sales
teams
RMKB Ventures, Spike Ventures, Gokul Rajaram,
Mekin Maheshwari, Vir Kashyap, Sanjeev Agrawal

Most Active Investors (VC, PE) by Stage in Field Force Automation; Last 5 years (Dec 2013-Dec 2018)
Most Active VC & PE Investors
26
Field Force Automation > Investment Trends > Most Active VC & PE Investors
SEED STAGE
Punakaiki Fund (2 Investments)
Conqa, Hayload
1
LaunchCapital (2 Investments)
Dispatch, Repsly
2
Sequoia Capital
Crew
3
Greylock Partners
Crew
4
Center for Innovative Technology
ADR Software
5
GrandBanks Capital
Dispatch
6
Andreessen Horowitz
Percolata
7
GV
Percolata
8
Harrison Metal
Crew
9
Eniac Ventures
Raken
10
EARLY STAGE
Point Nine Capital(2 Investments)
GoSpotCheck, Happy Inspector
1
Accel Partners (2 Investments)
Tact, Zinier
2
Borealis Ventures(2 Investments)
FieldLens, Smartvid.io
3
CapHorn Invest(2 Investments)
Finalcad, SimpliField
4
Emergence Capital
Handshake
5
Upskill
6
Blackbird Ventures
Skedulo
7
IvyCap Ventures
FieldEZ
8
OpenView
FieldLens
9
Trinity Ventures
Fieldwire
10
LATE STAGE
Kleiner Perkins
ServiceMax
1
Index Ventures
ServiceTitan
2
Battery Ventures
ServiceTitan
3
Sozo Ventures
ServiceMax
4
Meritech Capital Partners
ServiceMax
5
Questmark Partners
ServiceMax
6
Cloud Apps Capital Partners
ServiceMax
7
Tiger Global Management
SafetyCulture
8
Comcast Ventures
Tact
9
Draper Esprit
Finalcad
10

Field Force Automation > Investment Trends > Most Active Ecosystem Investors
Top Ecosystem Investors in Field Force Automation; Last 5 years (Dec 2013-Dec 2018)
Most Active Ecosystem Investors
INCUBATOR/ACCELERATOR
Techstars(7 Investments)
Inspectorio, Pillar Technologies, Super Dispatch
1
Y Combinator(5 Investments)
Fibo, Smartsite Safety, Yardbook
2
Alchemist Accelerator(5 Investments)
Tylr Mobile, Badger Maps, Arrivy
3
Plug and Play Tech Center(4 Investments)
Percolata, KeyReply, Routezilla
4
500 Startups(3 Investments)
GoSpotCheck, Pair, iControl
5
Ben Franklin Technology Partners(2
Investments)
Grassroots Unwired, Livegenic
6
Acceleprise(2 Investments)
onTarget, HiHoMobile
7
Startupbootcamp(2 Investments)
Optiyol Decision Analytics, Daanuu
8
Start-Up Chile(2 Investments)
NearWay, DataScope
9
Villgro Innovations Foundation(2
Investments)
Artoo, Vahan
10
OTHER NOTABLE INVESTORS
Salesforce(6 Investments)
Mapanything, Tact, Upskill
1
Kima Ventures(4 Investments)
Dispatch, SimpliField, BulldozAIR
2
GE Ventures(3 Investments)
ServiceMax, Upskill, Zinc
3
Wayra(3 Investments)
BaseStone, Venzeo, FieldWy
4
Launchpad Venture Group(2 Investments)
Smartvid.io, Repsly
5
StartX(2 Investments)
Vital Enterprises, Zinier
6
Level Equity(2 Investments)
simPRO, Movista
7
Autodesk(2 Investments)
Rhumbix, eSUB
8
Moonshots Capital(2 Investments)
Upskill, Shelvspace
9
Iconiq Capital
ServiceTitan
10
DEBT INVESTORS
Lighter Capital(3 Investments)
Mapanything, Badger Maps, Spotio
1
Bay Capital Investment Partners(2
Investments)
WorldAPP, Intac International
2
Harbert Management
Mapanything
3
Adams Street Partners
ServiceMax
4
Silicon Valley Bank
FieldAware
5
Finance Birmingham
eTech
6

Field Force Automation > Investment Trends > Investors in Unicorn club
Investors in Unicorn Club (1/2)

Field Force Automation > Investment Trends > Investors in Unicorn club
Investors in Unicorn Club (2/2)

Field Force Automation > Investment Trends > Unicorn Investors in the Sector
Unicorn Investors in the Sector

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
31
BlueBox
Key Sub Sectors
Detailed Sector Taxonomy
Top Markets of Investment Activity
Top Markets of Early Stage Investors
Other Notable Markets
Market Deep Dive

Some more Sector Reports you might want to check out
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Nov 2018
ERP
Nov 2018
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Nov 2018

FACTSHEET
Marketmap: Field Force Automation
33
Field Force Automation > Market Details > BlueBox

Key Sub Sectors
34
Key Sub Sectors in Field Force Automation
Market Top Companies
# Cos
Tracked
#
Funded
Total
Funding
Multi-Industry
Companies that develop industry-agnostic solutions for field service operators
ServiceMax (2007, Pleasanton, Acquired)
Spring Mobile Solutions (2001, Sao Paulo,
$114M)
1334 226 $1.7B
Home Services
Companies that provide field force automation tools for the home service industry
Corrigo (1999, Tualatin, Acquired)
355 37 $461M
Construction
Companies that provide field automation tools for construction contractors and operators
FieldLens (2011, New York City, Acquired)
196 61 $219M
Logistics
Companies that provide end to end field automation solutions for the logistics and
transportation industry
Super Dispatch (2013, Kansas, $1.4M)
12 2 $30.9M
Retail
Companies that provide end to end field automation solutions for the retail industry
Movista (2010, Bentonville, $12.7M)
SimpliField (2013, Paris, $4.4M)
23 6 $17.1M
Oil Gas and Energy Field Services
Companies that provide end to end field automation solutions for the Oil & Gas industry
Fielding Systems (2009, Tampa, Acquired)
irth Solutions (1985, Columbus, $6.9M)
39 7 $14.1M
Telecom Services
Companies that provide end to end field automation solutions for the telecom industry
Teramatrix (2009, Jaipur, Acquired)
Percolata (2012, Palo Alto, $5M)
7 1 $5M
Healthcare Industry
Companies that provides end to end field automation solutions for the healthcare &
pharmaceutical industry
OpenTempo (2013, Williston, $3.5M)
Pharmatask (2012, Chennai)
21 1 $3.5M
Manufacturing Industries
Companies that provide end to end field automation solutions for the manufacturing industry
JobOps (1998, Saint Paul, Acquired)
FactoryFix (2014, Chicago, $1M)
13 3 $1.8M
Financial Services
Companies that provide end to end field automation solutions for the financial services
industry
Artoo (2010, Bangalore, $550k)
IPS PODs (2011, Shoreline, $400k)
6 3 $1.3M
Field Force Automation > Market Details > Key Sub Sectors

Detailed Sector Taxonomy (1/4)
35
Field Force Automation > Market Details > Detailed Sector Taxonomy

36

37

38

Rank Market
Last 2 Years
$ Invested # Round Top Funded Company
1
(-1)
Multi-Industry > Applications > Suite
Companies that develop E2E field service management solution for businesses to manage their field
workforce
(Companies covered 328 | Funded 60 | Total Funding $812M)
$63.2M
(-$54.8M)
13
(-3)
Parsable
(2013, San Francisco, $70M)
2
(+1)
Home Services > Suite
Companies that provide end to end service management tools for the home servicing industry
$309M
(+$250M)
7
(-3)
ServiceTitan
(2012, Glendale, $326M)
3
(+1)
Construction > Suite
Companies that develop field workforce tracking and management applications for construction
operators
$63.9M
(+$41.8M)
8
(-1)
Finalcad
(2011, Gometz-la-ville, $62.9M)
4
(+1)
Construction > Collaboration
Companies that provide a collaboration and communication platform for the construction industry
(Companies covered 71 | Funded 23 | Total Funding $60.8M)
$39.6M
(+$24.7M)
9
(-)
RedEye Apps
(2012, Brisbane, $14.4M)
5
(-2)
Multi-Industry > Applications > Sales > Field sales productivity
Companies that develop productivity tools which help field sales representatives to collaborate &
communicate while on the field
$55.9M
(+$28.1M)
6
(-8)
Tact
(2012, Redwood City, $57M)
6
(-)
Multi-Industry > Applications > Field data collection
Companies that provide data capturing solution for the field workforce
$31.9M
(+$7.9M)
6
(-)
GoSpotCheck
(2011, Denver, $47.5M)
7
(-)
Multi-Industry > Applications > Safety & Inspection
Companies that develop safety & inspection management tools for the field workforce
$59.7M
(+$30.6M)
4
(-)
SafetyCulture
(2004, Townsville, $77.5M)
39
Note: The numbers in the bracket represent the change in a 2 year period.
Top Markets of Investment Activity (1/2)
Top Markets by Funding in Field Force Automation in last 2 years (December 2016 - November 2018)
Field Force Automation > Market Details > Top Markets of Investment Activity

Top Markets of Investment Activity (2/2)
Field Force Automation > Market Details > Top Markets of Investment Activity

Rank Market # Investments Key Investments
1
Multi-Industry > Applications > Suite
Companies that develop E2E field service management solution for businesses to manage their field
workforce
(Companies created 328 | Funded 60 | Total Funding $812M )
1 Zinier (2014, Palo Alto)
Note: Investors considered - Sequoia Capital, Accel Partners, Andreessen Horowitz, NEA, Greylock Partners, General Catalyst Partners, Benchmark Capital, KPCB, Khosla Ventures, Redpoint Ventures, Founders Fund, SV Angel, Index Ventures, Bessemer
Venture Partners, Lightspeed Venture Partners, Venrock, Draper Fisher Jurvetson, Institutional Venture Partners, Intel Capital, Battery Ventures
41
Top Markets of Early Stage Investors
Top Markets where Early Stage Investors are investing in last 2 years (December 2016 - November 2018)
Field Force Automation > Market Details > Top Markets of Early Stage Investors

Incubators German Accelerator (#1)
Seed LaunchCapital (#2), Kima Ventures (#1)
Series A/B Salesforce (#2), Intel Capital (#1)
Series C+ Kleiner Perkins (#1), New Enterprise Associates (#1)
ServiceMax Dec - 2018
Acq by Silver Lake
FLS Sep - 2018
Acq by Deutsche Beteiligungs AG and
Management
Evatic Jan - 2018
Acq by Viking Venture
Aconex Sep - 2014
IPO'd on ASX
WorkWave Sep - 2017
Acq by Industrial and Financial Systems
(IFS)
MPL Systems Aug - 2017
Acq by Industrial and Financial Systems
(IFS)
Series A
Dispatch (2013, Boston, $15.1M)
$40M - Series C
$514k - Seed
Blue Dolph (2012, Delhi, $1.6M)
Series A
Zinier (2014, Palo Alto)
$184k - Series A
FieldEZ (2011, Bangalore, $3.3M)
Series A
FieldBuddy (2012, Amsterdam)
Dec 2018 GE's digital unit to sell majority stake in ServiceMax, Reuters
Dec 2018
FieldEZ Named Global FrontRunner for Field Service
Management Software, PR Newswire
Dec 2018
ServicePower Named A Leader in Field Service Management
in Frost & Sullivan’s 2018 Best Practices Report, PRWeb
Nov 2018
Warwick technology firm expands as UK and overseas client
base grows - Midlands Business News, Midlands Business News
Nov 2018
Fieldpoint Offers Customers Advanced Mapping Capabilities,
Real-Time Location Services and Efficient Route Planning,
Newswire
Nov 2018
AR Hardware Not Ready for Primetime in Industrial Field
Service, Study Finds, AIThority
Nov 2018 Astea reports Q3 results, Seeking Alpha
Nov 2018
Goodman Selects ServicePower to Expand the Current Field-
Service…, BestProductsReview
Oct 2018
Electra Selects Predix ServiceMax to Support Its Service
Community, Driving Customer Satisfaction and Growth,
Business Wire
Jul 2018
WorkWave Honored as Winner of 13th Annual 2018 IT
World Awards, Citybizlist
Jul 2018
Autodesk acquires Assemble Systems to build up its
construction tech vertical, TechCrunch
Jun 2018
Global Construction Project Management Software Market
2018 – Sage , Co-construct , Jiansoft, Aconex Ltd , Procore,
Talk Daily News
Jun 2018
Ohio’s Mezu raises $10 million to let you send and receive
money privately, VentureBeat
News
23
15
31
60
328
M&A/IPO
Series C+
Series A+
Funded
Companies
Covered
Funding Funnel
Multi-Industry > Applications > Suite: Market Factsheet
42
Exits
Recent InvestmentsCompanies that develop E2E field
service management solution for
businesses to manage their field
workforce
Aconex
(2000, Melbourne, $85M)
DecisionPoint
(1995, Irvine, $16.3M)
ServiceMax
(2007, Pleasanton, $202M)
Dexterra
(2000, Bothell, $109M)
TOA Technologies
(2003, Beachwood, $96.2M)
Top Companies
#1 Top Markets of Investment Activity
Field Force Automation > Market Details > Market: Suite
Companies Created 328 | Funded 60 | Total Funding $812M
0
2
4
6
8
10
$0k
$20M
$40M
$60M
$80M
$100M
$120M
$140M
$160M
2014 2015 2016 2017 2018
YoY Funding Rounds
YoY Funding and Rounds
Market: Suite

Multi-Industry > Applications > Suite: Top Companies
Market: Suite
Analyst’s Pick
Collaboration app for industrial teams
Minicorn. Stage: Series C
Future Fund, Lightspeed Venture Partners, Airbus
Ventures and 11 Other Investors
OysterCapital, Atlantic Bridge Capital, Summit
Bridge Capital and 5 Other Investors
FieldGO (2004, Pasadena, $3.2M)
Field force automation suite
Editor's Pick. Stage: Seed
Thundering Herd
Mobenzi (2007, Cape Town, $1.2M)
Field force management software
Minicorn. Stage: Series A
Vumela Enterprise Development Fund
Abaqus (2007, Palo Alto)
Mobile workforce automation and logistic
management
Editor's Pick. Stage: Unfunded
Analyst’s Pick
Praxedo (2005, Paris)
Cloud based field service management software
RFgen (1983, El Dorado Hills)
Mobile data collection and supply chain automation
tools
ThinkRoot Technologies (2015, Bangalore)
Mobile first field force automation solution

Note: Overall Rating is a combination of Funding and Team rating, along with Execution, Size and Growth metrics
44
Multi-Industry > Applications > Suite: Leaderboard
Better than Market Average
Market: Suite
Overall
Rating
Company
Name
Year Location Stage
Funding
($M)
Funding
Rounds
Team
Rating
Execution Quality Size Metrics 6M Growth Metrics
App
Rating
App UI
Web
UI
Social
Followers
Mobile
Downloads
Mobile
Reviews
News
Mentions
Mobile
Reviews
Social
Followers
Δ % Δ %
5.0 Aconex 2000 Melbourne Acquired $85M 3 - 4 - - 2.5k 61k 303 19 24 9% 90 4%
4.8 ServiceMax 2007 Pleasanton Acquired $202M 5 - 3 - - 5.8k 25k 101 19 21 26% 4 -
4.4 Coresystems 2002 Windisch Series B $26.2M 2 - 3 - - 2.7k 8k 151 5 25 20% 28 1%
4.3 Innovapptive 2012 Houston Seed $3.6M 2 3 5 - - 2.5k 5k 20 2 6 43% 137 6%
4.3 Parsable 2013
San
Francisco
Series C $70M 3 - 5 - - 383 3k 24 9 1 4% 39 11%
4.2
ServiceBenc
h
1995 Fairfax Series D $7.3M 1 - 3 - - 210 30k 116 3 41 55% 7 3%
4.2 Repsly 2010 Boston Seed $4.8M 4 - 4 - - 4 60k 372 4 81 28% - -
4.0 FieldAware 2009 Dublin Series B $39.7M 3 - 3 - 4 2.7k 31k 152 6 20 15% -87 -3%
3.9 Blue Dolph 2012 Delhi Seed $1.6M 2 - 4 - - 33 11k 276 1 - - 1 3%
3.8 Movilizer 2006 Mexico City Acquired - 1 - 4 - - 640 21k 101 - 12 13% 6 1%
3.7 Dispatch 2013 Boston Series A $15.1M 3 - 3 - - 606 15k 47 3 23 96% -205 -25%
3.7 Kirona 2003
Alderley
Edge
Series A $26M 2 - 3 - - 722 4k 5 - 1 25% 127 21%
3.5 FieldEZ 2011 Bangalore Series A $3.3M 5 - 4 - - 88 39k 372 2 48 15% -16 -15%
3.5
TOA
Technologies
2003 Beachwood Acquired $96.2M 3 - - - - 1 - - 3 - - - -
3.5
DecisionPoin
t
1995 Irvine Public $16.3M 9 - - - - 10k - - 4 - - -3595 -26%

Incubators Y Combinator (#1)
Seed Point Nine Capital (#1), Charles River Ventures (#1)
Series A/B Amicus Capital (#1), Bessemer Venture Partners (#1)
Series C+ Index Ventures (#1), Battery Ventures (#1)
Intac International May - 2018
Acq by Davisware
FieldEdge Mar - 2018
Acq by Advent International
Mainstream Software Apr - 2017
Acq by CBRE Group
ClientRunner Jun - 2016
Acq by Next Gear Solutions
Corrigo Dec - 2015
Acq by Jones Lang LaSalle
Sigma Seven Mar - 2015
Acq by Capita
Kickserv Nov - 2014
Acq by ReachLocal
$165M - Series D
$2M - Series A
Vonigo (2010, Vancouver, $2M)
$62M - Series C
Series A
PestRoutes (2013, Mckinney)
Seed
Serv (2014, Singapore)
Seed
Tradify (2013, Auckland)
Dec 2018
Smart Energy Water and Zpryme to Host Inaugural WE3
Summit in Palo Alto, PRWeb
Dec 2018
ServiceTitan Integrates AirAdvice for Homes™ Indoor Air
Quality Measurement Tools, PR Newswire
Nov 2018 ServiceTitan names CFO, Pest Management Professional
Nov 2018
Startup created by Armenian Americans is now a 1.7 bn
business, PanArmenian
Nov 2018
ServiceTitan raises $165M for its home services software,
now valued at $1.65B, TechCrunch
Oct 2018
Powered Now helps Tradesmen get their paperwork
together, SuperbCrew
Oct 2018 ServiceTitan Partners with LinkedIn, The NEWS
Sep 2018
Integrate Trade Service Industry Business Management
Software with simPRO API, ProgrammableWeb
Aug 2018
Parks and Recreation Software Market Report 2018 – 2025:
Corrigo, MyRec.com, RecDesk, EMS Software, eTrak, Aluvii,
DASH Platform, iCrowdNewswire
May 2018
Service Autopilot launches new way to sync with
QuickBooks, Lawn and Landscape
May 2018
TIMIA Capital Expands Investment Portfolio with $2 Million
Financing for Vonigo Software, FSCwire
Apr 2018
ServiceTitan Secured $62 Million In Series C Funding Round
Led By Battery Ventures, Tech Company News
Apr 2018 Advent acquires Clearent and FieldEdge, merges both, PE Hub
Mar 2018
Pointman Links Mobile Apps, SWRemote to Acquire & Scout
Providing, BestProductsReview
News
7
3
11
29
205
M&A/IPO
Series C+
Series A+
Funded
Companies
Covered
Funding Funnel
Home Services > Suite: Market Factsheet
45
Exits
Recent InvestmentsCompanies that provide end to
end service management tools for
the home servicing industry
ServiceTitan
(2012, Glendale, $326M)
Corrigo
(1999, Tualatin, $44.2M)
simPRO
(2002, Broomfield, $29.8M)
Breezeworks
(2012, San Francisco, $7M)
Jobber
(2011, Edmonton, $6.9M)
Top Companies
0
1
2
3
4
5
6
$0k
$50M
$100M
$150M
$200M
$250M
2014 2015 2016 2017 2018
YoY Funding Rounds
Market: Suite

Home Services > Suite: Top Companies
Market: Suite
Analyst’s Pick
Soonicorn. Stage: Series D
Rowe Price and 6 Other Investors
Amicus Capital, Sierra Ventures, Rustic Canyon
Partners and 6 Other Investors
simPRO (2002, Broomfield, $29.8M)
Cloud based job management tools for trade
contractors
Level Equity
Breezeworks (2012, San Francisco, $7M)
Business management tool for SMBs
Obvious Ventures, XSeed Capital, Allen & Company
and 3 Other Investors
Analyst’s Pick
Jobber (2011, Edmonton, $6.9M)
Cloud Software for Service Businesses
OMERS Ventures, Version One Ventures, Point Nine
Capital, Claridge Investment
Husky Intelligence (2008, The Woodlands)
AI enabled field service management

47
Home Services > Suite: Leaderboard
Market: Suite
Overall
Rating
Company
Name
Year Location Stage
Funding
($M)
Funding
Rounds
Team
Rating
App
Rating
App UI
Web
UI
Social
Followers
Mobile
Downloads
Mobile
Reviews
News
Mentions
Mobile
Reviews
Social
Followers
Δ % Δ %
5.0 Jobber 2011 Edmonton Series A $6.9M 3 - 4 - - 3.9k 75k 339 5 40 13% 18 -
4.8 ServiceTitan 2012 Glendale Series D $326M 5 - 3 - 2 1.7k 30k 126 28 15 14% 120 8%
4.8 Corrigo 1999 Tualatin Acquired $44.2M 4 - 4 - - 335 41k 73 3 16 28% 5 2%
4.6 simPRO 2002 Broomfield Series B $29.8M 1 - 3 - 4 2.2k 36k 255 2 - - 31 1%
4.5 Yardbook 2014 San Mateo Seed - 2 - 5 - - 189 30k 525 - 195 59% 8 4%
4.4
Powered
Now
2011 East Cowes Seed $1.9M 2 - 4 - - 1.6k 30k 128 3 14 12% 18 1%
4.2 PestRoutes 2013 Mckinney Series A - 1 - 3 - - 229 33k 126 4 16 15% 14 7%
4.2 Vonigo 2010 Vancouver Series A $2M 2 - - - - 553 - - 2 - - 18 3%
4.0 Tradify 2013 Auckland Seed - 2 - 4 - - 889 30k 78 - 17 28% 59 7%
4.0 FieldEdge 1979 Fort Myers Acquired - 1 - 3 - 5 - 6k 35 12 19 119% - -
3.9 ServiceTrade 2012 Durham Series A $4.8M 2 - 3 - - 617 8k 41 - 6 17% 11 2%
3.5 Breezeworks 2012
San
Francisco
Series A $7M 2 - 4 - - 559 30k 197 1 4 2% -16 -3%
3.4 mHelpDesk 2011 Sterling Series A - 1 - 4 - - 1.8k 60k 426 - 46 12% -36 -2%
3.4 Pointmanhq 2007
New York
City
Unfunded - - - 5 - 5 396 360 2 4 1 100% 123 45%
3.2 ServicePro 1996 Columbus Unfunded - - - 4 4 5 371 11k 118 2 14 13% 14 4%

Incubators Y Combinator (#1)
Seed
Primary Venture Partner (#1), Center for Innovative
Technology (#1)
Series A/B Revolution (#1), OpenView (#1)
Series C+ Draper Esprit (#1)
QA Software Mar - 2018
Acq by InEight
FieldLens Jun - 2017
Acq by WeWork
Conject Mar - 2016
Acq by Aconex for $72.2M
Mobile Computing Systems
Dec - 2014
Acq by Viewpoint
Latista Nov - 2013
Acq by Textura for $35M
4Projects Feb - 2013
Acq by Viewpoint
$40M - Series C
Finalcad (2011, Gometz-la-ville,
$62.9M)
$6.2M - Series A
Assignar (2014, Crows Nest, $9.2M)
$3M - Series A
eSUB (2007, San Diego, $8M)
$825k - Seed
Roots Software (2016, Littleton,
$825k)
$343k - Angel
Fieldly (2013, Helsingborg, $1.2M)
$5.6M - Series A
AproPLAN (2012, Brussels, $5.6M)
Dec 2018 CG/LA & HCSS Forms Global Partnership, Citybizlist
Nov 2018
Travelers Partners with Contractor, Tech Firm on Wearable
Devices for Construction Safety, Insurance Journal
Nov 2018
Assignar Announces Autodesk BIM 360 Docs Integration for
Simplified Construction Operations Management, PR
Newswire
Nov 2018
Aussie startup Assigner raises $8.7 million after successful
US expansion, helped along by one trick for managing a
distributed workforce, SmartCompany
Nov 2018
Trimble and HCSS collaborate to bring civil bidding,
estimating and safety applications to global markets,
Geospatial Media and Communications
Oct 2018
Test Looks at the Benefits of Wearables for Construction
Safety, ProSales Online
Sep 2018
BuilderStorm Ltd Cloud-Based AEC Project Management
Software Provider partner with Conker Ltd Rugged Mobile
and Tablet Devices, ResponseSource
Sep 2018
Geotechnical Engineering Firm Kumar & Associates Selects
Agile Frameworks to Mobilize Field Data Collection and
Reporting, GlobeNewswire
Aug 2018
Artificial Intelligence in Construction Market Size by Key
Players: Oracle, Microsoft, IBM, eSUB, Alice Technologies,
SAP, Autodesk, The Camping Canuck
Aug 2018
Triax Technologies Identifies Key Drivers to Digital
Transformation, High
Jul 2018
FINALCAD Opens Madrid Office and European Data Center,
Business Wire
News
9
2
7
20
74
M&A/IPO
Series C+
Series A+
Funded
Companies
Covered
Funding Funnel
Construction > Suite: Market Factsheet
48
Exits
Recent InvestmentsCompanies that develop field
workforce tracking and
management applications for
construction operators
Finalcad
(2011, Gometz-la-ville, $62.9M)
FieldLens
(2011, New York City, $12.6M)
Assignar
(2014, Crows Nest, $9.2M)
eSUB
(2007, San Diego, $8M)
Conject
(2000, Munich, $7.2M)
Top Companies
0
1
2
3
4
5
6
7
$0k
$10M
$20M
$30M
$40M
$50M
$60M
2014 2015 2016 2017 2018
YoY Funding Rounds
Market: Suite

Construction > Suite: Top Companies
Market: Suite
Analyst’s Pick
projects
Draper Esprit, Aster Capital, CapHorn Invest,
Serena
eSUB (2007, San Diego, $8M)
Construction Management Software
Editor's Pick. Stage: Series A
Autodesk, Revolution
CONSLOG (2012, Salt Lake City)
Field management software
TransBit Technologies (2005, Bangalore)
Project management software for EPC projects
Triax Technologies (2013, Norwalk)
Tech product to offer safety and productivity
solution for construction field

50
Construction > Suite: Leaderboard
Market: Suite
Overall
Rating
Company
Name
Year Location Stage
Funding
($M)
Funding
Rounds
Team
Rating
App
Rating
App UI
Web
UI
Social
Followers
Mobile
Downloads
Mobile
Reviews
News
Mentions
Mobile
Reviews
Social
Followers
Δ % Δ %
5.0 Finalcad 2011
Gometz-la-
ville
Series C $62.9M 3 - 4 - - 2.2k 31k 173 6 20 13% 159 8%
4.1 Assignar 2014 Crows Nest Series A $9.2M 2 - 3 4 4 161 8k 33 6 8 32% 24 18%
3.9 Fieldly 2013
Helsingbor
g
Seed $1.2M 4 - 4 - - 338 4k 33 5 11 50% 16 5%
3.8 FieldLens 2011
New York
City
Acquired $12.6M 4 - 4 - - 2.9k 30k 124 3 9 8% -55 -2%
3.7 Construct 2014
Belo
Horizonte
Seed $355k 2 - 4 - - 243 30k 91 2 7 8% 31 15%
3.6 eSUB 2007 San Diego Series A $8M 3 - 4 - - 2.2k 4k 16 12 2 14% -24 -1%
3.5 AproPLAN 2012 Brussels Series A $5.6M 1 - 4 - - 2.3k 8k 27 1 3 13% -45 -2%
3.1
Roots
Software
2016 Littleton Seed $825k 1 - - - 3 356 - - - - - 325
1048
%
3.0 BulldozAIR 2012 Paris Seed - 3 - 4 4 4 1.8k 30k 77 1 6 8% -35 -2%
2.9 Checkd 2013 Oslo Seed - 2 - 4 - - 129 9k 24 2 3 14% - -
2.8
Next Gear
Solutions
2008 Memphis Series A - 1 - 2 3 4 640 14k 59 2 38 181% -112 -15%
2.8
Bridge
Software
2013 St. Louis Seed $600k 2 - 5 - - 328 780 6 - - - -3 -1%
2.7
WorkflowMa
x
2007 Wellington Acquired - - - - - - 6.9k - - - - - 144 2%

Field Force Automation > Market Details > Market: Collaboration
Companies Created 71 | Funded 23 | Total Funding $60.8M
Market: Collaboration

Field Force Automation > Market Details > Market: Field sales productivity
Market: Field sales productivity

Field Force Automation > Market Details > Market: Field data collection
Market: Field data collection

Field Force Automation > Market Details > Market: Safety & Inspection
Market: Safety & Inspection

Market: Suite

Field Force Automation > Market Details > Market: Time Tracking
Market: Time Tracking

Field Force Automation > Market Details > Market: Multi-mode communication
Market: Multi-mode communication

Field Force Automation > Market Details > Market: Logistics
Market: Logistics

Market: Logistics

Public Companies
Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
75
Notable Acquisitions
Top Acquirers

Public companies (1/2)
77
Performance indicators of public companies in Field Force Automation
IPO Date Company
IPO
Mcap
Exchange
Ticker
Sep 2014
Aconex (2000, Melbourne)
Provides web and mobile SaaS-based platform for Project
information and Process management.
$286M ASX:ACX
May 2013
DecisionPoint (1995, Irvine)
Field service and warehouse management solution
DPSI
Mar 2008
OPTI-TIME (2002, Bagneux)
GIS and geographical optimization solutions
$18.5M
EURONEXT:MLO
TI
Nov 2007
ProntoForms (2001, Ottawa)
$1.2M CVE:PFM
Mar 2006
Mobile Tornado (1999, Rosh Haayin)
Instant communication services and applications
$1.6M LON:MBT
Sep 2000
ViryaNet (1988, Minneapolis)
$172M NASDAQ:VRYA
Jun 2000
$175M CKSW
Jul 1999
ComOps (1972, Sydney)
$15.7M ASX:COM
GeoOp (2009, Auckland)
Cloud based field job management system
NZE:GEO
Field Force Automation > Exit Outlook > Public Companies

Public companies (2/2)
78
Performance indicators of public companies in Field Force Automation
IPO Date Company
IPO
Mcap
Exchange
Ticker
ServicePower (1996, Stockport)
Mobile Field Management Software
Astea (1979, Maidenhead)
Service Lifecycle Management software
Safeway Management Group (2004, Bronx)
Provides safety and compliance software solution
Simble (2009, Sydney)
IoT enable field data collection and other mobility tools
$13.5M ASX:SIS
Field Force Automation > Exit Outlook > Public Companies

Notable Acquisitions (1/3)
79
Notable Acquisitions in Field Force Automation
Field Force Automation > Exit Outlook > Notable Acquisitions
2018 YTD
Acquirer: Silver Lake
ServiceMax (2007, Pleasanton, $202M)
Cloud based Field Service Management Software
Acquirer: Deutsche Beteiligungs AG and
Management
FLS (1992, Heikendorf)
Field service management solutions
2017
Acquirer: Oracle Deal: $1.2B
Aconex (2000, Melbourne, $85M)
Provides web and mobile SaaS-based platform for
Project information and Process management.
2015
Acquirer: Jones Lang LaSalle
Acquirer: Francisco Partners Deal: $438M

80
2014
Acquirer: Nemetschek Deal: $100M
Bluebeam (2002, Pasadena)
PDF creation, markup, editing and collaboration
solutions for AEC industry
Acquirer: Oracle
TOA Technologies (2003, Beachwood, $96.2M)
Acquirer: ClickSoftware Deal: $15M
Xora (1999, Mountain View, $48.5M)
Field workforce management
2012
Acquirer: PTC Deal: $220M
Service lifecycle management suite
Acquirer: Sun Capital Partners
Deal: $110M
Spectralink (1990, Boulder)
Voice, text collaboration tools for mobile workers
2009
Acquirer: Xora
Gearworks (1999, Eagan, $32.4M)
Location enabled mobile business apps
Acquirer: Antenna Software
Dexterra (2000, Bothell, $109M)
Mobile platform and field workforce software
provider

81
Before 2008
Acquirer: Antenna Software
Vettro (1999, New York City, $48.1M)
Field service management solutions

Most Active Acquirers
82
Field Force Automation > Exit Outlook > Most Active Acquirers

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
83
Details on VC & PE Investors
Seed Stage
Early Stage
Late Stage
Details on Top Ecosystem Players

Field Force Automation > Investors > Index of Most Active VC & PE Investors
Index of Top Investors (VC, PE) by Stage in Field Force Automation; Last 5 years (Dec 2013 - Nov 2018)
Index of Most Active VC & PE Investors
SEED STAGE
Punakaiki Fund (2 Investments)
LaunchCapital (2 Investments)
Greylock Partners
Sequoia Capital
GV
GrandBanks Capital
Andreessen Horowitz
Almi
Harrison Metal
Eniac Ventures
Rincon Venture Partners
Aleph Venture Capital
Spider Capita
Tallwave Capital
EARLY STAGE
Point Nine Capital (2 Investments)
Accel Partners (2 Investments)
Borealis Ventures (2 Investments)
CapHorn Invest (2 Investments)
Emergence Capital
Trinity Ventures
Blackbird Ventures
Brick & Mortar Ventures
Greylock Partners
Revolution
IvyCap Ventures
Sequoia Capital
Kleiner Perkins
Bessemer Venture Partners
LATE STAGE
Kleiner Perkins
Index Ventures
Battery Ventures
Draper Esprit
Camber Creek
Sozo Ventures
Questmark Partners
Bregal Sagemount
B37 Ventures
Tiger Global Management
Comcast Ventures
M12
Cross Creek Advisors

LaunchCapital
86
Portfolio in Field Force Automation | Exits | Funds Link | Website | LinkedIn | Twitter
Field Force Automation > Investors > LaunchCapital
People
Investments
[Unicorn] Snapchat (2011, Los Angeles, $2.6B, Public)
Multimedia messaging application
[Unicorn] Spotify (2006, Stockholm, $2.1B, Public)
On-demand music streaming platform
[Soonicorn] Formlabs (2011, Somerville, $101M, Series D)
High-resolution desktop 3D printing
[Soonicorn] Life360 (2008, San Francisco, $89.7M, Series C)
Mobile app that connects family members and close friends
[Soonicorn] DoubleDutch (2011, San Francisco, $81.2M, Series
E)
Mobile event technology and event performance company.
[Soonicorn] Localytics (2008, Boston, $59.7M, Series D)
Mobile App User Analytics & Marketing
[Soonicorn] Eat Club (2010, Palo Alto, $46.5M, Series C)
Restaurants delivery to office
[Soonicorn] YourMechanic (2011, Mountain View, $35.3M,
Series B)
Online and app based on demand services for Auto Repair
[Soonicorn] CustomMade (2009, Cambridge, $25.3M, Series C)
Marketplace for Custom Made Products
[Minicorn] Helium (2006, San Francisco, $38.8M, Series B)
Gateway for cryptocurrency mining
[Minicorn] Mayvenn (2012, San Francisco, $36M, Series B)
Hair extensions
[Minicorn] Zagster (2007, Boston, $33.6M, Series C)
Bike sharing solutions provider
[Minicorn] Karmic Labs (2014, San Francisco, $24.9M, Series B)
Saas to manage cash flow and expenses for a business
Other Notable Portfolio
Top Exits
Recent News on Fund & Portfolio
Elon Boms
Founder & Chairman
Geographical Spread Stage of Entry
Sep 2018
Vista Equity Partners Backs Dispatch to Partner for
Growth and Empower the Modern Field Service
Experience, Business Wire
Jun 2018
Repsly Announces Strategic Partnership with Destini,
Leading Product Locator and Store-Level Data
Intelligence Platform, PRWeb
Jun 2018
Repsly and AC2 Group Announce Strategic Partnership to
Bring Repsly’s Mobile CRM Solution to Asia, PRWeb
May 2018
Repsly Continues Rapid Growth & Global Expansion,
Appoints Industry Veteran to Lead Product & Marketing,
PRWeb
Aug 2017
American Water Resources Collaborates with Dispatch to
Improve the Customer Repair Experience | Business Wire,
Business Wire
Jun 2017 Repsly Raises $1.6 Million, NewsCenter
Jun 2017
Home Services Startup Dispatch Raises $12 Million in
Funding | Fortune, Fortune
Collaborate
(2011, Boston)
Acq by Cisco - Dec 2013
1 1
2013 2014 2015 2016 2017 2018
Follow On New Investments
1
-
-
-
2
Undisclosed
Series C+
Series B
Series A
Seed3
-
-
-
-
US

Greylock Partners
87
Field Force Automation > Investors > Greylock Partners
People
Investments
[Editor's Pick] Rhumbix (2014, San Francisco, $27.7M, Series A)
Time keeping and safety application for construction
Field Force Automation Notable Portfolio
[Unicorn] Airbnb (2008, San Francisco, $3.4B, Series F)
Marketplace for vacation rental accommodations
[Unicorn] Facebook (2004, Menlo Park, $2.3B, Public)
Social networking site
[Unicorn] Groupon (2008, Chicago, $1.1B, Public)
Daily deals website
[Unicorn] Cloudera (2008, Palo Alto, $1B, Public)
Commercialised versions of Hadoop distributions
[Unicorn] Coinbase (2012, San Francisco, $742M, Series E)
Digital currency exchange & wallet provider
[Unicorn] Dropbox (2007, San Francisco, $607M, Public)
Cloud-based file sharing and synchronization software
[Unicorn] Pure Storage (2009, Mountain View, $528M, Public)
All-flash Enterprise Storage
[Unicorn] Workday (2005, Pleasanton, $352M, Public)
Human Resources and Financial Management Suite
[Unicorn] Actifio (2009, Waltham, $308M, Series F)
Copy data virtualization
[Unicorn] Rubrik (2014, Palo Alto, $292M, Series D)
De-duplicated storage based converged data management platform
[Unicorn] Nextdoor (2010, San Francisco, $285M, Series G)
Private social network for neighborhoods
[Unicorn] Lookout (2007, San Francisco, $284M, Series G)
Mobile device protection against malware
Top Exits
Bill Elfers
Co-Founder
Dan Gregory
Co-Founder
Aug 2018
The Autodesk Forge Fund Leads Rhumbix’s $8M Funding
Round, VCA Online
Oct 2017 Rhumbix Closes $7.35M Funding |FinSMEs, FinSMEs
Sep 2017
Mobile Startup Rhumbix Brings In $6.8 Million -
NewsCenter.io, NewsCenter
May 2017 Crew Bags $24.9M Series A & B, VC News Daily
May 2017
Team communications startup Crew reels in $15 mln
Series B, PE Hub
Nov 2015
Rhumbix Wants To Be The Palantir For Construction,
TechCrunch
May 2007 O2 and Vettro Form Partnership, TechCrunch
Vettro
(1999, New York City, $48.1M)
Acq by Antenna Software - Nov
2008
11 1
2013 2014 2015 2016 2017 2018
1
-
-
1
1
Undisclosed
Series C+
Series B
Series A
Seed3
-
-
-
-
US

88
Field Force Automation > Investors > Center for Innovative Technology
Investments
Top Exits Recent News on Fund & Portfolio
Feb 2018
GoCanvas Appoints Tech Growth Expert Ben Foster as
New Chief Product Officer, Business Wire
Nov 2017
GoCanvas : Wins Gold in Best in Biz Awards 2017, 4-
Traders
Nov 2017
GoCanvas Ranked Number 197 Fastest Growing Company
in North America on Deloitte’s 2017 Technology Fast
500™, Business Wire
Jul 2017 Canvas Secures $6 Million - NewsCenter.io, NewsCenter
Jun 2017 Globe Telecom picks Canvas for automation, Telecom Asia
Jun 2017
Ford And Canvas Partner On Short-Term Auto Leasing,
PYMNTS
Jun 2017
Globe Telecom Chooses Canvas to Cement Digital
Transformation, Marketwired
May 2017 Canvas Welcomes New Finance Leader, Marketwired
Feb 2017
Canvas Welcomes New Sales Leader, Sector Publishing
Intelligence
Dec 2014
Canvas Announces $9 Million Investment from River
Cities Capital Funds and Osage Venture Partners, River
Cities Capital Funds
Latista
(2008, Reston)
Acq by Textura - Nov 2013
1
2013 2014 2015 2016 2017 2018
1
-
-
2
1
Undisclosed
Series C+
Series B
Series A
Seed4
-
-
-
-
US

Sequoia Capital
89
Field Force Automation > Investors > Sequoia Capital

GV
90
Field Force Automation > Investors > GV

Andreessen Horowitz
91
Field Force Automation > Investors > Andreessen Horowitz

Eniac Ventures
92
Field Force Automation > Investors > Eniac Ventures

Rincon Venture Partners
93
Field Force Automation > Investors > Rincon Venture Partners

Aleph Venture Capital
94
Field Force Automation > Investors > Aleph Venture Capital

Spider Capita
95
Field Force Automation > Investors > Spider Capita

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
96
Seed Stage
Early Stage
Late Stage

Point Nine Capital
97
Field Force Automation > Investors > Point Nine Capital

Borealis Ventures
98
Field Force Automation > Investors > Borealis Ventures

CapHorn Invest
99
Field Force Automation > Investors > CapHorn Invest

Emergence Capital
100
Field Force Automation > Investors > Emergence Capital

101
Field Force Automation > Investors > New Enterprise Associates

Trinity Ventures
102
Field Force Automation > Investors > Trinity Ventures

Blackbird Ventures
103
Field Force Automation > Investors > Blackbird Ventures

Brick & Mortar Ventures
104
Field Force Automation > Investors > Brick & Mortar Ventures

Greylock Partners
105
Field Force Automation > Investors > Greylock Partners

Revolution
106
Field Force Automation > Investors > Revolution

Sequoia Capital
107
Field Force Automation > Investors > Sequoia Capital

Kleiner Perkins
108
Field Force Automation > Investors > Kleiner Perkins

Bessemer Venture Partners
109
Field Force Automation > Investors > Bessemer Venture Partners

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
110
Seed Stage
Early Stage
Late Stage

Kleiner Perkins
111
Field Force Automation > Investors > Kleiner Perkins

Index Ventures
112
Field Force Automation > Investors > Index Ventures

Battery Ventures
113
Field Force Automation > Investors > Battery Ventures

Draper Esprit
114
Field Force Automation > Investors > Draper Esprit

Camber Creek
115
Field Force Automation > Investors > Camber Creek

Sozo Ventures
116
Field Force Automation > Investors > Sozo Ventures

117
Field Force Automation > Investors > Meritech Capital Partners

Questmark Partners
118
Field Force Automation > Investors > Questmark Partners

119
Field Force Automation > Investors > Cloud Apps Capital Partners

B37 Ventures
120
Field Force Automation > Investors > B37 Ventures

Cross Creek Advisors
121
Field Force Automation > Investors > Cross Creek Advisors

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
122
Incubators
Other Notable Investors
Debt Investors

Field Force Automation > Investors > Index of Ecosystem Investors
Index of Top Ecosystem Investors in Field Force Automation; Q3 2013 - Q3 2018
Index of Ecosystem Investors
INCUBATOR
Techstars (7 Investments)
Y Combinator (5 Investments)
Alchemist Accelerator (5 Investments)
Plug and Play Tech Center (4 Investments)
500 Startups (3 Investments)
Ben Franklin Technology Partners (2
Investments)
Acceleprise (2 Investments)
Startupbootcamp (2 Investments)
Start-Up Chile (2 Investments)
Villgro Innovations Foundation (2
Investments)
BlueChilli (2 Investments)
Kickstart Accelerator (2 Investments)
Accelerate Okanagan (2 Investments)
Innovation Works
AngelPad
OTHER NOTABLE INVESTORS
Salesforce (6 Investments)
Kima Ventures (4 Investments)
GE Ventures (3 Investments)
Wayra (3 Investments)
Launchpad Venture Group (2 Investments)
StartX (2 Investments)
Level Equity (2 Investments)
Autodesk (2 Investments)
Moonshots Capital (2 Investments)
Iconiq Capital
Target
Indian Angel Network
Motorola Solutions
New York Angels
River Cities Capital Funds
DEBT INVESTORS
Lighter Capital (3 Investments)
Bay Capital Investment Partners (2
Investments)
Harbert Management
Adams Street Partners
Silicon Valley Bank
Finance Birmingham

Techstars
124
Field Force Automation > Investors > Techstars
People
Investments
[Minicorn] Inspectorio (2015, Minneapolis, $13.7M, Series A)
[Editor's Pick] Pillar Technologies (2015, Somerville, $4.1M,
Seed)
Risk management technology for construction sites
[Unicorn] Twilio (2007, San Francisco, $240M, Public)
Cloud Communications API provider
[Soonicorn] Remitly (2011, Seattle, $227M, Series D)
Cross-border money transfer using banking networks.
[Soonicorn] DataRobot (2012, Boston, $225M, Series D)
Automated machine learning platform for data science applications
[Soonicorn] Leanplum (2012, San Francisco, $145M, Series D)
Mobile A/B testing, personalization & analytics platform
[Soonicorn] DigitalOcean (2011, New York City, $134M, Series
B)
Cloud computing platform to build, deploy and scale cloud applications
[Soonicorn] Outreach (2013, Seattle, $125M, Series D)
SaaS based Lead Engagement Tools
[Soonicorn] Sphero (2010, Boulder, $108M, Series D)
Smartphone controlled robotic gaming toy for kids
[Soonicorn] Placester (2008, Cambridge, $101M, Series D)
Real Estate Marketing platform
[Soonicorn] Latch (2014, New York City, $96M, Series B)
Smart locks for homes, offices and apartment buildings
[Soonicorn] Degreed (2012, San Francisco, $85.6M, Series C)
e-Portfolio assessment
Top Exits
Brad Feld
Co-Founder & Partner
David Brown
Co-Founder & Co-CEO
David Cohen
Co-Founder & Co-CEO
Jul 2018 Inspectorio Banks $10m Series A, TECHdotMN
Nov 2017 GoSpotCheck nabs $21.5 mln, PE Hub
Sep 2017
Denver tech firm sued by notoriously litigious patent
owner - BusinessDen, BusinessDen
Sep 2017
Pillar Technologies Raises $2.75M Seed Round, Led by XL
Innovate, to Scale Deployment of Smart Sensors For
Construction Sites, PR Newswire
Jan 2017
Target leads $3.7M round of funding for startup
Inspectorio, The Business Journals
Jan 2017
Pillar Technologies is making construction sites safer
with smart sensors, TechCrunch
Jul 2016
Pillar Technologies Is Wentworth Accelerate's First
Startup to Secure Outside Seed Funding : Related Articles,
Ooyuz
Aug 2015
Software firm powering up $4.5M raise - BusinessDen,
BusinessDen
Apr 2014
This Billionaire Just Gave 10 Startups $100,000 Each on a
Whim, Entrepreneur
None
11 1 1 1
2013 2014 2015 2016 2017 2018
4
-
-
1
4
Undisclosed
Series C+
Series B
Series A
Seed8
1
-
-
-
US
Europe

Y Combinator
125
Field Force Automation > Investors > Y Combinator
People
Investments
[Minicorn] Smartsite Safety (2016, Birmingham, $120k, Seed)
Safety solutions for construction sites
[Editor's Pick] OSIMple (2017, Kitchener, Funded)
Offline first bridge inspection solution for the construction industry
[Unicorn] Airbnb (2008, San Francisco, $3.4B, Series F)
Marketplace for vacation rental accommodations
[Unicorn] Instacart (2012, San Francisco, $2.8B, Series G)
Marketplace for same-day grocery delivery
[Unicorn] DoorDash (2013, Palo Alto, $978M, Series E)
On-demand food delivery marketplace
[Unicorn] Stripe (2010, San Francisco, $756M, Series E)
Web & Mobile Payments for Developers
[Unicorn] Coinbase (2012, San Francisco, $742M, Series E)
Digital currency exchange & wallet provider
[Unicorn] Dropbox (2007, San Francisco, $607M, Public)
Cloud-based file sharing and synchronization software
[Unicorn] Zenefits (2013, San Francisco, $584M, Series C)
SaaS HR Platform for SMBs
[Unicorn] Ginkgo Bioworks (2008, Boston, $429M, Series D)
Designs microbes to produce cultured ingredients
[Unicorn] Gusto (2011, San Francisco, $316M, Series C)
Cloud-based HRMS and payroll management solution
[Unicorn] Docker (2008, San Francisco, $273M, Series E)
LXC based OS-level virtualization technology and PaaS
[Unicorn] MZ (Machine Zone) (2008, Palo Alto, $263M, Series B)
Mobile game developer
Top Exits
Robert Morris
Co-Founder
Jessica
Livingston
Co-Founder & Partner
Trevor
Blackwell
Co-Founder
Paul Graham
Co-Founder
Aug 2016
The 48 startups that launched at Y Combinator S16 Demo
Day 2, TechCrunch
Aug 2016
SmartSite uses sensors to monitor construction workers’
health and safety, TechCrunch
Aug 2016
All 44 startups that launched at Y Combinator S16 Demo
Day 1, TechCrunch
None
1
3 1
2013 2014 2015 2016 2017 2018
1
-
-
-
4
Undisclosed
Series C+
Series B
Series A
Seed2
2
1
-
-
US
Europe
Canada

Tracxn - Field Force Automation Startup Landscape

Tracxn - Field Force Automation Startup Landscape

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