Tracxn - Top Business Models in New Zealand Tech - 19 Oct 2023

TRACXN TOP BUSINESS MODELS REPORT
October 19, 2023
NEW ZEALAND TECH

New Zealand Tech - Top Business Models Report Copyright © 2023, Tracxn Technologies Limited. All rights reserved.
Contents
New Zealand Tech Funding OverviewNew
Zealand Tech
3
Top Funded Business Models 4
One Pagers 7
Appendix 34
2

New Zealand Tech - Funding in last 1 year
3
Veterinary HealthTech $61.0M
Cybersecurity $60.0M
Energy Storage Tech $42.6M
Auto IT $37.0M
Sensors $10.0M
Legal Tech $8.9M
Y-o-Y Funding
Top Investors by Funding Rounds
Seed
Stage
Icehouse Ventures
Blackbird Ventures
New Zealand Growth
Capita..
6
3
3
Early
Stage
Global From Day One
Icehouse Ventures
AP Ventures
2
2
1
Late
Stage
Arcadea Group
Blackbird Ventures
Bessemer Venture Partners
1
1
1
Funding by Geography
Top Feeds by $ Funding
Top Funding Rounds
$ Funding # Rounds
Mako Networks
(2000, Auckland)
$60.0M - Series B
Halter
(2016, Auckland)
$53.0M - Series C
Partly
(2020, Christchurch)
$37.0M - Series A
Fabrum
$23.0M - Series A
CarbonScape
(2008, Blenheim)
$18.0M - Series A
LawVu
(2015, Tauranga)
$8.9M - Series A
Toku Eyes
(2018, Auckland)
$8.0M - Series A
StretchSense
(2012, Auckland)
$7.9M - Series A
The Better Packaging
(2001, Auckland)
$5.0M - Series A
Pictor
(2005, Auckland)
$5.0M - Series A
Tracksuit
(2021, Auckland)
$4.9M - Seed
Carepatron
(2019, Tauranga)
$4.0M - Seed
Auckland (63%)
Christchurch (22%)
Blenheim (7%)
Tauranga (5%)
Queenstown (1%)
Others (2%)

Copyright © 2023, Tracxn Technologies Limited. All rights reserved.
New Zealand Tech - Top Business Models Report
New Zealand Tech - Top Funded Business Models - last 1 year
(1/3)
4
Rank Business Model $ Funding # Rounds Top Funding Round Details
1-- Dairy Farm Management Software $53.0M 1 Halter | $53.0M | Series C Link
2-- Hydrogen Electrolyzers $24.6M 2 Fabrum | $23.0M | Series A Link
3▲2 Legal Case Management Software $8.9M 1 LawVu | $8.9M | Series A Link
4-- Ophthalmic Diagnostic Tests $8.0M 1 Toku Eyes | $8.0M | Series A Link
5-- Force Sensor $7.9M 1 StretchSense | $7.9M | Series A Link
6-- B2B Industrial Packaging $5.0M 1 The Better Pa.. | $5.0M | Series A Link
7▲3 Prenatal Diagnostic Tests $5.0M 1 Pictor | $5.0M | Series A Link
8-- Brand Management Software $4.9M 1 Tracksuit | $4.9M | Seed Link
9-- Practice Management and EHR $4.0M 1 Carepatron | $4.0M | Seed Link
10-- Digital Governance Software $3.5M 2 DataMasque | $2.7M | Seed Link
* Rank is based on $Invested in last 1 year in the Business Model. ▲- Indicates change in Rank from previous 1 year.

New Zealand Tech - Top Funded Business Models - last 1 year (2/3)
5
11-- Enterprise Data Management $2.7M 1 DataMasque | $2.7M | Seed Link
12-- Blockchain Protocols $2.3M 1 SubQuery | $2.3M | Series A Link
13-- Biosensors $2.1M 1 Scentian Bio: | $2.1M | Seed Link
14-- QEHS Management System $2.0M 1 Scannable | $2.0M | Seed Link
15-- Business Payments Solutions $1.4M 1 Akahu | $1.4M | Seed Link
16-- Sustainable Fabrics $1.0M 1 Sapro-Tech | $1.0M | Seed Link
17-- Online Meat Delivery $921K 1 Opo Bio | $921K | Seed Link
18-- Application Development Libraries $887K 1 Octana | $887K | Seed Link
19-- Text Analytics Software $800K 1 Pingar | $800K | Seed Link
20-- Communication Assistance Software $770K 1 Kara Technologies | $770K | Seed Link

New Zealand Tech - Top Funded Business Models - last 1 year (3/3)
6
21-- Carbon Capture Technologies $750K 1 Captivate Technol.. | $750K | Seed Link
22▼22 Carbon Footprint Awareness $603K 1 CoGo | $603K | Series A Link
23-- Tour Booking Software $400K 1 Roady | $400K | Seed Link
24-- Brands Influencer Marketing $284K 1 eVouch | $284K | Seed Link

Recent Funding Rounds
Halter (2016, Auckland)
$53.0M - Series C - Mar 2023
Dairy Farm Management Software -
New Zealand
01
7
Back to index
Livestock Tech (Engender Technologies)
(# Cos: 91 | $90.6M)
Livestock Management Software (Figured)
(# Cos: 18 | $83.9M)
Cattle (Halter)
(# Cos: 6 | $81.3M)
Taxonomy
$ Invested in last 1 year in New
Zealand Tech
Key Stats
# Funding Rounds in last 1 year in New
Zealand Tech
$53.0M ( -- )
1( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$81.3M
1
-
6
1
Halter
(2016, Auckland, $81.3M)
Madcap
Ag Stockyard
(2017, Timaru)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.

Hydrogen Electrolyzers - New Zealand
02
8
Back to index
Taxonomy
Zealand Tech
Key Stats
Zealand Tech
$24.6M ( -- )
2( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$24.6M
2
-
2
1
Energy Storage Tech (CarbonScape)
(# Cos: 30 | $62.0M)
Hydrogen (Bspkl)
(# Cos: 3 | $24.6M)
Hydrogen Generation (Hiringa Energy)
(# Cos: 3 | $24.6M)
Electrolysis (Fabrum)
(# Cos: 2 | $24.6M)
Fabrum
(2004, Christchurch, $23.0M)
Bspkl
(2023, Lower Hutt, $1.6M)
Fabrum (2004, Christchurch)
$23.0M - Series A - Feb 2023
Bspkl (2023, Lower Hutt)
$1.6M - Seed - Apr 2023

LawVu (2015, Tauranga)
$8.9M - Series A - Sep 2023
Legal Case Management Software - New
Zealand
03
9
Back to index
Legal Tech (McCarthyFinch)
(# Cos: 40 | $47.5M)
Legal Practice Management (Actionstep)
(# Cos: 13 | $42.5M)
Case & Matter Management (LawVu)
(# Cos: 3 | $42.5M)
Taxonomy
Zealand Tech
Key Stats
Zealand Tech
$8.9M (▼34.8%)
1( <> 0% )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$42.5M
1
-
3
1
LawVu
(2015, Tauranga, $42.5M)
HowToLaw
CITO
(2015, Auckland)

Ophthalmic Diagnostic Tests - New
Zealand
04
10
Back to index
Ophthalmology (Objective Acuity)
(# Cos: 6 | $10.5M)
In-Vitro Diagnostic Tests (Toku Eyes)
(# Cos: 2 | $10.5M)
Taxonomy
Zealand Tech
Key Stats
Zealand Tech
$8.0M ( -- )
1( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$10.5M
2
-
2
0
Toku Eyes
(2018, Auckland, $10.5M)
Objective Acuity
(2015, Auckland)
Toku Eyes (2018, Auckland)
$8.0M - Series A - Apr 2023

Force Sensor - New Zealand
05
11
Back to index
Taxonomy
Zealand Tech
Key Stats
Zealand Tech
$7.9M ( -- )
1( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
1
$8.4M
2
-
2
0
Sensors (Certus Bio)
(# Cos: 25 | $17.5M)
Generic Sensor Developers (Scentian Bio:)
(# Cos: 14 | $12.8M)
Pressure & Force (Gravitec Instruments)
(# Cos: 2 | $8.4M)
Force Sensors (StretchSense)
(# Cos: 2 | $8.4M)
StretchSense
(2012, Auckland, $8.4M)
Gravitec Instruments
(1998, Auckland)
StretchSense (2012, Auckland)
$7.9M - Series A - Nov 2022

The Better Packaging (2001, Auckland)
$5.0M - Series A - Jul 2023
B2B Industrial Packaging - New Zealand
06
12
Back to index
B2B E-Commerce (TR Group)
(# Cos: 43 | $38.5M)
Services (Lunch Orders)
(# Cos: 5 | $5.0M)
Packaging (The Better Packaging)
(# Cos: 1 | $5.0M)
Taxonomy
Zealand Tech
Key Stats
Zealand Tech
$5.0M ( -- )
1( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$5.0M
1
-
1
0
The Better Packaging
(2001, Auckland, $5.0M)

Prenatal Diagnostic Tests - New Zealand
07
13
Back to index
Women Health (MyReflection)
(# Cos: 3 | $11.1M)
Prenatal (Pictor)
(# Cos: 1 | $11.1M)
Taxonomy
Zealand Tech
Key Stats
Zealand Tech
$5.0M (▼18%)
1( <> 0% )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$11.1M
1
-
1
1
Pictor
(2005, Auckland, $11.1M)
Pictor (2005, Auckland)
$5.0M - Series A - Dec 2022

Tracksuit (2021, Auckland)
$4.9M - Seed - Feb 2023
Brand Management Software - New
Zealand
08
14
Back to index
MarketingTech (Matomo)
(# Cos: 161 | $12.1M)
Marketing Management (Goody)
(# Cos: 9 | $4.9M)
Brand Management (Tracksuit)
(# Cos: 4 | $4.9M)
Taxonomy
Zealand Tech
Key Stats
Zealand Tech
$4.9M ( -- )
1( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$4.9M
2
-
4
1
Tracksuit
(2021, Auckland, $4.9M)
Otterfish
(2020, Auckland)
Firestar
(2000, Auckland)

Practice Management and EHR - New
Zealand
09
15
Back to index
Taxonomy
Zealand Tech
Key Stats
Zealand Tech
$4.0M ( -- )
1( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$6.1M
3
-
15
0
Healthcare IT (Orion Health)
(# Cos: 140 | $43.2M)
Provider (Formus Labs)
(# Cos: 101 | $17.7M)
Hospital Information Systems (Geneva
Healthcare)
(# Cos: 28 | $6.1M)
PM & EHR Platforms (Carepatron)
(# Cos: 24 | $6.1M)
Generic (Medtech Global)
(# Cos: 15 | $6.1M)
Medtech Global
(1980, Auckland)
Carepatron
(2019, Tauranga, $5.6M)
Noted
(2015, Wellington, $500K)
Carepatron (2019, Tauranga)
$4.0M - Seed - Aug 2023

Digital Governance Software - New
Zealand
10
16
Back to index
GRC Software (TradeWindow)
(# Cos: 80 | $16.8M)
Governance (DataMasque)
(# Cos: 3 | $3.5M)
Taxonomy
Zealand Tech
Key Stats
Zealand Tech
$3.5M ( -- )
2( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$3.5M
2
-
3
0
DataMasque
(2020, Auckland, $2.7M)
Pingar
(2006, Auckland, $800K)
Flipview
(2017, Auckland)
DataMasque (2020, Auckland)
$2.7M - Seed - Sep 2023
Pingar (2006, Auckland)
$800K - Seed - May 2023

Enterprise Data Management - New
Zealand
11
17
Back to index
Enterprise Information Management (Lumin PDF)
(# Cos: 27 | $3.5M)
Enterprise Data Management (DataMasque)
(# Cos: 5 | $2.7M)
Taxonomy
Zealand Tech
Key Stats
Zealand Tech
$2.7M ( -- )
1( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$2.7M
2
-
5
0
DataMasque
(2020, Auckland, $2.7M)
Solve Data
(2012, Wellington)
SyncHub
(2019, Auckland)
DataMasque (2020, Auckland)
$2.7M - Seed - Sep 2023

Blockchain Protocols - New Zealand
12
18
Back to index
Blockchain Infrastructure (Altered State Machine)
(# Cos: 22 | $13.1M)
Blockchain Network (SubQuery)
(# Cos: 8 | $13.1M)
Taxonomy
Zealand Tech
Key Stats
Zealand Tech
$2.3M ( -- )
1( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$13.1M
5
-
8
0
SubQuery
(2020, $13.1M)
OnFinality
(2019, Auckland)
Immersve
(2021, Auckland)
SubQuery (2020)
$2.3M - Series A - Mar 2023

Scentian Bio: (2020, Auckland)
$2.1M - Seed - Sep 2023
Biosensors - New Zealand
13
19
Back to index
Life Sciences Platforms and Tools (ZyGem)
(# Cos: 28 | $15.4M)
Instruments (Magritek)
(# Cos: 7 | $5.8M)
Biosensors (Scentian Bio:)
(# Cos: 1 | $4.4M)
Taxonomy
Zealand Tech
Key Stats
Zealand Tech
$2.1M ( -- )
1( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$4.4M
1
-
1
0
Scentian Bio:
(2020, Auckland, $4.4M)

Scannable (2020, Dunedin)
$2.0M - Seed - Nov 2022
QEHS Management System - New
Zealand
14
20
Back to index
GRC Software (Vault Intelligence)
(# Cos: 80 | $16.8M)
Compliance (Scannable)
(# Cos: 65 | $13.3M)
QEHS Compliance (TradeWindow)
(# Cos: 46 | $8.3M)
Taxonomy
Zealand Tech
Key Stats
Zealand Tech
$2.0M ( -- )
1( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
1
$8.3M
2
-
46
1
TradeWindow
(2018, Auckland, $6.3M)
Scannable
(2020, Dunedin, $2.0M)
SiteSoft
(2017, Auckland)

Akahu (2020, Auckland)
$1.4M - Seed - Oct 2023
Business Payments Solutions - New
Zealand
15
21
Back to index
Payments (Dosh)
(# Cos: 66 | $12.4M)
Business Payments (Invenco)
(# Cos: 33 | $6.4M)
Diversified (Centrapay)
(# Cos: 5 | $3.4M)
Taxonomy
Zealand Tech
Key Stats
Zealand Tech
$1.4M ( -- )
1( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$3.4M
2
-
5
0
Centrapay
(2017, Auckland)
Payments NZ
(2010, Wellington)
Akahu
(2020, Auckland, $3.4M)

Sapro-Tech (2021, Auckland)
$1.0M - Seed - Jun 2023
Sustainable Fabrics - New Zealand
16
22
Back to index
Advanced Materials (Ligar)
(# Cos: 10 | $7.0M)
Textile (NanoLayr)
(# Cos: 5 | $7.0M)
Sustainable Fabrics (Sapro-Tech)
(# Cos: 3 | $1.0M)
Taxonomy
Zealand Tech
Key Stats
Zealand Tech
$1.0M ( -- )
1( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$1.0M
3
-
3
1
Sapro-Tech
(2021, Auckland, $1.0M)
NZ Natural Fibres
Woolchemy
(2008, Upper Hutt)

Online Meat Delivery - New Zealand
17
23
Back to index
Taxonomy
Zealand Tech
Key Stats
Zealand Tech
$921K ( -- )
1( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$921K
1
-
6
0
Online Grocery (IMAGR)
(# Cos: 164 | $14.2M)
B2C Ecommerce (My Food Bag)
(# Cos: 146 | $1.2M)
Meat and Seafood (Meat Direct)
(# Cos: 9 | $921K)
Retailer (The Meat Box)
(# Cos: 7 | $921K)
Meat (Opo Bio)
(# Cos: 6 | $921K)
Opo Bio
(2022, Auckland, $921K)
The Meat Box
(2015, Auckland)
Meat Direct
(1998, Wellington)
Opo Bio (2022, Auckland)
$921K - Seed - Nov 2022

Octana (2021, Auckland)
$887K - Seed - Nov 2022
Application Development Libraries -
New Zealand
18
24
Back to index
Software Libraries (ARToolKit)
(# Cos: 4 | $887K)
Generic Libraries (CDAF)
(# Cos: 2 | $887K)
Application Development (Octana)
(# Cos: 1 | $887K)
Taxonomy
Zealand Tech
Key Stats
Zealand Tech
$887K ( -- )
1( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$887K
1
-
1
0
Octana
(2021, Auckland, $887K)

Pingar (2006, Auckland)
$800K - Seed - May 2023
Text Analytics Software - New Zealand
19
25
Back to index
Business Intelligence (Seequent)
(# Cos: 34 | $900K)
Unstructured Data Analytics (Pingar)
(# Cos: 3 | $800K)
Text Analytics (ADRI)
(# Cos: 3 | $800K)
Taxonomy
Zealand Tech
Key Stats
Zealand Tech
$800K ( -- )
1( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$800K
2
-
3
0
ADRI
(2014, Wellington)
Pingar
(2006, Auckland, $800K)
Grizzly AI
(2018, Auckland)

Kara Technologies (2017, Auckland)
$770K - Seed - Nov 2022
Communication Assistance Software -
New Zealand
20
26
Back to index
Assistive Tech (Vigil Monitoring)
(# Cos: 32 | $9.8M)
Assistive Software (Fonate)
(# Cos: 5 | $770K)
Communication (Kara Technologies)
(# Cos: 4 | $770K)
Taxonomy
Zealand Tech
Key Stats
Zealand Tech
$770K ( -- )
1( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$770K
1
-
4
0
Kara Technologies
(2017, Auckland, $770K)
Fonate
(2015, Auckland)
actigaze
(2016, Auckland)

Captivate .. (2022, Palmerston North)
$750K - Seed - Feb 2023
Carbon Capture Technologies - New
Zealand
21
27
Back to index
Air Pollution Management Tech (CarbonClick)
(# Cos: 15 | $35.0M)
Carbon Management (CoGo)
(# Cos: 7 | $35.0M)
Diversified (Captivate Technology)
(# Cos: 1 | $750K)
Taxonomy
Zealand Tech
Key Stats
Zealand Tech
$750K ( -- )
1( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$750K
1
-
1
0
Captivate Technology
(2022, Palmerston North, $750K)

CoGo (2010, Wellington)
$603K - Series A - Jun 2023
Carbon Footprint Awareness - New
Zealand
22
28
Back to index
Air Pollution Management Tech (Captivate
Technology)
(# Cos: 15 | $35.0M)
Carbon Management (CarbonClick)
(# Cos: 7 | $35.0M)
Carbon Footprint Awareness (CoGo)
(# Cos: 4 | $34.3M)
Taxonomy
Zealand Tech
Key Stats
Zealand Tech
$603K (▼97%)
1( <> 0% )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$34.3M
1
-
4
1
CoGo
(2010, Wellington, $34.3M)
Breathetreely
thinkstep-anz
(2006, Auckland)

Roady (2017, Wellington)
$400K - Seed - May 2023
Tour Booking Software - New Zealand
23
29
Back to index
Online Travel (Air New Zealand)
(# Cos: 138 | $1.7M)
Trip Planning (JourneyPin)
(# Cos: 5 | $750K)
Pre-Booking (Roady)
(# Cos: 4 | $750K)
Taxonomy
Zealand Tech
Key Stats
Zealand Tech
$400K ( -- )
1( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$750K
1
-
4
0
Roady
(2017, Wellington, $750K)
JourneyPin
(2014, Auckland)
Travaa

Brands Influencer Marketing - New
Zealand
24
30
Back to index
Brands Tech (Tracksuit)
(# Cos: 7 | $5.2M)
Influencer Marketing (eVouch)
(# Cos: 1 | $284K)
Taxonomy
Zealand Tech
Key Stats
Zealand Tech
$284K ( -- )
1( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$284K
1
-
1
0
eVouch
(2019, Auckland, $284K)
eVouch (2019, Auckland)
$284K - Seed - Oct 2022

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