Tracxn - Beauty Tech Startup Landscape

Copyright © 2018, Tracxn Technologies Private Limited. All rights reserved.Feed Report – Beauty Tech - Dec 2018
Contents
Feed Summary
Investment Trends
Market Details
Exit Outlook
Investors
News
Appendix
2
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Contents
Feed Summary
Investment Trends
Market Details
Exit Outlook
Investors
News
Appendix
3
Feed Summary
Investment Trend Summary
Exit Outlook Summary
BlueBox
Summary of Key Markets
Notable Companies in the Sector
Recent News

Note: Mega Companies includes IPO’d companies, Mega Acquisitions and Unicorn. Data is taken from Tracxn Platform as on December 3, 2018.
Beauty Tech Feed Summary
4
Beauty Tech > Feed Summary
Online platforms that enable consumers to discover and shop for beauty products and services.
• Inclusions: Includes retailers, internet-first brands,
innovative beauty brands, online communities, content
platforms, product aggregators and enterprise solutions
that facilitate an online sale of beauty products & services.
Also includes SaaS and on-premise solutions for managing
the operations of beauty salons.
• Exclusions: Offline first brands of beauty products and
beauty salons. Multi-category e-commerce platforms,
product discovery platforms, and online communities that
also provide beauty products and/or services as one of
their offerings.
• Excludes funding information of Chinese companies
Feed in Numbers
Overview
$2.7B
Funding
8
Mega
Companies
4792248
FundedCovered on
Tracxn
3
Unicorns
17
Soonicorns
26
Minicorns
3
IPO’d Cos
121
Late Stage Cos
30
88
Acquisitions
437
DeadPooled
4
Acquihired
Series A+ Cos
Glossier
(2014, New York City, $86.4M)
Zenoti
(2010, Hyderabad, $21.3M)
Nykaa
(2012, Mumbai, $39.3M)
Top Companies

Investment Trend Summary
Summary of Funding Activity in Beauty Tech
5
$112M - Series D
Harry's (2012, New York City, $561M)
$25M - Series A
Perfect Corp (2014, Taipei, $25M)
$63.7M - Series C
$24.6M - Series A
Scentbird (2013, New York City, $28.4M)
$60M - Series C
Memebox (2012, San Francisco, $160M)
$23.2M - Series B
Phorest (2003, Dublin, $25.3M)
$52M - Series C
Glossier (2014, New York City, $86.4M)
$23M - Series B
Mayvenn (2012, San Francisco, $36M)
$25M - Series C
Madison Reed (2013, San Francisco, $70M)
$15.5M - Series C
Nykaa (2012, Mumbai, $39.3M)
Top Geos of InvestmentEntrepreneurial Activity Global Funding Trend
*YTD *YTD
Beauty Tech > Feed Summary > Investment Trend Summary
Seed Ludlow Ventures (#3), Unilever Ventures (#2), BBG Ventures (#2)
Series A/B
L Catterton (#2), Norwest Venture Partners (#2), Comcast
Ventures (#2)
Series C+
Tiger Global Management (#1), Thrive Capital (#1), Comcast
Ventures (#1)
Incubators 500 Startups (#15), Y Combinator (#9), Brand Capital (#4)
Other Notable
Investors
Kima Ventures (#4), L'Oréal (#3), FundersClub (#2)
Debt Investors
Western Technology Investment (#5), TPG (#4), Trinity Capital
Investment (#3)
Most Active InvestorsRecent Investments
221
345
563
326
64
21
2013 2014 2015 2016 2017 2018*
Y-o-Y # of Companies Founded 64 74 101 98 72 47
$1.9B
$305M
$120M
$51.4M
$36.5M
US
Europe
India
Latam
SEA
$ Funding
$166M
$584M
$491M
$350M
$247M
$363M
2013 2014 2015 2016 2017 2018*
$ Funding $ Funding Predicted
# Rounds # Rounds Predicted

Summary of exit outlook in Beauty Tech
Exit Outlook Summary
66
Most Active AcquirersTop Investors in Exits
TSG Consumer
Partners
2
e.l.f. Cosmetics (2004, New York City)
IT Cosmetics (2008, Jersey City)
Andreessen
Horowitz
1 Dollar Shave Club (2011, Los Angeles, $165M)
Felicis Ventures 1 Dollar Shave Club (2011, Los Angeles, $165M)
Forerunner
Ventures
1 Dollar Shave Club (2011, Los Angeles, $165M)
Kleiner Perkins 1 Dollar Shave Club (2011, Los Angeles, $165M)
Nov 2017 Native Co Acq by Procter & Gamble for $100M
Jan 2017 Younique Acq by Coty for $600M
Jul 2016 IT Cosmetics Acq by L'Oréal for $1.2B
Jul 2016 Dollar Shave Club Acq by Unilever for $1B
Jun 2015 Treatwell Acq by Wahanda for $38M
May 2015 Wahanda Acq by Recruit Holdings for $171M
Jan 2000 Beauty.com Acq by Drugstore.com for $42M
Beauty Tech > Feed Summary > Exit Outlook Summary
The Hut Group 4
Lookfantastic (Nov 2010, $31.3M), Mankind (Dec 2010, $3.9M),
Glossybox (Aug 2017)
Quikr 3 ZapLuk (Aug 2016), StayGlad (Sep 2016), Salosa (May 2016)
L'Oréal 3
IT Cosmetics (Jul 2016, $1.2B), ModiFace (Mar 2018),
ColoRight (Dec 2014)
Wahanda 3
Treatwell (Jun 2015, $38M), ZenSoon (Jun 2015),
Salonmeister (Oct 2014)
Rakuten 2 Beauty Collection (Nov 2014), vi-vi-vi.com (Feb 2014)
Recent IPOs Top Acquisitions
e.l.f. Cosmetics Sep 2016
Line of cosmetics
IPO MCap: $754M
It's Skin Dec 2015
Beauty products brand
IPO MCap: $1.3B

FACTSHEET
Overview
Companies 2248
Funded 479 Series A+ 121
Funding $2.7B Last 2 yrs $698M
Most Active Investors
Seed Ludlow Ventures (3)
Series A/B L Catterton (2)
Series C+ Tiger Global Management (1)
Others Kima Ventures (4)
Incubators 500 Startups (15)
Top Cities
New York City 143 Cos $871M
Bay Area 98 Cos $501M
Feed in Numbers
Unicorns 3 Soonicorns 17
Minicorns 26 Editor Picks 98
Acquihired 4 Deadpooled 437
Top Companies
Zenoti (2010, Hyderabad, $21.3M)
Exits
IPOs 3 It's Skin, e.l.f. Cosmetics
Acquisitions 88 IT Cosmetics, Dollar Shave
Club
Top Acquirers The Hut Group, Quikr
Marketmap: Beauty Tech
BEAUTY PRODUCTS
E-COMMERCE
INNOVATIVE BRANDS
MULTI-CATEGORY
MEN’S GROOMING
SKIN CARE
COLOR COSMETICS
ENABLERS
VIRTUAL TRY-ONS SALON OPERATIONS
BEAUTY SERVICES
SALON BOOKING
AT-HOME
ASSET-LIGHT SALONS*
DISCOVERY & ADVICE
PRODUCT DISCOVERY CONTENT PUBLISHERS
COMMUNITY-BASED
AI-POWERED*
For any Feedback and Query reach out to MyAnalyst@tracxn.com* Upcoming Business Model
Funding data excludes Debt, Grants & Post-IPO rounds. Excludes all details for Chinese companies
Beauty Tech > Feed Summary > BlueBox
7

Key Sub Sectors in Beauty Tech Sector
Summary of Key Markets
8
Top Markets of Investment Activity
# Cos on
Platform
Last 2 Years
$ Invested # Round
E-Commerce > Multi-Category > Full Range
>
Retail
330 $122M 17
E-Commerce > Skin Care > Full Range >
Internet-first Brands 109 $43M 11
Tech for Enterprise > Tech for Salons >
Suite 77 $49.3M 6
Beauty Services > Appointment Booking >
Salon Booking 267 $14.3M 11
E-Commerce > Men's Grooming > Shaving >
Internet-first Brands >
Subscription
37 $180M 3
Beauty Services > Appointment Booking >
At-Home Services 163 $22.8M 6
E-Commerce > Skin Care > Organic >
Internet-first Brands 41 $18.4M 5
Sub Sectors
# Cos
Tracked
#
Funded
Total
Funding
E-Commerce
Companies dealing in the sale of beauty and personal
care products through an online...
1371 254 $2.1B
Beauty Services
Companies providing an online platform to avail
beauty services
566 130 $239M
Innovative Beauty Brands
Beauty brands that use innovative manufacturing
techniques/patented ingredients in their...
37 23 $106M
Tech for Enterprise
Companies providing business management and e-
commerce solutions to businesses
141 27 $98.1M
Discovery and Advice Platforms
Companies that provide content/technology to enable
consumers' decisions for products/brands
110 40 $85.4M
B2B Commerce & Services
Companies that provide an online platform catering to
B2B commerce and services
21 5 $10.9M
Outsourced R&D
Companies that provide R&D services related to the
beauty industry on a contractual basis
2 0 -
Beauty Tech > Feed Summary > Summary of Key Markets

List of Notable Companies in Beauty Tech
Notable Companies in the Sector
9
Note: *(Founded Year, Location, Total Funding)
Beauty Tech > Feed Summary > Notable Companies in the Sector
Public
It's Skin
(2006, Seoul)*
e.l.f. Cosmetics
(2004, New York City)
FragranceNet.com
Acquired
IT Cosmetics
(2008, Jersey City)
Dollar Shave Club
(2011, Los Angeles, $165M)
Younique
(2012, Lehi)
Wahanda
(2008, London, $34.5M)
Native Co
(2015, San Francisco)

List of Notable Companies by Market in Beauty Tech
Notable Companies by Market (1/4)
11
Beauty Tech > Feed Summary > Notable Companies by Market
E-Commerce
Multi-Category
Discover and shop Korean cosmetics
Soonicorn. Stage: Series C
Goodwater Capital, Altos Ventures Capital, Cowboy
Ventures and 16 Other Investors
Birchbox (2010, New York City, $90M)
Online subscription service for beauty products
Soonicorn. Stage: Acquired
Walgreens, First Round Capital, Accel Partners and
19 Other Investors
Internet-first brand of multi-category beauty
products
Index Ventures, IVP, Thrive Capital and 12 Other
Investors
Glossybox (2011, Berlin, $72M)
Monthly beautybox for Women
Rocket Internet, Kinnevik, HV Holtzbrinck Ventures
Multi-Category
feelunique.com (2005, London, $70M)
Europe’s online beauty retailer
Soonicorn. Stage: Funded
Palamon Capital Partners
Beautycounter (2013, Santa Monica, $65M)
products
Soonicorn. Stage: Series B
TPG, TomorrowVentures, FS Investors and 1 Other
Investors
Julep (2007, Seattle, $60.8M)
Internet-first brand of color cosmetics and personal
care products
Trinity Capital Investment, Azure Capital Partners,
Madrona Venture Group and 11 Other Investors
Beleza na Web (2007, Sao Paulo, $45M)
Brazilian online cosmetics retailer
Kaszek Ventures, Tiger Global Management
Multi-Category
Online retail platform for beauty and wellness
products
Soonicorn. Stage: Series D
Lighthouse, Marico, Sunil Munjal and 48 Other
Investors
Musely (2013, Santa Clara, $28M)
Social commerce platform for beauty products
DCM Ventures, Charles Schwab, Mark C. Thompson
and 5 Other Investors
All beauty (2004, St Peter Port)
Online horizontal retailer of beauty products
Soonicorn. Stage: Seed
Food-X
FragranceNet.com (1997, New York City)
Online retailer of fragrances and beauty products
Minicorn. Stage: Acquired

12
E-Commerce
Color Cosmetics
Ipsy (2011, San Mateo, $107M)
Subscription for beauty products
Sherpa Capital, TPG, Amalfi Capital and 9 Other
Investors
Line of cosmetics
Unicorn. Stage: Public
TSG Consumer Partners, FS Investors, TPG
Younique (2012, Lehi)
Cosmetics direct-sales company
Stage: Acquired
Men's Grooming
Online shaving supplies brand
Alliance Consumer Growth, Temasek, Tiger Global
Management and 12 Other Investors
Dollar Shave Club (2011, Los Angeles, $165M)
Internet-first brand and subscription box of
grooming products
Unicorn. Stage: Acquired
Forerunner Ventures, Venrock, TCV and 28 Other
Investors
Fragrances
Native Co (2015, San Francisco)
Manufacturer and seller of deodorants
Stage: Acquired
Azure Capital Partners

13
E-Commerce
Hair Care
Internet first brand for hair products
Comcast Ventures, Norwest Venture Partners, True
Beauty Services
Appointment Booking
StyleSeat (2011, San Francisco, $40.7M)
Beauty and Wellness Marketplace
Cowboy Ventures, Slow Ventures, Fosun Kinzon
Capital and 13 Other Investors
Wahanda (2008, London, $34.5M)
Marketplace for booking salons and spas
Lepe Partners, Eight Roads Ventures, Recruit
Holdings and 4 Other Investors
Glamsquad (2013, New York City, $23.9M)
On-demand, In-home Beauty App for NYC
New Enterprise Associates, Lerer Hippeau
Ventures, Montage Ventures and 7 Other Investors
Multi-Category
Anti-aging, colour infused cosmetics and skincare
products company
Unicorn. Stage: Acquired
TSG Consumer Partners

14
Skin Care
It's Skin (2006, Seoul)
Stage: Public
Jumei, Korea Investment Partners

List of Notable Companies in Beauty Tech in China
Notable Companies in the Sector in China
15
Beauty Tech > Feed Summary > Notable Companies in the Sector in China
Public
Zhiwo
(2009, Beijing, $10M)
Acquired
Lefeng
(2008, Beijing, $40M)
Lafaso
(2008, Shanghai, $40M)
Unicorns
Jumei
(2010, Beijing)

Recent News in Beauty Tech Sector
Recent News
16
Nov 2018 Modiface Launches First App After L’oreal Acquisition, BetaKit
Nov 2018
BREVENA Laboratories' Introduces Skin Expert, Susannah
Courteau, PR Newswire
Nov 2018
Nykaa’s 4-day sale set to rake in Rs 85 crore, Firm revises FY19
revenue guidance upwards to Rs 1200 crore, Indiatimes
Nov 2018
Beautycounter's debut store connects shoppers and Congress,
Cosmetics Business
Nov 2018
Trinny London seals first permanent shopping space at this UK
retailer, Cosmetics Business
Nov 2018
Nykaa.Com Introduces Korean Beauty Brand Laneige In India,
Franchise India
Nov 2018
Beautycounter Cleans Up New York City With First Retail Store, PR
Newswire
Nov 2018 Trinny London lands retail deal with Selfridges, Cosmetics Business
Nov 2018
Reporter's Notebook: Is Glossier's flagship the Oz of beauty?, Retail
Dive
Nov 2018 Barbie Collab Nails Nostalgia, licenseglobal.com
Nov 2018
Harrys Signs Sales & Distribution Agreement For Asia And
European Markets, The Newswire
Nov 2018
L’Oreal files patent infringement lawsuit against Drunk Elephant,
FashionUnited
Nov 2018
YouCam Introduces ‘Beauty 3.0’, Redefining AI & AR Innovation to
Create a Personalized, Proactive Consumer Beauty Journey, Business
Wire
Key Recent News Key Recent News
Nov 2018
SEKO Logistics partners with Feelunique for cross-border growth
into China, Transport Intelligence (Ti)
Nov 2018
New Fitness Amenity Offering Provides Innovative Post-Workout
Solution, PRWeb
Nov 2018 Dollar Shave Club To Launch Vending Machine, Vending Market Watch
Nov 2018
Clearskincare Cites Flexible Reporting Features For Switch to
Zenoti, PRWeb
Nov 2018
Ulta Beauty Acquires AI, AR Startups Amid Digital Acceleration,
Retail TouchPoints
Nov 2018
Trim by Modere Wins 2018 SupplySide Editor’s Choice Award as
Best Weight Management Product, PRWeb
Nov 2018
Glossier launches two-story New York flagship retail space, Global
CosmeticNews
Nov 2018
William Roam Announces New Luxury Amenity Collection, PR
Newswire
Nov 2018
Mario Tricoci Partners With Zenoti Software, Re-Defining the
Luxury Salon Experience, PRWeb
Nov 2018
Book4Time continues rapid growth, ties up partnership with WTS ,
Leisure Management
Nov 2018
The CEO and cofounder of a shaving company that's raised nearly
half a billion dollars started scheduling personal time on his
calendar after an important realization, Business Insider
Nov 2018
Milk Makeup causes controversy with Wu-Tang Clan collab, Global
CosmeticNews
Beauty Tech > Feed Summary > Recent News

Contents
Feed Summary
Investment Trends
Market Details
Exit Outlook
Investors
News
Appendix
17
Funding Trends
Median Deal Size and Trend
New Entrants in Funding Club
Distribution of companies by Funding Range
Funding Funnel of the Sector
Top Investments and Investors
Investors in Unicorn club

Some more Sector Reports you might want to check out
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Oct 2018
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Oct 2018
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Oct 2018

Investments ($M) and number of rounds in Beauty Tech; 2011-2018
Global Funding Trends (1/2)
19
Note: Funding excludes Grant, Debt and Post IPO rounds. Excludes all details for Chinese companies
Beauty Tech > Investment Trends > Global Funding Trends
#Rounds
$Funding
3 Year CAGR
6 Year CAGR 1% # of Rounds28% $ Funding
15% # of Rounds
25% $ Funding
$57M
$187M
$166M
$584M
$491M
$350M
$247M
$363M
0
20
40
60
80
100
120
$0k
$100M
$200M
$300M
$400M
$500M
$600M
$700M
2011 2012 2013 2014 2015 2016 2017 2018*
$ Funding Predicted $ Funding # Rounds Predicted # Rounds

20 31 43 43 66 70 41 14
8
14 15
23
27
21 28
26
3 2 6 8 8 7 3 7
2011 2012 2013 2014 2015 2016 2017 2018 YTD
Seed Early Stage Late Stage
31
47
Total # of Rounds
$14M $13M $21M $21M $29M $27M $27M $14M
$43M
$130M
$85M
$219M
$237M $138M
$132M
$174M
$450K $44M $60M
$344M
$225M $184M $89M $175M
2011 2012 2013 2014 2015 2016 2017 2018 YTD
Seed Early Stage Late Stage
20
Note: Mega Rounds = rounds with size > $20M. Funding excludes Grant, Debt and Post IPO rounds. Excludes all details for Chinese companies
Stage-wise Number of RoundsStage-wise $ Invested
New Entrants in Funded Club
Global Funding Trends (2/2)
Investments ($M) and number of rounds in Beauty Tech; 2011-2018
Beauty Tech > Investment Trends > Global Funding Trends
50
38
39
61
49
41
12
290
$2.4M
$1.2M
$0.0M
$0.5M
$1.0M
$1.5M
$2.0M
$2.5M
0
50
100
150
200
250
300
350
2012 2013 2014 2015 2016 2017 2018 YTD Total
Entrants in Funding Club Avg. Ticket Size
$2.4M $0.9M $1.1M $0.5M $0.6M $1.5M $1.6M $1.2M
$0K
$114M
$55M
$412M
$321M
$178M
$114M
$235M
0
1
2
3
4
5
6
7
8
9
0
50000000
100000000
150000000
200000000
250000000
300000000
350000000
400000000
450000000
2011 2012 2013 2014 2015 2016 2017 2018 YTD
$ Funding Predicted $ Funding # of Rounds Predicted # Rounds
Mega Rounds
- 2 2 8 5 4 3 5
$57M
$363M
Total $ Invested

Beauty Tech > Investment Trends > Funding Trends by Geography
Investments ($M) and number of rounds in Beauty Tech
Funding Trends by Geography
Funding Trends by Geography Top Cities of Funding
City $ Funding # Rounds
New York City 871M 95
Bay Area 501M 59
Los Angeles 235M 23
London 134M 25
Berlin 88.6M 8
Mumbai 78.7M 34
Cambridge 62M 4
Seattle 60.9M 9
Santa Monica 48.9M 12
Sao Paulo 48.4M 11
Total Funding
300
103
74
22
33
3
11
7
# Rounds
$1.9B
$305M
$120M
$51.4M
$36.5M
$25M
$17.7M
$15.9M
US
Europe
India
Latam
SEA
Taiwan
Australia
New
Zealand
Note: Excludes funding information of China companies

Trend of Average Deal Size ($M)
$0.9
$0.6
$0.8 $0.6
$0.8
$0.5
$1.0
2011 2012 2013 2014 2015 2016 2017
$4.2
$9.3
$4.1
$6.6
$4.4 $3.7
$7.4
$10.8
$0.0
$11.1
$19.0
$28.4
$13.0
$3.4
$0.5
$21.9
$15.0
$43.0 $37.5
$26.3
$44.3
Beauty Tech > Investment Trends > Median Deal Size and Trend
Median and Average Deal Size in $M (per Stage) in Beauty Tech; 2011-2017
Median Deal Size and Trend
Note: Excludes funding information of Chinese companies. *Graph not to scale
Median Deal Size and Range
$2.5K* $4M
$107K $72M
$537K $100M
$59K $123M
$26M
$12M
$4.3M
$493K
Series C+
Series B
Series A
Seed
Stage

Note: 277 companies with undisclosed funding amount are not included
23
<$1M
$1-10M
$10-50M
$50-100M
$100M+
Funding Range
107
90
34
9
4
No. of Companies
Beauty Tech > Investment Trends > Distribution of companies by Funding Range
No. of companies by funding range in Beauty Tech; as of Dec 2018
Distribution of companies by Funding Range
$33M
$302M
$727M
$633M
$993M
$ Investment

Stage No. of Companies
Funding
Funnel
100%
21%
5%
2%
1%
24
Note: Numbers in the brackets show the count of companies
Time to raise
next round
30
44
121
479
2248
Series C+
Series B
Series A
Funded
Founded
Next
Round
100M+
Valuation
Exits
Acqui-
Hired
Dead
Pooled
Others
21% 1%
(24)
0%
(11)
0%
(4)
19%
(434)
59%
(1331)
25% 5%
(23)
2%
(10)
- 11%
(52)
64%
(306)
36% 17%
(20)
7%
(8)
- 2%
(2)
62%
(75)
68% 41%
(18)
14%
(6)
- 2%
(1)
30%
(13)
- 43%
(13)
17%
(5)
- 3%
(1)
40%
(12)
Beauty Tech > Investment Trends > Funding Funnel
Number of companies progressing to subsequent funding stages in Beauty Tech
Funding Funnel
15 Months
20 Months
17 Months
Investment backedBootstrapped
17
3
57
3
Soonicorns
Unicorns
Acquisitions
IPOs

Note: Seed Stage (Seed, Angel), Early Stage (Series A, Series B), Late Stage (Series C+, PE)
Beauty Tech > Investment Trends > Notable Investments in last 24 months
Major funding rounds by Stage in Beauty Tech; Dec 2016-Dec 2018
Notable Investments in last 24 months (1/4)
LATE STAGE
$112M - Series D Feb 2018
Alliance Consumer Growth, Temasek, Tiger Global
Management, Wellington Management
$63.7M - Series C Nov 2017
$60M - Series C Dec 2016
Ventures, Formation Group, FundersClub, Pear
Ventures, Cota Capital, Janet Gurwitch, Tekton
Ventures
$52M - Series C Feb 2018
products
Index Ventures, IVP, Thrive Capital, Forerunner
Ventures, 14W, Howard Schultz, Imaginary
LATE STAGE
$25M - Series C Oct 2017
Comcast Ventures, Norwest Venture Partners, True
Ventures, Calibrate Ventures
$15.5M - Series C Dec 2016
products
Max Ventures and Industries, Sunil Munjal,
Yogeshkumar Mahansaria, Shefali Munjal, Samina
Vaziralli, Anjali Bansal, Rishabh Mariwala, TVS
Capital Funds, Narotam Sekhsaria, Michael Carlos,
JM Financial, Divya J Pathak, Shivani Pathak, Karan
Swani, Harindarpal Singh Banga
LATE STAGE
$11.3M - Series C Apr 2018
products
Sunil Munjal, Dalip Pathak, JM Financial, Karan
Danthi, Reshma Jairam Shetty, Alpana Parida, Vivek
Madhav Kamath, Sara S Sood, Anita Ramachandran,
Rishabh Mariwala, Krishnan Ramachandran,
Narotam Sekhsaria, Chandrika Pathak, Amit Bhalla,
Mala Gaonkar
PE Oct 2018
Walgreens
Series D Sep 2018
products
Lighthouse

LATE STAGE
Series D May 2018
products
Marico, Sunil Munjal, Harsh Mariwala, Dalip Pathak
Series C Oct 2017
Trinity Capital Investment
EARLY STAGE
$25M - Series A Oct 2017
Virtual makeup app
Extol Capital, CyberLink, Yuanda Financial Holdings
$24.6M - Series A May 2018
Scentbird (2013, New York City, $28.4M)
Perfume subscription platform
Goodwater Capital, Rainfall Ventures, FundersClub,
Scrum Ventures, Y Combinator, Soma Capital,
Entrepreneurs Roundtable Accelerator
$23.2M - Series B Jun 2018
Salon software suite
Susquehanna Growth Equity
$23M - Series B Nov 2018
Mayvenn (2012, San Francisco, $36M)
Hair extensions
ESENSE
EARLY STAGE
$15M - Series A Jan 2017
Kopari (2015, San Diego, $15M)
Internet-first brand of coconut-oil based skincare
and body care brand
L Catterton, Ashton Kutcher, Mila Kunis, Hilary Duff,
Shay Mitchell, Karlie Kloss
$14.1M - Series A Mar 2018
True Botanicals (2016, Mill Valley, $25.1M)
Internet first luxury skincare brand
$9M - Series B Feb 2018
Violet Grey (2012, Los Angeles, $30.2M)
Luxury beauty products
Sente Labs (2007, Encinitas, $26.3M)
Cosmeceutical skincare products
$8M - Series A Mar 2018
Sonoma Brands, Unilever Ventures, Cue Ball

EARLY STAGE
$6M - Series A Jun 2017
Shedul (2014, Abu Dhabi, $11M)
Booking software for salons and spas
Middle East Venture Partners, BECO Capital, Lumia
Capital
$5.9M - Series A Dec 2016
Beautylish (2010, San Francisco, $24.4M)
Online community platform for beauty enthusiasts
$5.4M - Series A Mar 2017
MyGlamm (2015, Mumbai, $11.4M)
Mobile app to book on demand beauty services
L'Occitane
$5M - Series B Jun 2017
Cosmeceutical skincare products
$5M - Series A Aug 2018
Target Global, FJ Labs, Hakan Koç, Niklas Östberg
EARLY STAGE
$4.8M - Series A Aug 2018
$2.6M - Series A Aug 2018
Bombay Shaving Company (2015, Delhi,
$7.7M)
Private label manufacturer and retailer of men's
grooming products
Colgate Palmolive, Fireside Ventures
$2.6M - Series B Jan 2018
Purplle (2012, Mumbai, $13.8M)
Online platform for buying beauty products and
booking salon and spa
Patrick Chong Fook Seng, JSW Ventures, Nava
Bharat, IvyCap Ventures
The Man Company (2015, Delhi, $2.4M)
Manufacturer of organic men's grooming products
Emami Group
EARLY STAGE
$1.2M - Series B Aug 2017
$1.2M - Series A Jan 2017
My Showcase (2012, Milton Keynes, $7.4M)
Cosmetics retailer
$537k - Series B Dec 2017
Mountain Pine Capital, SunCoast Capital Group
Series B Jan 2018
Beautycounter (2013, Santa Monica, $65M)
products
TPG
Series B Apr 2018
Shiseido group

SEED STAGE
$3M - Seed Mar 2017
Unilever Ventures
$2.5M - Seed Aug 2017
Bombay Shaving Company (2015, Delhi,
$7.7M)
Private label manufacturer and retailer of men's
grooming products
Fireside Ventures, Pankaj Gupta
$1.2M - Seed Jul 2017
BigStylist (2015, Mumbai, $3.1M)
On-demand beauty services at home
Info Edge
Seed Jun 2017
Food-X

Beauty Tech > Investment Trends > Notable Investments in last 24 months in China
Notable Investments in last 24 months in China
EARLY STAGE
Yunjiweidian (2015, Hangzhou, $32.8M)
Mobile-based marketplace of beauty and health
products
Eastern Bell Venture Capital
$14.4M - Series B Oct 2018
Xingkeduo (2015, Beijing, $19.3M)
Floating price based salon service provider
CICC, Future Capital, Shunwei Capital
Kuaimeizhuang (2015, Shenzhen, $13.6M)
Mobile app for beauty related content
Meridian Capital China, Qianhai Ark Asset
Management
Series B Nov 2017
Nanguache (2015, Shanghai, $10M)
O2O platform for booking hairdresser appointments
SIG China
EARLY STAGE
Series B Jan 2017
Nanguache (2015, Shanghai, $10M)
O2O platform for booking hairdresser appointments
Series A May 2017
Jumei (2010, Beijing)
Online retailer of multi-category beauty care
products
Anker

Most Active Investors (VC, PE) by Stage in Beauty Tech; Last 5 years (Dec 2013-Dec 2018)
Most Active VC & PE Investors
30
Beauty Tech > Investment Trends > Most Active VC & PE Investors
SEED STAGE
Ludlow Ventures(3 Investments)
Scentbird, Beauty by Design, Vive
1
Unilever Ventures (2 Investments)
True Botanicals, Blow
2
BBG Ventures(2 Investments)
Mented Cosmetics, Goby
3
Vayner/RSE (2 Investments)
Stowaway Cosmetics, Vive
4
BonAngels Venture Partners (2
Investments)
Althea, Althea Malaysia
5
Lerer Hippeau Ventures
Goby
6
Maveron
Vive
7
SparkLabs Global Ventures
Memebox
8
KK Fund
Bfab.my
9
Variv Capital
Miora
10
EARLY STAGE
L Catterton(2 Investments)
Kopari, TULA
1
Norwest Venture Partners (2 Investments)
Madison Reed, Zenoti
2
Comcast Ventures(2 Investments)
Dollar Shave Club, Birchbox
3
Goodwater Capital (2 Investments)
Memebox, Scentbird
4
Altos Ventures Capital(2 Investments)
Memebox, Hui Seoul
5
Bessemer Venture Partners (2
Investments)
Function of Beauty, StayGlad
6
Pritzker Group(2 Investments)
Dollar Shave Club, Wander Beauty
7
Target Global (2 Investments)
Shedul, Missbeez
8
Accel Partners
Zenoti
9
Maveron
Wander Beauty
10
LATE STAGE
Tiger Global Management
Harry's
1
Thrive Capital
Harry's
2
Highland Capital Partners
Harry's
3
Comcast Ventures
Madison Reed
4
SV Angel
Harry's
5
TCV
Dollar Shave Club
6
Lakestar
Harry's
7
Tekton Ventures
Memebox
8
Red Swan Ventures
Harry's
9
QueensBridge Venture Partners
Luxola
10

Beauty Tech > Investment Trends > Most Active Ecosystem Investors
Top Ecosystem Investors in Beauty Tech; Last 5 years (Dec 2013-Dec 2018)
Most Active Ecosystem Investors
INCUBATOR/ACCELERATOR
500 Startups(15 Investments)
Scentbird, Missbeez, Manicube
1
Y Combinator(9 Investments)
Memebox, Scentbird, Function of Beauty
2
Brand Capital(4 Investments)
Purplle, MyGlamm, VanityCube
3
Dreamit(3 Investments)
Myavana, Swan, I Love Swan
4
Founders Factory(3 Investments)
Preemadonna, Veleza, Insitu
5
Sephora Stands(3 Investments)
Stylerz, Kreyol Essence, Able Cosmetics
6
Techstars(2 Investments)
Hawthorne, GlossGenius
7
MassChallenge(2 Investments)
BeautyLynk, Giaran
8
Ben Franklin Technology Partners(2
Investments)
Enchanted Life, Ethnic Beauty Store
9
Rocket Internet(2 Investments)
Vaniday, Vyomo
10
OTHER NOTABLE INVESTORS
Kima Ventures(4 Investments)
Stowaway Cosmetics, Squire Technologies, Mimitika
1
L'Oréal(3 Investments)
Preemadonna, Veleza, Insitu
2
Wayra(2 Investments)
SalaoVIP, Avec
3
FundersClub(2 Investments)
Memebox, Scentbird
4
Slow Ventures(2 Investments)
Birchbox, StyleSeat
5
Sinar Mas(2 Investments)
Sociolla, Female Daily
6
Marico(2 Investments)
Nykaa, Beardo
7
JM Financial
Nykaa
8
DT Capital Partners
SkinStore
9
Info Edge
BigStylist
10
DEBT INVESTORS
Western Technology Investment(5
Investments)
Madison Reed, YouBeauty, Lime Life
1
TPG(4 Investments)
Ipsy, Beautycounter, Anastasia Beverly Hills
2
Trinity Capital Investment(3 Investments)
Birchbox, Madison Reed, Julep
3
InnoVen Capital
Althea
4
Dominion Capital
Scentbird
5

Beauty Tech > Investment Trends > Investors in Unicorn club
Investors in Unicorn Club (1/2)

Beauty Tech > Investment Trends > Investors in Unicorn club
Investors in Unicorn Club (2/2)

Beauty Tech > Investment Trends > Unicorn Investors in the Sector
Unicorn Investors in the Sector

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
35
BlueBox
Key Sub Sectors
Detailed Sector Taxonomy
Top Markets of Early Stage Investors
Other Notable Markets
Market Deep Dive

Some more Sector Reports you might want to check out
Join 4000+ people taking sharper decisions with Tracxn
Cross Border Commerce
Oct 2018
Home Improvements
Oct 2018
Internet First Brands
Oct 2018

FACTSHEET
Marketmap: Beauty Tech
37
Beauty Tech > Market Details > BlueBox

Key Sub Sectors
38
Key Sub Sectors in Beauty Tech
Market Top Companies
# Cos
Tracked
#
Funded
Total
Funding
E-Commerce
Companies dealing in the sale of beauty and personal care products through an online first
model
Harry's (2012, New York City, Acquired)
1371 254 $2.1B
Beauty Services
Companies providing an online platform to avail beauty services
Wahanda (2008, London, Acquired)
StyleSeat (2011, San Francisco, $40.7M)
566 130 $239M
Beauty brands that use innovative manufacturing techniques/patented ingredients in their
products an....
Living Proof (2004, Cambridge, Acquired)
37 23 $106M
Tech for Enterprise
Companies providing business management and e-commerce solutions to businesses
ModiFace (2006, Toronto, Acquired)
141 27 $98.1M
Discovery and Advice Platforms
Companies that provide content/technology to enable consumers' decisions for
products/brands
Lime Life (2004, Los Angeles, Acquired)
110 40 $85.4M
B2B Commerce & Services
Companies that provide an online platform catering to B2B commerce and services
Bloom Beauty Trends (2011, Omaha,
$10.9M)
Carreira Beauty (2013, Sao Paulo)
21 5 $10.9M
Outsourced R&D
Companies that provide R&D services related to the beauty industry on a contractual basis
ColoRight (2004, Rehovot, Acquired)
Capsum (2008, Marseille)
2 0 -
Beauty Tech > Market Details > Key Sub Sectors

Detailed Sector Taxonomy (1/10)
39
Beauty Tech > Market Details > Detailed Sector Taxonomy

40

41

42

43

44

45

46

47

48

Rank Market
Last 2 Years
$ Invested # Round Top Funded Company
1
(-)
E-Commerce > Multi-Category > Full Range > Retail
Companies that facilitate the online sale of beauty products by holding their own inventory
(Companies covered 330 | Funded 56 | Total Funding $434M)
$122M
(-$56.7M)
17
(-9)
Memebox
(2012, San Francisco, $160M)
2
(+3)
E-Commerce > Skin Care > Full Range > Internet-first Brands
Online first beauty brands that market and sell organic & inorganic skin care products
$43M
(+$32.9M)
11
(+4)
True Botanicals
(2016, Mill Valley, $25.1M)
3
(+3)
Tech for Enterprise > Tech for Salons > Suite
Companies that provide SaaS/on-premise business management suite solutions to beauty salons
(Companies covered 77 | Funded 10 | Total Funding $88.7M)
$49.3M
(+$28.3M)
6
(+3)
Phorest
(2003, Dublin, $25.3M)
4
(-2)
Beauty Services > Appointment Booking > Salon Booking
Companies providing online platform to book beauty services at salon premises
$14.3M
(-$53.3M)
11
(-31)
Booksy
(2014, New York City, $5M)
5
(-2)
E-Commerce > Men's Grooming > Shaving > Internet-first Brands > Subscription
Online first beauty brands that sell men's shaving products through a recurring subscription-based
model
$180M
(+$12.5M)
3
(-2)
Harry's
(2012, New York City, Acquired)
6
(-2)
Beauty Services > Appointment Booking > At-Home Services
Companies providing an online platform to book at-home beauty services
$22.8M
(+$1.3M)
6
(-12)
Blow
(2013, London, $16.2M)
7
(-)
E-Commerce > Skin Care > Organic > Internet-first Brands
Online first beauty brands that market & sell organic skin care products
$18.4M
(+$18.4M)
5
(+4)
Kopari
(2015, San Diego, $15M)
49
Note: The numbers in the bracket represent the change in a 2 year period.
Top Markets by Funding in Beauty Tech in last 2 years (December 2016 - November 2018)
Beauty Tech > Market Details > Top Markets of Investment Activity

Rank Market # Investments Key Investments
1
E-Commerce > Hair Care > Hair care & styling products > Full Range > Internet-first
Brands > Customized
Online first beauty brands that market and sell customized hair care & styling products based on customer
inputs
(Companies created 2 | Funded 2 | Total Funding $21.2M )
1 Function of Beauty (2014, New York City,
$11M)
Note: Investors considered - Sequoia Capital, Accel Partners, Andreessen Horowitz, NEA, Greylock Partners, General Catalyst Partners, Benchmark Capital, KPCB, Khosla Ventures, Redpoint Ventures, Founders Fund, SV Angel, Index Ventures, Bessemer
Venture Partners, Lightspeed Venture Partners, Venrock, Draper Fisher Jurvetson, Institutional Venture Partners, Intel Capital, Battery Ventures
50
Top Markets of Early Stage Investors
Top Markets where Early Stage Investors are investing in last 2 years (December 2016 - November 2018)
Beauty Tech > Market Details > Top Markets of Early Stage Investors

Incubators Y Combinator (#3), 500 Startups (#2)
Seed BonAngels Venture Partners (#2), Accel Partners (#1)
Series A/B Tiger Global Management (#1), FundersClub (#1)
Series C+ Tekton Ventures (#1), QueensBridge Venture Partners (#1)
FragranceNet.com
IPO'd
Well.ca Dec - 2017
Acq by McKesson
ry.com.au Aug - 2017
Acq by The Hut Group
Luxola Jul - 2015
Acq by LVMH
Flaconi Mar - 2015
Acq by ProSiebenSat.1 Media
Jada Beauty Jun - 2014
Acq by Sally Beauty Holdings
DermStore Aug - 2013
Acq by Target
Series D
$4.8M - Series A
Beautylish (2010, San Francisco,
$24.4M)
$12M - Series B
Sociolla (2014, Jakarta, $12M)
Series D
$11.3M - Series C
$2.6M - Series B
Nov 2018
Nykaa’s 4-day sale set to rake in Rs 85 crore, Firm revises
FY19 revenue guidance upwards to Rs 1200 crore, Indiatimes
Nov 2018
Nykaa.Com Introduces Korean Beauty Brand Laneige In
India, Franchise India
Nov 2018
SEKO Logistics partners with Feelunique for cross-border
growth into China, Transport Intelligence (Ti)
Nov 2018
William Roam Announces New Luxury Amenity Collection,
PR Newswire
Oct 2018
News Flash: Starcom wins media duties for Nykaa,
BestMediaInfo
Oct 2018
Saudi e-commerce start up Golden Scent expands to UAE,
Kuwait, Arabian Business
Oct 2018
Soko Glam co-founder enters the skincare business with
'Then I Met You', Fashion Network
Oct 2018
ASA bans Feelunique from claiming products can “treat”
acne, Retail Gazette
Oct 2018 Beauty Bay reveals ‘bold’ website rebrand, Cosmetics Business
Oct 2018
Nykaa in early talks with SoftBank to raise up to $200
million, Livemint
Oct 2018
Thinfilm Customer Slikhaar to Launch Interactive Products
in Beauty and Personal Care Market, Business Wire
Sep 2018
New head of UX for Manchester optimisation agency, Prolific
North
Sep 2018 Beautytap opens California flagship store, InsideRetail
Sep 2018
Beauty Bay launches own-brand vegan and cruelty free
cosmetics range, Global CosmeticNews
News
12
8
17
56
330
M&A/IPO
Series C+
Series A+
Funded
Companies
Covered
Funding Funnel
E-Commerce > Multi-Category > Full Range > Retail: Market Factsheet
51
Exits
Recent InvestmentsCompanies that facilitate the
online sale of beauty products by
holding their own inventory
Memebox
(2012, San Francisco, $160M)
feelunique.com
(2005, London, $70M)
Beleza na Web
(2007, Sao Paulo, $45M)
Nykaa
(2012, Mumbai, $39.3M)
Top Companies
#1 Top Markets of Investment Activity
Beauty Tech > Market Details > Market: Retail
Companies Created 330 | Funded 56 | Total Funding $434M
0
2
4
6
8
10
12
14
16
$0k
$50M
$100M
$150M
$200M
$250M
2014 2015 2016 2017 2018
YoY Funding Rounds
YoY Funding and Rounds
Market: Retail

E-Commerce > Multi-Category > Full Range > Retail: Top Companies
Market: Retail (1/2)
Analyst’s Pick
feelunique.com (2005, London, $70M)
Europe’s online beauty retailer
Soonicorn. Stage: Funded
Palamon Capital Partners
Beleza na Web (2007, Sao Paulo, $45M)
Brazilian online cosmetics retailer
Kaszek Ventures, Tiger Global Management
products
Soonicorn. Stage: Series D
Lighthouse, Marico, Sunil Munjal and 48 Other
Investors
Analyst’s Pick
Minicorn. Stage: Series A
CMEA Capital, Bertelsmann Digital Media
Investments, Lightbank and 5 Other Investors
Luxola (2011, Singapore, $15.6M)
Online shopping platform for skincare and cosmetic
products
Global Brain, FengHe Group, Tholons Capital and 5
Other Investors
Minicorn. Stage: Series B
Patrick Chong Fook Seng, JSW Ventures, Nava
Bharat and 20 Other Investors
Sociolla (2014, Jakarta, $12M)
E-commerce for cosmetics and beauty products
Editor's Pick. Stage: Series B
East Ventures, Sinar Mas, Istyle and 2 Other
Investors
Analyst’s Pick
My Showcase (2012, Milton Keynes, $7.4M)
Cosmetics retailer
D5 Capital, 24 Haymarket, Miroma Ventures
Smytten (2015, Gurgaon, $200k)
Mobile app for premium products and services
Editor's Pick. Stage: Seed
Rajan Anandan
Soonicorn. Stage: Seed
Food-X
FragranceNet.com (1997, New York City)
Online retailer of fragrances and beauty products
Adore Beauty (2000, Melbourne)
Online retailer of branded beauty products
Editor's Pick. Stage: Series A
Woolworths Group

E-Commerce > Multi-Category > Full Range > Retail: Top Companies
Market: Retail (2/2)
Analyst’s Pick
BliVakker.no (2007, Kristiansand)
Online retailer of multi-category beauty products
Editor's Pick. Stage: Unfunded
Golden Scent (2015, Dubai)
Online retailer of beauty and fragrance products
Entrepreneur Venture, Equi Trust, Wamda Capital
and 2 Other Investors

Note: Overall Rating is a combination of Funding and Team rating, along with Execution, Size and Growth metrics
54
E-Commerce > Multi-Category > Full Range > Retail: Leaderboard
Better than Market Average
Market: Retail
Overall
Rating
Company
Name
Year Location Stage
Funding
($M)
Funding
Rounds
Team
Rating
Execution Quality Size Metrics 6M Growth Metrics
App
Rating
App UI
Web
UI
Social
Followers
Mobile
Downloads
Mobile
Reviews
News
Mentions
Mobile
Reviews
Social
Followers
Δ % Δ %
5.0 Nykaa 2012 Mumbai Series D $39.3M 6 - 4 - - 26k 7.5M 85.4k 41 53.3k 166% 1.8k 7%
4.2 Althea 2015 Seoul Series B $10.5M 4 - 3 - - 1.3k 300k 5.7k 4 1.1k 22% 126 11%
4.1 Purplle 2012 Mumbai Series B $13.8M 6 - 4 - - 6.9k 3M 22.6k 9 5.1k 29% -63 -1%
4.0 Memebox 2012
San
Francisco
Series C $160M 7 - 5 - - - 3M 31.5k 8 304 1% - -
3.8 BeautyMNL 2014
Bonifacio
District
Seed - 1 - 4 4 4 3.4k 300k 568 1 290 104% 741 28%
3.6 Smytten 2015 Gurgaon Seed $200k 2 - 4 - - 329 300k 3.9k 2 703 22% 15 5%
3.4
Beleza na
Web
2007 Sao Paulo Series C $45M 3 - - - - 20 - - 1 - - 3 18%
3.4 Golden Scent 2015 Dubai Series A - 1 - - - - 51k - - 3 - - 2.5k 5%
3.3 Hush 2016 Los Angeles Seed $120k 2 - 5 - 4 5.7k 750k 20k - 5.9k 42% -197 -3%
3.3 Beautylish 2010
San
Francisco
Series A $24.4M 4 - 4 - - 898k 3M 25.5k 1 17 -
-
44956
-5%
3.2
feelunique.c
om
2005 London Funded $70M 2 - - - - 76k - - 13 - - -1387 -2%
3.1
Althea
Malaysia
2015
Kuala
Lumpur
Seed - 2 - - - - 1.3k - - 1 - - 124 11%
3.1
Peach and
Lily
2012
New York
City
Seed $575k 1 - - - - 5.9k - - 1 - - 26 -
3.1 Well.ca 2008 Guelph Acquired $8.3M 5 - - - - 11k - - 2 - - -84 -1%

Incubators Sonoma Brands (#1), Y Combinator (#1)
Seed Unilever Ventures (#1), Movac (#1)
Series A/B L Catterton (#1), NZVIF (#1)
Series C+ Bank of America (#1)
Clark's Botanicals Dec - 2016
Acq by Glansaol
$4.2M - Series A
TULA (2014, New York City, $12.7M)
$120k - Seed
DearBrightly (2017, San Francisco,
$120k)
$8M - Series A
True Botanicals (2016, Mill Valley,
$25.1M)
$14.1M - Series A
$25.1M)
Series A
Gallinee Beaute (2015, London)
Series A
Tatcha (2009, San Francisco, $6.3M)
$3M - Seed
$25.1M)
$8.5M - Series A
Seed
Drunk Elephant (2012, Houston)
$2.8M - Series C
Restorsea (2012, New York City, $57M)
Nov 2018
BREVENA Laboratories' Introduces Skin Expert, Susannah
Courteau, PR Newswire
Nov 2018
L’Oreal files patent infringement lawsuit against Drunk
Elephant, FashionUnited
Oct 2018
Golden Star Beauty Releases Groundbreaking USDA
Approved Organic Self Tanning Lotion, PRWeb
Sep 2018
Clean beauty brand Drunk Elephant to launch on UK
market?, Global CosmeticNews
Aug 2018
Jeunesse® Ranks on Inc. 5000 for Fifth Consecutive Year,
Business Wire
Jul 2018
Amyris BIOSSANCE Brand Executes Significant Expansion
with Agreement to Launch Across all 668 Sephora Inside
JCPenney Stores, GlobeNewswire
Jul 2018 SiO Beauty Launches New Men's Collection, Beauty Packaging
Apr 2018 InstaNatural Launches Re-Designed Website, GCI Magazine
Mar 2018
YC-backed DearBrightly makes Rx skin care more accessible,
TechCrunch
Jan 2018
Unilever acquires minority stake in bacteria skin care brand
Gallinée, Cosmetics Business
Oct 2017
Castanea Partners backs luxury skincare brand Tatcha - PE
Hub, PE Hub
May 2017
Nontoxic Skincare Startup Drunk Elephant Minted A $25
Million Fortune For Its Founder, Forbes
Apr 2017
Rocky Mountain Oils Launches Industry’s First Glass Bottle
Recycling Program, Press Release Rocket
Feb 2017 Biossance launches at Sephora with new look, Biofuels Digest
News
2
2
11
25
109
M&A/IPO
Series C+
Series A+
Funded
Companies
Covered
Funding Funnel
E-Commerce > Skin Care > Full Range > Internet-first Brands: Market Factsheet
55
Exits
Recent InvestmentsOnline first beauty brands that
market and sell organic &
inorganic skin care products
Restorsea
True Botanicals
(2016, Mill Valley, $25.1M)
TULA
Zeosoft
(2010, Auckland, $8M)
Top Companies
Beauty Tech > Market Details > Market: Internet-first Brands
0
1
2
3
4
5
6
$0k
$5M
$10M
$15M
$20M
$25M
$30M
2014 2015 2016 2017 2018
YoY Funding Rounds
Market: Internet-first Brands

E-Commerce > Skin Care > Full Range > Internet-first Brands: Top Companies
Analyst’s Pick
Sonoma Brands, Unilever Ventures, Cue Ball and 3
Other Investors
Private label brand of skincare products
L Catterton, Great Oaks Venture Capital, Landis
Capital
Brevena Skincare (2015, White Bear Lake,
$3M)
Internet-first brand of skincare products
Farsali (2014, Toronto)
Internet first brand of skin care products
Frank Body (2013, Melbourne)
Internet-first brand of coffee infused skin care
products
Analyst’s Pick
Gallinee Beaute (2015, London)
Internet first brand of probiotic and prebiotic
skincare products
Unilever Ventures
Unicorn (2015, Taipei)
Internet-first brand of skin care products for men
Editor's Pick. Stage: Seed
500 Startups

57
E-Commerce > Skin Care > Full Range > Internet-first Brands: Leaderboard
Overall
Rating
Company
Name
Year Location Stage
Funding
($M)
Funding
Rounds
Team
Rating
App
Rating
App UI
Web
UI
Social
Followers
Mobile
Downloads
Mobile
Reviews
News
Mentions
Mobile
Reviews
Social
Followers
Δ % Δ %
5.0 Tatcha 2009
San
Francisco
Series A $6.3M 4 - - - - 13k - - 2 - - 2.3k 21%
3.9
Gallinee
Beaute
2015 London Series A - 1 - - - - 1.2k - - 1 - - 78 7%
3.8
Drunk
Elephant
2012 Houston Seed - 1 - - - 3 7.2k - - 3 - - 1.7k 29%
3.6
True
Botanicals
2016 Mill Valley Series A $25.1M 3 - - - 4 3.9k - - 1 - - -10 -
3.6
Brevena
Skincare
2015
White Bear
Lake
Series A $3M 1 - - - - 225 - - 2 - - 3 1%
3.4
Erasa
Skincare
2014
New York
City
Series A $4.2M 2 - - - - 235 - - - - - 3 1%
3.3 TULA 2014
New York
City
Series A $12.7M 2 - - - - 4k - - - - - -783 -16%
3.3 Jeunesse 2009 Lake Mary Unfunded - - 3 5 4 4 21k 304k 7.1k 10 748 12% -731 -3%
3.1 MDRejuvena 2013 San Diego Series A $6.2M 3 - - - - 80 - - 1 - - -1 -1%
3.1 Restorsea 2012
New York
City
Series C $57M 5 - - - - 1.8k - - - - - -267 -13%
2.9 Sio Beauty 2015
New York
City
Funded - - - - - - 316 - - 1 - - 75 31%
2.8
CellCeuticals
Skin Care
2007
Beverly
Hills
Acquired $6.5M 2 - - - - 3.8k - - - - - -377 -9%
2.8 Zeosoft 2010 Auckland Series A $8M 2 - - - - 34 - - 1 - - - -

Incubators
Seed Action Mediagroup (#1), Enterprise Ireland (#1)
Series A/B Accel Partners (#1), Norwest Venture Partners (#1)
Series C+
SuperSalon Dec - 2015
Acq by Basswood Capital
Shortcuts Software Nov - 2013
Acq by Jonas Software
$5M - Series A
$23.2M - Series B
$8.7M - Series A
FlexyBeauty (2013, Paris, $10.3M)
$4.8M - Series A
Timely App (2012, Dunedin, $6.1M)
$6M - Series A
$1.6M - Seed
FlexyBeauty (2013, Paris, $10.3M)
$15M - Series B
Series A
SuperSalon (2000, Chandler)
$6M - Series A
$200k - Seed
Arnica (2012, Yekaterinburg, $200k)
$300k - Angel
Nov 2018
Clearskincare Cites Flexible Reporting Features For Switch
to Zenoti, PRWeb
Nov 2018
Book4Time continues rapid growth, ties up partnership with
WTS , Leisure Management
Aug 2018
Shedul.com Voted World's Best Salon Software in 2018 by
Capterra, PR Newswire
Aug 2018
HBAN Angels Receive a 10 Times Return on Phorest
Investment, Industry and Business
Aug 2018
Shedul, the booking platform for salons and spas, picks up
$5M investment, TechCrunch
Jul 2018
Shedul.com Voted 2018’s Top Salon Software by Capterra,
MODERN SALON
Jun 2018
Phorest software raises €20m from US investment firm, The
Irish Times
Jun 2018 Stylie One Launches Updated Schedule Fresh, GCI Magazine
Apr 2018 Serena, Newfund back €7m round for FlexyBeauty, Unquote
Feb 2018
Phorest Salon Software Helps Salon Owners All Over The
World Grow Their Salons Through Retention Marketing,
SuperbCrew
Jan 2018
Shedul Raises $6 Million for Hair Salon Booking Platform, My
Startup World
Nov 2017
Timely lands $7m investment, The National Business Review
Online
Sep 2017
Technology News - Millennium Systems International
Partners With Tie National, HITECH news articles
Aug 2017
Rosy Salon Software Announces Google Pilot Partnership,
Press Release Rocket
News
2
1
8
10
77
M&A/IPO
Series C+
Series A+
Funded
Companies
Covered
Funding Funnel
Tech for Enterprise > Tech for Salons > Suite: Market Factsheet
58
Exits
Recent InvestmentsCompanies that provide SaaS/on-
premise business management
suite solutions to beauty salons
Phorest
(2003, Dublin, $25.3M)
Zenoti
(2010, Hyderabad, $21.3M)
SalonBooker
Shedul
(2014, Abu Dhabi, $11M)
FlexyBeauty
(2013, Paris, $10.3M)
Top Companies
Beauty Tech > Market Details > Market: Suite
Companies Created 77 | Funded 10 | Total Funding $88.7M
0
1
2
3
4
5
$0k
$5M
$10M
$15M
$20M
$25M
$30M
$35M
$40M
2014 2015 2016 2017 2018
YoY Funding Rounds
Market: Suite

Tech for Enterprise > Tech for Salons > Suite: Top Companies
Market: Suite
Analyst’s Pick
Salon software suite
Susquehanna Growth Equity, Enterprise Ireland,
Bloom Equity and 3 Other Investors
Cloud based business management software
Norwest Venture Partners, Accel Partners, Oscar
Tarakjian
Target Global, FJ Labs, Hakan Koç and 5 Other
Investors

60
Tech for Enterprise > Tech for Salons > Suite: Leaderboard
Market: Suite
Overall
Rating
Company
Name
Year Location Stage
Funding
($M)
Funding
Rounds
Team
Rating
App
Rating
App UI
Web
UI
Social
Followers
Mobile
Downloads
Mobile
Reviews
News
Mentions
Mobile
Reviews
Social
Followers
Δ % Δ %
5.0 Zenoti 2010 Hyderabad Series B $21.3M 3 - 4 - - 880 48k 221 15 55 33% -7 -1%
5.0 Phorest 2003 Dublin Series B $25.3M 3 - 4 - - - 42k 182 4 26 17% - -
4.8 FlexyBeauty 2013 Paris Series A $10.3M 2 - 5 - - 232 330 2 2 - - 38 20%
4.2 Shedul 2014 Abu Dhabi Series A $11M 2 - - - - - - - 5 - - - -
3.5 Avec 2013 Sao Paulo Seed - 1 - 5 3 3 - 26k 631 - 239 61% - -
3.4 Arnica 2012
Yekaterinb
urg
Seed $200k 3 - 3 - - - 4k 41 1 14 52% - -
3.2 Timely App 2012 Dunedin Series A $6.1M 2 3 - - - 13 - - 1 - - - -
3.2 SuperSalon 2000 Chandler Acquired - 1 - - - - 82 - - - - - 3 4%
3.1 SalonBooker 2007
New York
City
Series A $14.5M 1 - - - 4 459 - - - - - -195 -30%
2.9
Shortcuts
Software
1993 Brisbane Acquired - - - 3 - - 377 91k 173 - 35 25% -17 -4%
2.6
Insight Salon
& Spa
Software
1991 Edmonton Unfunded - - - 3 1 4 381 4k 111 - 21 23% 7 2%
2.6 Versum 2008
Bielsko-
biala
Funded - - - - - - 651 - - - - - 16 3%
2.4
Schedule
Anyone
2012 Dallas Unfunded - - - 5 - - - 6k 35 - 11 46% - -
2.2 Web Salao 2011 Curitiba Unfunded - - - 4 4 3 286 9k 60 - 5 9% - -

Beauty Tech > Market Details > Market: Salon Booking
Market: Salon Booking

Beauty Tech > Market Details > Market: Subscription
Market: Subscription

Beauty Tech > Market Details > Market: At-Home Services
Market: At-Home Services

#1 Top Markets of Early Stage Investors
Beauty Tech > Market Details > Market: Customized
Market: Customized

Market: Customized

Public Companies
Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
76
Notable Acquisitions
Top Acquirers
Acqui-hires

Public companies
78
Performance indicators of public companies in Beauty Tech
IPO Date Company
IPO
Mcap
Exchange
Ticker
Sep 2016
Line of cosmetics
$754M NYSE:ELF
Dec 2015
It's Skin (2006, Seoul)
$1.3B KOSDAQ:226320
Zhiwo (2009, Beijing)
Online B2C flash sales retail for beauty products
Beauty Tech > Exit Outlook > Public Companies

Notable Acquisitions (1/3)
79
Notable Acquisitions in Beauty Tech
Beauty Tech > Exit Outlook > Notable Acquisitions
2018 YTD
Acquirer: Viking Global Investors
2017
Acquirer: Procter & Gamble Deal: $100M
Native Co (2015, San Francisco)
Manufacturer and seller of deodorants
Acquirer: The Hut Group
Glossybox (2011, Berlin, $72M)
Monthly beautybox for Women
Acquirer: Coty Deal: $600M
Younique (2012, Lehi)
Cosmetics direct-sales company
2016
Acquirer: Glansaol
Julep (2007, Seattle, $60.8M)
Internet-first brand of color cosmetics and personal
care products
Acquirer: Unilever
Living Proof (2004, Cambridge, $62M)
Hair products company
Acquirer: L'Oréal Deal: $1.2B
Anti-aging, colour infused cosmetics and skincare
products company
Acquirer: Unilever Deal: $1B
Dollar Shave Club (2011, Los Angeles, $165M)
Internet-first brand and subscription box of
grooming products

80
2015
Acquirer: Recruit Holdings Deal: $171M
Wahanda (2008, London, $34.5M)
Marketplace for booking salons and spas
2014
Acquirer: TPG
Line of cosmetics
Acquirer: VIPshop Deal: $113M
Lafaso (2008, Shanghai, $40M)
Online store of beauty products
Acquirer: VipShop Deal: $133M
Lefeng (2008, Beijing, $40M)
Online B2C retail beauty products
2013
Acquirer: Joshua Green

81
2010
Acquirer: TotalBeauty
Lime Life (2004, Los Angeles, $33.6M)
Cross-platform resource for beauty advice and
reviews

Most Active Acquirers
82
Beauty Tech > Exit Outlook > Most Active Acquirers

Acqui-hires
83
List of Acqui-hires in Beauty Tech
Excludes all details for Chinese companies
Date Target
Jun-16 Styl Acq by Voonik
Jun-16 Pamperazi Acq by ZapLuk
Jan-16 Hyve Acq by Stylofie
Jun-12 Salonium Acq by Treatwell
Beauty Tech > Exit Outlook > Acqui-hires
View all 4 Acqui-hired companies on Tracxn Platform

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
84
Details on VC & PE Investors
Seed Stage
Early Stage
Late Stage
Details on Top Ecosystem Players

Beauty Tech > Investors > Index of Most Active VC & PE Investors
Index of Top Investors (VC, PE) by Stage in Beauty Tech; Last 5 years (Dec 2013 - Nov 2018)
Index of Most Active VC & PE Investors
SEED STAGE
Ludlow Ventures (3 Investments)
Unilever Ventures (2 Investments)
BBG Ventures (2 Investments)
Vayner/RSE (2 Investments)
BonAngels Venture Partners (2 Investments)
Maveron
L Catterton
Grace Beauty Capital
CyberAgent Ventures
RB Investments
New Enterprise Associates
Warburg Pincus
Right Side Capital Management
Gobi Partners
EARLY STAGE
L Catterton (2 Investments)
Norwest Venture Partners (2 Investments)
Comcast Ventures (2 Investments)
Goodwater Capital (2 Investments)
Altos Ventures Capital (2 Investments)
Bessemer Venture Partners (2 Investments)
Pritzker Group (2 Investments)
Target Global (2 Investments)
Unilever Ventures
Accel Partners
Maveron
Cowboy Ventures
BBG Ventures
Andreessen Horowitz
LATE STAGE
Thrive Capital
Comcast Ventures
Tekton Ventures
SV Angel
BoxGroup
TCV
Red Swan Ventures
Lakestar
Calibrate Ventures
Madrona Venture Group
Temasek

Ludlow Ventures
87
Portfolio in Beauty Tech | Exits | Funds Link | Website | LinkedIn | Twitter
Beauty Tech > Investors > Ludlow Ventures
People
Investments
[Minicorn] Scentbird (2013, New York City, $28.4M, Series A)
[Editor's Pick] Beauty by Design (2016, Los Angeles, $2.2M,
Seed)
Internet-first brand of natural skin care products
Beauty Tech Notable Portfolio
[Soonicorn] Wag! (2014, Los Angeles, $68M, Series B)
App based marketplace for on demand dog walkers
[Minicorn] Dwolla (2008, Des Moines, $54M, Series D)
Proprietary payment network of banks and white label gateway.
[Minicorn] Tally App (2015, San Francisco, $42M, Series B)
Credit Card management app
[Minicorn] Notarize (2015, Boston, $31M, Series B)
Online Notary service
[Minicorn] Nestio (2010, New York City, $16.4M, Series B)
Listings database for management companies and brokers
[Minicorn] May Mobility (2017, Ann Arbor, $15.2M, Seed)
Developer of autonomous electric vehicles
[Minicorn] Shots (2013, San Francisco, $15.2M, Series A)
Digital studio and multi-channel network
[Minicorn] Honey (2012, Pasadena, $9.8M, Series B)
Automated coupon finding app
[Minicorn] Try Technologies (2012, San Francisco, $7.8M,
Series A)
Try and buy for online fashion
[Minicorn] Tribe (2015, San Francisco, $6.5M, Seed)
Video calling and messaging app
Other Notable Portfolio
Top Exits
Recent News on Fund & Portfolio
Jonathon Triest
Founder & Managing
Partner
Geographical Spread Stage of Entry
May 2018
SCENTBIRD Makes Their Mark with a $18.6 MM Series A
Funding Round, PR Newswire
Apr 2018 Scentbird Launches Lip Balm, Beauty Packaging
Feb 2018 Beauty By Design Raises $2.2M, TexasTechPulse
Nov 2017
Scentbird expands into bath and body market with own-
brand range, Cosmetics Business
Jul 2017
Scentbird plans expansion into home fragrances and
personal care products, TechCrunch
Mar 2016
Launching a new service, fragrance subscription provider
Scentbird feathers its nest with $2.8 million, TechCrunch
Feb 2016
Vive, The Classpass For Hair Blowouts, Raises $2.3 Million
In Funding – TechCrunch, TechCrunch
Aug 2015
#NYCtech Week in Review - Page 11 of 14 - AlleyWatch,
AlleyWatch
None
11
1
1
2013 2014 2015 2016 2017 2018
Follow On New Investments
-
-
-
-
3
Undisclosed
Series C+
Series B
Series A
Seed3
-
-
-
-
US

Unilever Ventures
88
Beauty Tech > Investors > Unilever Ventures
Investments
[Minicorn] True Botanicals (2016, Mill Valley, $25.1M, Series A)
[Editor's Pick] LXMI (2015, San Francisco, $1.1M, Seed)
Online private label for natural ingredients based skin care products
[Editor's Pick] Gallinee Beaute (2015, London, Series A)
Internet first brand of probiotic and prebiotic skincare products
[Unicorn] Instacart (2012, San Francisco, $1.9B, Series F)
Marketplace for same-day grocery delivery
[Soonicorn] Sun Basket (2011, San Francisco, $94.8M, Series D)
Recipe box with pre measured ingreedients
[Soonicorn] Chromatin (2000, Chicago, $84.4M, Series F)
Sorghum seeds producer
[Soonicorn] Gousto (2012, London, $78.2M, Series C)
Recipe kit subscription and grocery delivery
[Soonicorn] Percolate (2011, New York City, $74.5M, Series C)
Content Marketing Workflow Tools
[Soonicorn] Helpling (2014, Berlin, $63.8M, Series C)
Cleaners-on-demand service
[Soonicorn] Brandtone (2009, Dublin, $53.6M, Series D)
Mobile marketing platform for FMVG advertisers
[Soonicorn] WaterSmart Environmental (2009, San
Francisco, $16M, Series B)
Data analytics for water grid
[Minicorn] Peel-Works (2010, Mumbai, $6.1M, Series B)
Real time order management & extended salesforce management
Top Exits Recent News on Fund & Portfolio
Nov 2018
Trinny London seals first permanent shopping space at
this UK retailer, Cosmetics Business
Nov 2018
Trinny London lands retail deal with Selfridges, Cosmetics
Business
Oct 2018
Is BlowLTD the UK’s major beauty disruptor?, Cosmetics
Design Europe
Jul 2018
Debenhams and Blow Ltd deny rift and say they have a
strong partnership, theindustry.fashion
Apr 2018 True Botanicals Closes Series A Funding, GCI Magazine
Feb 2018
StriVectin Releases Anti-Wrinkle Recoding Serum,
MODERN SALON
Jan 2018
Unilever acquires minority stake in bacteria skin care
brand Gallinée, Cosmetics Business
Sep 2017
Seedrs Funded blow LTD Receives $10 Million
Investment from Debenhams, Crowdfund Insider
May 2017
StriVectin unveils new millennial sub-brand Nia,
Cosmetics Business
May 2017
Beauty app Blow Ltd launches in Manchester - delivering
hair and make up services to your door on demand,
Manchester Evening News
StriVectin
Acq by L Catterton - Jul 2009
1 11
1 1
2013 2014 2015 2016 2017 2018
5
-
-
1
2
Undisclosed
Series C+
Series B
Series A
Seed4
3
1
-
-
Europe
US
China

BBG Ventures
89
Beauty Tech > Investors > BBG Ventures
People
Investments
[Soonicorn] Glamsquad (2013, New York City, $23.9M, Series B)
On-demand, In-home Beauty App for NYC
[Editor's Pick] Goby (2015, New York City, $2M, Seed)
Internet first brand of oral care products
[Soonicorn] Zola (2013, New York City, $141M, Series D)
Wedding registry and gifts marketplace
[Soonicorn] Pymetrics (2012, New York City, $58M, Series B)
Smart human capital management
[Soonicorn] The Wing (2016, New York City, $40M, Series B)
Provider of a co-working space and offline community space for
women entrepreneurs and freelancers
[Minicorn] Lola (2014, New York City, $35.2M, Series B)
Subscription-based platform for female hygiene products
[Minicorn] Modsy (2015, San Francisco, $33.8M, Series B)
Online platform for 3D home design
[Minicorn] Carbon38 (2012, Los Angeles, $26M, Series A)
Online retailer of activewear
[Minicorn] Rockets of Awesome (2016, New York City,
$25.5M, Series A)
Personalized subscription box for kids apparel
[Minicorn] HopSkipDrive (2014, South Pasadena, $21.5M, Series
A)
Ridesharing for kids
[Minicorn] Reaction Commerce (2013, Santa Monica, $11.2M,
Series A)
Open Source Ecommerce Solutions for SMBs
Top Exits
Susan Lyne
Co-Founder &
President
Benjamin
Giardullo
Co-Founder & CEO
Nisha Dua
Co-Founder
Aug 2018
CVS Unveils New Plans for Beauty Aisle, Glamsquad
Partnership, licenseglobal.com
Aug 2018
With Veluxe Acquistion, Glamsquad Looks To Become
‘Clear Leader’ In On-demand Beauty Services, Citybizlist
Jul 2018 Glamsquad Acquires Veluxe, Citybizlist
May 2018
Mented Cosmetics Secures $3 million in Seed Funding,
GCI Magazine
Apr 2018
BET Networks Launches Exclusive Beauty-Focused
Tutorials in Partnership with Beautycon to Bring Viewers
the Latest in Make-Up Trends for the African American
Consumer, Business Wire
Mar 2018
Wag! and Glamsquad Announce Partnership to Offer Dog
Parents and their Pooches Matching Beauty Services, PR
Newswire
Mar 2018
YC-backed DearBrightly makes Rx skin care more
accessible, TechCrunch
Nov 2017
Mented Cosmetics raises $1 million for vegan makeup for
women of color, ImpactAlpha
Mar 2017
Thirsting for a new media empire, Beautycon raises $9
million, TechCrunch
None
11 1 1
2013 2014 2015 2016 2017 2018
2
-
-
1
2
Undisclosed
Series C+
Series B
Series A
Seed5
-
-
-
-
US

Vayner/RSE
90
Beauty Tech > Investors > Vayner/RSE

91
Beauty Tech > Investors > Lerer Hippeau Ventures

Maveron
92
Beauty Tech > Investors > Maveron

L Catterton
93
Beauty Tech > Investors > L Catterton

Grace Beauty Capital
94
Beauty Tech > Investors > Grace Beauty Capital

New Enterprise Associates
95
Beauty Tech > Investors > New Enterprise Associates

Warburg Pincus
96
Beauty Tech > Investors > Warburg Pincus

Gobi Partners
97
Beauty Tech > Investors > Gobi Partners

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
98
Seed Stage
Early Stage
Late Stage

L Catterton
99
Beauty Tech > Investors > L Catterton

Norwest Venture Partners
100
Beauty Tech > Investors > Norwest Venture Partners

Comcast Ventures
101
Beauty Tech > Investors > Comcast Ventures

Goodwater Capital
102
Beauty Tech > Investors > Goodwater Capital

Altos Ventures Capital
103
Beauty Tech > Investors > Altos Ventures Capital

Bessemer Venture Partners
104
Beauty Tech > Investors > Bessemer Venture Partners

Pritzker Group
105
Beauty Tech > Investors > Pritzker Group

Target Global
106
Beauty Tech > Investors > Target Global

Unilever Ventures
107
Beauty Tech > Investors > Unilever Ventures

Accel Partners
108
Beauty Tech > Investors > Accel Partners

109
Beauty Tech > Investors > Lerer Hippeau Ventures

Maveron
110
Beauty Tech > Investors > Maveron

Cowboy Ventures
111
Beauty Tech > Investors > Cowboy Ventures

BBG Ventures
112
Beauty Tech > Investors > BBG Ventures

Andreessen Horowitz
113
Beauty Tech > Investors > Andreessen Horowitz

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
114
Seed Stage
Early Stage
Late Stage

115
Beauty Tech > Investors > Tiger Global Management

Thrive Capital
116
Beauty Tech > Investors > Thrive Capital

Comcast Ventures
117
Beauty Tech > Investors > Comcast Ventures

118
Beauty Tech > Investors > Highland Capital Partners

Tekton Ventures
119
Beauty Tech > Investors > Tekton Ventures

SV Angel
120
Beauty Tech > Investors > SV Angel

BoxGroup
121
Beauty Tech > Investors > BoxGroup

TCV
122
Beauty Tech > Investors > TCV

123
Beauty Tech > Investors > Azure Capital Partners

Red Swan Ventures
124
Beauty Tech > Investors > Red Swan Ventures

Lakestar
125
Beauty Tech > Investors > Lakestar

126
Beauty Tech > Investors > QueensBridge Venture Partners

Calibrate Ventures
127
Beauty Tech > Investors > Calibrate Ventures

Madrona Venture Group
128
Beauty Tech > Investors > Madrona Venture Group

Temasek
129
Beauty Tech > Investors > Temasek

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
130
Incubators
Other Notable Investors
Debt Investors

Beauty Tech > Investors > Index of Ecosystem Investors
Index of Top Ecosystem Investors in Beauty Tech; Q3 2013 - Q3 2018
Index of Ecosystem Investors
INCUBATOR
500 Startups (15 Investments)
Y Combinator (9 Investments)
Brand Capital (4 Investments)
Dreamit (3 Investments)
Founders Factory (3 Investments)
Sephora Stands (3 Investments)
Techstars (2 Investments)
MassChallenge (2 Investments)
Ben Franklin Technology Partners (2
Investments)
Rocket Internet (2 Investments)
NXTP Labs (2 Investments)
The Brandery (2 Investments)
Science (2 Investments)
Entrepreneurs Roundtable Accelerator
NDRC
OTHER NOTABLE INVESTORS
Kima Ventures (4 Investments)
L'Oréal (3 Investments)
Wayra (2 Investments)
FundersClub (2 Investments)
Slow Ventures (2 Investments)
Sinar Mas (2 Investments)
Marico (2 Investments)
JM Financial
DT Capital Partners
Info Edge
Enterprise Ireland
Scottish Enterprise
OurCrowd
Wellington Management
Korea Investment Partners
DEBT INVESTORS
Western Technology Investment (5
Investments)
TPG (4 Investments)
Trinity Capital Investment (3 Investments)
InnoVen Capital
Dominion Capital

500 Startups
132
Beauty Tech > Investors > 500 Startups
People
Investments
[Soonicorn] Ipsy (2011, San Mateo, $107M, Series B)
Subscription for beauty products
[Soonicorn] StyleSeat (2011, San Francisco, $40.7M, Series B)
Beauty and Wellness Marketplace
[Minicorn] Mayvenn (2012, San Francisco, $36M, Series B)
Hair extensions
[Minicorn] Favful (2015, Kuala Lumpur, $600k, Seed)
Product discovery platform for beauty products
[Editor's Pick] Unicorn (2015, Taipei, Seed)
Internet-first brand of skin care products for men
[Unicorn] Credit Karma (2007, San Francisco, $370M, Series D)
Aggregator of various consumer financial products.
[Unicorn] Intercom (2011, San Francisco, $241M, Series D)
Customer communication and Retention Platform
[Unicorn] Twilio (2007, San Francisco, $240M, Public)
Cloud Communications API provider
[Unicorn] Gitlab (2014, San Francisco, $146M, Series D)
Code collaboration tool
[Unicorn] Talkdesk (2011, San Francisco, $128M, Series B)
Browser based call center
[Soonicorn] Smule (2008, San Francisco, $176M, Series F)
Developer of social music creation and sharing apps
[Soonicorn] Udemy (2010, San Francisco, $173M, Series D)
Marketplace for online courses
Top Exits
Christine Tsai
CEO
Jul 2018
Ipsy Has A New President, Co-Founder Steps Down,
Beauty Packaging
Jul 2018
ipsy Hires Former Walmart.com CEO Fernando Madeira
as President, Business Wire
Jul 2018
Callyssee Cosmetics Announces Partnership With Beauty
Commerce Giant Ipsy, Newswire
Jun 2018
Beauty Subscription Brand Ipsy Apologizes for Pride
Month Video People Are Calling Transphobic, Adweek
May 2018
Nov 2017
Sep 2017
ipsy launches its beauty product e-commerce business
Shopper as hit hits 3M subscribers – TechCrunch,
TechCrunch
Sep 2017
ipsy Launches Shopper and Reaches Agreement to Sell
EM Cosmetics to Michelle Phan | Business Wire, Business
Wire
Manicube
Acq by The Red Door - Nov
2015
GlamST
(2013, San Francisco)
Acq by Ulta - Nov 2018
1 1 1
2
4
7
2013 2014 2015 2016 2017 2018
4
-
-
1
14
Undisclosed
Series C+
Series B
Series A
Seed9
3
3
1
1
US
SEA
Latam
Israel
Europe

Y Combinator
133
Beauty Tech > Investors > Y Combinator
People
Investments
[Soonicorn] Memebox (2012, San Francisco, $160M, Series C)
[Unicorn] Airbnb (2008, San Francisco, $3.4B, Series F)
Marketplace for vacation rental accommodations
[Unicorn] Instacart (2012, San Francisco, $1.9B, Series F)
Marketplace for same-day grocery delivery
[Unicorn] DoorDash (2013, Palo Alto, $972M, Series D)
On-demand food delivery marketplace
[Unicorn] Stripe (2010, San Francisco, $756M, Series E)
Web & Mobile Payments for Developers
[Unicorn] Coinbase (2012, San Francisco, $742M, Series E)
Digital currency exchange & wallet provider
[Unicorn] Dropbox (2007, San Francisco, $607M, Public)
Cloud-based file sharing and synchronization software
[Unicorn] Zenefits (2013, San Francisco, $584M, Series C)
SaaS HR Platform for SMBs
[Unicorn] Ginkgo Bioworks (2008, Boston, $429M, Series D)
Designs microbes to produce cultured ingredients
[Unicorn] Gusto (2011, San Francisco, $316M, Series C)
Cloud-based HRMS and payroll management solution
[Unicorn] Docker (2008, San Francisco, $273M, Series E)
LXC based OS-level virtualization technology and PaaS
[Unicorn] MZ (Machine Zone) (2008, Palo Alto, $263M, Series B)
Mobile game developer
Top Exits
Robert Morris
Co-Founder
Jessica
Livingston
Co-Founder & Partner
Trevor
Blackwell
Co-Founder
Paul Graham
Co-Founder
Sep 2018
Memebox launches new brand Kaja with Sephora in US,
theinvestor.co.kr
Jun 2018
Memebox eyes return to US after backroom revamp,
InsideRetail
Jun 2018
K-beauty Leader Memebox Launches “Insider Access”
Ambassador Program for Beauty Influencers and
Announces Partnership With Sephora, Business Wire
May 2018
Nov 2017
Oct 2017
Winick Realty Group Leases First Showroom for
Innovative Hair Care Start, Citybizlist
Jul 2017
Scentbird plans expansion into home fragrances and
personal care products, TechCrunch
Mar 2017
Function of Beauty, offering personalized hair care
products, secures $9M Series A, TechCrunch
Dec 2016
Memebox Announces Series C Extension of $60M, PR
Newswire
None
1 1 1 1
2
1
5
2
1
2013 2014 2015 2016 2017 2018
-
-
-
-
11
Undisclosed
Series C+
Series B
Series A
Seed8
1
1
1
-
US
Canada
Latam
China

Tracxn - Beauty Tech Startup Landscape

Tracxn - Beauty Tech Startup Landscape

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