Tracxn - Data as a Service Startup Landscape

DECEMBER 2018
DATA AS A SERVICE

Copyright © 2018, Tracxn Technologies Private Limited. All rights reserved.Feed Report – Data as a Service - Dec 2018
Contents
Feed Summary
Investment Trends
Market Details
Exit Outlook
Investors
News
Appendix
2
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Contents
Feed Summary
Investment Trends
Market Details
Exit Outlook
Investors
News
Appendix
3
Feed Summary
Investment Trend Summary
Exit Outlook Summary
BlueBox
Summary of Key Markets
Notable Companies in the Sector
Recent News

Note: Mega Companies includes IPO’d companies, Mega Acquisitions and Unicorn. Data is taken from Tracxn Platform as on December 3, 2018.
Data as a Service Feed Summary
4
Data as a Service > Feed Summary
Companies that aggregates information from a variety of sources, processes it to enrich, cleanse/analyze it; and licenses
it to other organizations.
• Inclusions: Companies that are offering data on demand to the clients
regardless of geographic and organizational separation of provider and
consumer. Generates revenue by selling data. Companies that aggregate
and curate data coming from third party sources, government, data
partners or using technologies such as sensors, GPS, Crawlers etc.
Included companies which are facilitating data exchange between
buyers and sellers (marketplace). Also, includes any company providing
subscription-based market research and industry specific reports. Any
data insights provider based on predictive modeling is also included in
the feed.
• Exclusions: Companies offering only first party data; Web Crawlers
which are sharing data but without any database; Data providers which
are not generating revenue by selling data; Companies which are
providing data visualization, data unification, data analytics software
solutions.
• Excludes funding information of Chinese companies Feed in Numbers
Overview
$12.8B
Funding
118
Mega
Companies
7332593
FundedCovered on
Tracxn
25
Unicorns
40
Soonicorns
51
Minicorns
60
IPO’d Cos
330
Late Stage Cos
101
364
Acquisitions
121
DeadPooled
2
Acquihired
Series A+ Cos
Gartner
(1979, Stamford, $300M)
IHS Markit
(1959, London)
Thomson Reuters
(1800, New York City)
Top Companies

Investment Trend Summary
Summary of Funding Activity in Data as a Service
5
$392M - Series E
Dataminr (2009, New York City, $571M)
$95M - Series C
Enigma (2011, New York City, $130M)
$240M - Series B
Wuxi NextCODE (2013, Cambridge, $515M)
$75M - Series B
$200M - Series C
$70M - Series C
Spire (2012, San Francisco, $137M)
$110M - Series D
Farmer's Business Network (2014,
Davenport, $194M)
$56.7M - Series B
Markets And Markets (2001, Pune, $56.7M)
$100M - PE
IRI (1979, Chicago, $100M)
$55M - Series C
G2 Crowd (2012, Chicago, $100M)
Top Geos of InvestmentEntrepreneurial Activity Global Funding Trend
*YTD *YTD
Data as a Service > Feed Summary > Investment Trend Summary
Seed GV (#3), Seedcamp (#3), Chicago Ventures (#3)
Series A/B Sequoia Capital (#3), GV (#3), Data Collective (#3)
Series C+ IVP (#2), Sapphire Ventures (#2), Glynn Capital (#2)
Incubators Plug and Play Tech Center (#10), 500 Startups (#9), Y Combinator
(#8)
Other Notable
Investors
Salesforce (#7), Accomplice(#3), BDC (#3)
Debt Investors
Western Technology Investment (#15), Silicon Valley Bank (#4),
The Carlyle Group (#3)
Most Active InvestorsRecent Investments
185
204
189
130
100
23
2013 2014 2015 2016 2017 2018*
Y-o-Y # of Companies Founded 142 140 132 113 108 87
$8.2B
$3.5B
$315M
$271M
$109M
US
Europe
India
Israel
Canada
$ Funding
$1.1B
$732M
$1.2B
$884M
$1.3B $1.4B
2013 2014 2015 2016 2017 2018*
$ Funding $ Funding Predicted
# Rounds # Rounds Predicted

Summary of exit outlook in Data as a Service
Exit Outlook Summary
66
Most Active AcquirersTop Investors in Exits
IVP 5
Envestnet Yodlee (1999, Redwood City, $134M)
Accel Partners 4
Envestnet Yodlee (1999, Redwood City, $134M)
comScore (1999, Reston, $88M)
New Enterprise
Associates
4
Tele Atlas (1984, S-hertogenbosch, $210M)
Oanda (1995, San Francisco, $117M)
Industry Ventures 4
Ancestry (1983, Provo, $146M)
Krux (2010, San Francisco, $46M)
Western Technology
Investment
4
Gene Logic (1994, Gaithersburg, $29M)
Aug 2018 Dun & Bradstreet Acq by CC Capital for $6.9B
May 2017 Bureau van Dijk Acq by Moody's for $3.3B
Aug 2015 HERE Acq by BMW for $3.1B
Mar 2015 Wood Mackenzie Acq by Verisk Analytics for $2.8B
Feb 2011 IMS Health Acq by TPG for $5.2B
Jul 2007 Tele Atlas Acq by TomTom for $4.3B
Mar 2006 Nielsen Acq by KKR for $9B
Data as a Service > Feed Summary > Exit Outlook Summary
IHS Markit 10
R.L. Polk & Company (Jun 2013, $1.4B), Oil Price
Information Service (OPIS) (Jan 2016, $650M), CarProof
(Dec 2015, $469M)
Nielsen 9
Arbitron (Dec 2012, $1.3B), Gracenote (Dec 2016, $560M),
NetRatings (Feb 2007, $327M)
LexisNexis 5
Seisint (Jul 2004, $775M), Enclarity (Sep 2013), Lex Machina
(Nov 2015)
Oracle 4
Datalogix (Dec 2014, $1.2B), BlueKai (Feb 2014, $350M),
Crosswise (Apr 2016, $50M)
Apple 4
Topsy (Dec 2013, $200M), Mapsense (Sep 2015, $25M),
Semetric (Jan 2015)
Recent IPOs Top Acquisitions
exactEarth Feb 2016
Maritime vessel data for ship tracking
IPO MCap: -
HealthSpace Nov 2015
Data and reports provider for healthcare,…
IPO MCap: -
Black Knight Financial Services May 2015
Technology provider for loan life cycle m…
IPO MCap: $1.6B
Mynd Analytics Jul 2017
Provider of reference data and analytic t…
IPO MCap: $22.1M
Global Cannabis Applications
Corporation Apr 2017
Data source provider for medical cannabis…
IPO MCap: -
Uzabase Oct 2016
Asia's industry and company database & bu…
IPO MCap: $158M

FACTSHEET
Overview
Companies 2593
Funded 733 Series A+ 330
Funding $12.8B Last 2 yrs $2.8B
Most Active Investors
Seed GV (3)
Series A/B Sequoia Capital (3)
Series C+ IVP (2)
Others Salesforce (7)
Incubators Plug and Play Tech Center (10)
Top Cities
Bay Area 189 Cos $2.0B
Edinburgh 1Cos $1.7B
Feed in Numbers
Unicorns 25 Soonicorns 40
Minicorns 51 Editor Picks 215
Acquihired 2 Deadpooled 121
Top Companies
Thomson Reuters (1800, New York City)
Gartner (1979, Stamford, $300M)
IHS Markit (1959, London)
Exits
IPOs 60 Black Knight Financial
Services, Uzabase
Acquisitions 364 Nielsen, Dun & Bradstreet
Top Acquirers IHS Markit, Nielsen
Marketmap: Data as a Service
MARKET PLACE
ENERGY & MATERIALS
FINANCE
SECURITIES & TRADING DATA
PRIVATE INVESTMENTS
CREDIT INFORMATION
HEALTHCARE
GENEALOGY
GEOSPATIAL
SATELLITE BASED
WEATHER
MULTI-INDUSTRY
INDUSTRY RESEARCH
TECHNOLOGY RESEARCH
CONSUMER RESEARCH
COMPETITORASSESSMENT
LEAD GENERATION
LOCATION DATA & INSIGHTS
DIGITAL MEDIA ANALYTICS
SOCIAL MEDIA INTELLIGENCE
For any Feedback and Query reach out to MyAnalyst@tracxn.com
Funding data excludes Debt, Grants & Post-IPO rounds. Excludes all details for Chinese companies
Data as a Service > Feed Summary > BlueBox
7

Key Sub Sectors in Data as a Service Sector
Summary of Key Markets
8
Top Markets of Investment Activity
# Cos on
Platform
Last 2 Years
$ Invested # Round
Multi Industry > Consumer Research >
Consumer Behaviour Data & Insights 50 $169M 10
Location Data & Insights 20 $110M 9
Geospatial >
Satellite Based 33 $83.6M 9
Healthcare > Genealogy >
Genomics Database 30 $568M 6
Agriculture 15 $152M 6
Weather Data >
Ground Based 11 $79.7M 7
Consumer Segmentation 33 $52.4M 8
Geospatial >
Location 54 $80.3M 6
Open Data 28 $126M 4
Finance > Data and Platforms > Private
Investments >
Private Companies Data
64 $28M 7
Sub Sectors
# Cos
Tracked
#
Funded
Total
Funding
Multi Industry
Companies providing data and insights for multi-
industry purpose
1026 273 $4B
Energy & Materials
Companies providing data and insights related to
opportunity, forecast, demand, trends,...
57 10 $2B
Finance
Companies providing financial data related to public
markets, private markets, mergers...
485 123 $1.8B
Healthcare
Companies providing data and insights related to
healthcare industry
161 64 $1.4B
Agriculture
Companies that provide data on the agricultural
related purposes
17 6 $214M
Sports
Companies providing data and insights on sports.
57 13 $128M
Real Estate
Companies that provide data on commercial and
residential real estate
103 29 $128M
Data as a Service > Feed Summary > Summary of Key Markets

List of Notable Companies in Data as a Service
Notable Companies in the Sector (1/3)
9
Note: *(Founded Year, Location, Total Funding)
Data as a Service > Feed Summary > Notable Companies in the Sector
Public
Markit
(2001, London, $750M)*
IHS Markit
(1959, London)
Onvia
(1996, Seattle, $42M)
Black Knight Financial
Services
(2008, Jacksonville)
Tracsis
(2004, Leeds)
Morningstar
(1984, Chicago, $91M)
Ancestry
(1983, Provo, $146M)
comScore
(1999, Reston, $88M)
Loislaw
Public
Information Services
Group
(2006, Stamford)
Uzabase
(2008, Minato, $6.8M)
Salary.Com
(1999, Needham)
Gene Logic
(1994, Gaithersburg, $29M)
Arcontech Group
(1979, London)
MarkLines
(2001, Tokyo)
Hottolink
(2000, Tokyo)
ADVFN
(1999, London)
Mynd Analytics
(1999, Aliso Viejo, $33.9M)
Gartner
(1979, Stamford, $300M)
Public
UrtheCast
(2010, Vancouver, $4.5M)
exactEarth
(2009, Cambridge, $36.4k)
CoreLogic
(2010, Irvine)
FactSet
(1978, Norwalk)
GfK
(1934, Nuremberg)
Global Cannabis
Applications
Corporation
(2015, Vancouver)
Ipsos
(1975, Paris)
Thomson Reuters
HealthSpace
(1998, Chilliwack)
Public
CME Group
(1848, Chicago)
CSIMarket
(2013, Coral Springs)
QuoteMedia
(1999, Fountain Hills)
GlobalData
(2007, Palm Springs)
TGS
(1981, Houston)
Value Line
CoStar
(1987, Washington D.C.)
CreditRiskMonitor
(1999, Valley Cottage)
Cxense
(2010, Oslo)
FnGuide
(2000, Seoul)
Public
Forrester
(1983, Cambridge)
MAM Software
(1984, Allentown)
Physiomics
(2001, Oxford)
Progressive Digital
Media
(2007, London)
Vigiaccess
(2015, Uppsala)
YouGov
(2000, London)

10
Acquired
Nielsen
Dun & Bradstreet
(1841, Short Hills)
IMS Health
(1954, Danbury)
Tele Atlas
(1984, S-hertogenbosch, $210M)
Bureau van Dijk
(1991, London)
HERE
(1985, Amsterdam)
Wood Mackenzie
(1973, Edinburgh, $1.7B)
DigitalGlobe
(1993, Longmont, $528M)
Acxiom
(1969, Little Rock)
SNL Financial
(1987, Spokane)
Acquired
Veda
(1967, Sydney)
Cerved
(1974, Milano)
Penton Media
Callcredit
(2000, Leeds)
R.L. Polk & Company
(1870, Englewood)
Arbitron
(1949, Columbia)
Datalogix
(2002, Westminster, $86.5M)
TiVo
(1983, San Jose)
Datamonitor
(1989, London)
InfoPro-Digital
(2001, Antony)
Acquired
Seisint
(2000, Boca Raton)
RoyaltyRange
(2012, Romford, $422k)
eVestment
(2000, Marietta, $19M)
Krux
(2010, San Francisco, $46M)
Dealogic
(1983, London)
Oil Price Information
Service (OPIS)
(1977, Gaithersburg)
TARGUSinfo
(1993, Mclean)
Mergermarket
(1999, London, $8.4M)
Decision Resources
Group
(1995, Burlington)
Acquired
Autovista Group
(1933, London)
Envestnet Yodlee
(1999, Redwood City, $134M)
Gracenote
(1998, Emeryville, $52.5M)
Symphony Health
(2012, Horsham)
CarProof
(2000, London)
cap hpi
(1979, Leeds)
Autodata
(1975, Maidenhead)
Clear Score
(2014, London, $15.6M)
BlueKai
(2007, Cupertino, $35.1M)
SuperDerivatives
(2000, Tel Aviv)
Acquired
NetRatings
Dodge Data & Analytics
LiveRamp
TheMarkets
(2000, New York City, $30M)
Alexa Internet
(1996, San Francisco)
Epocrates
(1998, San Mateo, $35M)
Reis
SiriusDecisions
(2001, Wilton)
eMarketer
OAG Products
(1929, Luton)

11
Acquired
Glass's
(1933, London)
EDR
(1990, Shelton)
eXelate
(2007, Rosh Haayin, $31M)
Global Insight
(2001, Lexington)
Multex.com
PitchBook
(2008, Seattle, $14.3M)
Oanda
Avention
(1986, Concord, $1.5M)
Data.com
(2004, San Francisco, $17.2M)
Placed
(2011, Seattle, $13.4M)
Acquired
Software Advice
(2005, Austin)
Genscape
(1999, Louisville, $3.5M)
RISI
(1985, Bedford)
NetProspex
(2006, Waltham, $27.5M)
Hoover's
(1990, Austin, $20.7M)
Ned Davis Research
(1980, Venice)
PayScale
(2001, Seattle, $74.2M)
Unicorns
Dataminr
Human Longevity
(2013, San Diego, $300M)
IRI
(1979, Chicago, $100M)
Bloomberg
Interactive Data
(1968, Bedford)
LexisNexis
(1973, Albany)
Nielsen Online
(2005, Morristown)
Deadpooled
Topsy (2007, San Francisco,
$32.2M)

List of Notable Companies by Market in Data as a Service
Notable Companies by Market (1/22)
13
Data as a Service > Feed Summary > Notable Companies by Market
Marketplace
Industry Data
Decision Resources Group (1995,
Burlington)
Provides a business intelligence platform and also
consulting servcies
Editor's Pick. Stage: Acquired
Piramal Group, Providence Equity Partners
Multi Industry
Industry Research
IHS Markit (1959, London)
Data, insights and analytical solutions on industrial
and financial markets
Unicorn. Stage: Public
General Atlantic, Kings Park Capital
Penton Media (1892, New York City)
Information service and marketing company
Unicorn. Stage: Acquired
Brass Tower Equity Partners, ABRY Partners, Eos
Partners
HealthSpace (1998, Chilliwack)
Data and reports provider for healthcare,
agricultural and corporate industries
Editor's Pick. Stage: Public
Datamonitor (1989, London)
Online database and analysis
Stage: Acquired
YouGov (2000, London)
Internet-based market research and data company
Stage: Public
Technology Research
Gartner (1979, Stamford, $300M)
IT research and advisory services provider
Silver Lake, Bessemer Venture Partners, ValueAct
Capital
Quid (2010, San Francisco, $108M)
Business Intelligence Platform
Soonicorn. Stage: Series D
Julian Roberson, Henry Kravis, LIXIL and 16 Other
Investors
Crowd-sourced business software & services
review
Soonicorn. Stage: Series C
IVP, Emergence Capital, Accel Partners and 17
Other Investors

14
Multi Industry
Technology Research
Wellspring (2003, Chicago, $11M)
Software solution for technology scouting,
corporate venturing, sponsored research and
licensing
Soonicorn. Stage: Series B
MK Capital, Plymouth Growth Partners
Information Services Group (2006,
Stamford)
Research and advisory services to transform and
optimize operations
SiriusDecisions (2001, Wilton)
B2B research and advisory firm
Stage: Acquired
JMI Management
Software Advice (2005, Austin)
Business software review & comparison platform
Stage: Acquired
Technology Research
Forrester (1983, Cambridge)
Technology and market research company
Soonicorn. Stage: Public
Consumer Research
Factual (2007, Los Angeles, $104M)
Mobile Location Based Data Provider.
Upfront Ventures, Felicis Ventures, Andreessen
Horowitz and 10 Other Investors
Disconnected purchase, media, social, causal and
loyalty data for CPG, retail, over-the-counter
healthcare and media companies
New Mountain Capital
comScore (1999, Reston, $88M)
Global Media Measurement & Analytics company
Soonicorn. Stage: Public
Wind Point Partners, Accel Partners, Adams Street
Partners and 15 Other Investors

15
Multi Industry
Consumer Research
Datalogix (2002, Westminster, $86.5M)
Aggregator of offline purchasing data
IVP, Wellington Management, Breyer Capital and 4
Other Investors
DataSift (2010, Reading, $72M)
Social Data Analytics Platform
Soonicorn. Stage: Acquired
Insight Venture Partners, Scale Venture Partners,
Upfront Ventures and 5 Other Investors
PlaceIQ (2010, New York City, $52.8M)
Location data provider for mobile advertising
Alibaba Group, Harmony Partners, U.S Venture
Cross-Screen Data Management Platform
Stage: Acquired
Accel Partners, Temasek, Sapphire Ventures and 11
Other Investors
Consumer Research
BlueKai (2007, Cupertino, $35.1M)
Data management platform and 3rd party data
marketplace
Stage: Acquired
Advantage Capital, GGV Capital, Redpoint Ventures
and 8 Other Investors
Topsy (2007, San Francisco, $32.2M)
Real-time public social data Indexer
Stage: Deadpooled
BlueRun Ventures, Ignition Partners, Western
Technology Investment and 2 Other Investors
eXelate (2007, Rosh Haayin, $31M)
Centralized Big Data Management Platform.
NewSpring Capital, Menlo Ventures, Trident Capital
Consumer Research
Near (2012, Bangalore, $25.5M)
Location intelligence platform providing real-time
information on places, people and products.
Telstra, Sequoia Capital, Canaan Partners and 3
Other Investors
eMarketer (1996, New York City, $25M)
Data on digital marketing, media, and commerce
Stage: Acquired
Stripes Group
Vserv (2010, Mumbai, $17.9M)
Mobile ad network for emerging markets
Maverick Capital, Chiratae Ventures, Ephiphany
Ventures and 1 Other Investors
Placed (2011, Seattle, $13.4M)
Location Analytics and Targeting platform
Stage: Acquired
Madrona Venture Group, Two Sigma Ventures,
Shane Atchison and 1 Other Investors

16
Multi Industry
Consumer Research
LiveRamp (2006, San Francisco, $1M)
Offline & Online Customer Data Connectivity and
Onboarding
Stage: Acquired
Rembrandt Venture Partners, NFX, Industry
GfK (1934, Nuremberg)
web tracking technology for consumer retail
purchase tracking
KKR, Berytech, Sageview Capital
Nielsen Online (2005, Morristown)
Provider of measurement and analysis of online
audiences, advertising, video, consumer-generated
media, word of mouth, commerce and consumer
behavior.
Unicorn. Stage: Unfunded
Consumer Research
Acxiom (1969, Little Rock)
Customer data sourcing, enriching and analytics
Hudson River Capital Partners, Silver Lake,
ValueAct Capital
Ipsos (1975, Paris)
Market research company focused on advertising,
marketing research, media, content & technology,
opinion polls & customer loyalty.
Sofina, FFP, Butler Capital Partners
Arbitron (1949, Columbia)
International media and marketing research firm
Stage: Acquired
Cxense (2010, Oslo)
SaaS Data Management Platform
Stage: Public
Eurovestech, IVA Ventures, TechnoRocks
Consumer Research
Hottolink (2000, Tokyo)
Japanese social data provider
Stage: Public
Salesforce
NetRatings (1997, New York City)
Internet audience measurement information and
analysis
Stage: Acquired
Western Technology Investment
Nielsen (1922, New York City)
Global Information and measurement company
Stage: Public
Ardian, Thomas H Lee Partners, Elliott Management
TARGUSinfo (1993, Mclean)
Consumer and business data
Stage: Acquired
TA Associates Management, RAA Ventures

17
Multi Industry
Legal Research
PatSnap (2007, Singapore, $100M)
Provides a search platform for patents
Sequoia Capital, Shunwei Capital, Qualgro GP and 3
Other Investors
RoyaltyRange (2012, Romford, $422k)
Intellectual property royalty rates database
Stage: Acquired
Practica Capital
LexisNexis (1973, Albany)
Enterprise Legal Management.
Loislaw (1987, New York City)
Legal and related information to lawyers and law
firms
Stage: Acquired
Capital Resource Partners
Risk Assessment
Bureau van Dijk (1991, London)
Company Information & Business Intelligence
BC Partners, EQT Ventures, Charterhouse Capital
Partners
CreditRiskMonitor (1999, Valley Cottage)
Financial risk analysis and news provider
Stage: Public
Salary Benchmark
PayScale (2001, Seattle, $74.2M)
PayScale provides compensation data
Stage: Acquired
Mercer, Sapphire Ventures, Madrona Venture
Group and 6 Other Investors
Salary.Com (1999, Needham)
Compensation management software solution
Princeton Ventures

18
Multi Industry
Background Verification
Seisint (2000, Boca Raton)
Purveyor of personal information to corporations,
reporters, police and federal investigators
Stage: Acquired
East Peak Capital, Spectrum Equity
Procurement
Onvia (1996, Seattle, $42M)
Procurement management and bid notification
solutions
Stage: Acquired
GE Equity, Actua, Comdisco and 4 Other Investors
Lead Generation
RelSci (2010, New York City, $121M)
Web based platform to build business relationships
MacAndrews & Forbes, Starr Companies, Hearst
InsideView (2005, San Francisco, $89M)
Lead Generation, prospect data, business insights
and social connections tool.
Spring Lake Equity Partners, Big Sky Partners,
Foundation Capital and 6 Other Investors
Rain King Software (2007, Bethesda, $67.5M)
IT Profiling Database
Spectrum Equity

19
Multi Industry
Lead Generation
NetProspex (2006, Waltham, $27.5M)
B2B data lead generation data and data
management
Stage: Acquired
Spring Lake Equity Partners, Edison Partners,
American City Business Journals and 1 Other
Investors
HG Data (2010, Santa Barbara, $21.9M)
Technology installation database
Rincon Venture Partners, EPIC Venture Fund,
Updata and 2 Other Investors
Hoover's (1990, Austin, $20.7M)
Business listing portal
Stage: Acquired
FTL Capital, Lewis & Clark Capital
Lead Generation
Data.com (2004, San Francisco, $17.2M)
Source of accurate business data
Stage: Acquired
Norwest Venture Partners, Austin Ventures, El
Dorado Ventures and 1 Other Investors
Avention (1986, Concord, $1.5M)
Data on customers, prospects and market
opportunities.
Stage: Acquired
MCM Capital Partners, GTCR
InfoPro-Digital (2001, Antony)
Lead generation and data intelligence solutions
Stage: Acquired
Omnes Capital, Altamir, Apax Partners
Competitor Assessment
App Annie (2010, San Francisco, $156M)
Provides app store analytics and market
intelligence
Soonicorn. Stage: Series E
Sequoia Capital, E.ventures, IVP and 7 Other
Investors
SimilarWeb (2007, Tel Aviv, $112M)
Website Traffic and Mobile App Analytics
Soonicorn. Stage: Series F
Viola Group, Saban Capital Group, CE Ventures and
5 Other Investors
Alexa Internet (1996, San Francisco)
Web analytics company
Stage: Acquired

20
Multi Industry
Events Intelligence
Social media analytics
Unicorn. Stage: Series E
FJ Labs, Fidelity Investments, Wellington
Management and 34 Other Investors
Energy & Materials
Horizontal
Wood Mackenzie (1973, Edinburgh, $1.7B)
Research on Energy, metals and mining industries
Hellman & Friedman, Ardian
Genscape (1999, Louisville, $3.5M)
Data & Intelligence for global commodity and
energy markets
Stage: Acquired
Chrysalis Ventures, Oaktree Capital Management,
DMG Information
Oil & Gas
Drillinginfo (1999, Austin, $218M)
Data analytics for oil and gas industry
Cross Creek Advisors, Insight Venture Partners,
Battery Ventures and 7 Other Investors
Oil Price Information Service (OPIS)
(1977, Gaithersburg)
Oil Price Information Service provider
Stage: Acquired

21
Real Estate
Horizontal
CoreLogic (2010, Irvine)
Real-estate sales software
TA Associates Management
Commercial Real Estate
Reonomy (2013, New York City, $69.7M)
Commercial real estate research
Sapphire Ventures, Bain Capital Ventures, SoftBank
Capital and 11 Other Investors
CoStar (1987, Washington D.C.)
CRE information and database
Stage: Public
Founders Equity, Horowitz Group
Reis (1980, New York City)
Commercial Real Estate Information and Analytics
Stage: Acquired
Data and Insights
EDR (1990, Shelton)
Provider of data, workflow and insights for the
property due diligence
Stage: Acquired
Stonehenge Growth Equity Partners, First Analysis,
DMG Information and 1 Other Investors

22
Automotive
Vehicle History Data
Autovista Group (1933, London)
Automotive pricing data and market insights
provider
cap hpi (1979, Leeds)
Vehicle assessment product and services for auto
companies
Stage: Acquired
Montagu Private Equity
CarProof (2000, London)
Canadian vehicle history report
Stage: Acquired
Hellman & Friedman
Technical Specifications
Autodata (1975, Maidenhead)
Provider of technical information for the
automotive aftermarket
Stage: Acquired
MAM Software (1984, Allentown)
Business management software & data provider in
the automotive aftermarket
Stage: Public
Industry Insights
Glass's (1933, London)
Automotive industry and vehicle data provider
MarkLines (2001, Tokyo)
Automotive industry information portal
Stage: Public
Nippon Venture Capital
R.L. Polk & Company (1870, Englewood)
Automotive information and marketing solutions to
the automotive industry
Stage: Acquired

23
Media & Entertainment
Meta Data and Analytics
Gracenote (1998, Emeryville, $52.5M)
Digital media recognition company
Bessemer Venture Partners, Sequoia Capital, Simon
Equity Partners and 2 Other Investors
TiVo (1983, San Jose)
Hardware, software, and services for the digital
cable industry
Redpoint Ventures, IVP, Crosslink Capital and 2
Other Investors
Sports
Sports
Sportradar (2001, St. Gallen, $98M)
Provides technologies, service and content for
sports federations, state authorities, sports media
and sports betting industry
Soonicorn. Stage: Funded
TCV, CPP Investment Board, Revolution and 1
Other Investors
Healthcare
Genealogy
Global platform for genomic big data
Ireland Strategic Investment Fund, Temasek,
Yunfeng Capital and 6 Other Investors
Human Longevity (2013, San Diego, $300M)
Genomics and cell therapy-based diagnostic and
therapeutic company.
Unicorn. Stage: Series B
GE Ventures, Celgene, Illumina Ventures and 7
Other Investors
Ancestry (1983, Provo, $146M)
Online genealogy platform offering a host of
services that help in discovering ancestry
Silver Lake, GIC, ATP Private Equity Partners and
15 Other Investors

24
Healthcare
Genealogy
MedGenome (2012, Bangalore, $65.5M)
Provider of research and clinical genomics
solutions
HDFC, HDFC Life, HDFC Mutual Fund and 13 Other
Investors
Gene Logic (1994, Gaithersburg, $29M)
Integrated genomics company providing
comprehensive Genomic Reference Databases and
GLP compliant Microarray Services
Stage: Acquired
Goldman Sachs, Hambrecht & Quist, Oxford
Bioscience Partners and 5 Other Investors
Pharmacological Data
Physiomics (2001, Oxford)
Mathematical models and service for dosing ans
scheduling optimization, target validations, lead
selection and toxicity prediction.
Stage: Public
Shackleton Ventures
Vigiaccess (2015, Uppsala)
Database of adverse drug reactions
Stage: Public
Clinical Trials
Centogene (2006, Rostock, $28M)
Biochemical and genetic tests for mutations and
rare diseases
Soonicorn. Stage: Series A
TVM Capital Life Science, Deutsche Private Equity,
Careventures and 1 Other Investors

25
Healthcare
Psychiatry
Mynd Analytics (1999, Aliso Viejo, $33.9M)
Provider of reference data and analytic tools for
clinicians and researchers in psychiatry.
Stage: Public
Aspire Capital Fund, RSJ, SAIL Capital Partners and
2 Other Investors
Market Insights
Symphony Health (2012, Horsham)
Data, apps, analytics and consulting for life science
clients
Stage: Acquired
Symphony Technology Group, Autonomy Ventures
GlobalData (2007, Palm Springs)
Research and insights for pharmaceutical and
medical device sectors
Stage: Acquired
Herald Investment Management
IMS Health (1954, Danbury)
Provider of market intelligence to healthcare and
pharmaceutical companies
Stage: Acquired
Berytech, AlpInvest Partners
Progressive Digital Media (2007, London)
Data Analytics and services across the horizontals
Stage: Public
Diseases
Epocrates (1998, San Mateo, $35M)
Mobile & web based platform for clinical
information and decision support for providers
Minicorn. Stage: Acquired
Three Arch Partners, Bay City Capital, DFJ and 6
Other Investors

26
Construction
Project Data
Dodge Data & Analytics (1891, New York
City)
Data, analytics, news and intelligence for
Construction industry
Stage: Acquired
Agriculture
Agriculture
Davenport, $194M)
Network based big data analytics for farmers to
increase productivity
T. Rowe Price, Temasek, Acre Venture Partners and
5 Other Investors
RISI (1985, Bedford)
Provides insights on Forest Product Industry
Stage: Acquired
Cannabis
Cannabis
Global Cannabis Applications
Corporation (2015, Vancouver)
Data source provider for medical cannabis
community

27
Retail Industry
Product Data
Indix (2010, Chennai, $29.5M)
SaaS based Big Data product intelligence platform
Nokia Growth Partners, Nexus Venture Partners,
Avalon Ventures and 3 Other Investors
Finance
Data and Platforms
Markit (2001, London, $750M)
Financial information services company.
Temasek, General Atlantic, Prime Ventures
Envestnet Yodlee (1999, Redwood City,
$134M)
Data-enabled platform for financial institutions
Stage: Acquired
IVP, Warburg Pincus, Accel Partners and 13 Other
Investors
Internet-based forex trading and currency
information services
Index Ventures, Cascade Investment Group, Legg
Mason and 4 Other Investors
Morningstar (1984, Chicago, $91M)
Investment research firm
SoftBank Group
Data and Platforms
Multex.com (1993, New York City, $23M)
Financial information on companies and earning
estimate data
Stage: Acquired
Chase Capital Partners, SoftBank Group, AT&T and
2 Other Investors
eVestment (2000, Marietta, $19M)
Provider of institutional investment data
intelligence and analytic solutions.
Stage: Acquired
Silicon Valley Bank, Insight Venture Partners,
Salmon River Capital
Clear Score (2014, London, $15.6M)
Provides free credit score and report to individuals.
Brightbridge Ventures, QED Investors, Blenheim
Chalcot and 1 Other Investors

28
Finance
Data and Platforms
PitchBook (2008, Seattle, $14.3M)
Private Equity & Venture Capital data
Morningstar
Mergermarket (1999, London, $8.4M)
M&A intelligence, analysis and news platform
Spark Ventures, ProVen VCTs, Development Capital
Group and 17 Other Investors
Uzabase (2008, Minato, $6.8M)
Asia's industry and company database & business
news reading and sharing app
Stage: Public
ITOCHU Technology Ventures, YJ Capital, SMBC
Venture Capital and 7 Other Investors
Bloomberg (1981, New York City)
Media conglomerate with focus on financial data
Unicorn. Stage: Funded
Singular Ventures
Data and Platforms
Callcredit (2000, Leeds)
Provides consumer credit data solutions software
and analytics
Lloyds Bank
Cerved (1974, Milano)
Credit rating agency
Clessidra
FactSet (1978, Norwalk)
Financial Software & Data
Interactive Data (1968, Bedford)
Provider of financial market data, analytics and
related solutions.
Stockwell Capital, Warburg Pincus
Data and Platforms
Thomson Reuters (1800, New York City)
Enterprise solutions for financial, risk, legal, tax and
accounting
One Equity Partners
Dun & Bradstreet (1841, Short Hills)
Source of commercial information & insight on
businesses.
Veda (1967, Sydney)
Credit information and analysis in Australia and
New Zealand
CME Group (1848, Chicago)
Trading platform, clearing and settlement services
provider
Stage: Public
BM & FBOVESPA, Vernon and Park Capital

29
Finance
Data and Platforms
CSIMarket (2013, Coral Springs)
Online portal for financial information and business
news
Stage: Public
QuoteMedia (1999, Fountain Hills)
Stocks market data and financial research solution
Stage: Public
Value Line (1931, New York City)
Data solutions for financial investments
Stage: Public
ADVFN (1999, London)
Stock & share information for private investors
Stage: Public
Arcontech Group (1979, London)
Real time financial market data
Stage: Public
Data and Platforms
Black Knight Financial Services (2008,
Jacksonville)
Technology provider for loan life cycle
management
Stage: Public
Thomas H Lee Partners
Dealogic (1983, London)
Technology, content, and support for IB
professionals
Stage: Acquired
The Carlyle Group
FnGuide (2000, Seoul)
Financial information services in South Korea
Stage: Public
SNL Financial (1987, Spokane)
Financial market data feed of public & private
companies
Stage: Acquired
Data and Platforms
SuperDerivatives (2000, Tel Aviv)
Cloud-based real time market data.
Stage: Acquired
Accel Partners, Shavit Capital, Viola Group and 1
Other Investors

30
Finance
Equity Research Reports
TheMarkets (2000, New York City, $30M)
Aggregator of sell side research and earnings
estimate models
Stage: Acquired
Bank of America, Citigroup, Credit Suisse and 2
Other Investors
Ned Davis Research (1980, Venice)
Investment research and advisory using
fundamentals and technicals
Stage: Acquired
Airline Industry
Airline Industry
OAG Products (1929, Luton)
Air travel data provider
Stage: Acquired
Northleaf Capital Partners
Transportation
Transportation
Xeneta (2012, Oslo, $20.5M)
Crowdsourced price comparision platform for
containerized freight
Smedvig Capital, Alliance Venture, Creandum and 1
Other Investors

31
Economic
Crowd Sourced
Premise (2012, San Francisco, $66.5M)
Crowdsourced real-time offline economic data
tracking
Social Capital, Valor Equity Partners, Harrison
Metal and 6 Other Investors
In house Analysts
Global Insight (2001, Lexington)
Global macroeconomics information, analysis and
consulting service provider
Stage: Acquired
Weather Data
Satellite Based
Satellite-powered data company
UK Government, Expon Capital, Promus Ventures

32
Geospatial
Location
Orbital Insight (2013, Palo Alto, $80.2M)
Understanding global trends through image
processing and deep learning
Sequoia Capital, Lux Capital, Envision Ventures and
9 Other Investors
Satellite Based
DigitalGlobe (1993, Longmont, $528M)
Captures Geospatial data using satellites
Wavemaker Partners
Planet Labs (2010, San Francisco, $183M)
Microsatellites to maps the earth to provide
universal access to information
Western Technology Investment, Lux Capital,
Felicis Ventures and 22 Other Investors
Skybox Imaging (2009, Mountain View, $91M)
High resolution Satellite imagery
Norwest Venture Partners, Khosla Ventures,
Bessemer Venture Partners and 7 Other Investors
UrtheCast (2010, Vancouver, $4.5M)
Real time HD video of Earth
Minicorn. Stage: Public
Government of Canada, Herald Investment
Management
Digital Maps
Tele Atlas (1984, S-hertogenbosch, $210M)
Digital Mapping & traffic information
Oak Investment Partners, New Enterprise
Associates, Meritech Capital Partners and 3 Other
Investors
MapmyIndia (1992, Delhi, $44.4M)
Provider of map data, GPS based navigation
products and mobile apps
Flipkart, Zenrin, Qualcomm Ventures and 5 Other
Investors
HERE (1985, Amsterdam)
Maps, network planning, asset management, and
workforce management solutions provider
Bosch, Intel Capital, Continental

33
Maritime Data
Maritime Data
exactEarth (2009, Cambridge, $36.4k)
Maritime vessel data for ship tracking
Stage: Public
Industry Canada / Industrie Canada
Traffic Data
Traffic Data
Inrix (2004, Kirkland, $133M)
Transportation information and analytics provider
Soonicorn. Stage: Series E
ORIX, Intel Capital, Porsche and 8 Other Investors
Tracsis (2004, Leeds)
Traffic data capturing, resource optimisation,
remote condition monitoring and consulting
services
Stage: Public
Parkwalk
Open Data
Open Data
Data analytics solutions provider for financial
industries
New Enterprise Associates, BB&T, Capital One
Growth Ventures and 15 Other Investors
Socrata (2007, Seattle, $54.5M)
Government Data democratization platform
Delta-v Capital, Sapphire Ventures, OpenView and 4
Other Investors

34
Seismic Data
Seismic Data
TGS (1981, Houston)
Geo-scientific data products and services
Stage: Public

List of Notable Companies in Data as a Service in China
Notable Companies in the Sector in China
35
Data as a Service > Feed Summary > Notable Companies in the Sector in China
Public
China Finance Online
(1999, Beijing)
Unicorns
Wind Information
(1996, Shanghai)
GTA Data
(2005, Shenzhen)

Recent News in Data as a Service Sector
Recent News
36
Dec 2018 MetrixLab hires Mexico MD, Research Live
Dec 2018 2018 HW Vanguard: Rob Barber, HousingWire
Dec 2018
SmartE aims to raise up to $20 million to fund next round of
expansion, Indiatimes
Dec 2018
Pacific Knowledge Systems IPO roadshow Kicks off with the hope to
raise $22 Million, Wholesale Investor
Dec 2018
Comscore Announces Official Worldwide Box Office Results for
Weekend of December 2, 2018, PR Newswire
Dec 2018
Bloomberg Introduces Real-time GIFT IFSC Derivatives Data for
International Investors, Adgully
Nov 2018
Global Cannabis Closes Final Tranche of Private Placement, The
Newswire
Nov 2018
Wearable Device Sales to Grow 26 Percent in 2019: Gartner,
CXOtoday
Nov 2018
Triskell Software Named Representative Vendor in Gartner's 2018
Market Guide for Strategy Execution Management, PR Newswire
Nov 2018
HERE Technologies Partners With Rise Against Hunger to Pack 2.8
Lakh Meals in India's Largest Meal Packing Event, PR Newswire
Nov 2018 Asia's five grocery retail trends in 2019, fruitnet.com
Nov 2018
Ipsos India boosts leadership team in Public Affairs with senior
level hiring, Tvnews4u
Nov 2018
J. Alexander’s Holdings, Inc. Announces Termination of Consulting
Agreement with Black Knight Advisory Services, LLC, Business Wire
Key Recent News Key Recent News
Nov 2018 Cap hpi launches international RV tool, Fleet Europe
Nov 2018 DX1 Offers Trailer VIN Decoding for Powersports Industry, PRWeb
Nov 2018 Samsung and Apple losing ground as Chinese brands grow, SHINE
Nov 2018
Vividata and Ipsos Canada partner to build cross-media
measurement, Research Live
Nov 2018
Nielsen Expands DAI Test With Addition of A+E Networks,
Multichannel News
Nov 2018
GasBuddy partners with ParkWhiz’s Arrive Network, Telematics
News
Nov 2018
Live Earth and HERE Join Forces to Provide Venue Owners With
Advanced Indoor Monitoring & Tracking Solution, Newswire
Nov 2018
Targeted ads are ramping up on cable via your smart TV, Fast
Company
Nov 2018 ISG Forms Automation Partnership with UiPath, Citybizlist
Nov 2018
DMDConnect Services announces financial results for third quarter
and for the nine-month period ended September 30, 2018, The
Newswire
Nov 2018
BSO and Kaiko team on real-time cryptocurrency market data,
Finextra
Nov 2018
Hkex introduces Bond Connect access via Bloomberg terminals,
Finextra
Nov 2018 Ancestry Breaks November Sales Record, Business Wire
Nov 2018 Market intelligence product to track container trends, Digital Ship
Data as a Service > Feed Summary > Recent News

Contents
Feed Summary
Investment Trends
Market Details
Exit Outlook
Investors
News
Appendix
37
Funding Trends
Median Deal Size and Trend
New Entrants in Funding Club
Distribution of companies by Funding Range
Funding Funnel of the Sector
Top Investments and Investors
Investors in Unicorn club

Some more Sector Reports you might want to check out
Join 4000+ people taking sharper decisions with Tracxn
Cybersecurity
Oct 2018
Natural User Interface
Oct 2018
Nutraceuticals
Oct 2018

Investments ($M) and number of rounds in Data as a Service; 2011-2018
Global Funding Trends (1/2)
39
Note: Funding excludes Grant, Debt and Post IPO rounds. Excludes all details for Chinese companies
Data as a Service > Investment Trends > Global Funding Trends
#Rounds
$Funding
3 Year CAGR
6 Year CAGR 8% # of Rounds30% $ Funding
7% # of Rounds
22% $ Funding
$283M
$2.3B
$1.1B
$732M
$1.2B
$884M
$1.3B $1.4B
0
20
40
60
80
100
120
140
160
$0k
$500M
$1.B
$1.5B
$2.B
$2.5B
2011 2012 2013 2014 2015 2016 2017 2018*
$ Funding Predicted $ Funding # Rounds Predicted # Rounds

31 39 82 66 61 38 38 17
25
35
47
55 47
61 56
53
14 12
13 19 24 14 14 17
2011 2012 2013 2014 2015 2016 2017 2018 YTD
Seed Early Stage Late Stage
70
87
Total # of Rounds
$23M $30M $45M $51M $60M $30M $34M $10M
$94M $215M $335M
$396M
$381M
$546M
$777M
$443M
$166M
$2.1B
$710M $285M $724M $307M $532M $955M
2011 2012 2013 2014 2015 2016 2017 2018 YTD
Seed Early Stage Late Stage
40
Note: Mega Rounds = rounds with size > $20M. Funding excludes Grant, Debt and Post IPO rounds. Excludes all details for Chinese companies
Stage-wise Number of RoundsStage-wise $ Invested
New Entrants in Funded Club
Global Funding Trends (2/2)
Investments ($M) and number of rounds in Data as a Service; 2011-2018
Data as a Service > Investment Trends > Global Funding Trends
74
66
51
48
35
41
22
337
$2.4M $3.6M
$0.0M
$1.0M
$2.0M
$3.0M
$4.0M
$5.0M
$6.0M
$7.0M
0
50
100
150
200
250
300
350
400
2012 2013 2014 2015 2016 2017 2018 YTD Total
Entrants in Funding Club Avg. Ticket Size
$2.4M $2.4M $3.3M $2.1M $2.7M $5.9M $6.6M $3.6M
$87M
$2.1B
$777M
$290M
$844M
$551M
$1B $1.1B
0
2
4
6
8
10
12
14
16
18
20
0
500000000
1E+09
1.5E+09
2E+09
2.5E+09
2011 2012 2013 2014 2015 2016 2017 2018 YTD
$ Funding Predicted $ Funding # of Rounds Predicted # Rounds
Mega Rounds
3 7 9 7 19 11 17 15
$283M
$1.4B
Total $ Invested

Data as a Service > Investment Trends > Funding Trends by Geography
Investments ($M) and number of rounds in Data as a Service
Funding Trends by Geography
Funding Trends by Geography Top Cities of Funding
City $ Funding # Rounds
Bay Area 2B 229
Edinburgh 1.7B 1
New York City 1.3B 134
London 1B 84
Longmont 528M 4
Cambridge 516M 7
Chicago 374M 31
Seattle 325M 41
San Diego 310M 6
Stamford 300M 2
Total Funding
432
216
53
35
45
14
6
5
# Rounds
$8.2B
$3.5B
$315M
$271M
$109M
$67.9M
$29.8M
$22.6M
US
Europe
India
Israel
Canada
SEA
Latam
Japan
Note: Excludes funding information of China companies

Trend of Average Deal Size ($M)
$0.9 $0.9
$0.6
$1.1 $1.3 $1.0
$1.3
2011 2012 2013 2014 2015 2016 2017
$3.9
$5.6 $5.7
$7.1
$5.2 $5.0
$6.0
$4.9
$8.3
$11.4 $9.8
$16.9
$20.6
$30.2
$12.8
$175.4
$59.1
$16.8
$36.2 $27.9
$44.3
Data as a Service > Investment Trends > Median Deal Size and Trend
Median and Average Deal Size in $M (per Stage) in Data as a Service; 2011-2017
Median Deal Size and Trend
Note: Excludes funding information of Chinese companies. *Graph not to scale
Median Deal Size and Range
$9.1K* $5M
$250K $80M
$21.9K $240M
$11.7K $1.7B
$20M
$10M
$4.3M
$736K
Series C+
Series B
Series A
Seed
Stage

Note: 300 companies with undisclosed funding amount are not included
43
<$1M
$1-10M
$10-50M
$50-100M
$100M+
Funding Range
82
179
136
23
26
No. of Companies
Data as a Service > Investment Trends > Distribution of companies by Funding Range
No. of companies by funding range in Data as a Service; as of Dec 2018
Distribution of companies by Funding Range
$28M
$712M
$3.1B
$1.6B
$7.4B
$ Investment

Stage No. of Companies
Funding
Funnel
100%
28%
13%
7%
4%
44
Note: Numbers in the brackets show the count of companies
Time to raise
next round
101
186
330
733
2593
Series C+
Series B
Series A
Funded
Founded
Next
Round
100M+
Valuation
Exits
Acqui-
Hired
Dead
Pooled
Others
28% 6%
(150)
5%
(128)
0%
(2)
5%
(118)
67%
(1740)
45% 17%
(126)
14%
(103)
0%
(1)
4%
(28)
51%
(374)
56% 23%
(75)
15%
(48)
0%
(1)
1%
(3)
42%
(140)
54% 37%
(69)
23%
(43)
1%
(1)
- 45%
(84)
- 53%
(54)
33%
(33)
- - 51%
(52)
Data as a Service > Investment Trends > Funding Funnel
Number of companies progressing to subsequent funding stages in Data as a Service
Funding Funnel
19 Months
22 Months
21 Months
Investment backedBootstrapped
40
25
214
50
Soonicorns
Unicorns
Acquisitions
IPOs

Note: Seed Stage (Seed, Angel), Early Stage (Series A, Series B), Late Stage (Series C+, PE)
Data as a Service > Investment Trends > Notable Investments in last 24 months
Major funding rounds by Stage in Data as a Service; Dec 2016-Dec 2018
Notable Investments in last 24 months (1/7)
LATE STAGE
$392M - Series E Jun 2018
Social media analytics
$200M - Series C Nov 2018
Ireland Strategic Investment Fund, Temasek,
Yunfeng Capital, Sequoia Capital
$110M - Series D Nov 2017
Davenport, $194M)
T. Rowe Price, Temasek, Acre Venture Partners, DBL
Partners, GV, Kleiner Perkins
$100M - PE Aug 2017
LATE STAGE
$95M - Series C Sep 2018
Data analytics solutions provider for financial
industries
New Enterprise Associates, BB&T, Capital One
Growth Ventures, MetLife, Comcast Ventures, Glynn
Capital, Two Sigma Ventures, Crosslink Capital,
Partnership for New York City, Third Point Ventures
$70M - Series C Nov 2017
$55M - Series C Oct 2018
Crowd-sourced business software & services review
IVP, Emergence Capital, Accel Partners
$50M - Series C May 2017
Orbital Insight (2013, Palo Alto, $80.2M)
Understanding global trends through image
processing and deep learning
Sequoia Capital, Lux Capital, Envision Ventures,
Balyasny Asset Management, Geodesic Capital,
ITOCHU, CME Group, Intellectus Partners, GV
LATE STAGE
$47M - Series F Jul 2017
SimilarWeb (2007, Tel Aviv, $112M)
Website Traffic and Mobile App Analytics
Viola Group, Saban Capital Group, CE Ventures
$42M - Series C Sep 2018
Upfront Ventures, Felicis Ventures
$41.2M - Series C Nov 2017
PayScale (2001, Seattle, $74.2M)
PayScale provides compensation data
Mercer
$40M - Series C Mar 2017
Davenport, $194M)
DBL Partners, GV, Acre Venture Partners, Bow
Capital, Kleiner Perkins

LATE STAGE
$38M - Series D Jun 2018
PatSnap (2007, Singapore, $100M)
Provides a search platform for patents
Sequoia Capital, Shunwei Capital, Qualgro GP
$37.5M - Series D Oct 2018
Quid (2010, San Francisco, $108M)
Business Intelligence Platform
Julian Roberson, Henry Kravis, LIXIL, ARTIS
Ventures, Salesforce, Founders Fund, REV
$30M - Series C Jun 2018
Sapphire Ventures, Bain Capital Ventures, SoftBank
Capital
$30M - Series C Aug 2017
Provider of research and clinical genomics solutions
Sequoia Capital, Zodius Capital, Kris Gopalakrishnan,
Lakshami Narayan, Sofina
LATE STAGE
Drillinginfo (1999, Austin, $218M)
Data analytics for oil and gas industry
Urjanet (2010, Atlanta, $30.2M)
Automated Utility Data
Oak HC/FT, Grotech Ventures, Correlation Ventures,
GRA Venture Fund
Provider of research and clinical genomics solutions
HDFC, HDFC Life, HDFC Mutual Fund
$6M - Series F Dec 2016
ownerIQ (2006, Boston, $8.6M)
Programmatic Advertising For Retailers and Brands
$4.3M - Series F Apr 2018
ownerIQ (2006, Boston, $8.6M)
Programmatic Advertising For Retailers and Brands
LATE STAGE
PE Jul 2018
Provides technologies, service and content for sports
federations, state authorities, sports media and
sports betting industry
TCV, CPP Investment Board
PE Feb 2017
GfK (1934, Nuremberg)
web tracking technology for consumer retail
purchase tracking
KKR
Series C Feb 2018
Bain Capital Ventures, Red Apple Group, Barry
Sternlicht, SoftBank Group, Lerer Hippeau Ventures,
Primary Venture Partner, KEC Ventures
Series C Sep 2017
Socrata (2007, Seattle, $54.5M)
Government Data democratization platform
Delta-v Capital

EARLY STAGE
$240M - Series B Sep 2017
Sequoia Capital, Temasek, Yunfeng Capital, W
Partners LLC
$75M - Series B May 2017
Temasek, Yunfeng Capital, Amgen Business
Development, 3W Partners
$56.7M - Series B Mar 2017
Markets And Markets (2001, Pune, $56.7M)
Provides B2B Market research data and consulting
solutions
FTV Capital, Zodius Capital
$45M - Series B Oct 2018
Climacell (2015, Boston, $61.5M)
Provides weather data
Canaan Partners, Fontinalis Partners, Ford, Envision
Ventures, JetBlue Technology Ventures, Square Peg
Capital
EARLY STAGE
$40M - Series A Jul 2018
GlobalWebIndex (2009, London, $40M)
Consumer behavior data to target customers
Stripes Group, Flatiron Health, SPINS, Sift Science,
Udemy
$32.8M - Series B Apr 2018
Cuebiq (2016, New York City, $36.3M)
Business intelligence company based on machine
learning
Goldman Sachs, Nasdaq, DRW Venture Capital,
Tribeca Venture Partners, Tribeca Angels, TLcom
Capital Partners
$30.9M - Series A Oct 2018
Sentieo (2012, Harbor Beach, $38M)
Applications for Equity Research
Centana Growth Partners
$30M - Series B May 2017
Crowd-sourced business software & services review
Accel Partners, Pritzker Group, Tim Handorf, Matt
Gorniak, Godard Abel, LinkedIn
EARLY STAGE
$30M - Series B Aug 2017
Descartes Labs (2008, Los Alamos, $38.3M)
Deep learning for satellite imagery
March Capital Partners, Crosslink Capital, Data
Collective, Correlation Ventures
$28M - Series A Jun 2017
Centogene (2006, Rostock, $28M)
Biochemical and genetic tests for mutations and
rare diseases
TVM Capital Life Science, Deutsche Private Equity,
Careventures, CM-CIC Investissement
$27M - Series B Jun 2017
Satellogic (2010, Buenos Aires, $29M)
Satellite based real time Earth imagery provider
Tencent, CrunchFund
$25M - Series B Apr 2017
Otonomo (2015, Herzliya, $41M)
Cloud based SaaS solution enabling new connected
car services including autonomous vehicles
Delphi Automotive, Bessemer Venture Partners,
StageOne Ventures, Maniv Mobility

EARLY STAGE
$20.1M - Series B Feb 2018
Second Spectrum (2013, Los Angeles, $20.1M)
Sports data and insights
$20M - Series B Aug 2018
Carmera (2015, New York City, $27.1M)
Real-time 3D maps for autonomous vehicles
GV, Matrix Partners
Unacast (2014, Oslo, $24.1M)
Offline User Data to Online Retargeting
White Star Capital, Telia, OpenOcean, Investinor
$16M - Series A Apr 2017
SafeGraph (2016, San Francisco, $16M)
Building the dataset of human movement
Ridge Ventures
$13M - Series A Sep 2017
Deep Genomics (2015, Toronto, $18M)
Machine/deep learning technologies for precision
medicine, genetic testing, diagnostics
Khosla Ventures, True Ventures
EARLY STAGE
$12.8M - Series B Jan 2017
Zeotap (2014, Berlin, $20.5M)
Actionable Premium Data From Telecom Operators
New Science Ventures, Capnamic Ventures, Iris
Capital, HERE, Seth Schuler, Alex Pentland, Mark
Grether, Thomas Duhr
$12M - Series B Feb 2017
Xeneta (2012, Oslo, $20.5M)
Crowdsourced price comparision platform for
containerized freight
Smedvig Capital, Alliance Venture, Creandum
$11.7M - Series B May 2018
Miovision (2005, Kitchener, $37.2M)
Traffic data collection
MacKinnon, Bennett & Company, McRock Capital,
BDC, HarbourVest Partners
EARLY STAGE
HealthVerity (2014, Philadelphia, $17.1M)
Patient Engagement solutions with location based
analyics
Flare Capital Partners, Greycroft Partners, Foresite
Capital
$9.7M - Series A Jul 2017
Aire (2014, London, $22.3M)
Company offering credit scores to individuals using
machine learning algorithms.
Sunstone, White Star Capital, Accion, Crane Venture
Partners, residence ventures, Griffin Family
Foundation, Laurence Molke, Gerard Francis Griffin,
Ann F Kaplan, Brent Hoberman, John Chrin, Tom
Glocer, Christopher Adelsbach
$8M - Series B Mar 2017
Zapr (2012, Gurgaon, $10.8M)
TV viewership data repository
Star India

EARLY STAGE
$7.8M - Series B Sep 2018
BreezoMeter (2014, Haifa, $13.2M)
Real-time air quality tracking platform
GOLDACRE, Entree Capital, Idinvest Partners,
HELLA Ventures, AxessVentures, Plug and Play Tech
Center
$7.5M - Series A Nov 2018
Understory (2012, Boston, $17M)
Weather data using sensors at ground
Revolution, 4490 Ventures
$7M - Series B Oct 2018
Credit Benchmark (2012, London, $27M)
Credit risk data aggregator from multiple banks
Balderton Capital, Index Ventures, Communitas
Capital, Michael Sherwood
$7M - Series A Oct 2017
Ursa Space Systems (2014, Ithaca, $12.4M)
Geospatial maps and insights provider
Paladin Capital, New Enterprise Associates, RRE
Ventures, S&P Global
EARLY STAGE
$6.6M - Series A May 2017
Carpe Data (2016, Santa Barbara, $6.6M)
Predictive scoring and data products to P&C and life
insurance companies
Aquiline Capital Partners
$6.4M - Series A Jun 2017
Carmera (2015, New York City, $27.1M)
Real-time 3D maps for autonomous vehicles
Matrix Partners, Resolute Ventures, Notation, Joe
Montana, Bre Pettis, Semil Shah
$6M - Series A Mar 2018
Clocktower Technology Ventures, David Flaschen,
Howard Lindzon, Scott Belsky, Aniq Rahman
Ursa Space Systems (2014, Ithaca, $12.4M)
Geospatial maps and insights provider
RRE Ventures, S&P Global, Paladin Capital
EARLY STAGE
$4M - Series A Jun 2018
Capture2 (2015, San Diego, $4M)
Contract management solutions for defense
industrial base government contractors
Mithril
$3.6M - Series A Apr 2018
Asoko Insight (2014, London, $8M)
Database for African private companies.
Zephyr Management, North Base Media, CRE
Venture Capital, Singularity Investments, Lateral
Capital, SPiCE VC, Outlierz
$3.5M - Series A Feb 2017
learning
Tribeca Angels, ARC Angel Fund NYC

EARLY STAGE
$3M - Series B Feb 2018
Cloud based SaaS solution enabling new connected
car services including autonomous vehicles
NTT Docomo Ventures, Bessemer Venture Partners,
Dell Technologies
Tracxn (2013, Bangalore, $14M)
Market intelligence platform for private market
investing
Accel Partners, Prime Venture Partners, Herb
Madan, SAIF Partners
$3M - Series A Dec 2016
BreezoMeter (2014, Haifa, $13.2M)
Real-time air quality tracking platform
Entree Capital, Phi Square Holdings, Launchpad
Digital Health, SeedIL
EARLY STAGE
Cyclica (2010, Toronto, $4.7M)
Predictive analytics platform for drug discovery and
testing
GreenSky Capital, Epic Capital Management, Uni-
Innovation Consulting Group, Hanhai Studio
Miovision (2005, Kitchener, $37.2M)
Traffic data collection
Ontario Canada
$1M - Series A Nov 2018
$50k - Series B Oct 2017
Internet-based forex trading and currency
information services
Series B Jun 2017
Expon Capital
EARLY STAGE
Series B Aug 2018
Owler (2011, San Mateo, $19.3M)
Competitive Intelligence Reports on Businesses
Joe Mansueto, Norwest Venture Partners, Trinity
Ventures
Series A May 2017
learning
Balyasny Asset Management, Elevate Innovation
Partners
Series A Feb 2018
Data Republic (2015, Sydney, $10.5M)
Secure data exchange platform
ANZ

SEED STAGE
$1.4M - Seed Nov 2017
North Base Media, CRE Venture Capital
Seed Oct 2017
Musha Ventures

Data as a Service > Investment Trends > Notable Investments in last 24 months in China
Notable Investments in last 24 months in China
LATE STAGE
$151M - Series D Jul 2018
LinkDoc (2014, Beijing, $151M)
Oncology-focused big data company
China Investment Corporation
$120M - Series D Jul 2018
Snowball Finance (2011, Beijing, $173M)
Online finance information service provider
Ant Financial
$52.3M - Series C Dec 2016
Juhe (2011, Suzhou, $88.1M)
API provider for mobile developers
EARLY STAGE
$29M - Series B Jan 2017
IT Juzi (2013, Beijing, $29.2M)
Chinese startups database
$6M - Series A Apr 2017
Oddup (2014, Hong Kong, $7.1M)
Data driven approach to assess invest-ability of
startups
500 Startups, Moneta Ventures, White Star Capital,
Spotify, The Times Group

Most Active Investors (VC, PE) by Stage in Data as a Service; Last 5 years (Dec 2013-Dec 2018)
Most Active VC & PE Investors
53
Data as a Service > Investment Trends > Most Active VC & PE Investors
SEED STAGE
GV (3 Investments)
DataFox, Datanyze, Urban Engines
1
SV Angel (3 Investments)
Mattermark, Clearbit, Urban Engines
2
Seedcamp(3 Investments)
Land Insight, Alterest, 9fin
3
Chicago Ventures(3 Investments)
G2 Crowd, itemMaster, Predata
4
645 Ventures (3 Investments)
Poshly, BetterView, Thinknum
5
New Enterprise Associates(2 Investments)
Mattermark, Prattle Analytics
6
First Round Capital (2 Investments)
Clearbit, Arbor
7
Andreessen Horowitz (2 Investments)
TXN Solutions, Urban Engines
8
Green Visor Capital (2 Investments)
DataFox, Thinknum
9
Winklevoss Capital (2 Investments)
BetterView, The Sunshine
10
EARLY STAGE
Sequoia Capital (3 Investments)
Wuxi NextCODE, MedGenome, Tracxn
1
GV (3 Investments)
Farmer's Business Network, Orbital Insight, Carmera
2
Data Collective(3 Investments)
Factual, Descartes Labs, Gro Intelligence
3
OpenOcean (3 Investments)
Verto Analytics, Unacast, Oppex
4
Global Brain (3 Investments)
Near, Eyeota, Axelspace
5
New Enterprise Associates(2 Investments)
Enigma, Ursa Space Systems
6
Accel Partners (2 Investments)
G2 Crowd, Tracxn
7
Bain Capital Ventures(2 Investments)
Reonomy, 7Park Data
8
Canaan Partners(2 Investments)
Climacell, Arbor
9
RRE Ventures(2 Investments)
Spire, Ursa Space Systems
10
LATE STAGE
IVP (2 Investments)
App Annie, G2 Crowd
1
Sapphire Ventures (2 Investments)
Reonomy, Socrata
2
Glynn Capital(2 Investments)
Dataminr, Enigma
3
Sequoia Capital
PatSnap
4
Accel Partners
Govini
5
Emergence Capital
G2 Crowd
6
Temasek
Farmer's Business Network
7
Insight Venture Partners
DataSift
8
Naspers
SimilarWeb
9
REV
Quid
10

Data as a Service > Investment Trends > Most Active Ecosystem Investors
Top Ecosystem Investors in Data as a Service; Last 5 years (Dec 2013-Dec 2018)
Most Active Ecosystem Investors
INCUBATOR/ACCELERATOR
Plug and Play Tech Center(10
Investments)
Placed, Prevedere, Inc., BreezoMeter
1
500 Startups(9 Investments)
Zapr, Thinknum, Datasembly
2
Y Combinator(8 Investments)
Mattermark, Second Measure, Alpha Vantage
3
Techstars(5 Investments)
Aire, SpotRight, Sound Charts
4
MassChallenge(5 Investments)
Bird.i, Tellus Labs, Prattle Analytics
5
Startupbootcamp(3 Investments)
AptaCam, Eccentrade, eNovalys
6
Start-Up Chile(2 Investments)
Linknovate, Vibe
7
Collider(2 Investments)
Powr of You, CampaignDeus
8
The Mobile Only Accelerator(2
Investments)
DemystData, LotaData
9
Dreamit
Quadrant
10
OTHER NOTABLE INVESTORS
Salesforce(7 Investments)
Quid, CrunchBase, Govini
1
Credit Suisse(3 Investments)
Dataminr, Accern, ALLDATA
2
BDC(3 Investments)
BlackBridge, Miovision, Local Logic
3
Kima Ventures(3 Investments)
Sound Charts, Placemeter, Rivalfox
4
Goldman Sachs(3 Investments)
Dataminr, Cuebiq, DataFox
5
Wayra(3 Investments)
Autofact, Econodata, Daty
6
FundersClub(3 Investments)
Sanguine, Placemeter, Second Measure
7
Golden Seeds(3 Investments)
Shareablee, Poshly, CabinetM
8
Daily Mail & General Trust(3 Investments)
CompStak, Propstack, Real Capital Analytics
9
Accomplice(3 Investments)
ownerIQ, EDITED, Bison
10
DEBT INVESTORS
Western Technology Investment(15
Investments)
Planet Labs, Enigma, Krux
1
Silicon Valley Bank(4 Investments)
Reonomy, Blis, Synthio
2
The Carlyle Group(3 Investments)
Nielsen, DiscoverOrg, Dealogic
3
Providence Equity Partners(2
Investments)
Vertical Knowledge, Decision Resources Group
4
Leader Ventures(2 Investments)
Skybox Imaging, Focus
5
Harbert Management(2 Investments)
Verto Analytics, Rezatec
6
Adams Street Partners
Ancestry
7
Pinnacle Ventures
BlueKai
8
TPG
Gro Intelligence
9
Idinvest Partners
BreezoMeter
10

Data as a Service > Investment Trends > Investors in Unicorn club
Investors in Unicorn Club (1/9)

Data as a Service > Investment Trends > Unicorn Investors in the Sector
Unicorn Investors in the Sector

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
65
BlueBox
Key Sub Sectors
Detailed Sector Taxonomy
Top Markets of Investment Activity
Top Markets of Early Stage Investors
Other Notable Markets
Market Deep Dive

Some more Sector Reports you might want to check out
Join 4000+ people taking sharper decisions with Tracxn
PR Tech
Oct 2018 Oct 2018
Customer Service Software
Oct 2018
Customer Success Management

FACTSHEET
Marketmap: Data as a Service
67
Data as a Service > Market Details > BlueBox

Key Sub Sectors (1/2)
68
Key Sub Sectors in Data as a Service
Market Top Companies
# Cos
Tracked
#
Funded
Total
Funding
Multi Industry
Companies providing data and insights for multi-industry purpose
Gartner (1979, Stamford, Public)
1026 273 $4B
Energy & Materials
Companies providing data and insights related to opportunity, forecast, demand, trends, on
metals, m....
Wood Mackenzie (1973, Edinburgh,
Acquired)
Urjanet (2010, Atlanta, $30.2M)
57 10 $2B
Finance
Companies providing financial data related to public markets, private markets, mergers and
acquisiti....
Markit (2001, London, Acquired)
Vela (1997, New York City, $53M)
485 123 $1.8B
Healthcare
Companies providing data and insights related to healthcare industry
Ancestry (1983, Provo, Acquired)
161 64 $1.4B
Agriculture
Companies that provide data on the agricultural related purposes
RISI (1985, Bedford, Acquired)
Davenport, $194M)
17 6 $214M
Sports
Companies providing data and insights on sports.
Opta Sports (1996, London, Acquired)
57 13 $128M
Real Estate
Companies that provide data on commercial and residential real estate
RedVision (2001, Parsippany, Acquired)
103 29 $128M
Marketplace
Companies providing platform for buying and selling data related to industry specific,
consumer spec....
Arbor (2014, New York City, Acquired)
74 27 $122M
Media & Entertainment
Companies providing data related to meta information on songs, videos, television programs
and other....
Gracenote (1998, Emeryville, Acquired)
Musixmatch (2010, Bologna, $13.1M)
31 12 $109M
Data as a Service > Market Details > Key Sub Sectors

Key Sub Sectors (2/2)
69
Key Sub Sectors in Data as a Service
Market Top Companies
# Cos
Tracked
#
Funded
Total
Funding
Retail Industry
Companies offering data related to opportunity, forecast, trends, market volume analysis and
others ....
IX-ONE (2014, Jacksonville, Acquired)
Indix (2010, Chennai, $29.5M)
46 20 $81.1M
Data as a Service > Market Details > Key Sub Sectors

Detailed Sector Taxonomy (1/15)
70
Data as a Service > Market Details > Detailed Sector Taxonomy

71

72

73

74

75

76

77

78

79

80

81

82

83

84

Rank Market
Last 2 Years
$ Invested # Round Top Funded Company
1
(+6)
Multi Industry > Consumer Research > Consumer Behaviour Data & Insights
Companies offering consumer behavior data and insights based on attributes such as lifestyle,
purchasing habits, demographics and other related attributes.
(Companies covered 50 | Funded 27 | Total Funding $256M)
$169M
(+$146M)
10
(-)
IRI
(1979, Chicago, Acquired)
2
(-)
Multi Industry > Consumer Research > Location Data & Insights
Companies offering customer location data and insights for targeted marketing.
$110M
(+$16M)
9
(-5)
Factual
(2007, Los Angeles, $104M)
3
(+1)
Geospatial > Satellite Based
Companies providing satellite based earth imagery data
(Companies covered 33 | Funded 18 | Total Funding $1.1B)
$83.6M
(-$64.9M)
9
(+3)
Descartes Labs
(2008, Los Alamos, $38.3M)
4
(-3)
Healthcare > Genealogy > Genomics Database
Companies providing data and insights on genomics.
$568M
(+$311M)
6
(-3)
Wuxi NextCODE
(2013, Cambridge, $515M)
5
(+3)
Agriculture
Companies that provide data on the agricultural related purposes
$152M
(+$114M)
6
(+2)
Farmer's Business
Network
(2014, Davenport, $194M)
6
(+6)
Weather Data > Ground Based
Companies providing weather data based on ground networks.
$79.7M
(+$70.4M)
7
(+4)
Climacell
(2015, Boston, $61.5M)
7
(-2)
Multi Industry > Consumer Research > Consumer Segmentation
Companies offering segmented customer data solutions for effective targeting.
$52.4M
(-$2.7M)
8
(-1)
Zeotap
(2014, Berlin, $20.5M)
85
Note: The numbers in the bracket represent the change in a 2 year period.
Top Markets of Investment Activity (1/2)
Top Markets by Funding in Data as a Service in last 2 years (December 2016 - November 2018)
Data as a Service > Market Details > Top Markets of Investment Activity

Top Markets of Investment Activity (2/2)
Data as a Service > Market Details > Top Markets of Investment Activity

Rank Market # Investments Key Investments
1
Healthcare > Genealogy > Genomics Database
Companies providing data and insights on genomics.
(Companies created 30 | Funded 18 | Total Funding $951M )
2
Deep Genomics (2015, Toronto, $18M)
2
Multi Industry > Technology Research > Reports > Software Reviews
Companies that provide reports which are generated through crowdsourced peer reviews of software
products
1 G2 Crowd (2012, Chicago, $100M)
3
Finance > Data and Platforms > Credit Data > Individuals
Companies providing data on individual credit scores.
1 Nova (2015, San Francisco, $16M)
4
Multi Industry > Events Intelligence
Companies providing data solutions for discovering events and critical information.
1 PredictHQ (2014, Auckland, $10M)
5
Geospatial > Satellite Based
Companies providing satellite based earth imagery data
(Companies created 33 | Funded 18 | Total Funding $1.1B )
1 Ursa Space Systems (2014, Ithaca, $12.4M)
Note: Investors considered - Sequoia Capital, Accel Partners, Andreessen Horowitz, NEA, Greylock Partners, General Catalyst Partners, Benchmark Capital, KPCB, Khosla Ventures, Redpoint Ventures, Founders Fund, SV Angel, Index Ventures, Bessemer
Venture Partners, Lightspeed Venture Partners, Venrock, Draper Fisher Jurvetson, Institutional Venture Partners, Intel Capital, Battery Ventures
87
Top Markets of Early Stage Investors
Top Markets where Early Stage Investors are investing in last 2 years (December 2016 - November 2018)
Data as a Service > Market Details > Top Markets of Early Stage Investors

Incubators Y Combinator (#1)
Seed
Bessemer Venture Partners (#1), Norwest Venture Partners
(#1)
Series A/B Bain Capital Ventures (#2), Insight Venture Partners (#1)
Series C+ Thomas H Lee Partners (#1), Ardian (#1)
Bomoda Dec - 2017
Acq by Weber Shandwick
InfoScout Jun - 2017
Acq by Market Track
Statiq Mar - 2017
Acq by Axonix for $4.3M
Informate Mobile Mar - 2016
Acq by Nielsen
Hitwise Dec - 2015
Acq by Connexity for $47M
Simmons Research Dec - 2015
Acq by Symphony Technology Group
$40M - Series A
GlobalWebIndex (2009, London,
$40M)
$6.1M - Series A
7Park Data (2012, New York City,
$9.1M)
$100M - PE
$2.2M - Series A
Metabrite (2011, Seattle, $18M)
$1.5M - Seed
Huq (2014, London, $1.5M)
$1M - Angel
Traverse Data (2015, Larchmont,
$1M)
Dec 2018 MetrixLab hires Mexico MD, Research Live
Nov 2018
Ipsos India boosts leadership team in Public Affairs with
senior level hiring, Tvnews4u
Nov 2018
Nielsen Expands DAI Test With Addition of A+E Networks,
Multichannel News
Nov 2018
Targeted ads are ramping up on cable via your smart TV, Fast
Company
Nov 2018
Horizon Media now using the Digital Content Ratings data
from Nielsen, ppc.land
Nov 2018
Online grocery sales growth surging as Amazon enters the
fray, Australian Food News
Nov 2018 Mediaocean's MBuy Expands Deal With Nielsen, MediaPost
Nov 2018
IRI and Claritas Launch Multicultural Audience Solution for
Brands to Connect with Hispanic and Asian Communities,
Business Wire
Nov 2018
PlayStation 4 outsold Xbox One and Nintendo Switch in
October, Digit
Nov 2018 David Kenny Named Nielsen CEO, PR Newswire
Nov 2018
Hernández & Cía helps Ipsos increase its LatAm presence,
Latin Lawyer
Nov 2018
The NPD Group Names Lori Monaco as President, U.S.
Beauty, Beauty Packaging
Nov 2018 Simmons Research Launches 'Instant Edge', Newswire
Nov 2018
Vital4 Selected as a 2018 Atlanta Metro Export Challenge
Winner, Metro Atlanta CEO
News
15
3
13
27
50
M&A/IPO
Series C+
Series A+
Funded
Companies
Covered
Funding Funnel
Multi Industry > Consumer Research > Consumer Behaviour Data & Insights: Market Factsheet
88
Exits
Recent InvestmentsCompanies offering consumer
behavior data and insights based
on attributes such as lifestyle,
purchasing habits, demographics
and other related attributes.
Nielsen
IRI
(1979, Chicago, $100M)
GlobalWebIndex
(2009, London, $40M)
InfoScout
Metabrite
(2011, Seattle, $18M)
Top Companies
#1 Top Markets of Investment Activity
Data as a Service > Market Details > Market: Consumer Behaviour Data & Insights
Companies Created 50 | Funded 27 | Total Funding $256M
0
2
4
6
8
10
$0k
$20M
$40M
$60M
$80M
$100M
$120M
$140M
2014 2015 2016 2017 2018
YoY Funding Rounds
YoY Funding and Rounds
Market: Consumer Behaviour Data & Insights

Multi Industry > Consumer Research > Consumer Behaviour Data & Insights: Top Companies
Analyst’s Pick
GlobalWebIndex (2009, London, $40M)
Consumer behavior data to target customers
Editor's Pick. Stage: Series A
Stripes Group, Flatiron Health, SPINS and 2 Other
Investors
AutoGraph (2010, Seattle, $12M)
Consumer intelligence and profiling solution
Editor's Pick. Stage: Series B
Voyager Capital, Alliance of Angels, Cowles
Company and 3 Other Investors
7Park Data (2012, New York City, $9.1M)
Insights from unstructured data
Cerebellum Capital, Bain Capital Ventures,
Eastward Capital Partners
Analyst’s Pick
Fraym (2015, Mclean, $4.2M)
Data and insights on African consumers
Second Measure (2015, San Mateo, $2M)
Credit card transaction data provider
Minicorn. Stage: Seed
Y Combinator, FundersClub, Norwest Venture
Ipsos (1975, Paris)
Market research company focused on advertising,
marketing research, media, content & technology,
opinion polls & customer loyalty.
Sofina, FFP, Butler Capital Partners

Note: Overall Rating is a combination of Funding and Team rating, along with Execution, Size and Growth metrics
90
Multi Industry > Consumer Research > Consumer Behaviour Data & Insights: Leaderboard
Better than Market Average
Overall
Rating
Company
Name
Year Location Stage
Funding
($M)
Funding
Rounds
Team
Rating
Execution Quality Size Metrics 6M Growth Metrics
App
Rating
App UI
Web
UI
Social
Followers
Mobile
Downloads
Mobile
Reviews
News
Mentions
Mobile
Reviews
Social
Followers
Δ % Δ %
5.0 IRI 1979 Chicago Acquired $100M 2 5 2 - - 6.6k 31k 226 55 20 10% 293 5%
4.8 InfoScout 2011
San
Francisco
Acquired $21M 3 - - - - 945 - - 4 - - 66 8%
4.8
Dalia
Research
2013 Berlin Series A $7M 4 - - - - 1.2k - - 8 - - 92 9%
4.7 Nielsen 1922
New York
City
Public - 2 - 3 - - 189k 369k 4.1k 240 264 7% 1.5k 1%
4.3
GlobalWebIn
dex
2009 London Series A $40M 1 - - - 3 15k - - 2 - - 38 -
4.1
Second
Measure
2015 San Mateo Seed $2M 2 - - - 5 563 - - - - - 342 155%
4.1 7Park Data 2012
New York
City
Series A $9.1M 2 - - - 4 254 - - 7 - - 4 2%
3.9 Metabrite 2011 Seattle Series A $18M 5 - - - - 45 - - 4 - - 1 2%
3.8
Kantar
Worldpanel
2000 London Unfunded - - - 4 - - 25k 331k 1.2k 5 128 13% 3k 13%
3.8 Fraym 2015 Mclean Series A $4.2M 1 - - - 4 1.1k - - - - - 39 4%
3.8 CivicScience 2007 Pittsburgh Series A $6.4M 5 - - - - 6.9k - - 2 - - -23 -
3.6
The NPD
Group
1966 Nassau Unfunded - - - 4 - 5 14k 300 3 46 130
-
102%
274 2%
3.5 AutoGraph 2010 Seattle Series B $12M 4 - - - - 488 - - 7 - - -21 -4%

Incubators Collider (#1)
Seed IA Ventures (#1), KBS Ventures (#1)
Series A/B Sequoia Capital (#1), DFJ (#1)
Series C+ Norwest Venture Partners (#1), Felicis Ventures (#1)
Placecast Feb - 2018
Acq by Ericsson Emodo
Placed Jun - 2017
Acq by Snapchat for $135M
$42M - Series C
$32.8M - Series B
$17.5M - Series B
$6.7M - Series D
NinthDecimal (2003, San Francisco,
$65.2M)
$2M - Series B
Placecast (2005, San Francisco, $10M)
Series A
$3.5M - Series A
$800k - Seed
Fysical Labs (2014, San Francisco)
$5M - Series D
NinthDecimal (2003, San Francisco,
$65.2M)
$7.7M - Series B
Gravy Analytics (2011, Dulles,
$21.7M)
Nov 2018
Location Data Leader Reveal Mobile Announces Visit
Platform for Digital Targeting, Business Wire
Nov 2018
Unacast Exceeds 50 Million Daily Average Users Across Six
Continents, Leading Global Location Data Market in Quality
and Quantity, AIThority
Nov 2018
PeerLogix and Gravy Analytics Partner to Create Next-Level
Audience Discovery Segments, Combining Location and OTT
Viewership Data, NewMediaWire
Oct 2018 Cuebiq appoints head of TV, Research Live
Oct 2018
Unacast Launches New Contextual Location Data Products,
Technology-Signals
Oct 2018
PlaceIQ Named One of Crain's Best Places to Work in New
York City, PR Newswire
Aug 2018
BrightLine To Add Cuebiq Location Data For OTT Ad Buys,
MediaPost
Jul 2018
Branded Cities and NinthDecimal Integrate Out-of-Home and
Mobile Advertising for Cross-Channel Brand Engagement,
Citybizlist
Jul 2018
TVadSync Integrates Unacast Data to Give Advertisers
Clarity into How TV-to-Digital Cross-platform Retargeting
Drives Customers to Stores, DirectorsTalk Interviews
Jul 2018
Fast food marketers plan to ramp up their mobile location
data use, Business of Apps
Jun 2018
Unacast Strengthens Executive Team with the Addition of
Chief Revenue Officer Dan Vanchieri, GlobeNewswire
May 2018
Fysical & Johns Hopkins Carey Business School Partner for
Machine Learning Research, Newswire
News
3
4
11
14
20
M&A/IPO
Series C+
Series A+
Funded
Companies
Covered
Funding Funnel
Multi Industry > Consumer Research > Location Data & Insights: Market Factsheet
91
Exits
Recent InvestmentsCompanies offering customer
location data and insights for
targeted marketing.
Factual
(2007, Los Angeles, $104M)
NinthDecimal
(2003, San Francisco, $65.2M)
PlaceIQ
(2010, New York City, $52.8M)
Cuebiq
(2016, New York City, $36.3M)
Near
(2012, Bangalore, $25.5M)
Top Companies
Data as a Service > Market Details > Market: Location Data & Insights
Companies Created 20 | Funded 14 | Total Funding $371M
0
2
4
6
8
10
$0k
$20M
$40M
$60M
$80M
$100M
2014 2015 2016 2017 2018
YoY Funding Rounds
YoY Funding and Rounds
Market: Location Data & Insights

Multi Industry > Consumer Research > Location Data & Insights: Top Companies
Data as a Service > Market Details > Market: Location Data & Insights
Market: Location Data & Insights
Analyst’s Pick
Upfront Ventures, Felicis Ventures, Andreessen
Horowitz and 10 Other Investors
PlaceIQ (2010, New York City, $52.8M)
Location data provider for mobile advertising
Alibaba Group, Harmony Partners, U.S Venture
learning
Minicorn. Stage: Series B
Goldman Sachs, Nasdaq, DRW Venture Capital and
7 Other Investors
Near (2012, Bangalore, $25.5M)
Location intelligence platform providing real-time
information on places, people and products.
Telstra, Sequoia Capital, Canaan Partners and 3
Other Investors
Analyst’s Pick
Offline User Data to Online Retargeting
Minicorn. Stage: Series B
White Star Capital, Telia, OpenOcean and 9 Other
Investors
Gravy Analytics (2011, Dulles, $21.7M)
Location-based event data provider for offline
retailers
Editor's Pick. Stage: Series B
Spring Lake Equity Partners, Gaspar Global
Ventures, Loeb Partners
Fysical Labs (2014, San Francisco)
Location-based Data Solutions
Editor's Pick. Stage: Seed
Hone Capital, Blacktop Capital, CSC Upshot

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